sip report kashyap

8/9/2019 SIP Report Kashyap

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Summer Internship Report

ON

By

Diwan Kashyap K.

09BM003121B019

MBA Class of 2011

Under the Supervision of Under the Guidance of

Prof. Virag Shah Mr. Chetan Mirakar

Campus Coordinator Assistant Manager

MBA + PGP Reliance Commu. Ltd.

In Partial Fulfilment of Award of certificate & experience.

Reliance Communications Ltd.


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CERTIFICATE

This is to certify that Mr. Kashyap K. Diwan, a student of Masters of Business

Administration, class of 2011, School Of Business Marshals,(No.09BM003121B019)has undertaken Summer Internship under my guidance for

project title High Network Individual Life Cycle Management

This project is prepared in partial fulfillment of Certificate to be awarded by Reliance

communications Ltd.

To the best of my knowledge, this piece of work is original and no part of this reporthas been submitted by the student to any other Institute/ University earlier.

Prof. Virag Shah



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ACKNOWLEDGEMENT

I would like to express my sincere thanks to all those instrumental in this SIP

project Work. First of all, I would like to thank Prof. ViragShah for giving me this

opportunity to do this SIP and learn from it. I am thankful to Reliance

Communications Ltd for giving me helpful information to complete this SIP project

(Research).

I express my sincere thanks to my external guide Mr Chetan Mirikar

Assistant Manager of Retention Department of Reliance communications ltd. I also

express my heart full thanks to our placement officer Prof. Virag Shah who allotted

me to Reliance Communication. I extend my regards to Finally I thank all employees

of Reliance communications ltd who gave me moral support and who helped directly

or indirectly for completing this project.

Date: 16/08/2010

Place: Ahmadabad Diwan Kashyap K.



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A DREAM COME TRUE

The Late Dhirubhai Ambani dreamt of a digital India an India where the common

man would have access to affordable means of information and communication.Dhirubhai, who single-handedly built Indias largest private sector company virtually

from scratch, had stated as early as 1999: Make the tools of information and

communication available to people at an affordable cost. They will overcome the

handicaps of illiteracy and lack of mobility.

It was with this belief in mind that Reliance Communications (formerly Reliance

Infocomm) started laying 60,000 route kilometres of a pan-India fibre optic backbone.

This backbone was commissioned on 28 December 2002, the auspicious occasion

of Dhirubhais 70th birthday, though sadly after his unexpected demise on 6 July

2002.

Reliance Communications has a reliable, high-capacity, integrated (both wireless

and wireline) and convergent (voice, data and video) digital network. It is capable of

delivering a range of services spanning the entire infocomm (information and

communication) value chain, including infrastructure and services for enterprises

as well as individuals, applications, and consulting.

Today, Reliance Communications is revolutionising the way India communicates and

networks, truly bringing about a new way of life.



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INDIA S LEADING INTEGRATED TELECOM COMPANY

Reliance Communications is the flagship company of the Anil Dhirubhai Ambani

Group (ADAG) of companies. Listed on the National Stock Exchange and the

Bombay Stock Exchange, it is Indias leading integrated telecommunication company

with over 80 million customers.

Our business encompasses a complete range of telecom services covering mobile

and fixed line telephony. It includes broadband, national and international long

distance services and data services along with an exhaustive range of value-added

services and applications. Our constant endeavour is to achieve customer delight by

enhancing the productivity of the enterprises and individuals we serve.

Reliance Mobile (formerly Reliance India Mobile), launched on 28 December 2002,

coinciding with the joyous occasion of the late Dhirubhai Ambanis 70th birthday, was

among the initial initiatives of Reliance Communications. It marked the auspiciousbeginning of Dhirubhais dream of ushering in a digital revolution in India. Today, we

can proudly claim that we were instrumental in harnessing the true power of

information and communication, by bestowing it in the hands of the common man at

affordable rates.

We endeavour to further extend our efforts beyond the traditional value chain by

developing and deploying complete telecom solutions for the entire spectrum of

society.



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LOOKING BACK, LOOKING FORWARD

Reliance Anil Dhirubhai Ambani Group, an offshoot of the Reliance Group founded

by Shri Dhirubhai H Ambani (1932-2002), ranks among Indias top three private

sector business houses in terms of net worth. The group has business interests that

range from telecommunications (Reliance Communications Limited) to financial

services (Reliance Capital Ltd) and the generation and distribution of power

(Reliance Infrastructure Limited).

Reliance ADA Groups flagship company, Reliance Communications, is India's

largest private sector information and communications company, with over 80 million

subscribers. It has established a pan-India, high-capacity, integrated (wireless and

wireline), convergent (voice, data and video) digital network, to offer services

spanning the entire infocomm value chain.

Other major group companies Reliance Capital and Reliance Infrastructure are

widely acknowledged as the market leaders in their respective areas of operation.

CHAIRMAN'S PROFILE

Regarded as one of the foremost corporate leaders of contemporary India,Shri Anil

D Ambani, 48, is the chairman of all listed companies of the Reliance ADA Group,

namely, Reliance Communications, Reliance Capital, Reliance Energy and Reliance

Natural Resources limited.

He is also Chairman of the Board of Governors of Dhirubhai Ambani Institute ofInformation and Communication Technology, Gandhi Nagar, Gujarat.

Till recently, he also held the post of Vice Chairman and Managing Director of

Reliance Industries Limited (RIL), Indias largest private sector enterprise.

Anil D Ambani joined Reliance in 1983 as Co-Chief Executive Officer, and was

centrally involved in every aspect of the companys management over the next 22

years.

