200 N. Phillips Ave, Suite 102 • Sioux Falls, SD 57104 • 605.336.1620 • 800.333.2072 SiouxFallsCVB.com • Facebook.com/VisitSiouxFalls • @VisitSiouxFalls

For Immediate Release August 13, 2012

Contact Teri Schmidt, Executive Director 605.373.2030 (office) 605.366.5590 (cell)

Sioux Falls CVB Sponsors New Regional Bus Wrap

Sioux Falls, SD - The Sioux Falls Convention & Visitors Bureau has entered into an agreement with Sioux

Falls Sports, LLC and School Bus Inc. to wrap the official travel bus for the Sioux Falls Pheasants

Baseball Club and Sioux Falls Stampede Hockey Club. Based upon the current travel schedule the bus

will travel over 32,000 miles each year visiting and staying in 22 different cities on a yearly basis.

"We are very excited about this new marketing opportunity," states Teri Schmidt, Executive Director of the

Sioux Falls CVB. "This partnership with Sioux Falls Sports, LLC was developed to attract more visitors to

Sioux Falls year-round and we are proud that it also supports two of our local sports teams."

"The baseball and hockey clubs combined will take close to 50 road trips yearly. This newly wrapped bus

will now have a very visible presence not only driving on the highways but parking at the club hotels, at the

arenas and ballpark grounds and the travel in-and-around the city streets per trip," states Jim Loria of the

Sioux Falls Sports, LLC group. "We are thankful for the support of the Sioux Falls CVB and School Bus,

Inc., and hope that this partnership will entice people to visit Sioux Falls."

Sioux Falls will gain exposure from Canada South to Texas and East over to Ohio. This effort will support

a number of different marketing campaigns the CVB initiates year-round within this target demographic

area. The agreement will be for three years starting in 2012 and ending in 2015.

Sample Travel Schedule

Winnipeg, Manitoba - Canada Grand Prairie, TX St. Paul, MN Waterloo, IA

Kansas City, MO El Paso, TX Des Moines, IA Fargo, ND

Lincoln, NE Indianapolis, IN Sioux City, IA Green Bay, WI

Omaha, NE Gary, IN Dubuque, IA Youngstown, OH

Kearney, NE Chicago, IL Cedar Rapids, IA

Laredo, TX Ann Arbor, MI Muskegon, MI

Fast Signs of Sioux Falls was the local vendor in charge of design and installation of the bus wrap.

###

Mission: To market the City of Sioux Falls, South Dakota, as a one-of-a-kind visitor destination, and to provide premier visitor services, by attracting

conventions, meetings, sports, events, leisure and business travelers to Sioux Falls in the most economic and efficient manner possible in order to

positively impact the local economy.