sister school workbook - global sisters

Sister School Workbook

Global Sisters - Sister School Workbook 1

Your activity checklist

• Your Values• Your why• Who inspires you• What do you need to succeed• What conversation is your business idea part of• Watch Simon Sinek video on “Your Why”• Find your keywords• Creating research themes and guidelines• What did your research uncover• What did you learn about your market/

marketplace/ecosystem?• What did you learn about your customer?• What did you learn about your competition?• How does this impact your business idea?• Temperature check

Module 1

Module

• Financial foundations: Start-up & ongoing costs• Your break even volumes• Temperature check• Your pricing hunch - revisited

5

Module

• One page marketing plan (adapted from Allan Dib)

• Pitch template• Your planning for a pitch deck

8

Module

• Practically branded: Your branding overview• Where are your customers• Define your values• Know your strengths• Your Gaddie pitch• Your brand style guide• Where does you brand need to be?

6

Module

• The importance of an online presence• Created content and curated content• Shareable tips and tricks• Loved up inspiration list• Sharing content• Post Sister School marketing summary• Marketing planning and goals• What platforms will you use?• Write your first marketing goal• Brainstorm marketing ideas

7

Module

• Customer discovery• Describe your target market• Identify potential customer segments• Your customer persona template• Income and revenue streams - create choices

before making choices• Prioritising and sorting revenue stream options• Competitor summary matrix• What makes you different? How is that F.A.B?• Where are you similar to your competitors?• Where are you different?• Doing a basic risk assessment

3

• Your pricing hunch

Module 4

• Develop your survey questions• Create your survey in typeform• Planning to promote your survey for maximum

results• Incentivise your survey• Break it down and make a plan• Being the business owner• The “Get set up guide”

2Module


Your Values

Your Why

Who inspires you? What do you need to succeed?

Because I hope to...

I do this...

I want to be...

so that I can....

Your values, why and inspirationsModule 1


What conversation is your business idea

part of?

Health & Beauty

Movement

Social Good

Aesthetic Based/Design

Special Days of the Year

Lack of Time

Urban/Rural

In the Home

Creativity

Community Based

Pets/Animals

Seasons

Childcare

Single Mumma

Style

Trends & Fads

Cooking Arts &Crafts

Family

Gifting

Art

Education

Dating

Environment Based

Sense of Self

Budgeting

Low Tox

Tech & Apps

Culture

Beliefs

Education

Handmade/Artisan

Food

Business

Politics

Innovation

Zero Waste

Plastic Free

Passions & Hobbies

Lifestyle Choices

Life Admin OrganisationStage of Life

Mental Health/Ill Health

Module 1


Video reflection: Simon Sinek on “Your Why”What have you learnt?

Find your keywords

Create choices: Explore

Notes

What do you want to learn more about?

Make choices: Double down

Module 1


Creating research themes & guidelines

What do you already know? What do you want to find out more about?

Module 1


What did your research uncover?What did you learn about your market/marketplace/ecosystem?

What did you learn about your customer?

What did you learn about your competition?

How does this impact your business idea?

What do you want to know more about? Do you know enough to keep going?

Module 1


Doing the researchModule 1


Temperature check

UrgencyHow badly do people want or need this right now? /10

/10

/10

/10

/10

/10

/10

/10

/10

/10

Market sizeHow many people are actively purchasing things like this?

Pricing potentialWhat is the highest average price a purchaser would be willing to spend for a solution?

Cost of Getting a CustomerHow easy is it to find and convert a new customer, and on average, how much will it cost to generate a sale, both in money and effort?

Cost of value-deliveryHow much would it cost to create and deliver the value offered, both in money and effort?

Uniqueness of offerHow unique is your offer versus competing offerings in the market, and how easy is it for potential competitors to copy you?

Speed to marketHow quickly can you create something to sell?

Up-front investmentHow much will you have to invest before you’re ready to sell?

