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Jon Halfdanarson

SISVI WP4 Scientific seminar: Creating value from marine plastic waste

Utrecht, 24. March 2017

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NTNU Trondheim Postadresse: 7491 Trondheim Norges teknisk-naturvitenskapelige universitet Besksadresse: Alfred Getz vei 1

Fakultet for samfunnsvitenskap og teknologiledelse Telefon: 73 59 35 11

Institutt for industriell konomi og teknologiledelse Telefaks 73 59 10 45 Org.nr. 974 767 880

Title: Brekraftaspekter i innovasjonsprosesser

Report no.:

SISVI Report 2017-03

Project: Sustainable Innovation and Shared Value

Creation in Norwegian Industry

Project no.:

Contracting partners:

Norwegian Research Council

SINTEF Raufoss Manufacturing AS

Cooperating companies:

Plasto AS, Hexagon Ragasco AS, Raufoss Water & Gas

AS, Wonderland AS, lesund Kunnskapspark AS,

Forsvarsbygg AS

Date: 24. March 2017

Number of pages: 3

Number of appendices: 1

Authors:

Jon Halfdanarson

Signature:

Responsible:

Department of industrial economics and technology

management (IOT),

Norwegian University of Science and Technology

(NTNU)

Signature:

Summary:

This report is a summary of the SISVI WP4 Scientific seminar, Creating value from marine

plastic waste. The seminar was held in English, in Utrecht, Netherlands.

SISVI, in collaboration with the University in Utrecht and the Circular Ocean project, hosted

this seminar on how to create value from marine plastic waste. The seminar was held on

campus at the University in Utrecht. Representatives from academia and industry came

together to discuss challenges and possibilities concerning this topic.

Appendices:

Workshop presentations.

Key words: Marine plastic waste, innovation, shared value creation, Circular business

models, possibilities and barriers

Distribution/access: Open

Contents Participants (15) ......................................................................................................................... 2

Program ..................................................................................................................................... 3

Workshop notes .......................................................................................................................... 4

Appendix 1 Seminar presentations .......................................................................................... 7

Creating value from marine plastic waste

Utrecht University, Utrecht, Friday 24. March 2017 Participants

Norbert Fraunholcz The Ocean Cleanup norbert.fraunholcz@theoceancleanup.com Jon Khoo Interface Inc. jon.khoo@interface.com Runar Stenerud Plasto AS runar@plasto.no Walter Vermeulen University of Utrecht W.J.V.Vermeulen@uu.nl Julian Kirchher University of Utrecht j.kirchherr@uu.nl Dorith Vermunt University of Utrecht D.A.Vermunt@uu.nl Thomas Long Wageningen University thomas.long@wur.nl Silje Aschehoug Sintef Raufoss Manufacturing Silje.Aschehoug@sintef.no Marit Moe Bjrnbet Sintef Raufoss Manufacturing marit.moe.bjornbet@sintef.no Magnus Sparrevik Forsvarsbygg/NTNU magnus.sparrevik@ntnu.no Haley Knudson NTNU haley.knudson@ntnu.no Dina Aspen NTNU dina.aspen@ntnu.no Sigurd S. Vildsen NTNU sigurd.vildasen@ntnu.no Michael M. Jenssen NTNU michael.jenssen@ntnu.no Jon Halfdanarson NTNU jon.halfdanarson@ntnu.no

mailto:norbert.fraunholcz@theoceancleanup.commailto:jon.khoo@interface.commailto:runar@plasto.nomailto:W.J.V.Vermeulen@uu.nlmailto:j.kirchherr@uu.nlmailto:D.A.Vermunt@uu.nlmailto:thomas.long@wur.nlmailto:Silje.Aschehoug@sintef.nomailto:marit.moe.bjornbet@sintef.nomailto:magnus.sparrevik@ntnu.nomailto:haley.knudson@ntnu.nomailto:dina.aspen@ntnu.nomailto:sigurd.vildasen@ntnu.nomailto:michael.jenssen@ntnu.nomailto:jon.halfdanarson@ntnu.no

