S I N T A J I M E N E Z2 4 0 - 3 0 8 - 1 1 4 7 | S I N T A J I M E N E Z @ G M A I L . C O M

W W W . S I N T A J I M E N E Z . C O M

Otis College of Art and Design

E D U C A T I O N

Masters of Fine Arts | 2008 - 2010 | Los Angles, CA

Graduate Fellow

Expert command of online best practice in social media,e-newsletters, SEO, UX achieving business goals,increasing visibility, and revenue.

Successful and effective team leadership of creativeprofessionals as Creative Director and as company CEO

Expert execution of digital marketing, digital strategy,strategic marketing, demographic targeting, social mediacampaigns - paid and creative.

Highly experienced in lifestyle, fashion and beautyeditorial, fashion and beauty styling, and artistic advisory.

American UniversityB.A. Communications, Law, Economics and Government

2000 - 2003 | Washington, DC

Dean's List, National Scholars Honor Society, GoldenKey Honor Society

• Strong experience in creative direction and projectmanagement from model recruitment, on set production,

brand stylesheets, to executed marketing campaigns • Commands a strong, positive professional reputation

with an extensive network of journalists, creativeprofessionals, public relations agents, and bloggers

across domestically and through Asia Pacific. • Commands strong writing skills due to a solid tenure

in fashion and beauty editorial• A rare and valuable command of style, understanding

of consumer behavior online and off, and an expert skillset in SEO, analytics, and user experience (UX) to inform

content production for effective, successful conversion ofthe target demographic.

A R E A S O F E X P E R T I S E

O B J E C T I V E

Innovative social media, blogging, branding, andonline marketing expert with 10 years of experiencein marketing, 8 years in fashion and beauty editorial,and 6 years in creative direction and digital strategy.Commands a sophisticated understanding of popularstyle and industry trends with complimentary SEOand skilled metric analysis for maximum success inonline strategizing and creative direction. Currentlyseeking a senior creative director or marketingstrategist role where I can use my experience andskills to powerfully impact business success.

Yale UniversityYale Summer Programs | 1999 | New Haven, CN

STRENGTHS

W O R K E X P E R I E N C E ( I N D E T A I L )

Social Buzz Pros | CEO (2014 - Present)Washington, DC and Los Angeles, California

• Formulates and manages online marketing campaigns incorporating social media, search engineoptimization, e-newsletters, editorial calendars, best practice, to achieve business goals, increase visibility,and drive revenue.• Oversees the creative direction, location scouting, model recruitment, and styling of shoots.• Leads a team of creative professionals that has expertly formulated and executed various projects andcampaigns for fashion, beauty, startups, medical, legal, and cyber security clients.• Commands a strong and positive professional reputation that provides clients with an extensive networkof journalists, creative professionals, public relations agents, and bloggers. • Successfully increases user engagement and follower count within the first 3 months of a contract, on anaverage of 50% after taking over digital strategy. Averages an e-newsletter open rate of 30-50%, more than4x industry average.• Commands strong writing skills, with a refined sense of style, an understanding of consumer behavioronline and off, and an expert skill set in SEO, analytics, and user experience (UX) to inform contentproduction for effective, successful conversion of the target demographic.

AMIHAN Life | Creative Director (2016 - Present)Washington, DC and Los Angeles, California

• Conceptualized brand identity and acts as the face of the brand• Manages cross cultural team of creatives and retail operations in Asia Pacific and America• Sources boutique clothing and beauty products throughout Southeast Asia, Australia and the US by trade show,direct from wholesalers and craftspeople. Secured manufacturing in Thailand and the Philippines.• Vets fashion and beauty brands, formalizes retail partnerships and charity endeavors.• Designs the AMIHAN brand clothing and accessories.• Styles models at shoot and manages shoot operations. • Manages and curates social media channels - Pinterest, Instagram, Twitter and Facebook. Writes marketingcontent and advertising collateral.• Oversees packaging design and shipping procedures domestically and internationally.