He is credited with having pioneered a number of path-breaking financial innovations

in the Indian capital markets. He spearheaded the countrys first forays into the

overseas capital markets with international public offerings of global depositary

receipts, convertibles and bonds. Starting in 1991, he directed Reliance Industries in

its efforts to raise over US$ 2 billion. He also steered the 100-year Yankee bond

issue for the company in January 1997.



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HISTORY OF RELIANCE COMMUNICATION

Late Dhirubhai Ambani had a vision of making tools of communication available to

commoners thereby allowing them to overcome barriers of mobility. Likewise,

Reliance Communications is capable of delivering services covering entire gamut of

information and communication value chain. Their products and services include

infrastructure setting, applications and consultancy.

Brief history

Reliance Communications was set up as Reliance Infocomm in 1999 and from 2000

onwards laying of optical fibers started in Maharashtra, Gujarat and Andhra Pradesh.

Reliance Infocomm was inaugurated in 2002 and first of interconnect (POI) was

established in New Delhi in same year. Also in that year, Reliance Communications

commissioned their 1st optic fiber backbone. In 2005, this company launched global

roaming facility and CDMA services. Reliance Communications was formed in 2006

and listed in Bombay and National stock exchanges.

Reliance Communications Limited founded by the late Shri. Dhirubhai H Ambani

(1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. It

is India's foremost truly integrated telecommunications service provider. With a

customer base of over 36 million including close to one million individual overseas

retail customers, Reliance Communications ranks among the top ten Asian Telecom

companies. Its corporate clientele includes 600 Indian, 250 multinational

corporations and over 200 global carriers and owns and operates the world's largest

next generation, IP enabled connectivity infrastructure, comprising over 150,000

kilometers of fiber optic cable systems in India, USA, Europe, Middle East and the

Asia Pacific region. For more information, visit:

Regarded as one of the foremost corporate leaders of contemporary India, Shri Anil

D Ambani, 48, is the chairman of all listed companies of the Reliance ADA Group,

namely, Reliance Communications, Reliance Capital, Reliance Energy and Reliance

Natural Resources.

He is also the president of the Dhirubhai Ambani Institute of Information and

Communications Technology, Gandhinagar

An MBA from the Wharton School of the University of Pennsylvania, Shri Ambani is

credited with pioneering several financial innovations in the Indian capital markets.

He spearheaded the countrys first forays into overseas capital markets with

international public offerings of global depositary receipts, convertibles and bonds.

Under his chairmanship, the constituent companies of the Reliance ADA group have

raised nearly US$ 3 billion from global financial markets in a period of less than 15

months.



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Shri Ambani has been associated with a number of prestigious academic institutions

in India and abroad.

He is currently a member of:

Wharton Board of Overseers, The Wharton School, USA

Board of Governors, Indian Institute of Management (IIM), Ahmedabad

Board of Governors, Indian Institute of Technology (IIT), Kanpur

Executive Board, Indian School of Business (ISB), Hyderabad

In June 2004, Shri Ambani was elected as an Independent member of the Rajya

Sabha Upper House, Parliament of India, a position he chose to resign voluntarily

on March 25, 2006.

Select Awards and Achievements

Voted the Businessman of the Year in a poll conducted by The Times of

India TNS, December 2006

Voted the Best role model among business leaders in the biannual Mood of

the Nation poll conducted by India Today magazine, August 2006

Conferred the CEO of the Year 2004 in the Platts Global Energy Awards

Conferred 'The Entrepreneur of the Decade Award' by the BombayManagement Association, October 2002

Awarded the First Wharton Indian Alumni Award by the Wharton India

Economic Forum (WIEF) in recognition of his contribution to the establishment

of Reliance as a global leader in many of its business areas, December 2001

Selected by Asiaweek magazine for its list of 'Leaders of the Millennium in Business

and Finance' and was introduced as the only 'new hero' in Business and Finance

from India, June 1999.



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VISION OF RELIANCE COMMUNICATION

VISION

We will leverage our strengths to execute complex global-scale projects to facilitate

leading-edge information and communication services affordable to all individualconsumers and businesses in India.

We will offer unparalleled value to create customer delight and enhance business

productivity.

We will also generate value for our capabilities beyond Indian borders and enable

millions of India's knowledge workers to deliver their services globally.

Reliance Communications is now among the three most valuable private sector

companies in India, and the five most valuable telecom companies in Asia. In the

current

Fiscal, Reliance Communications will spend Rs 16,000 crore to further expand and

strengthen its network coverage across India and the rest of the world.

In addition to organic growth, Reliance Communications will leverage the

advantages derived from this impressive financial platform to explore and pursue any

significant

Opportunities available in the telecommunications sector. "We are currently

evaluating a number of inorganic opportunities in select international markets tofurther expand our footprint," Ambani said.

Reliance Communications One India, One Tariff plan allowed millions to connect

across India at just one rupee a minute. The company was the first one to break the

Rs 1,000 entry-barrier with the launch of the lowest-cost classic brand handset at Rs

777.

As per its expansion plan, Reliance Communications will have the single largest

wireless network in the world, covering over 900 mn Indians or more than 15% of the

global population. It will cover 23,000 towns or every single Indian habitation with apopulation of over 1,000. Reliance Communications will cover almost 100% of all rail

routes, providing seamless voice, video, radio, and Internet connectivity to 14 mn

commuters every day. It will also cover almost 100% of all national highways, and

84% of all state highways, giving millions of users the power to talk, text, surf, play,

chat or simply stay in touch across nearly the entire length of India's 2,00,000-km-

long road network.



