site+1 description
Post on 14-Sep-2014
499 views
DESCRIPTION
TRANSCRIPT
Site+1Site+1
1
Site+1Site+1
[x+1] provides tools and services for advertisers and
agencies to optimize results from display media,
search landing pages and websites.
Who we are…
All information proprietary and confidential2
The [x+1] Platform
Media+1Audience and content
based ad targeting and
optimization on sites,
networks and exchanges
Site+1
All information proprietary and confidential
Site+1Personalized websites w/
content/offer/creative
tailored to specific
audience segments
Landing Page+1Dynamically assembled
landing pages that improve
content relevance after the
search click.
[x+1] Platform optimizes results
from display media, search
landing pages and websites.
3
• Site+1 dynamically creates custom homepage experiences
based on visitor attributes and keywords.
• These personalized pages are guaranteed to make your team
and your website more productive.
Introducing Site+1
All information proprietary and confidential
and your website more productive.
• Not only does Site+1 lift conversion, these dynamic pages result in more
consistent reporting, fewer maintenance issues and lower development
costs.
• [x+1] solutions respect existing workflows and seamlessly integrate with
existing IT infrastructure.
Site+1 Makes Life Simpler
All information proprietary and confidential
existing IT infrastructure.
• Site+1 shifts control of web pages to the marketing team, allowing for
rapid deployment of content updates and testing.
• [x+1]’s full suite of products, Landing Page Optimization, Site+1 and
Media+1, are consolidated into a common platform that is powerful yet
intuitive and easy to use.
• Automated Optimization: POE determines audience segments across one or more dynamic web pages by tracking online responses and visitor attributes, including referring keywords, and serves the optimal page in real-time.
• Rules-Based Targeting: The [x+1] Rules Builder offers over 50 standard attributes with which to target, allowing you to craft rules that makes
Site+1 Features
All information proprietary and confidential
attributes with which to target, allowing you to craft rules that makes sense for your business.
• Analytics & Insights: The [x+1] team provides campaign analysis reports granting you total insight into your audience and the attributes that are driving conversions.
• Shared Creative Asset Library: Our integrated platform allows you to manage creative assets across your display ads and web pages.
Current Strategy
This one-size-fits-all static page doesn’t vary
based on visitor preferences, attributes or
needs
IT controls the page and website
infrastructure, making it difficult
All information proprietary and confidential
infrastructure, making it difficult
for the marketing team to
execute timely and effective
campaigns
[x+1] has the solution: Site+1
POE delivers dynamic,
personalized pages to
each visitor based on
All information proprietary and confidential
The one-time POE setup process is
easy and painless.
each visitor based on
automated optimization
and/or marketing-
controlled business rules
Case Study: Travel company before optimization
Visitor A:
•Frequent flier•Skymiles Member•Weekend trips to Colorado
Two visitors to Delta.com each with a unique interest and goal.To see a full preview of the
platform presentation, please
contact us at
All information proprietary and confidential
•Weekend trips to Colorado during the winter months
Visitor B:
•New to Delta.com•Searched for a flight to Des Moines
This page doesn’t react to customer data. Both customers receive the same page with the
current Vienna promotion.
contact us at
[email protected] or call
212-741-4222