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Magazine Advertising spaces ??The space on a magazine available for advertisements.

Company Description

• In 1922, Anandabazar Patrika first came out as a four-page evening daily that sold at two paise and had a circulation of about 1,000 copies a day. Eighty-five years later, Anandabazar Patrika reaches out to over seven million readers, every day!

• Today, the ABP Group has evolved into a media conglomerate that has eleven premier publications, three 24-hour national TV news channels, two leading book publishing businesses as well as mobile and internet properties. Touching the lives of millions.

DAILIES

PERIODICALS

PERIODICALS

CAREER

Television channels

PUBLISHING HOUSE

• ANANDA PUBLISHERS• PENGUIN INDIA

ABP PVT LTD

ABOUT TTISTTIS (The Telegraph in Schools) is a weekly circular from the house of The Telegraph which was launched in the year 2005.The weekly circulated newspaper is published on every Monday of the week.The newspaper is primarily circulated in Kolkata, rest of West Bengal, Jharkhand & north east. Its primary readers constitute school going students beginning from class III to X.It has active subscription in more than 350 schools. All the contents like editorials, articles, etc. are done by a group of students from various schools of Kolkata known as Tigers. TTIS has a strong community of over 200 principals, 300 teachers& co-ordinators and 500 Tigers.It has a circulation of 41,739 according to ABC, July- December 2011 as well as readership of 1.89 lakhs according to Q1, IRS 2011.

TTIS (The Telegraph in Schools) is a weekly circular from the house of The Telegraph which was launched in the year 2005.The weekly circulated newspaper is published on every Monday of the week.The newspaper is primarily circulated in Kolkata, rest of West Bengal, Jharkhand & north east. Its primary readers constitute school going students beginning from class III to X.It has active subscription in more than 350 schools. All the contents like editorials, articles, etc. are done by a group of students from various schools of Kolkata known as Tigers. TTIS has a strong community of over 200 principals, 300 teachers& co-ordinators and 500 Tigers.It has a circulation of 41,739 according to ABC, July- December 2011 as well as readership of 1.89 lakhs according to Q1, IRS 2011.

PRODUCT BRIEF• TTIS School Directory is a premium annual product of

TTIS which was first launched in the year 2006.• It is an informational guide book which consists of

detailed information about 200 Montessori, Kindergarten, and Junior &High schools in and around Kolkata.

• It also contains retail based (book store, toy store, garment shop, sport goods shop etc.) advertisements those who have school going students & their concerned parents as their targeted customers. 13,000 copies are to be printed for the year 2013-14

OBJECTIVE

To sell advertisement space for TTIS School directory 2014-15 to different Montessori, Kindergarten, Play school and related retail shops.

 

To create awareness about TTIS School Directory.

PROCEDURE

1. Collecting data.

2. Conduct existing sells call for print Ads.3. Track Industry.

4. Identify prospective new clients through cold calls and interacts with the clients.

5. Interaction with the AD agencies.

6. Negotiate with clients and customise the proposal as per the clients requirements.

7. Follow up with clients regarding collections of payments

8.Co-ordinating with internal and external departments.

9. Maintain the daily sells reports.

10. After sales service.

COLLECTING DATA:

• The data was collected on basis of information from the last year’s data base provided to us by the company.

• By personally visiting areas .• And also by searching from various related

search information websites.

CONDUCT EXISTING SELLS CALL FOR PRINT ADS:

• Calls were made to the clients on the basis of phone numbers collected from the data base and then appointments were taken accordingly from the interested clients.

TRACK INDUSTRY (KIDS SEGMENT)

• Although we give our main focus on schools but parallely we give our attention to the retail side also

• Basically on kids segment like book store, toy store, biscuits, garment shop, sport goods shop etc. from that we tried to generate revenue through Ads.

IDENTIFY PROSPECTIVE NEW CLIENTS THROUGH COLD CALLS AND INTERECTS

WITH THE CLIENTS.• Cold calling is a method used to attain new

business by making unsolicited phone calls to prospective clients.After surfing internet or travelling around the city for the reason of business I found some new Montessori schools and some retail shop which I have tried to convert them to our client.