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Owner of Reliance Communications Ltd

Late Dhirubhai Ambani had a vision of making tools of communication

available to commoners thereby allowing them to overcome barriers of mobility.Likewise, Reliance Communications is capable of delivering services covering entire

gamut of information and communication value chain. Their products and services

include infrastructure setting, applications and consultancy. Reliance

Communications was set up as Reliance Infocomm in 1999 and from 2000 onwards

laying of optical fibers started in Maharashtra, Gujarat and Andhra Pradesh.

Reliance Infocomm was inaugurated in 2002 and first of interconnect (POI) was

established in New Delhi in same year.

Board of Directors

Shri Anil D. Ambani - Chairman

Prof. J Ramachandran

Shri S.P. Talwar

Shri Deepak Shourie

Shri A.K.Purwar

http://www.rcom.co.in/


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ORGANIZATIONAL STRUCTURE

Reliance Communications Limited



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Product and Services Of Reliance Communications

Reliance Base Phone

Reliance Mobile

Reliance Data Card

Reliance Voucher, E-Recharge

Reliance PCO

Reliance Broad Band

Reliance Base Phone

With over 100 million subscribers

across India, Reliance Mobile is

Indias largest mobile service

brand. Reliance Mobile services

now cover over 24,000 towns, 6

lakh villages, and still counting.

We have achieved manymilestones in this short journey. In

2003, AC Nielsen voted Reliance

Mobile (formerly Reliance India

Mobile) as Indias Most Trusted

Telecom Brand. In July 2003, it

created a world record by adding

one million subscribers in a matter

of just 10 days through its

Monsoon Hungama offer.



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What sets Reliance Mobile apart is the fact that nearly 90 per cent of

our handsets are data-enabled, and can access hundreds of Java

applications on Reliance Mobile World.

Reliance Mobile has ushered in a mobile revolution by offering

advanced multimedia handsets to the common man at very affordablerates. This innovative low pricing has increased the number of mobile

phone users and its result is clearly reflected in the meteoric rise in

Indias tele-density over the past four years.

Our pan-India wireless network runs on CDMA2000 1x technology,

which has superior voice and data capabilities compared to other

cellular mobile technologies. CDMA2000 1x is more cost-effective as it

utilises the scarce radio spectrum more efficiently than other

technologies do. Enhanced voice clarity, superior data speed of up to144 kbps and seamless migration to newer generations of mobile

technologies is some of its key differentiators.

Wireless Phone

Benefit

Abundant free calls and attractive call charges to Reliance Mobile and other

WLL phones.

Use your wireless phone anywhere in the city at no extra cost.

Effective zero rental with free calls almost equivalent to monthly plan

charges.

Free voicemail, call conference, call wait and call divert facilities.

Reliance Netconnect usage charges as per tariff plan.

Features



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In-built modem with speeds upto 115 kbps. No separate Internet Service

Provider connection needed.

Features of a mobile phone SMS, in-built caller id, voicemail, 99-number

phone book, speaker phone, choice of ring tones.

Service available in select cities only. Fax not supported.

Reliance Broad Band

Wired to win

The successful rolling out of real broadband services across the nation marks the

second chapter of Reliance Communications commitment to usher in a digital

revolution in India. Reliance Communications is setting new standards for the world

to follow through inventive use of cutting-edge technologies in the field of fibre optics,

Ethernet, microwave radios, switching, routing, digital compression and encoding.

The mass roll out of broadband being carried out by Reliance Communicationsacross the length and breadth of the country, offering speeds of up to 100 Mbps to

millions of users, in itself is a technological marvel.

The uniqueness of Reliance Communications broadband initiative lies in the fact

that our entire nationwide network is being conceptualised and built from ground

zero. It is designed to deliver affordable quality education, drive governance,

transform healthcare, enhance efficiency in business and finally, generate new job

opportunities for millions of unemployed Indians.

Reliance Communications broadband service is set to revolutionise Indian society

by removing the traditional bottlenecks of development including lack of capital and

weak infrastructure, and help tide over the challenges of distribution in a vast country

like India.

E-education

The mission of Reliance Communications e-learning initiatives is to bring world-

class education to the doorstep of every Indian home. Utilising our pan-India optical

fibre and retail network, educational institutions can reach out to large sections ofstudents which otherwise would be very difficult to contact.



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Leveraging our robust broadband infrastructure two top Indian management schools

the Xavier Institute of Management, Bhubaneshwar and XLRI, Jamshedpur are

imparting fully interactive real-time courses across 105 cities.

The Indian market possesses tremendous potential yet to be tapped. Utilising our

real broadband connectivity, educational institutions can source the best educational

material from anywhere in the world. Libraries and laboratories around the world can

be cross-linked making way for seamless exchange of information and expertise.

Digital workplaces

Physical distance or proximity is now a thing of the past. Reliance Communications

real broadband connectivity has changed the dynamics of work. Our video

conferencing service acts as a virtual bridge between professionals working at

different office locations across the world.

E-healthcare

Reliance broadband is set to offer timely quality healthcare facilities at very

affordable rates to large sections of the Indian population irrespective of their

geographical location. Our broadband connectivity is committed to usher in a new

generation of online healthcare delivery system.

Access to advance medical expertise can no longer be constrained by geography. A

patient can seek medical advice sitting in the comforts of home. Doctors can attend

to patients anywhere in the world on real-time basis. At the click of the mouse,

medical records and documents can be digitally dispatched thousands of miles

away.

Recently, the Apollo Group of Hospitals joined hands with Reliance Communications

to offer its top-of-the-line healthcare facilities online to the benefits of millions of

Indians



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Circle

Warehouse

Cluster

Warehouse

Distributor

Retailer Retail MobileStore

Direct

Selling Team

Subscribers

Sales and Distribution Channel

DATACARD

These are the devices used to connect internet to the operating system-

1. Reliance CDMA 1X.A. PCMCIA- Speed up to 144kbps (only for laptops)B. USB Modem- Speed up to 153.6kbps (for both laptop and desktops)

2. Reliance High Speed Data Card (HSD).Speed Up to 3.1mbps (presently working at 35 cities in India)



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Two types of services are given by the Reliance communications.

