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SINGAPORE’S FOOD & NUTRITION LANDSCAPE Poh Shin, Centre Director, BeNeLux [email protected] October 2016 EDB provides this presentation (including oral statements) gratuitously for information only and not for any other purpose. EDB does not warrant the accuracy, completeness nor suitability for purpose of any information in this presentation. EDB excludes all liability including but not limited to inaccuracies, incompleteness or lack of suitability for purpose of any information in the presentation.

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Page 1: SINGAPORE’S FOOD & - European Commission | Choose …ec.europa.eu/agriculture/sites/agriculture/files/events/... ·  · 2016-11-23SINGAPORE’S FOOD & NUTRITION LANDSCAPE Poh Shin,

SINGAPORErsquoS FOOD amp

NUTRITION LANDSCAPE

Poh Shin Centre Director BeNeLuxpoh_shinedbgovsg October 2016

EDB provides this presentation (including oral statements) gratuitously for

information only and not for any other purpose EDB does not warrant the

accuracy completeness nor suitability for purpose of any information in this

presentation EDB excludes all liability including but not limited to inaccuracies

incompleteness or lack of suitability for purpose of any information in the

presentation

2

Manufacturing 20

Finance amp Insurance

125

Business Services 16

Construction 5

Utilities15

Wholesale amp Retail Trade

16

Transportation7

Food amp Hospitality

2

Infocomms40

Others 160

2015 GDP

S$402 billion (~US$335B)

2015 GDP growth 20Source Ministry of Trade and Industry (Feb 2016)

Sectoral Breakdown

Biomedical

Manufacturing

205

Electronics 303

Transport Engrg 169

Precision Engrg 130

General Mfg 124

Chemicals 69

EDBrsquos ROLE

Shaping Singaporersquos Economic Future

EDBrsquos VISION

A Global Leader A Great City and a Home in

Asia

For Business Innovation and Talent

EDBrsquos MISSION

We create for Singapore

sustainable economic growth with

vibrant business and good job opportunities

Grow Industry

Verticals

Enhance

Business

Environment

Attract

Foreign

Investment

Overview of Singaporersquos Economy

3

One of the best places to do business

Wide FTA DTA IGA Network

Strong IP ProtectionSource The Global

Competitiveness Report 2013-

2014 WEF

Source BERIrsquos 2014

Labour Force Evaluation

Best Labour Force

Source World Bank ldquoEase of

Doing Businessrdquo Index 2014

Competitive Tax

Regime

Easiest

location

to do business

Singapore

4

Competitive corporate tax environment

Corporate tax rate 17

Capital gains tax Nil

Withholding tax on Dividends NilRoyalties 10Interest 15

Unlimited carry forward of tax losses amp capital allowances

Group relief system

Tax exemption for foreign dividends branch profits and service income

Tax and grant incentives to encourage companies to grow their businesses

0

10

20

30

40

50

17

Corporate Tax Rate

Singapore 17

Taiwan 20

South Korea 242

Malaysia 25

Vietnam 25

China 25

Indonesia 25

Australia 30

Philippines 30

Thailand 30

India 3399

Japan 40

Certain rates include localresident surtax or

surcharge (eg China India South Korea) and

additional income-related taxes such as provincial

inhabitants enterprise or municipal tax and

undistributed income tax (eg Japan)

5

18 FTAs Enforced

18 FTAs Enforced

18 FTAs Enforced 2 Soon-to-be

ASEAN

India

ASEAN-

Korea

Australia ASEAN-Japan

Japan ASEAN-

China

Chile-Brunei-NZ

PanamaKoreaUSA

New

ZealandPeruChina ASEAN-Australia-NZ ASEAN-IndiaJordan

GCC

Costa Rica

EFTA - Switzerland Norway Iceland Liechtenstein

GCC - Bahrain Kuwait Oman Qatar Saudi Arabia UAE

3 Upcoming FTAs

4 Upcoming FTAs

Ukraine EU Trans-Pacific Partnership Taiwan

Most Extensive Network of FTAs in Asia_ Covering 60 of World GDP

6

Electronic permit applicationsbull 90 processed within 10

minutes

Physical cargo clearancebull 90 cleared within 8

minutesbull 100 cleared within 13

minutes

Special schemesbull Zero GST schemebull Major export scheme

Physical connectivitybullAir 184 mil tons handled in 2014 bull 100 Airlines bull 320 cities bull 80 countriesbullSea 339 mil TEUs handled in 2014 bull 200 Shipping lines bull 600 ports bull 123 countries