INTERACTION WITH AD AGENCIES

• The advertising agency is the second important component of the advertising spectrum. If the advertiser is the originator of the entire process, the advertising agency is the instrument through which advertising is conceived and planned by advertising specialists, working as a team to render advisory and creative services to advertisers in planning and preparing advertisements, and in placing and checking them, on a fee or commission basis.

• I have visited lots of AD agencies like reshmi advertising , prochar somobay Ddamanti advertising,Mechbrain,Astha advertising. For the purpose of generating revenue for School Directory and also for make them aware about our changed scheme.

NEGOTIATE WITH CLENTS AND CUSTOMISE THE PROPOSAL AS PER

THE CLIENTS REQUIREMENTS• The concerned person of the specific institutions and retail

shops were met by me according to the appointments taken over the phone. Then the advantages of the school directory was explained to them and emphasis was laid on the beneficial factors of the directory like value addition, publicity, reasonable price rate , effective business opportunity, chance to be a part of various events conducted by TTIS etc. During the interaction what I have found every individual have different interest level, if some institute wants to go for colour advertisement other institute wants black and white also sometimes client has asked a proposal according to their budget . So according to their requirements I need to customise the proposal and present them. Various advertisement types & their rates were discussed with the clients which are given as follows:

RATE CARD

• Rate card

Follow up with clients regarding collections of payments:

• Follow up with the respective clients the status regarding the ad placement

• Properly handle the new clients.

Total no of Clients Negative Response Positive Response

48 34 14

Co-ordinating with internal and external departments.

• Client’s given AD has to be in same size as mentioned in our Rate card otherwise……….

• For the new clients it has been mandatory that I need to collect his/her trade license photocopy and pan card photocopy.

• Prepare RO

Maintain the daily sells reports• Daily sells reports comes with two parts 1. firstly the preplanning for the next business day’s sales

has to be done in proper sequence before executing the sales activity. Prospective client list has to properly made before proceeding into the next day’s sales activity. The integral activity associated with preparing client list is appointment scheduling with the clients.

2. After the days sales activity, the sales proceedings completed during the entire day has to be reported in details like prospective sales amount, cheque issue date, customer interest level, whether self-completed matter or given to us for completion etc. and incorporated in excel sheets for updating to the sales manager.

Sample daily sales report…

CLOSING THE DEAL:• Finally the deal is sealed successfully through

collection of cheque (A/C Payee only) or cash, receipt, material or subject matter to be printed, R/O (Release Order).

After sales service

• The procured ad is designed in in-house design department and then it is taken to the client for verification and approval, after taking confirmation from the client only then the ad design is confirmed.

• Proper care has to be taken for the customers’ demands for his ad placement and design.

The total sales contribution towards the company for the year 2014- 2015

for TTIS

•  Last year for 2013-14 the total collection of ad by the trainees were 2,25,000

• This year the total collection was 3,77,000 by the trainees.

• In my region the previous year ad collection was 1,11,000

• This year in my region the total collection was 1,68,250 and my initial target was 1,50,000 so that means I have over achieved my target by 12%.

TOTAL REVENUE GENERATION FOR TTIS 2014-15

CONCLUSION• Following the summer internship project, the ad campaign of THE

TELEGRAPH IN SCHOOLS provided me the actual field training of marketing. The practical implication of the project was propounded on

the grounds of direct selling of the ad space of TTIS to different Montessori school in Kolkata and suburbs.

• The direct interaction with the clients was strongly initiated by face to face talks and meeting. Proper follow up was taken telephonically and

through personal visits to the targeted clients. Functions of internal departments like design of ad and schedulers helped me immensely to

get a through vis-à-vis of the actual business process of TTIS.

• Compared the target of 1,50,000,I completed my target in excess by a margin of 48,000 that was cumulative to 1,98,000.it gave me immense satisfaction on completion of my target that helped the organization of

ANANDABAZAR PATRIKA PRIVATE LIMITED to increase their revenue on account of me.

THANK YOU