1. CDMA

2. GSM

CDMA (Code Division Multiple Access) - CDMA gives a unique code to each call and

spears it over available frequencies

GSM is a global standard based on TDMA. It is very popular in entire Europe, MiddleEast and Asia while CDMA is the dominant technology in United States and someparts of Asia. But how does it affect the ultimate consumer? For understanding,further considerations may be helpful.


Mobile : CDMA | GSM

Wireless Phone

Wireless Terminal

BlackBerry

Roaming

BroadNet

Reliance Landline

Reliance Netconnect

R World : CDMA |

GSM

Reliance Global CallReliance Passport

Reliance IPTV

Common Service Center

BlackBerryOffice Centrex

E1DIDOne Office DuoAudio

ConferencingReliance PCOToll-Free ITFSBroadbandBusiness

Broadband

InternetLeased Line

IPLCEthernet Leased

LinesVirtual Private

Network (VPN)Wireless Data

VPNVideo

ConferencingInternet Data

Center (IDC)
http://www.rcom.co.in/webapp/Communications/jsp/rmobile/index.jsphttp://www.rcom.co.in/webapp/Communications/website/GSM/index-gsm.jsphttp://www.rcom.co.in/webapp/Communications/website/GSM/index-gsm.jsphttp://www.rcom.co.in/webapp/Communications/rcom/Rh/rh_fwp.jsphttp://www.rcom.co.in/webapp/Communications/rcom/Rh/rh_fwt.jsphttp://www.reliancemobile.com/blackberry/html/solution_indiv.htmhttp://www.rcom.co.in/webapp/Communications/rcom/Rm/rm_roaming_new.jsphttp://www.rcom.co.in/Communications/rcom/broadnet/index.htmlhttp://www.rcom.co.in/webapp/Communications/rcom/Rh/rh_flp.jsphttp://www.rcom.co.in/Communications/rcom/RNetconnect/index.htmlhttp://www.rworld.co.in/http://www.rworld.co.in/gsmhttp://www.rworld.co.in/gsmhttps://www.relianceindiacall.com/http://www.reliancepassport.com/http://www.rcom.co.in/iptv/index.htmlhttp://www.rcom.co.in/csc/index.htmlhttp://www.reliancemobile.com/blackberry/html/index.htmhttp://www.rcom.co.in/webapp/Communications/rcom/Rh/rh_officecentrex.jsphttp://www.rcom.co.in/webapp/Communications/rcom/Rh/rh_e1did.jsphttp://www.rcom.co.in/webapp/Communications/rcom/Rh/rh_officeduo.jsphttp://www.rcom.co.in/Communications/rcom/broadband/broadband_audio_conferencing.htmlhttp://www.rcom.co.in/Communications/rcom/broadband/broadband_audio_conferencing.htmlhttp://www.reliancecommunications.co.in/Communications/PCO/index.htmlhttp://www.rcom.co.in/Communications/rcom/broadband/brbd_1800.htmlhttp://www.rcom.co.in/Communications/rcom/broadband/itfs.htmlhttp://www.rcom.co.in/webapp/Communications/jsp/rbroadband/index.jsphttp://www.rcom.co.in/Communications/bis/reliance_wirefree_broadband_index.htmlhttp://www.rcom.co.in/Communications/bis/reliance_wirefree_broadband_index.htmlhttp://www.rcom.co.in/Communications/bis/reliance_wirefree_broadband_index.htmlhttp://www.rcom.co.in/Communications/rcom/broadband/broadband_ll.htmlhttp://www.rcom.co.in/Communications/rcom/broadband/broadband_iplc.htmlhttp://www.rcom.co.in/Communications/rcom/broadband/broadband_ethernet.htmlhttp://www.rcom.co.in/Communications/rcom/broadband/broadband_ethernet.htmlhttp://www.rcom.co.in/Communications/rcom/broadband/broadband_mplsvpn.htmlhttp://www.rcom.co.in/Communications/rcom/broadband/broadband_mplsvpn.htmlhttp://www.rcom.co.in/Communications/rcom/broadband/WDVPN.htmlhttp://www.rcom.co.in/Communications/rcom/broadband/WDVPN.htmlhttp://www.rcom.co.in/Communications/rcom/broadband/brbd_videoconferance.htmlhttp://www.rcom.co.in/Communications/rcom/broadband/brbd_videoconferance.htmlhttp://www.relianceidc.com/http://www.relianceidc.com/http://www.rcom.co.in/webapp/Communications/jsp/rbroadband/index.jsphttp://www.reliancemobileworld.co.in/http://www.rcom.co.in/Communications/Rm/rm_roaming_new.htmlhttp://www.reliancemobileworld.co.in/http://www.rcom.co.in/webapp/Communications/jsp/rmobile/index.jsphttp://www.rcom.co.in/webapp/Communications/website/GSM/index-gsm.jsphttp://www.rcom.co.in/webapp/Communications/website/GSM/index-gsm.jsphttp://www.rcom.co.in/webapp/Communications/rcom/Rh/rh_fwp.jsphttp://www.rcom.co.in/webapp/Communications/rcom/Rh/rh_fwt.jsphttp://www.reliancemobile.com/blackberry/html/solution_indiv.htmhttp://www.rcom.co.in/webapp/Communications/rcom/Rm/rm_roaming_new.jsphttp://www.rcom.co.in/Communications/rcom/broadnet/index.htmlhttp://www.rcom.co.in/webapp/Communications/rcom/Rh/rh_flp.jsphttp://www.rcom.co.in/Communications/rcom/RNetconnect/index.htmlhttp://www.rworld.co.in/http://www.rworld.co.in/gsmhttp://www.rworld.co.in/gsmhttps://www.relianceindiacall.com/http://www.reliancepassport.com/http://www.rcom.co.in/iptv/index.htmlhttp://www.rcom.co.in/csc/index.htmlhttp://www.reliancemobile.com/blackberry/html/index.htmhttp://www.rcom.co.in/webapp/Communications/rcom/Rh/rh_officecentrex.jsphttp://www.rcom.co.in/webapp/Communications/rcom/Rh/rh_e1did.jsphttp://www.rcom.co.in/webapp/Communications/rcom/Rh/rh_officeduo.jsphttp://www.rcom.co.in/Communications/rcom/broadband/broadband_audio_conferencing.htmlhttp://www.rcom.co.in/Communications/rcom/broadband/broadband_audio_conferencing.htmlhttp://www.reliancecommunications.co.in/Communications/PCO/index.htmlhttp://www.rcom.co.in/Communications/rcom/broadband/brbd_1800.htmlhttp://www.rcom.co.in/Communications/rcom/broadband/itfs.htmlhttp://www.rcom.co.in/webapp/Communications/jsp/rbroadband/index.jsphttp://www.rcom.co.in/Communications/bis/reliance_wirefree_broadband_index.htmlhttp://www.rcom.co.in/Communications/bis/reliance_wirefree_broadband_index.htmlhttp://www.rcom.co.in/Communications/bis/reliance_wirefree_broadband_index.htmlhttp://www.rcom.co.in/Communications/rcom/broadband/broadband_ll.htmlhttp://www.rcom.co.in/Communications/rcom/broadband/broadband_iplc.htmlhttp://www.rcom.co.in/Communications/rcom/broadband/broadband_ethernet.htmlhttp://www.rcom.co.in/Communications/rcom/broadband/broadband_ethernet.htmlhttp://www.rcom.co.in/Communications/rcom/broadband/broadband_mplsvpn.htmlhttp://www.rcom.co.in/Communications/rcom/broadband/broadband_mplsvpn.htmlhttp://www.rcom.co.in/Communications/rcom/broadband/WDVPN.htmlhttp://www.rcom.co.in/Communications/rcom/broadband/WDVPN.htmlhttp://www.rcom.co.in/Communications/rcom/broadband/brbd_videoconferance.htmlhttp://www.rcom.co.in/Communications/rcom/broadband/brbd_videoconferance.htmlhttp://www.relianceidc.com/http://www.relianceidc.com/


