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FROM EMAIL TO WEB—IN MINUTES.From stand-alone web pages designed for search to

personalized products and services offers, ExactTarget’s easy-

to-use landing pages provide you with yet another way to reach

your customers while honoring their individual preferences.

The result? You’ll gain increased ROI—without added difficulty.

FEATURE HIGHLIGHTS:

SITES EDITOR: Whether you build landing pages and

microsites from quick layout templates or paste your own

HTML code, it’s easy to increase conversions by creating

pages that correspond with a specific marketing campaign or

by providing lasting content that continues to resonate. You

can even start, stop, publish, pause, restart, or expire your

sites whenever you want—without IT help.

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1. MarketingProfs, “High-Performance Landing Pages That Boost Your Bottom Line,” http://www.marketingprofs.com/marketing/online-seminars/226

Industry research shows that marketers who create relevant, personalized landing pages can increase net effectiveness of PPC, email marketing, and online advertising with conversion rate increases of 200-600%.1 Did you know that ExactTarget can help you do this in minutes—without the help of your IT department?

We understand that you’re a marketer—not a programmer. And if you’re struggling to secure time, resources, and technical support,

there’s a better way to get the job done. With ExactTarget Sites, it’s easy to create branded landing pages and microsites to extend your reach beyond traditional marketing channels. Whether you’re trying to grow your list, increase online sales, or advertise your one-time promotion, our intuitive sites technology can help you build a cohesive online experience for your customers, resulting in increased engagement, loyalty, and ROI. Ready to take your message from email to the web?

SITES

SITES EDITOR: Design sites with drag-and-drop functionality straight from your image portfolio.

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LAYOUT GENERATOR: Drag and drop content into one of

ExactTarget’s pre-built layouts, paste your own HTML code,

or use our convenient Layout Generator to build your own

custom layout—adhering to whatever size or placement

specifications you designate.

TRACKING: You can’t get to where you want to go if you don’t

know where you’ve been. With Sites tracking, you can view

unique and total page views as well as click-through rates for

your entire site or for each individual link. You’ll understand where

your user traffic is coming from—helping you fine-tune the site for

increased engagement and ROI.

SMART CAPTURE. SMART TOOL. You need to grow your list so you can target subscribers with

more relevant content. But your IT department either doesn’t

exist or is often inaccessible. That’s why you need a tool that

makes it easy to build forms, collect customer data, and

store it in a database for sending targeted messages.

FEATURE HIGHLIGHTS:

SMART CAPTURE: Our intuitive, user-interface-driven

form builder helps you capture information from site visitors

and store the information directly in ExactTarget, your CRM

data system, a subscriber list, or data extension—all from

a single platform.

DATA STORAGE: Save time and eliminate extra steps

by automatically adding the information your site visitors

provide to your Salesforce.com, Microsoft Dynamics™

CRM, or ExactTarget lists and data extensions.

TRIGGER ACTION: Automatically create follow-up events

whenever a site visitor completes your form. Whether you

want to trigger an email confirming event registration, send a

text message with a coupon code, or add a new subscriber

to a Salesforce campaign, creating follow-up actions is as

easy as selecting from a drop-down menu.

SITE CREATION: Create pages using pre-built layouts, pasting in HTML, or modifying existing pages.

SITES

SITES EXAMPLE: A finished ExactTarget landing page with Smart Capture and embedded video.

“ ” It was an easy, turn-key process to build our Smart Capture form on ExactTarget’s platform. Because of the branded form and simple process, our program performed extremely well, resulting in more data captured.

— JEFF HADDOX, Interactive Marketing Manager, Pier 1 Imports

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DATA-DRIVEN. PERSONALIZED. IMMEDIATE. Personalization and relevancy keep subscribers coming back

for more. And because ExactTarget Sites is built on the same

platform as your other messaging channels, you can re-

purpose data, images, and even dynamic content from emails

and other campaigns you create—saving you time without

sacrificing relevancy. Every customer deserves a unique and

personalized experience. And with tools specifically designed

for accuracy and customization, you can finally give it to them.

FEATURE HIGHLIGHTS:

DYNAMIC CONTENT: When linking from an email, take

advantage of personalization and dynamic content to enhance

the relevancy of a landing page visit, resulting in increased

conversion rates. You can also reuse or repurpose content

from previous emails to save time and maximize value.

PERSONALIZED/FRIENDLY URLS: Customize URLs with

important keywords or phrases that are relevant to your

campaigns. You can even include subscriber information

like name or email address as part of the link—providing the

ultimate personalized touch that your site visitors will love.

CROSS-CHANNEL FUNCTIONALITY: Capture targeted

data about new and existing subscribers to reuse in future

campaigns—no matter what channel it’s through. Whether you

want to identify the best offer for a campaign or find out which

channel your subscribers prefer to receive messages through,

the data you collect from landing pages will get the job done.

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Ready to get started? Call us at (866) 558.9634 or visit

www.exacttarget.com/sites

SITES

EXACTTARGET SITES IS AVAILABLE SEPARATELY OR AS A PART OF THE INTERACTIVE MARKETING HUB.

SITES TRACKING: Track site traffic across pages or analyze individual links.

The Bottom Line: As a marketer—not an IT professional—you need a quick and easy way to create forms, capture data, and build a web presence for different campaigns. ExactTarget makes it easy for you to do just that—regardless of technical expertise. Now you can finally take your email, mobile, and social campaigns to the next level with a personalized web presence for subscribers.

“ ” We don’t have a lot of time to devote to programming, and without a technical background, I needed an easy way to get up and running quickly. ExactTarget Landing Pages saves us a step by using a simple process.

— ERIN STOUGHTON, Marketing Manager, Eat‘n Park

sites - products & solutions - exact target

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