Good international relationshipsbullMost extensive FTA Network in Asia covering 60 of the worldrsquos GDPbull Part of the ASEAN Community

Total supply chain security Efficient customs

Secure and smooth supply chain

bull Secure Trade Partnership (STP) and STP-Plus

bull MRAs with China Japan South Korea amp Canada

Compliance with global standardsbull World Customs Organisation

(WCO) Advance Export Declaration (AED) Regulated Air Cargo Agents Regime (RCAR)

Well connected to the region and beyond

Air and sea port infra

Future Tuas Portbull Relocation of city terminals to

Tuas 1st phase operational by 2027

bull Capac increase from 35mil to 65mil TEUs

Changi Airport expansionbull Redevelopment of 1080 ha of

land for 5th terminal MRO and air cargo operations

Extensive Connectivity drives Speed to Market

7

POKKA ndash Global (ex-Japan) HQ

and RampD lab

JampJ ndash Asia HQ

APAC Beauty Care Product Development Lab

MONDELEZ ndash Asia Pacific HQ

RampD Centre for Candy

NESTLEacute ndash Waters and Nutrition RHQ and CoE

for Milo Coffees Nutritionals and Packaging PampG ndash Asia Pacific HQ Global HQs for

Baby Care and Prestige GBU Singapore Innovation Centre and Asia Leadership Development Centre

AMORE PACIFIC ndash South

East Asia HQ

UNILEVER ndashAsia Pacific HQ Global HQs for Pondrsquos Clear Lux Vaseline Life Buoy Close-Up Unilever Four Acres

RECKITT ndash Latin

America Asia Pacific HQ

CHR HANSEN ndash APMEA

Industrial Technical Centre

IN ASIA

FOR ASIA

Asiarsquos hub for consumer businesses

8

bull First in Asia Pac to focus fully on child and maternal healthbull RampD Control Tower in Asiabull Asia Pac HQ with marketing supply chain finance IT HR functions

bull Largest capital investment of USD325 mil in MJNrsquos history to better serve Asian consumers bull Senior Management overseeing Asia Pacfor functions including marketing supply chain full suite of RampD and manufacturing

bull Regional branding and marketing finance legal etc functions bull Undertake the whole suite of RampD activitiesbull Undertake powder infant formula manufacturing

Abbottrsquos RHQ Nutrition Labs amp Manufacturing for Asia Pacific

Research Centre for SpecialisedNutrition and APAC HQ for Infant Nutrition

Mead Johnson NutritionTechnical Centre amp

Manufacturing for Asia

bull Development of dairy-based beverages and infant and toddler nutrition tailored specifically for Asian consumersbull In 2011 established regional office for its Consumer Products International business group

Asian Development Lab

Location for Asian RampD by brand-ownershellip

9

Regional Innovation Centre bull Regional culture creation centre

culture formulation and development and microbiological research

bull Baking dairy ice cream beverage and culinary technologies

Ingredient development centrebull 20-man team one of 3 in

Asia focuses on specialty starches sweeteners and functional ingredients for Asia-Pacific

Innovation Studio and Asia Hubbull Cheese product development team

includes chefs who will create menus to cater to Asian market

bull Business Centre with customer care sales field support and business development functions

Test Kitchen for Seasoningbull Provides technical support

primarily to support development of Asia-specific products for food svc and food manufacturing companies

Product Innovation Labbull Customise marinades and sauces to

customer requirements bull Contract manufacturing for MNC

European food manufacturer Japanese sauce company etc

Industry Technology Centrebull Pilot Plant Food

Application amp Microbiology for cultures amp natural colours

Specialty Ingredients

Condiments

Asia Pac RHQ Regional Development Centrebull To be set up by July to

support clients in new product development

bull 50-man team with specializations in FampB nutrition and sensory

hellipand home for application labs of

ingredients suppliers

10

A vibrant ecosystem of partners for innovation Understanding consumers and meeting their needs in Asia and beyond

Insights and analytics

Product development

Design

Branding amp Marketing

bull Qualitative researchbull Shopper insightsbull Neurosciencebull Data analytics

bull National research labs and IHLsbull Flavours amp FragrancesbullFood ingredients bull Private research amp testing providers

bull Graphic designbull Productindustrial designbull Architecturalinterior designbull Design thinking

bull Advertising and comms bull Brandingbull Digital marketing

Underpinned by sophisticated

demand from leading

brand owners

11

Capabilities in Asian consumer insights

Regional HQs of top global agencies Global MR firms have also built innovation functions which focus on developing new tools amp methodologies for Asia