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These are the services which are giving by Reliance communications.



19/44



20/44

Industries Where Reliance Communications Ltd. Competes

Telecommunications Services

Wireless Communications Services

Wireless Network Operators

Data Services

Fixed-line Voice Services Providers

Telecommunications Infrastructure Development

STD CALLING CARD

MRP

TALKTIME VALIDIY ON-NET

(NIGHT)

OTHER

RS. 95

84.66 1 5DAY 1.25

RS. 115

102.35 15 DAY 1.20

RS. 125

111.25 15 DAY 1.20

RS. 225

200.25 30 DAY 1.10

RS. 280

249.20 30 DAY 1.10

RS. 525

467.25 30 DAY RS. 0.40 RS. 1.00

RS. 650

578.50 30 DAY FREE RS. 1.00

PRODUCTS



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TOP

UPs

Rs. 55

Rs. 77

Rs.

210

Rs.

310

Rs.

510

FULL T.T of 55 (off net 43+on net 12)

FULL T.T of 77(off net)

TALK TIME of Rs. 222 (off net)



STVs

Rs.

195

Rs.

496

Rs. 35

Rs. 79

Rs. 49

Rs. 99

Rs. 98

Local on-net mobile unlimited FREE (validity 30

days)

Local & STD on-net mobile unlimited FREE (validity

30 days)

All STD@ Rs. 1 per minute (validity 30 days)

All Local@ Rs. 0.50/min and all STD@ Rs.1/min

(valid. 30 days)

On-net Local@33PAISE, Off-Net Local@49 Paise

(valid. 30 days)

On-net Local@33PAISE, Off-Net Local@Paise, all

STD@99 Paise (30D)

On-net Local FREE between 10PM to 8AM& other

local@50 paise (30D)



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RCVs

Rs.

250

Rs.

888

FREEDOM TARIFF, TALKTIME Rs. 147.5 AND

VALIDITY 30 DAYS

F.T, TALKTIME RS. 888 AND VALI. OF 8 MONTHS

UN-

LIMITE

D

Rs.

399

Rs.

499

Rs.

533

Talk Time 175/ & Local On-net Unlimited FREE ( 30

days)

Local Reliance Mobile & Reliance Smart Unlimited

FREE ( 30 days)

Talk Time Rs. 399.37 & Local On-net FREE B/W

11pm to 6am, ( 30 D)

E-SMS Rs. 49 500 LOCAL SMS FREE & VALIDITY 30 DAYS

RELIANCE MOBILE HAND-SET

MOBILE CUSTOMER

PRICE

RETAILAR

PRICERD LG 3000 1199/- 1165/-

RD LG 3500 1299/- 1265/-

RD LG 3600 1799/- 1690/-

RD LG 6100 2699/- 2540/-



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FULL NAME OF SOME KINDS OF SERVICE

LTV Life Time Validity

CAF Customer Application form

GSK Get started Kit

FWP Fix Wireless Phone

STV Special Tariff voucher

OTAF Over the Air Fulfillment

FRC First Recharge Coupon

GSM Global System of Mobility

CDMA Code Dual Module Assessment



24/44

HNI Life Cycle Management

HNI means High Network Individual. HNI customers are more valuable for Reliance

communications. HNI means the customers who are using the mobile services more

than other customers. Reliance gives more benefits to this type of customers

because they are using and paying more. HNI is including in both.

