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SITE Southeast USA Summit Pinehurst, NC August 25, 2012
Social Media & the Meetings Industry
Presented ByDave Serino
Strategist & Educator
Think! Social Media
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DAVE SERINO-STRATEGIST & EDUCATOR
Travel, tourism and hospitality industry online marketing & social media consultant. Big sports fan who enjoys family time. Likes to run, kayak, bike, hike & drink hoppy IPA's at brew pubs across the country. Swim parent and St. Bernard owner. Former sports writer and rugby enthusiast. Currently working at Think! Social Media. Developed one of the first social media measurement scales for destination marketers and founded the Social Media Tourism Symposium – aka #SoMeT.
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via @donnamatrix
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TODAY!
1) Trends in social media & meetings
2) The #SoMeT Story
3) What you can do with social media & meetings
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RFP Planning
Production
Logistics Execution
Promotion
Attendee EngagementSpeakers
Networking
Post Event Extended Life
Data Collection
Improved ROI
Technology Integrated throughout the
cycle of events
- Via PCMA
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THE NEW COMMUNICATION MODEL
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THE NEW COMMUNICATION MODEL
It’s all about DIALOG……..
- Individuals easily connecting with their existing network to exchange information
And, in the MEETINGS INDUSTRY it’s all about…..
- Individuals communicating pre, during & post event to exchange information, build relationships & create business opportunities.
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Via Impact Meetings & Events
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SOCIAL MEDIA STEPS FOR YOUR MEETING1) Verbally tell your audience to engage
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SOCIAL MEDIA STEPS FOR YOUR MEETING2) Listen for and monitor existing
conversations about your brand
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SOCIAL MEDIA STEPS FOR YOUR MEETING3) Strategy, planning and execution
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SOCIAL MEDIA STEPS FOR YOUR MEETING4) Make your social media profiles highly
visible
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SOCIAL MEDIA STEPS FOR YOUR MEETING5) Inspire your attendees to network, so let
them do it before, during and after your event
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THE #SOMET STORY
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WE ASKED WHAT THEY WANTED
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WE ASKED WHAT THEY WANTED…..• What do you want to know?
• What do you need to know?
• How will you ask the question?
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BUILDING THE COMMUNITY
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SITE SELECTION PROCESS
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THE RESULTS
• Attendance: - 2010 - 110 ppl - 2011 – 183 ppl- Current pace for 2012 – 220 ppl
• Sponsorships are up 50% to-date over 2011
• Satisfied attendees and a passionate community to support the event
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SOCIAL MEDIA & MEETINGS
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BUILDING A CONTENT PLAN
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CURATION & CREATION
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CURATION & CREATION
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CURATION & CREATION
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CURATION & CREATION
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KEEP THEM IN THE NEWSFEED
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MAKE A TWITTER LIST
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PHOTO & VIDEO
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PHOTO & VIDEO
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PHOTO & VIDEO
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QR CODES
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Capture by 44Doors
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GIVE SPEAKERS A WARM WELCOME
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USE TECHNOLOGY TO MAKE IT PERSONAL
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SPONSORS - MAKE THEM PARTNERS
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ANOTHER WAY TO PROMOTE
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ANOTHER WAY TO PROMOTE
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ANOTHER WAY TO PROMOTE
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ANOTHER WAY TO PROMOTE
• During the two day business exchange, we received 57 tweets with both hashtags -#SoMeT12 & #DMAI12.
• There were 33 photos taken with Amigo Man
• 18 people used the $100 discount code and 9 used the $50 code
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ANOTHER WAY TO PROMOTE
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ANOTHER WAY TO PROMOTE
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SAY THANK YOU!
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http://44d.me/DaveSerino
Dave SerinoStrategist & Educator
Think! Social Media USA209 West Main St., Suite 107
Brighton, Michigan 48116www.ThinkSocialMedia.com
Cell: 810-623-1505Skype: dave.serino
www.Twitter.com/DaveSerinowww.FaceBook.com/ThinkSocialMedia
www.DaveSerinoBlogs.com