Regional HQs of Asian-grown agenciesEstablished deep in-market knowledge and networks in Asia

Extensive regional expertise to understand and innovate for Asian consumers

Agencies specialised in food industries to uncover consumer preferences and food trends

Comprehensive database and publications of the FMCG sector eg Mintel Global New Products DatabaseAlso provides trends in food flavours ingredients nutrition and preparation etc

SensoryInsight division carries out comprehensive sensory research for the food amp beverage and nutrition industries

Specialisations to understand consumer behaviour in-depth

Shopper insights

Neuro-marketing

Qualitative Research

Consumer activation in retail amp consumer purchase behaviour

Cultural nuances in Asia

Consumersrsquo unarticulated needs amp preferences

12

Tropical crop researchbull Crop genetics and propagationbull Development of elite seeds

Consumer insights and analysis

bull Pan-Asian pre-competitive consumer insights

bull Qualitative and quantitativebull Data analytics (natural

language processing semantics)

Natural Product Chemistry amp Bioprocessingbull Natural Product Librarybull Green methods of nutrient and ingredient synthesis

Food processing and manufacturingbull Scale-up of processesbull Quality control and

testingbull Process optimisationbull Novel food processing

techniques

Packagingbull Functional filmsbull Green packaging

Nutritionbull Nutri-epigeneticsbull Infantbull Metabolic diseasebull Appetite regulationbull Clinical nutrition research

(specializing in Asian phenotype)

Product development capabilities

across the value chain

Food chemistrybull Emulsion technologiesbull Controlled

encapsulation and delivery

bull Functional polymersbull Food structure analysis

and manipulation

Agriculture Nutrition Ingredient development Product and process development

See Annex for details on

relevant programmes amp

research institutions

13

Capabilities in packaging design and branding To support product development branding and marketing functions

Packaging RampD

functional design

Branding amp Communica

tions

RampD Packaging DevelopmentManages Asia Pacific packaging design amp development

Nestle RampD CentreAward-winning packaging design team

Packaging design and branding expertise for Asian marketsDesign expertise for Asia driven out of Singapore

Designs for

Mondelez FampN Eu Yan Sang

Designs for

JampJ Diageo Nestle Shokobutsu

(Lion)

Designs for

Super Group LBC Philippines

Examples of Packaging RampD done in Singapore

15-man team in Singapore designs

for consumer brands such as SK-II

Pantene Escada and DampG and

local brands such as Tiger Balm

Industrial Design firms

Focuses on packaging design and

branding for SEA markets eg

Dutch Lady

14

Supported by a robust pipeline of

commercial and technical talent

FOOD SCIENCE amp NUTRITION

Second major in food science and nutrition in

collaboration with Wageningen University

Food Science amp Tech Degree Partners include Nestle

Abbott Nutrition Kikkoman

FOOD PRODUCT amp APPLICATION DEVELOPMENT

BSc Food amp Human Nutrition ndash collaboration with Newcastle University (UK)

15

Annex

Snapshot of RampD

programmes amp

capabilities supporting

the food amp nutrition sector

16

Clinical Nutrition Research Centre (CNRC)Part of the Singapore Institute for Clinical Sciences

Research Areas and Facilities RampD Examples

Worldrsquos 1st research centre on Asiansrsquo nutrition needs

Address questions on nutrition across various life stages

and the impact of nutrition on disease management

specific to the Asian diet amp disease profile

Whole body nutrition studies

Impact of vitamin A amp C on bioavailability in the presence of other nutrients

Developing a fat with reduced disease risk

Research Areas Food-nutrient interactions Energy balance and body weight control Glycaemic control Clinical Nutrition Specialty nutrition (elderly women and clinical nutrition)

Facilities Calorimeters ndash whole body bomb indirect etc 1st in ASIA

Body Composition Imaging Specialised lab amp equipment Other monitoring capabilities

Thought Leader in Nutrition

Shared nutrition knowledge via the following conferences ABBOTT Diabetes Care Scientific

Summit 2012 13th ASEAN Food Conference Seminar on Dietary Intake amp Nutrition

status of Toddlers with DanoneProf Jeya Henry

Director Human Nutritional Sciences Leads a team of ~20 in CNRC

17

National University of Singapore (NUS)