1. Prepaid

Prepaid model asks customers to add a certain amount to their accounts prior

to usage and their maximum usage is limited to the amount that is added to

the account.

CDMA

Designed for Your Calling Needs

Reliance Mobile prepaid plans are 'designed to fit your calling needs. If

you are looking for some great tariffs, we are sure to have one appropriate for

you. You can choose your plan from a variety of affordable tariff plans.

Local Plans

International Call Rates :

Tariff

http://en.wikipedia.org/wiki/Prepaidhttp://en.wikipedia.org/wiki/Prepaid


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All Local Calls Rs. 0.99

All STD Calls Rs. 1.50

Roaming All Incoming & Local

Outgoing calls

Rs.1.00

All STD Outgoing calls Rs.1.50Countries/Region New Tariff

One

Nation

Plans

All other

Plans

USA, Canada, Fixed lines in Europe,

Australia, New Zealand

Rs.6.00

per min.

Rs.6.40

per min.

Mobile phones in Europe, Bangladesh,

Bhutan, Maldives, Gulf, Middle East,

UAE, Africa, Rest of World

Rs.8.00

per min.

Rs. 9.19

per min.

Cook Island, Cuba, Diego Garcia,

Guinea Bissau, Nauru, Norfolk Island,

Sao Tome, Sakhalin, Solomon Island,

Tokelau, Tuvalu, Vanuatu

Rs.40.00

per min.

Rs.

40.00

per min.

Satellite calls to Inmarsat region (00870) - call rate at Rs.5.83/second

National Roaming

All Incoming & Local Outgoing calls Rs.1.00All STD Outgoing calls Rs.1.50

SMS Local Rs.1.00Application Rs.3.00

National Rs.2.00international Rs.5.00

SMS 51234.

Get tips on lifestyle, sports, news cricket scores, entertainment and a whole lot

more. Just SMS 51234.



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Reliance Mobile World.

Experience movie clips, music, TV news channels, live cricket updates and more

only on R World just at the press of a button. (Available on select handsets)

Reliance Netconnect.Get connected to the Internet instantly and experience high speed access of up to

144 Kbps, even while you're on the move. With RIM Prepaid's revolutionary

Reliance Netonnect.

Value-added services at the best rates

Voicemail retrieval will be charged at local call rates to RM i.e. 99 paise per

minute.

Reliance Netconnect has no rental, Just usage charge.

More coverage. More clarity. More affordable.

A 80,000 km seamless, pan-India fibre optic backbone ensures a congestion free

network and almost zero call drops, in addition to superior voice clarity in every

corner of the country.

GO MOBILE WITH RELIANCE MOBILE PREPAID'S UNBEATABLE OFFER

For further details contact any of our Reliance Worlds / Authorized Retail

Centers / Independent Sales Agents or call 30336969Conditions Apply. Incoming calls are free in home circle only and not while

Roaming. Reliance Communications Limited reserves the right to withdraw and or

alter any of the terms and conditions of this offer at any time without prior notice.

For circle definition click here. This brochure contains information for the

Guidance of customers without creation of liability. Marketed by Reliance

Communications Infrastructure Limited.. Internet services provided by Reliance

http://www.rcom.co.in/webapp/Communications/rcom/Rm/rm_circle_service_areas.jsphttp://www.rcom.co.in/webapp/Communications/rcom/Rm/rm_circle_service_areas.jsphttp://www.rcom.co.in/webapp/Communications/rcom/Rm/rm_circle_service_areas.jsphttp://www.rcom.co.in/webapp/Communications/rcom/Rm/rm_circle_service_areas.jsphttp://www.rcom.co.in/webapp/Communications/rcom/Rm/rm_circle_service_areas.jsphttp://www.rcom.co.in/webapp/Communications/rcom/Rm/rm_circle_service_areas.jsphttp://www.rcom.co.in/webapp/Communications/rcom/Rm/rm_circle_service_areas.jsphttp://www.rcom.co.in/webapp/Communications/rcom/Rm/rm_circle_service_areas.jsp


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Communications Infrastructure Limited

But Reliance communication is focusing more on postpaid customers. Reliance

launched special schemes for these types of customers.

.

Postpaid:

A model of cellular service whereby the customer is charged for usage in the

prior month (hence 'post' usage), and hence does not feature any limitations

on volume of service used.

Discover the power of prepaid. No more headaches of paying monthly rents,

or the shock of running up huge bills. Our prepaid plans are specifically

designed to suit each and every budget. We offer a wide choice of plans with

economical tariff rates.

Plan name SP 149 Sup

er

199

Sup

er

199

NJ

250

RJ

JAA

DU

249

NJ 750

Plan

My

loc

al

My

MBL

Unltd

http://www.rcom.co.in/webapp/Communications/rcom/Rm/rm_circle_service_areas.jsphttp://www.rcom.co.in/webapp/Communications/rcom/Rm/rm_circle_service_areas.jsp


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Gro

up

Loc

al

299

R

Onnet

770

Rental 124 199 199 250 249 750 299 770

Clip 25(optional)

0 0 0 0 0

Plan Charges 0 0 0 0 0

Monthly commitment 124 199 199 250 249 750 299 770

Free SMS(Rs) NA 0 0 0 NA

Free intra circle talk

time worth Rs.

