sip of jagan padhi

8/7/2019 SIP of Jagan Padhi

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Summer Internship project Presentation on

INDENTIFICATION THE NEED OF A NEW

PRODUCT FOR YOU SUCCEED &

DESIGNING MARKETING MIX IN THE

CONTEXT OF BBSR AREA.

Presented by:

Jagan padhi

Roll No.222

Abbey-west services pvt. ltd.


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Company Profile YouSuceed is an Abbey-West UK enterprise. Abbey

West was established in the fall of 2005 by a group of

young and dynamic entrepreneurs with an objective toimprove individual performance.

Since 2005 YOUSUCCEED trained more than 3,000

students in London and 10,000 individuals worldwide.

You Succeed is also one of the few companies in Indiato offer a one stop shop service for students looking to

study overseas.


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Cont. YOUSUCCEED are also the only company to offer

cultural & job training for individuals looking to migrate

to the UK.

YS Launches its Soft Skills Program for the generalstudents .YS have tailor made his programs for different

groups and students.

The CEO ofYOUSUCCEED Prof. P.R. Das


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Objective of the study To analyze the market in order to know there

needs.

To analyze the competitors ofYOU SUCCEED. To develop a new product (Service) on the basis

of the customers demand.

To design the marketing mix for the new service.

To observe and analyze the market to know the

response of the new service

designed/developed.


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MethodologySAMPLE SIZE:

60

SAMPLING AREA: Bhubaneswar

SAMPLING DESIGN:

Random sampling techniques

DATA COLLECTION:

Primary data and secondary data

RESEARCH METHODOLOGY:

Open-end, dichotomous and closed questionnaires


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Marketing PlanBrand Name:

LAVISH LIFESTYLE

Punch line:

Change happens when you choose the right one.

Features of product : Personality development classes.

Yoga classes.

Confidence building sessions.

Personal grooming classes.

Communication skill.

Ayurvedic body message facility.

Beauty and diet tips.

Basic IT skills.

Professional etiquette classes.


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Cont.Target segments:

Upper Class (Women)

Upper Middle Class (Women)

Place: In house

At the training institute

Pricing strategy:

SKIMMING pricing method

Channel Partner:

Clubs

Beauty parlors

Apartments


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Cont.Promotion:

Television

News paper

Magazines

FM channel


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QuestionnaireCurrent Employment status:

32% women are engaged in full time job, 10% are part time and 58% are not

employed.

32%

10%58%

0

Full timePart time

Not employed


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Monthly household Income:

77% family house hold income is 20,000 to 40,000, 17%are 40,000 to 60,000 and 6% are income above 60,000.

77%

17%6%

20,000-40,00040,000-60,000

Above 60,000


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Visit Clubs:

15% women going to clubs and rest are not going.

15%

85%

0 0

YES

NO


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Visit Beauty Parlors:

53% women going to beauty parlors and rest are not

going.

53%

47%

0 0

YES

NO


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How many hours in a week you can devotetowards training?

68% people can devote 1 to 2 times in a week,28% people2 to 4 times and 12% people above 4times.

60%

28%

12%

0

1 to 2

2 to 4

Above 4


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Where would you prefer to have this

training?

55%34%

11%

0

In house

At the training institute

Either


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How much you are willing to invest in thistype of training?

90%

10%

0 0

5,000-10,000

10,000-20,000


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Suggestion The company should go for advertisement.

Try to provide better service.

Create interest among the customer.

should modify the service to make it suitable even for

the middle class people.

Allow the customer for free trial at the beginning.


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Conclusion From the whole study I conclude that customers are

not aware about the service provided by the company.

Most of the people are not aware about theusefulness of the service.

The company should use marketing information

system (MIS) regularly for better customer satisfaction

and success.


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THANKYOU

sip of jagan padhi

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