Siteminis

February 10, 2012

2

Agenda

Introductions

Background on SMI

CliqLaunch Use Cases

CliqLaunch Demo

Next Steps

3

Background SMI

Siteminis • The leading Mobile Web technology and consulting services

company providing a platform to deliver consistent content and UX across all mobile devices.

• Minority Owned• Founded in 2004• Headquartered in Atlanta with offices in New York and Bangalore• Over 400 Million mobile pages served per month• Patent Pending Mobile Web SolutionTM

• Venture Funding led by Sanan Equity

4

Select Clients and Partners

What We Offer

EnterpriseSymphony

Develop and Integrate

Symphony

“Ready Already”

A Unique and Custom Designed Mobile Solution for your Overall Mobile Needs.

A Corporate Grade Do-It-Yourself Mobile Marketing

Site Creation Tool

6

Platform Technology

TechnologySiteMinis mobile solution is designed using .NET (utilizing the SiteMinis Navigator Engine)

Our highly robust and scalable mobile web solution is developed in .NET framework utilizing the latest in extensible mark-up languages provides an edge over other solutions. There is no download attrition associated with APPs and the APP stores. SiteMinis leverages the power of the mobile web and its inherent advantages (build once for cross platform deployment)

-Interoperability- Simplified Deployment- Security - Portability

SiteMinis solution sits between the business logic and the user (No change in current business logic required), we just add middleware to existing solutions.

SiteMinis solution not only uses the latest web technologies like HTML5, JavaScript, ASP.NET, Augmented

Reality, media etc. to give the feel and look of excellent user environments, it also takes care of smooth integration

of web technologies to back end.

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Platform Technology

SiteMinis Navigator Engine- Identifies and differentiates between any principal phones on the market

regardless of carrier- Continuously updated as new phones are introduced and upgrades to existing O/S- Ensures the proper UX is presented based on phone type-model-O/S release- Recognizes 95% of the phones on the market

APP to Mobile Web – Brand Retention

Example:Partnered with The Home Depot Canada to brand a consistent look and feel using their iPhone Application UX and delivering on the Mobile Web.

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Mobile Web Screen Shots

• Web Services• User Experience• E-Flyers• Ads per store • M-Commerce enabled

with reporting and analytics

• Calculators• Streaming video• M-Commerce enabled with

reporting and analytics • Rich product description• Flexible product pages• In-Store pick-up• Store finders• Stored payment information• Account based logins• Loyalty programs

• Coupons & Promotion codes

• Reminders• Favorite items• Order history• Geo Location/ GPS on the

web• Account edit functionality• Integration with text and

eMail marketing• Games • Support for all web

enabled phones• Support for all web

browsers• Catalog and product pages

are dynamically generated

Solution: · DIY Mobile Marketing Site Creation Tool· Saas Model

Client Focus: · Enterprise Clients

· Retailers · Brand Manufacturers· Marketing Service Companies· Hospitality Industry· Healthcare

Benefits:· Build mobile marketing sites to link between

marketing collateral and current mobile web assets.

· Speed to Market · Ease of Use · Scalable· Secure· Enterprise Grade · Aligned with Corporate Security and

Compliance

Symphony

“Ready Already”

Mobile Solutions Today

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What Direction Are You Moving in Mobile?

How many mobile landing pages are you going to create this year?

How many marketing campaigns are you going to run this year?

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CliqLaunch Value

Integrate mobile into every aspect of marketing with

CliqLaunch.

Make all of your advertising an interactive experience.

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 Time to deploy- from inception to delivery can

take up to 12 weeks

• Determine service provider or internal resources• Design approval• Coding• Implementation (where is the site deployed?)• Life cycle of site (how long does it stay active)

CliqLaunch Solution • Deployment time moves from weeks to

minutes.

Mobile Web Deployment Challenges

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Interface with IT group strained with needs of Marketing

• Mobile is not a high priority for IT• Mobile as a core competency limited

CliqLaunch Solution IT interface is not required (CliqLaunch is a browser enabled SaaS model)

Mobile Web Deployment Challenges

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Brand verticals utilize several 3rd party providers• Limited visibility of metrics• Unsure of how Brand is utilized• Costs are varied and inconsistent

CliqLaunch Solution • One location for all mobile marketing site that

delivers approved graphics, colors and site templates for consistency and a monthly subscription cost that allows for exact cost modeling.

Mobile Web Deployment Challenges

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Centralization (command and control) of mobile efforts difficult

CliqLaunch Solution • A singular canvas with campaign

management and analytics that allows for an infinite number of mobile sites to be created, deployed and controlled

 

Mobile Web Deployment Challenges

Example Use Case – Driving Traffic

Text: hbo to 313131

SCAN QR Codes

Short URL Integration For Twitter, Email,

And Text Campaigns

MOBILE RE-DIRECT

FROM PC SITE

BANNER ADS

QR Codes

Media, Print CliqLaunch Landing Page

QR, Email Links, SMS Text, MMS links:

ESPN Example Use Case – Print Media

Magazine

orText “sport” to 313131

CliqLaunch Landing Page

ESPN Example Use Case – Location Ads

• Subway Ad’s• Billboards• Print Ads• SMS Text

Campaigns

Tailor Landing Pages to Locale

QR Codes

Media, Print CliqLaunch Landing Pages

QR, Email Links, SMS Text, MMS links:

Toyota Use Case

Sticker Price Flyer QR Codes

Print Ads – QR Code

Toyota mobile website

New High-level Architecture

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Redirect Engine

Smart phone

vs. Feature phone

rend

erin

gre

nder

ing

renderin

g

rendering

.NET Library of Abstract Layers

SiteMinis Solution

Pro

cess

Flo

w

Process Flow

CliqLaunch Application

Redirect Agent

SiteMinisNavigator EngineTM

Patent Pending

What are Clients Saying?

Dan Fine, Target Digital team: “This product is Fantastic”

Jim Donovan, Turner Digital team: “Less expensive and 100% less hassle than our current deployment of mobile marketing”

Brad Smith, Belk IT: “Our only issue will be who gets to use this platform? The Print, Digital or Internet teams?

Glenn Fitzgerald, VP Application Delivery, Realogy: “This opens up a brand new revenue stream for our companies to deliver mobile to the agents”

Stephen Powell, Catterton Partners: “We have 28 companies in our portfolio, please present to all of them to allow us to start using this platform for everyone”

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Simplifying mobile

Siteminis' mobile solutions provides a mobile web platform for internet sites that gives full functionality and graphic robustness to mobile phone users and gives the web site owners the same control, consistency and backend access they demand from their PC site.

In other words, a mobile web site that looks and acts like an APP across all phones with mobile web access. Siteminis delivers an innovative solution to help companies attract and engage new customers in the mobile space.

Our leadership team has more than 60 years and a rich, diverse background in ecommerce, technology, software development and the retail industry; both big box and boutique, including home improvement, electronics, fashion and more.

Siteminis, Inc.

Mobile Solutions

3399 Peachtree Road; Suite 1210; Atlanta, Ga 30326

Tel 888-981-9777 www.siteminis.com