NA 0 0 150

(Loc

al)

150

Loca

l &Intra

-

Onn

et +

Offn

et

Rs.150

(Intra &

Intercircle) =

1500

onnet

mins

[email protected]

/min

Rs

150

Local

onn

et

&

Rs

150

loc

al

offn

et

0

Intra circle

On Net 0.5 0.05 0.49 0.5 0.50 0.15 0.5

0

Onnet

Mobil

e=0

Onnet

others

@ .

50p

Cell 0.5 1 0.49 0.5 0.50 0.8 0.5

0

0.50

Fixed 1 1 0.49 0.5 0.50 1.2 0.5

0

0.50

Inter circle

On Net 1.5 1.5 1.5 1.5 1 1.5 1.5 Onnet



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Mobil

e=0

Onnet

others

@ Re.1

Cell 1.5 1.5 1.5 1.5 1 1.5 1.5 1

Fixed 1.5 1.5 1.5 1.5 1 1.5 1.5 1

International

US, Canada,Fixed

Lines inEurope,Australia,Ne

wzealand and South

East Asia

6.40 6.40 6.40 6.40 6.4 6.40 6.4

0

6.40

Mobile phones in

Europe,

SAARC,Gulf,Middle

East,UAE,Africa and

Rest of the world.

9.19 9.19 9.19 9.19 9.19 9.19 9.1

9

9.19

Bissau,Nauru,Norflok

island,Sao

Tome,Sakhalin,Solo

momn

Island,Tokelau,Tuval

u,Vanuatu

40.00 40.0

0

40.0

0

40.0

0

40 40.00 40.

00

40.00

Rate /SMS(164characters)

Local SMS 1 1 1 0.5 0.5 1 1 0.5

National SMS 2 2 2 2 1 2 2 1

International SMS 5 5 5 5 5 5 5 5

Roaming Rates



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Local

Onnet 1 1 1 1 1 1 1 1

Off net 1 1 1 1 1 1 1 1

Landine 1 1 1 1 1 1 1 1

STD 1.5 1.5 1.5 1.5 1 1.5 1.5 1

Incoming 1 1 1 1 1 1 1 1

GSM

India's best tariff plan...

Welcome to Reliance Mobile GSM Service with 3G Ready network capabilities.

Reliance Mobile is the only operator in the country with CDMA and GSM dualtechnology. Our next generation GSM network lets you enjoy seamless coverage

across India and unleashes a world of endless possibilities. Beyond calling and

messaging, it lets you e-mail, MMS, download videos, get live cricket scores, listen

to music of your choice, blog and even surf the Net. All this made very simple,

flexible and convenient to meet your every demand.

So let's get started and explore our unparallel services that will bring alive your

conversations and enrich your every experience like never before.

Base Tariff Plan



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All Local/Intra Circle Calls Rs.1.00

All STD Calls Rs.1.50

Roaming All

Incoming

& Local

Outgoing

calls

Rs.1.00

All STD

Outgoing

calls

Rs.1.50

SMS Local Rs.1.00Applicati

on

Rs.3.00

National Rs.1.50

internati

onal

Rs.5.00

International Call Rates :

Countries/Region All other Plans

USA, Canada, Fixed lines in Europe, Australia,

New Zealand

Rs.6.40 per min.

Mobile phones in Europe, Bangladesh, Bhutan,

Maldives, Gulf, Middle East, UAE, Africa, Rest of

World

Rs. 9.19 per min.

Cook Island, Cuba, Diego Garcia, Guinea

Bissau, Nauru, Norfolk Island, Sao Tome,

Sakhalin, Solomon Island, Tokelau, Tuvalu,

Vanuatu

Rs. 40.00 per min.



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Postpaid compared to prepaid: -

Prepaid is activated by purchasing credit load vs. Postpaid where you can continue

use without the restriction and/or limitation based on the available credit.

Postpaid customers are including HNI and Normal. Normal customers who are only

use mobile services in limit.

HNI has a two categories.

1. AON: (Age On Network)

The customers who are using postpaid SIM card more than 6 months.

Reliance gives some benefits to these customers. Like discount, free msg,

free local or STD minutes etc

2. ARPO: ( Average Revenue Per User)



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The customers bills more than 1000 are in the category of APRO. Reliance

also gives more beneficial schemes to these customers. Because these type

of customer is more valuable to the company.

APRO also includes two categories.

Gold customer: Customers bill is more than 1000 and the customer is

using the postpaid connection more than six months.

Platinum customer: customers bill is more than 2000 and the customer

is using the postpaid connection more than 1 year.



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Reliance Communications Customers across India

GSM

Circle Name Post Paid Prepaid

Andhra Pradesh 6182 1890923

Delhi 19172 2054393

Gujarat 19414 2480642

Kerala 8049 901829

Karnataka 18572 2168131

Maharashtra & Goa 25288 3301389

Mumbai 24884 2083175

Punjab, Haryana & Himachal Pradesh 18630 2717375

Rajasthan 6631 2628940

Tamil Nadu & Andaman 25704 1909641

Not Defined 136636 345658

Uttar Pradesh 9093 6430945

West Bengal 8765 22154

RCOM GSM - Total sub base 29262215



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BroadbandCircle Name Data Voice


Delhi 19172 2054393

Gujarat 19414 2480642

Kerala 8049 901829

Karnataka 18572 2168131


Mumbai 24884 2083175

Punjab,Haryana & Himachal

Pradesh

18630 2717375

Rajasthan 6631 2628940


Not Defined 136636 345658


West Bengal 8765 22154

RCOM GSM - Total sub base 29262215

CDMA



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Circle Name Post Paid Prepaid Prepaid PCO


1

476990

Delhi 505724 321187

5

114702

Gujarat 288480 299216

5

115298

Kerala 200796 205460

1

125214

Karnataka 236288 302495

4

253848


9

275002

Madhya Pradesh & Orissa 187860 449516

3

139575

Mumbai 555120 322321

1

166858

Punjab,Haryana &

Himachal Pradesh

198497 256999

8

92611

Rajasthan 151260 228465

1

96704


9

374900


3

265494

West Bengal,Bihar &

Jharkhand

240946 660605

0

203919

RCOM CDMA - Total sub

base

56592965



37/44


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2. Customer care:

Customer care is including the field visit, calling for due date bill payment and

also for new plans. Field visit executive gives the suggestion to pay the bill, to

join in new plan. Field visit executive also gives the solution of problem. These

types of plans are giving by reliance executives to the customers.