Research Areas

ApplicationsNUS offers Food Science and Technology Programme (Undergraduate and Postgraduate) and a Minor in Nutrition FST enjoys multi-disciplinary support from the Departments of Chemistry and Life Sciences the School of Medicine Business School etc

Prof Zhou WeibiaoDirector

Top Packaged Food amp Beverage Ingredient FampF and Nutrition Companies Modelling of sensory and hedonic

properties of flavours Halal fish gelatin Rapid Detection of food spoilage in

Asian food matrix and tropical environment

Fermentation of tropical fruits Application of TCM ingredients into

food products

Research Institute eg IMRE Transparent active food packaging

Bioactive molecules (eg TCM) Flavours amp Fermentation Pro-biotics Food processing Shelf-life Functional Foods Food Safety Food Chemistry

Application amp Collaboration Examples

18

Food Innovation and Resource Centre (FIRC)Situated in Singapore Polytechnic

Services and Facilities

Applications Provides consultancy services training amp development and lease of equipment

Partner faculties on-campus for multi-disciplinary approach to product and packaging innovation

New Product Buckwheat Green TeaOptimising buckwheatrsquos roasted-nessand green tearsquos delicate taste

New PackagingSingapore Sling Made ready to drink by using novel ingredients and processing to achieve consistent quality

Process Optimisation Lenas Pizza Shortened preparation time with Ready ndashto use frozen dough while maintaining signature thin base

Services Process packaging and product development Training and Development Sensory and consumer evaluation studies

Facilities Pilot Plant Sensory booths A range of processing equipment from various

vendors

Collaboration Examples

19

Temasek Polytechnic (TP)

Research Areas amp Facilities

ApplicationsTemasek Polytechnicrsquos Applied Food Science amp Nutrition and Baking and Culinary Science Diploma programmes boost strong focus on nutritional sciences assessments food product development and menu creation

Collaboration Examples

Product Development of healthier foods amp recipes

Food Hygiene amp Safety Nutrition RampD activities Traditional Chinese Medicine Research Glycemic Index Research Dedicated centers for TCM GI and Clinical

Nutrition RampD

Recipe development with the worldrsquos largest snacks company

Partner HPB on Glycemic Index research

Partner SICS in undertaking clinical nutrition trials

Dr Lee Chee WeeDirector School of Applied Sciences

Centre of Applied Nutrition SciencesGI Research Unit

EDB provides this presentation (including oral statements) gratuitously for

information only and not for any other purpose EDB does not warrant the

accuracy completeness nor suitability for purpose of any information in this

presentation EDB excludes all liability including but not limited to inaccuracies

incompleteness or lack of suitability for purpose of any information in the

presentation

Thank You

Page 2: SINGAPORE’S FOOD & - European Commission | Choose …ec.europa.eu/agriculture/sites/agriculture/files/events/... ·  · 2016-11-23SINGAPORE’S FOOD & NUTRITION LANDSCAPE Poh Shin,

2

Manufacturing 20

Finance amp Insurance

125

Business Services 16

Construction 5

Utilities15

Wholesale amp Retail Trade

16

Transportation7

Food amp Hospitality

2

Infocomms40

Others 160

2015 GDP

S$402 billion (~US$335B)

2015 GDP growth 20Source Ministry of Trade and Industry (Feb 2016)

Sectoral Breakdown

Biomedical

Manufacturing

205

Electronics 303

Transport Engrg 169

Precision Engrg 130

General Mfg 124

Chemicals 69

EDBrsquos ROLE

Shaping Singaporersquos Economic Future

EDBrsquos VISION

A Global Leader A Great City and a Home in

Asia

For Business Innovation and Talent

EDBrsquos MISSION

We create for Singapore

sustainable economic growth with

vibrant business and good job opportunities

Grow Industry

Verticals

Enhance

Business

Environment

Attract

Foreign

Investment

Overview of Singaporersquos Economy

3

One of the best places to do business

Wide FTA DTA IGA Network

Strong IP ProtectionSource The Global

Competitiveness Report 2013-

2014 WEF

Source BERIrsquos 2014

Labour Force Evaluation

Best Labour Force

Source World Bank ldquoEase of

Doing Businessrdquo Index 2014

Competitive Tax

Regime

Easiest

location

to do business

Singapore

4

Competitive corporate tax environment

Corporate tax rate 17

Capital gains tax Nil

Withholding tax on Dividends NilRoyalties 10Interest 15

Unlimited carry forward of tax losses amp capital allowances

Group relief system

Tax exemption for foreign dividends branch profits and service income

Tax and grant incentives to encourage companies to grow their businesses

0

10

20

30

40

50

17

Corporate Tax Rate

Singapore 17

Taiwan 20

South Korea 242

Malaysia 25

Vietnam 25

China 25

Indonesia 25

Australia 30

Philippines 30

Thailand 30

India 3399

Japan 40

Certain rates include localresident surtax or

surcharge (eg China India South Korea) and

additional income-related taxes such as provincial

inhabitants enterprise or municipal tax and

undistributed income tax (eg Japan)

