site promotion with photos
DESCRIPTION
Factors that influence the position of your website in SERP. Types of duplicates in the Internet Promotion of a web resource with photos How do search engines index images? Geocoding of images.TRANSCRIPT
1
Site promotion with photosvla
da-r
yko
va.c
om
2
Who is the photographer?vla
da-r
yko
va.c
om
3
What is SEO?vla
da-r
yko
va.c
om
Factors that influence the position of your website in SERP
On-page:
• keywords;• internal
linking;• Meta tags:
title, alt;• Robots.txt
and Sitemap.xml;
• setting User Friendly URL;
• download speed;
• other factors.
Off-page:
• build external reference mass: PR for Google.
Behavioral:
• Bounce Rate;• Pages / Visit;• Avg. Visit
Duration.
vla
da-r
yko
va.c
om
5
Absolute duplicates:
Tumblr duplicates:
Types of duplicates in the internet
vla
da-r
yko
va.c
om
6
Semi-duplicates:
Advanced Semi-duplicates:
Types of duplicates in the internet
vla
da-r
yko
va.c
om
7
Fill attributes alt.
Fill attributes title.
Promotion of a web resource with photos
vla
da-r
yko
va.c
om
8
Use the caption to the photo. Filename :
img_123.jpg ► bigfoot.jpg Link to file:
<a href=" jeti.jpg"> picture 1</a> ►► <a href=“jeti.jpg">Bigfoot - yeti</a>
Graphic formats: JPEG, GIF и PNG.
Promotion of a web resource with photos
vla
da-r
yko
va.c
om
9
Geocoding of imagesvla
da-r
yko
va.c
om
10
Use the site map for images
Schema.org
Geocoding of imagesvla
da-r
yko
va.c
om
11
Pinterest – social network of photos
vla
da-r
yko
va.c
om
12
Thank you for your attention!Questions?
vk.com/vlada_growl
facebook/VladaRykova
twitter.com/VladaGrowl
vla
da-r
yko
va.c
om