Lynn Louisa | Events and Marketing Director (2016 - Present)Washington, DC

• Manages digital marketing strategy from conception to execution of content on Instagram and Facebook• Manages and coordinates monthly in store events and larger special promotions• Manages collaborative relationships with local influencers and partners• Provides operations support in the daily management of the brick and mortar retail location• Works as a key member of a tight knit creative team

Healthy Directions | Trilane Beauty Editor and Director of Social Media (2013 - 2014)Bethesda, Maryland

• Introduced social media strategy and standard online business practice to former catalog­based

company suffering from a poor online presence. Led the innovative transformation of brand with highly

successful social media campaigns, online sweepstakes, blogger and affiliate partnerships, creative blog

series, and content­rich electronic newsletters to powerfully drive and meet long sought after corporate

goals.

Meets Obsession | Managing Fashion Editor and Director of Social Media (2011 - 2013)Washington, DC

• Lead reporting role for high profile interviews with celebrities and fashion icons like Academy Award-winnerEddie Redmayne, Joseph Gordon-Levitt, Jonathan Cheban, and Meg Biram. Acted in a crucial role managing andwriting online and print fashion content under daily, weekly, and monthly deadlines. Managed and created newcontent for email and web campaigns. • Responsible for high fashion news reporting, specializing in haute couture brand news and fashion showreporting. Covered New York Fashion Week as lead writer and Editor on site. Organized back stage interviews,RSVPs for shows and events, and verified press credentials. • Provided social media advice, prepared editorial calendar, manages staff and interns on social mediapublication.

Seismicity Press | Assistant Editor (2008 - 2010)Los Angeles, California

• Assistant Editor for Or Magazine, the quarterly periodical published by the Otis Graduate Writing Department.• Screened submitted manuscripts to Seismicity Press for approval. Proofread and edited manuscripts approved forpublication. • Expanded distribution by developing strategic industry contacts nationwide with bookstores and literary retailers

VARIOUS PUBLICATIONS | Fashion and Beauty Journalist (2008 - PRESENT)Los Angeles, California, New York, NY, Washington, DC

•Fashion editor, fashion correspondent, beauty editor, beauty correspondent

FASHION MODEL (2000 - Present)Los Angeles, California and Washington, DC

• Print model for various brands and magazines. Experienced in fashion, beauty, product, stock, and lifestyle.

A D D I T I O N A L I N F O R M A T I O N • Language Skills – Fluent in Spanish & Tagalog. Basic French.• Technical Skills – PC, Mac, Microsoft Word, Excel, PowerPoint, Adobe, Outlook, Basic HTML, Wordpress, Blogger, BlueHost, LinkedIn, Tumblr, Facebook, Twitter, Pinterest, Snapchat, Hootsuite, Squarespace, AdWords, Google+, SEO,Basecamp, Canva, Medium, and more.• Interests - Travel, Art, Poetry, Literature, Surfing, Swimming, Sailing, Camping, Fashion Modeling

• Introduced and trained the Content Team to social media marketing best practice, Pinterest, Facebook,Instagram, and Twitter management. Introduced the concept of microsite blogging to drive focused sales andimproved site rank. Drastically improved the growth of followers and engagement on Facebook and Twitter bytripling engagement in the first quarter. • Worked independently under multiple daily, weekly, and monthly deadlines within a cross functional team.• Creatively developed the persona of the Trilane Beauty Editor as the iconic skincare and beauty expert for thebrand. Wrote and edited unique and original content as the Trilane Beauty Editor. Influenced Trilane's creativestrategy with a sophisticated understanding of current trends in beauty and skincare.• Coordinated large-scale public relations and media efforts by providing editorial support for email blasts,marketing collateral, books, magazines, and other branded material for new products and reformulationsresulting in over a $10,000 increase in revenue online in the first quarter.

WORK EXPERIENCE (IN DETAIL)