5

18 FTAs Enforced

18 FTAs Enforced

18 FTAs Enforced 2 Soon-to-be

ASEAN

India

ASEAN-

Korea

Australia ASEAN-Japan

Japan ASEAN-

China

Chile-Brunei-NZ

PanamaKoreaUSA

New

ZealandPeruChina ASEAN-Australia-NZ ASEAN-IndiaJordan

GCC

Costa Rica

EFTA - Switzerland Norway Iceland Liechtenstein

GCC - Bahrain Kuwait Oman Qatar Saudi Arabia UAE

3 Upcoming FTAs

4 Upcoming FTAs

Ukraine EU Trans-Pacific Partnership Taiwan

Most Extensive Network of FTAs in Asia_ Covering 60 of World GDP

6

Electronic permit applicationsbull 90 processed within 10

minutes

Physical cargo clearancebull 90 cleared within 8

minutesbull 100 cleared within 13

minutes

Special schemesbull Zero GST schemebull Major export scheme

Physical connectivitybullAir 184 mil tons handled in 2014 bull 100 Airlines bull 320 cities bull 80 countriesbullSea 339 mil TEUs handled in 2014 bull 200 Shipping lines bull 600 ports bull 123 countries

Good international relationshipsbullMost extensive FTA Network in Asia covering 60 of the worldrsquos GDPbull Part of the ASEAN Community

Total supply chain security Efficient customs

Secure and smooth supply chain

bull Secure Trade Partnership (STP) and STP-Plus

bull MRAs with China Japan South Korea amp Canada

Compliance with global standardsbull World Customs Organisation

(WCO) Advance Export Declaration (AED) Regulated Air Cargo Agents Regime (RCAR)

Well connected to the region and beyond

Air and sea port infra

Future Tuas Portbull Relocation of city terminals to

Tuas 1st phase operational by 2027

bull Capac increase from 35mil to 65mil TEUs

Changi Airport expansionbull Redevelopment of 1080 ha of

land for 5th terminal MRO and air cargo operations

Extensive Connectivity drives Speed to Market

7

POKKA ndash Global (ex-Japan) HQ

and RampD lab

JampJ ndash Asia HQ

APAC Beauty Care Product Development Lab

MONDELEZ ndash Asia Pacific HQ

RampD Centre for Candy

NESTLEacute ndash Waters and Nutrition RHQ and CoE

for Milo Coffees Nutritionals and Packaging PampG ndash Asia Pacific HQ Global HQs for

Baby Care and Prestige GBU Singapore Innovation Centre and Asia Leadership Development Centre

AMORE PACIFIC ndash South

East Asia HQ

UNILEVER ndashAsia Pacific HQ Global HQs for Pondrsquos Clear Lux Vaseline Life Buoy Close-Up Unilever Four Acres

RECKITT ndash Latin

America Asia Pacific HQ

CHR HANSEN ndash APMEA

Industrial Technical Centre

IN ASIA

FOR ASIA

Asiarsquos hub for consumer businesses

8

bull First in Asia Pac to focus fully on child and maternal healthbull RampD Control Tower in Asiabull Asia Pac HQ with marketing supply chain finance IT HR functions

bull Largest capital investment of USD325 mil in MJNrsquos history to better serve Asian consumers bull Senior Management overseeing Asia Pacfor functions including marketing supply chain full suite of RampD and manufacturing

bull Regional branding and marketing finance legal etc functions bull Undertake the whole suite of RampD activitiesbull Undertake powder infant formula manufacturing

Abbottrsquos RHQ Nutrition Labs amp Manufacturing for Asia Pacific

Research Centre for SpecialisedNutrition and APAC HQ for Infant Nutrition

Mead Johnson NutritionTechnical Centre amp

Manufacturing for Asia

bull Development of dairy-based beverages and infant and toddler nutrition tailored specifically for Asian consumersbull In 2011 established regional office for its Consumer Products International business group