Creating value from marine plastic waste

Utrecht University, Utrecht, Friday 24. March 2017 Programme 09.00 09.15 Welcome and introduction of seminar participants 09.15 09.45 Welcome to Utrecht by dr. Walter Vermeulen, University of Utrecht

- University of Utrecht and its work on circular economy

09.45 10.00 NTNU Sustainability, the SISVI project and Forsvarsbygg by Magnus Sparrevik

10.00 10.35 Developing a new business model by Runar Stenerud, Plasto AS - Adopting marine plastic waste as a resource

10.35 10.45 Coffee 10.45 11.20 Story of the Ocean Cleanup by Norbert Fraunholcz, The Ocean Cleanup

- Recycling strategies for the marine plastic waste

11.20 11.55 The Circular Ocean Project by Dina Aspen 11.55 13.00 Lunch 13.00 14.00 How Interface developed a circular business model by Jon Khoo,

Interface Inc. - Net-Works experiences, and the road ahead

14.00 15.50 Workshop on how to develop new projects through academia-industry

collaborations - Group discussions on

Regulation/policies Circular business models Technology

15.50 16.00 Summary and wrap-up There will be breaks with coffee and simple refreshments during the day. Contact: Jon Halfdanarson, tel: 482 17 812, mail: jon.halfdanarson@ntnu.no

https://www.uu.nl/staff/WJVVermeulen/0http://www.ntnu.no/ansatte/sparrevihttp://www.ntnu.no/ansatte/sparrevihttp://www.plasto.no/http://www.theoceancleanup.com/http://www.circularocean.eu/https://www.ntnu.no/ansatte/dina.aspenhttp://www.interfaceglobal.com/Products/Net-Works.aspx

Creating value from marine plastic waste

Utrecht University, Utrecht, Friday 24. March 2017 Questions and discussion points for workshop: Regulation/policies

What should be the authorities' role to incentivize collection, segregation and recycling of marine plastic waste?

Which incentives could be attractive for industry and have a real positive effect on the environment?

How can industry and academia collaboration assist in developing good regulatory conditions?

Circular business models

What are the current challenges from a logistics/value chain perspective for collection and recycling of marine plastic waste?

What is needed to organize and make the value chain more efficient and profitable? How can industry and academia collaborate to lift this value chain up and ahead?

Technology:

What are critical issues to be resolved in developing marine plastic waste recycling practices, e.g. o Quality of recycled ocean plastics versus land-based plastics o Engineering properties of recycled marine plastic o Sustainable applications of recycled ocean plastics

How could industry and academia join efforts to target these issues?

The groups notes from the workshop: Group 1: Regulation/policy:

Authorities should take a lead, be proactive (producer responsibility/innovation) Incentives for products as a service (Design for disassembly/sertifization) Building of knowledge, piloting

Circular business models:

Many different types of plastics o Not one waste handler -> transport o No existing supply chain

Find key players for each waste stream o Incentives o New regulations that facilitate testing and piloting o EU-level funding (universities)

Use academia to do research on new technology o Include incentives for applied industry research for academics in their KPIs

Technology:

Processing and handling ocean plastics The discussion of preventing the plastics from entering the ocean in the first place Making sure that the applications of ocean plastics are sustainable and smart and not

causing more problems in EOL Make it profitable to process the waste by incentives and frameworks

Group 2: Regulation/policy:

Intensive producer responsibility Transdisciplinary projects Deposit schemes & recovery costs internalized in consumer price

Circular business models:

Collection challenge Improved standards & certification Historical analysis of previous small- to large-scale recycling schemes.

Technology:

Producer targets for use of recycled materials How to separate degraded from non-degraded material Within which applications can recycled plastics replace virgin plastics?

Group 3: Regulation/policy:

Extend producer responsibility Deposit returns & make it as a business case Academia: Testing and evaluating Business: First-mover advantage

Circular business models:

No existing SCs Need for framework on plastic handling Technologies for recycling DfX, challenges

Technology:

Shredding Better resolution on microplastics problem Use technology to better map marine plastics A: identifies behavioural changes that can be made B: designs to meet this

Appendix 1 Seminar presentations

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