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3. Retention:

Retention means start from earliest. In reliance communications, retention

means to start the mobile numbers which are stopped. For that reliance

executives suggest new plan.

Retention process includes,

Make a area wise excel datasheet

Then modified excel datasheet according to platinum, gold and normalcustomer.

Then stopped number are given to the reliance executives and

executives make a field visit and suggest to pay the bills as soon as

possible, listen the problems and give suggestions.

Then write the problem in excel sheet and send mail to the main office.

Problems which customers are facing: Solution

Network problem: Network problem is not solve at the time of visit but

some months are taken by company.

High charges of calls: This problem is solved by different low rate

plans.

Not suitable plan: Executive gives the suitable plan to customer.

Bill is not correct: Solving the problem by correcting the bill.



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Retention Data

customer_mdn Category cust_category

ProductType TOTAL_INVOICE_AMOUT

Otaf_Date

9328686227 GOLD HNI Mobile 51465 Mar-03

9327521541 PLATINUM HNI DataCard 9206 Sep-07

9374343018 GOLD HNI HSD 15105 Jul-09

9327931464 GOLD HNI HSD 3192 Jan-10

9327050772 GOLD HNI DataCard 14579 Jun-07

9374558252 GOLD HNI Mobile 9867 Aug-07

9377534917 GOLD HNI HSD 2203 Apr-10

9327478518 GOLD HNI Mobile 21799 Jan-07

9377413012 GOLD HNI DataCard 14603 Sep-08

9327010353 GOLD HNI Mobile 77646 Feb-03

9328169579 GOLD HNI HSD 3259 Jul-09

9327023728 GOLD HNI Mobile 52684 Mar-03

9375598682 GOLD HNI HSD 3405 Apr-10

7932987253 GOLD HNI FWP 45533 Nov-05

2653256135 PLATINUM HNI FWP 58385 Feb-05

9327385625 GOLD HNI Mobile 9387 Jul-07

9377574042 GOLD HNI HSD 33209 May-09

9327005798 GOLD HNI Mobile 90394 Feb-03

7932505909 GOLD HNI FWP 35937 May-06



41/44

RESEARCH METHODOLOGY

Definition of Research

The word research is derived from the Latin word which means to know. It is a

systematic and a replicable process, which identifies and defines problems, withinspecified boundaries. It employs well-designed method to collect the data and

analyses the results. It disseminates the findings to contribute to generalize able

knowledge. The characteristics of research presented below that will be examined in

greater details later are:

Systematic problem solving which identifies variables and tests

relationships between them,

Collecting, organizing and evaluating data.

Logical, so procedures can be duplicated or understood by others.

Empirical, so decisions are based on data collected.

Reductive, so it investigates a small sample, which can be generalized to a

larger population .

Replicable, so others may test the findings by repeating it.

Discovering new facts or verify and test old facts.

Developing new scientific tools, concepts and theories, this would facilitate to

take decision.

For the proper analysis of data, simple statistical techniques such as percentage

were use. It helps in making more generalization from the data available. The data

which was collected from a sample of population was assumed to be representing

entire population of interest. Demographic factors like age, income and educational

background was used for the classification purpose.



42/44

RESEARCH PROBLEM

Collection of Data of Reliance suspension customers

Retailers some time gives wrong data

Limitation of time and money

RESEARCH OBJECTIVE

To know the demand of Rcom bundle offer along with LGRD 3000 and

6100 as Ill as the demand of Rcom Bachat pack Sim in the market

To help in development and introduction of new product

To identify the company position among competitors

To determine those factors which persuade retailers for sale of RCOM

Sims/product

To find out which type of schemes retailers prefer and why?

To study the effect of irregular supply on the sale of the product.

Collection of suspension data and convert into the retention

To find out the usage pattern of the general people towards the mobile

phone.

To find out the hidden information in plans of cellular services.

To find out the consumer satisfaction towards the various plans.



43/44

SUB OBJECTIVE

To identify the Market share of RCOM

To find out the basic problems of retailers

To find out the performance of executive

To find out the customer problems

To find out the new connection

INFORMATION REQUAREMENT

Complete Price structure of Rcom.

Sim Processing Fees

Discount Offered

Schemes offered

Service Tax

SOURCES OF INFORMATION

Data collected from the Company

Secondary Data

Internet

Retailers

Distributor

Sales Executives

Other Trainees (Runner)



44/44

PROBLEM BEING FACED

Lack of communication between retailers and distributor

Lack of improper distribution channel

Not regular visit of DSE and Runner

All retailers are not aware of new scheme of RCOM

Lack of sales promotion and advertisement

Retailer doesnt get claim at proper time

No visit of TSM or any other person to the retailers shop

WHAT DOES COMPANY EXPECT TO DO BY SOLVING THE PROBLEM

Customer Satisfaction

Retailer Satisfaction

Increase in Sale

Sales Promotion

Proper Distribution Channel

Retaining the customer and making new connection

sip report kashyap

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