single customer view: the missing piece
TRANSCRIPT
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Venistar: the FashionAble Experience Company
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DO WE NEED A SINGLE CUSTOMER VIEW?
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The evolution of Omni-Channel Retailing
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The Ultimate Customer Journey
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Typical Customer Journey?
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Typical Customer Journey?
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Typical Customer Journey?
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Each Customer controls their own journey
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How can we gain retail Paradise?
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WHAT IS THE MISSING PIECE?
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Customer Journey is UNIQUE and DYNAMIC
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Single Customer View (SCV) is not a data repository
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SCV: Customer Experience Orchestration Engine
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Building a Customer Experience Foundation
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WHY SHOULD I REALLY CARE?
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WHY SHOULD I REALLY CARE?
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SCV: Customer Experience Orchestration Engine
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A vision of marketing orchestration beyond automation
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Promotions/Recommendations
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Loyalty, Fidelity & Coupons
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Social Events
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Venistar awarded as Oracle Specialized Partner of Year 2015
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Venistar awarded with “Podio Ferrari”
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Single Customer View:The Engine of a Unique Customer Experience
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