sir listing presentation kennebunk feb

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Page 1: Sir listing presentation   kennebunk feb
Page 2: Sir listing presentation   kennebunk feb

Our brand is known throughout the world for representing homes that

embody the rich tapestry of varied lifestyles, distinct settings and diverse

locales.

Where the utmost quality is considered intrinsic.

Where the essence of the extraordinary is defined.Where the essence of the extraordinary is defined.

ARTFULLY UNITING EXTRAORDINARY HOMES WITH

extraordinary livesextraordinary lives

Page 3: Sir listing presentation   kennebunk feb

Camden Office1 Personnel11 Brokers

Brunswick Office1 Personnel

7 Brokers

Portland Office4 Personnel19 Brokers

Kennebunk Office1 Personnel

6 Brokers

Legacy Properties Sotheby’s International Realty Four Offices Covering the first

1,000 miles of Maine Coastline

new england affiliatesnew england affiliatesSOTHEBY'S INTERNATIONAL REALTY

CamdenCamden

BrunswickBrunswickPortlandPortland

KennebunkKennebunk

Page 4: Sir listing presentation   kennebunk feb

Total Listing Volume $187,047,170

Total Number of Listings 257

Average Listing Price $727,810

Number of Listings Over :

$500,000 121

$750,000 83

$1,000,000 48

$2,000,000 15

Legacy Properties Sotheby's International Realty

February 5, 2013

CURRENT COMPANY

inventoryinventory

Page 5: Sir listing presentation   kennebunk feb

LUXURY PROPERTY SALES PERFORMANCE

competitive analysiscompetitive analysisLegacy

Properties

Sotheby’s International

Realty

Kennebunk Beach Realty

Pack Maynard

PrudentialRE/MAX

Realty OneColdwell

Banker Y-Gull

Total Listing Volume $187,047,170 $44,850,830 $33,151,052 $25,076,486 $100,269,550 $20,585,097

Total Number of Listings 257 95 73 46 215 39

Average Listing Price $727,810 $472,114 $454,124 $545,141 $466,370 $527,823

Number of Listings Over :

$500,000 121 24 24 16 53 15

$750,000 83 16 10 9 32 10

$ $1,000,000 48 8 4 3 17 4

, $2,000,000 15 1 1 1 4 1

Page 6: Sir listing presentation   kennebunk feb

LUXURY PROPERTY SALES PERFORMANCE

competitive analysiscompetitive analysisLegacy

Properties

Sotheby’s International

Realty

Kennebunk Beach Realty

Pack Maynard Prudential Perkins Realty

Total Listing Volume $187,047,170 $44,850,830 $33,151,052 $25,076,486 $11,544,292

Total Number of Listings 257 95 73 46 17

Average Listing Price $727,810 $472,114 $454,124 $545,141 $679,076

Number of Listings Over :

$500,000 121 24 24 16 6

$750,000 83 16 10 9 4

$ $1,000,000 48 8 4 3 4

, $2,000,000 15 1 1 1 1

Page 7: Sir listing presentation   kennebunk feb

PRESENCE

worldwideworldwide A TRULY GLOBAL BRAND

Page 8: Sir listing presentation   kennebunk feb

Over 20,000 readers Over 20,000 readers

E-NEWSLETTER

powerfulpowerful

Page 9: Sir listing presentation   kennebunk feb

LEGACYSIR.COM STATISTICS

year in reviewyear in review

Page 10: Sir listing presentation   kennebunk feb

LEGACYSIR.COM STATISTICS

worldwideworldwide

Page 11: Sir listing presentation   kennebunk feb

LEGACYSIR.COM STATISTICS

united statesunited states

Page 12: Sir listing presentation   kennebunk feb

Our exclusive global marketing partnerships are designed to create maximum exposure for your house.

in an extraordinary & targeted manner.

Your home is unique. Marketing a listing such as this takes an exclusive set of skills as well as an explicit marketing plan.

All the resources that are available to me and my firm are utilized to present your home…

THE MARKETING OF YOUR

propertyproperty

Page 13: Sir listing presentation   kennebunk feb

Professional two-sided color brochures: Distributed to local brokers and prospective buyers.

On-site promotions

On-site broker event with possible promotion to attract local brokers to tour the house.

in an extraordinary & targeted manner.

THE MARKETING OF YOUR

propertyproperty

LEGACY PROPERTIES SOTHEBY'S INTERNATIONAL REALTY BRANDED GLOSSY BROCHURES AND POST CARDS:

Professional and digitally enhanced photos to showcase your property.

Page 14: Sir listing presentation   kennebunk feb

BEFORE:

with professional photos.

THE MARKETING OF YOUR

propertypropertyProfessional and digitally enhanced photos to showcase your property.

AFTER:

On the market for 4 years.

Sold in 28 days.

Page 15: Sir listing presentation   kennebunk feb

LEGACY PROPERTIES SIR

social mediasocial media

PROPERLY USING SOCIAL MEDIA TO DRIVE EFFECTIVE AWARENESS OF

YOUR HOME

Discover more on Facebook Twitter,Pinterest

andYouTube

Page 16: Sir listing presentation   kennebunk feb

NEW YORK TIMES IPAD • IPHONE APP • NEWYORTIMES.COM/SOTHEBYSREALTY • GREAT HOMES AND DESTINATIONS • TMAGAZINE • KEY MAGAZINE • WSJ.COM • JP.WSJ.COM • CNWSJ.COM • WSJ.COM/SOTHEBYSREALTY • BBC.COM • THE TELEGRAPH • FT.COM • FTCHINESE.COM • SCMP.COM

195 million impressions195 million impressions

MEDIA PARTNERSHIPS

powerfulpowerful

Page 17: Sir listing presentation   kennebunk feb

NYTIMES REAL ESTATE iPAD APP

iPHONE APP

THE NEW YORK TIMES &INTERNATIONAL HERALD TRIBUNE

A HIGHLY-VISIBLE, MULTI FACETED PROGRAM REACHINGNEARLY 30 MILLION UNIQUE MONTHLY ONLINE VISITORS

MEDIA PARTNERSHIPS

powerful

Page 18: Sir listing presentation   kennebunk feb

PROPERTY

advertisingadvertisingPARTNERING WITH LOCAL, REGIONAL

& GLOBAL MEDIA ICONS THAT PROVIDE TARGETED REACH & VAST

EXPOSURE

Page 19: Sir listing presentation   kennebunk feb

PRINT

advertisingadvertisingPARTNERING WITH LOCAL &

REGIONAL PUBLICATIONS

in an extraordinary & targeted manner.

Page 20: Sir listing presentation   kennebunk feb

RESIDE®

localelocale SHOWCASING A GALLERY OF HOMES, IN SELECT TARGETED MARKETS, EXCLUSIVELY REPRESENTED BY

OUR NETWORK

Discover More

Page 21: Sir listing presentation   kennebunk feb

ONLINE

marketing strategymarketing strategy

Includes the most significant media companies &

real estate focused websites in the World

Page 22: Sir listing presentation   kennebunk feb

SIR

mobilemobileLEADING THE CHARGE OF A GROWING MOBILE

MARKETPLACE

Text SIR to 87778 to download.

Page 23: Sir listing presentation   kennebunk feb

SOCIAL

mediamedia PROPERLY USING SOCIAL MEDIA TO DRIVE EFFECTIVE AWARENESS OF

YOUR HOME

Discover more on

Facebook Twitter and

YouTube

Page 24: Sir listing presentation   kennebunk feb

Visit legacysir.com