Up-sell potentialAre there related secondary offers that you could also present to purchasing customers?

Evergreen potentialOnce the initial offer has been created, how much additional work will you have to put into it in order to continue selling?

Your score

Module 1


Develop your survey questions

Your mini business description

Your survey link from Typeform

1

2

3

4

5

6

7

8

9

10

Module 2


Planning to promote your survey for maximum results

525

Friends & Family Your Networks

Your Research Brain Pop People

1010

How do you want to incentivise your survey?

Break it down and make a plan

Day 1 Day 2 Day 3

Day 4 Day 5 Day 6 Day 7

Module 2


Being the business owner

The “Get set up” guide

Week

Step

1

1

Week

Step

5

5

Week

Step

2

2

Week

Step

6

6

Week

Step

3

3

Week

Step

7

7

Week

Step

4

4

Week

Step

8

8

Develop a teachable growth mindset

Choosing your business structure

How to handle awkward conversations

Record keeping and document organisation

How to approach and overcome obstacles

Registering your ABN

Boundaries:Saying no, and saying yes

Business name registration, securing handles, and brand collateral

Accepting payment and charging what you are worth

Setting up business bank accounts and payment systems

Procrastination, productivity and paralysis

Buying your domain name and hosting

Stepping out and being seen in your business

Risk assessments, licenses and insurances

Planning, accountability and time management

Who does what on your team

Module 2

Global Sisters - Sister School Workbook 13Global Sisters - Sister School Workbook 13

Describe your target market

Identify potential customer segments

Demographic Psychographic Behaviours Geography

Customer discovery

Marketplace

Target Market

Customer Segments

Customer Persona

Module 3


Your customer persona template

I am

and

Extrovert

Active

Thinking

Judging

Frazzled

Introvert

Sedentary

Feeling

Observing

Calm

Where do I hang out in real life and online?

Week day routine Weekend routine

My friends would describe me as

Location

Age

What motivates her?

The last magazine/book she read/bought?

The last food she ate/bought?

The last TV show she watched and loved?

am / midday am / middaypm / night pm / night

The last item of clothing she bought?

How does she like to feel?

What lights her up?

What frustrates her?

Fav objection and excuse?

Top 3 problems?

How she spends her days?

Hobbies

Marital status/Sexuality/Family?

First name/surname

Module 3


Income & revenue streams: Create choices before making choices

Current income streams Refined possibilities

Module 3


Income & revenue streams: Prioritising and sorting revenue stream optionsBalancing your interests and the financial potentialFor long-term viability it is important that you build your business around things that excite and motivate you, and things that will make money (profit). These might not always be the same thing! Having a mix of offerings can help keep you motivated and the money coming in. Consider your possible income streams and/or product mix. Put H (High), M (Medium) or L (Low) against each:


Streams to work on now

Consider in 12-18 months

Consider in 3-6 months

1

2

3

Your excitement

Quality of your offering ProfitabilityCustomer need/

wantIncome stream/Product category

Module 3


Competitor summary matrix

TargetMarket

Offering

Price

Notes

1 2 3 4

Module 3


Competitor summary matrix

Online presence

Marketing

Branding

Notes

1 2 3 4

Module 3


What makes you different? And how is that F.A.B?Where are you similar to your competitors?

Where are you different?

Features

Advantages

Benefits

Module 3


Doing a basic risk assessment

Severity ofconsequence

Ease/cost to remedy Priority ratingLikelihood of

occurrenceIdentified risk

Module 3


Financial foundations: Start-up costs and ongoing costs

Your $ for fixed start-up costs & 3 months of ongoing costs

+ += =

(x3) (x3)

Totals

Costs $/time period Start-up OngoingFixed Variable

Ongoing

Start-up costs summary sheet

Module 5


Your break even volumesSet-up costs (including launch buffer)

Set-up costs + ongoing monthly business costs

Ongoing monthly business costs

Module 5


/10

/10

/10

/10

/10

/10

/10

/10

/10

/10

Temperature check

UrgencyHow badly do people want or need this right now?

Market sizeHow many people are actively purchasing things like this?

Pricing potentialWhat is the highest average price a purchaser would be willing to spend for a solution?

Cost of Getting a CustomerHow easy is it to find and convert a new customer, and on average, how much will it cost to generate a sale, both in money and effort?

Cost of value-deliveryHow much would it cost to create and deliver the value offered, both in money and effort?

Uniqueness of offerHow unique is your offer versus competing offerings in the market, and how easy is it for potential competitors to copy you?

Speed to marketHow quickly can you create something to sell?

Up-front investmentHow much will you have to invest before you’re ready to sell?

Up-sell potentialAre there related secondary offers that you could also present to purchasing customers?

Evergreen potentialOnce the initial offer has been created, how much additional work will you have to put into it in order to continue selling?

Your score

Module 5


Your pricing hunch

Practically branded: Your branding overviewWhere are your customers?

Module 4 & 5

Module 6


Practically branded: Your branding overviewDefine your values

I want my target customer to feel

What are your core values in business? Refer back to page 3

What makes you different? Refer back to page 3

Your Gaddie pitch

Describe your brand in ten words

This is how I want people to feel when they use my brand

This is what I want to share when they connect to my brand

Know your strengths

...therefore my brand tone and personality needs to be

Module 6


Practically branded: Your branding overview

Fonts

Brand imagesFind some new brand aligned images and stick them here

Logo

Where does your brand need to be?

Sketch or stick your logo here

Write the name and size of your fonts

• Social Media Profile Pics• Social Media Cover Images• Social Media Square and Story Templates• Invoices and Letterhead• Business Cards• Banners and Promotional Material• Swing Tags• Product Packaging• Delivery• Packaging

• Tape• Stickers• Thank You Notes• Marketing Flyers• eBooks/Lookbooks• Website Headers and Banners• Email Signature• Email Marketing Provider• Merchandise• Promotional Goods

ColoursYour HEX colour codes

Module 6


The importance of an online presence

What do you need to tell your customers?

What do your customers want to know?

Access

Attract

Consider

Purchase

Module 7


Created content and curated contentThink of the 3 content areas that are shareable tips and tricks

Loved up inspiration list

Sharing contentList “go to” websites and business pages to get content to share with your followers

Who do you love on social media?

Module 7


Post Sister School marketing summaryModule 7


Marketing planning and goalsWhat platforms will you use?

Why did you choose these platforms?

Write your first marketing goal here

Brainstorm marketing ideas and park them hereInclude a mix of online and offline ideas

Module 7


One page marketing plan (adapted from Allan Dib)

BeforeTarget market Message Platform

DuringCapture Nurture Convert

AfterWow Increase value Referring friends

Module 8


Pitch templateMy name is and I am the founder of

I really want to

so that I can

In 3 months I will

In 6 months I will

In 1 year I will

I am just starting my business / I am already running a business / I am atstage of business, and I know a lot about it because:

Short business pitch from module 7 (the Gaddie pitch)

I have already researched my idea and found out that:

The customer segments that I am going to target in my business are:

In business I need to make a profit. To make money in my business my next steps are to:

To help me achieve these goals, I will need help to:

To support me on my journey, I have these people on my Business A-Team:

I understand there are other businesses that I am competing against like:

My next steps for market testing include:

but my business is different because:

Module 8


Your planning for a pitch deck

My competitors are:

Logo

[Your name]

Founder of [business name]

My potential customer segments are:

Photos that support what you do

These people make up my A-Team:

But I am different because:

In 3 months I hope to: To make money, my next steps are:

To help my business progress, I require:

Thank you

In 6 months I hope to:

In 12 months I hope to:

Module 8


Your planning for a pitch deckModule 8

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