Asian Development Lab

Location for Asian RampD by brand-ownershellip

9

Regional Innovation Centre bull Regional culture creation centre

culture formulation and development and microbiological research

bull Baking dairy ice cream beverage and culinary technologies

Ingredient development centrebull 20-man team one of 3 in

Asia focuses on specialty starches sweeteners and functional ingredients for Asia-Pacific

Innovation Studio and Asia Hubbull Cheese product development team

includes chefs who will create menus to cater to Asian market

bull Business Centre with customer care sales field support and business development functions

Test Kitchen for Seasoningbull Provides technical support

primarily to support development of Asia-specific products for food svc and food manufacturing companies

Product Innovation Labbull Customise marinades and sauces to

customer requirements bull Contract manufacturing for MNC

European food manufacturer Japanese sauce company etc

Industry Technology Centrebull Pilot Plant Food

Application amp Microbiology for cultures amp natural colours

Specialty Ingredients

Condiments

Asia Pac RHQ Regional Development Centrebull To be set up by July to

support clients in new product development

bull 50-man team with specializations in FampB nutrition and sensory

hellipand home for application labs of

ingredients suppliers

10

A vibrant ecosystem of partners for innovation Understanding consumers and meeting their needs in Asia and beyond

Insights and analytics

Product development

Design

Branding amp Marketing

bull Qualitative researchbull Shopper insightsbull Neurosciencebull Data analytics

bull National research labs and IHLsbull Flavours amp FragrancesbullFood ingredients bull Private research amp testing providers

bull Graphic designbull Productindustrial designbull Architecturalinterior designbull Design thinking

bull Advertising and comms bull Brandingbull Digital marketing

Underpinned by sophisticated

demand from leading

brand owners

11

Capabilities in Asian consumer insights

Regional HQs of top global agencies Global MR firms have also built innovation functions which focus on developing new tools amp methodologies for Asia

Regional HQs of Asian-grown agenciesEstablished deep in-market knowledge and networks in Asia

Extensive regional expertise to understand and innovate for Asian consumers

Agencies specialised in food industries to uncover consumer preferences and food trends

Comprehensive database and publications of the FMCG sector eg Mintel Global New Products DatabaseAlso provides trends in food flavours ingredients nutrition and preparation etc

SensoryInsight division carries out comprehensive sensory research for the food amp beverage and nutrition industries

Specialisations to understand consumer behaviour in-depth

Shopper insights

Neuro-marketing

Qualitative Research

Consumer activation in retail amp consumer purchase behaviour

Cultural nuances in Asia

Consumersrsquo unarticulated needs amp preferences

12

Tropical crop researchbull Crop genetics and propagationbull Development of elite seeds

Consumer insights and analysis

bull Pan-Asian pre-competitive consumer insights

bull Qualitative and quantitativebull Data analytics (natural

language processing semantics)

Natural Product Chemistry amp Bioprocessingbull Natural Product Librarybull Green methods of nutrient and ingredient synthesis

Food processing and manufacturingbull Scale-up of processesbull Quality control and

testingbull Process optimisationbull Novel food processing

techniques

Packagingbull Functional filmsbull Green packaging

Nutritionbull Nutri-epigeneticsbull Infantbull Metabolic diseasebull Appetite regulationbull Clinical nutrition research

(specializing in Asian phenotype)

Product development capabilities

across the value chain

Food chemistrybull Emulsion technologiesbull Controlled

encapsulation and delivery

bull Functional polymersbull Food structure analysis

and manipulation

Agriculture Nutrition Ingredient development Product and process development

See Annex for details on

relevant programmes amp

research institutions

13

Capabilities in packaging design and branding To support product development branding and marketing functions

Packaging RampD

functional design

Branding amp Communica

tions

RampD Packaging DevelopmentManages Asia Pacific packaging design amp development

Nestle RampD CentreAward-winning packaging design team

Packaging design and branding expertise for Asian marketsDesign expertise for Asia driven out of Singapore

Designs for

Mondelez FampN Eu Yan Sang

Designs for

JampJ Diageo Nestle Shokobutsu

(Lion)

Designs for

Super Group LBC Philippines

Examples of Packaging RampD done in Singapore

15-man team in Singapore designs

for consumer brands such as SK-II

Pantene Escada and DampG and

local brands such as Tiger Balm

Industrial Design firms

Focuses on packaging design and

branding for SEA markets eg

Dutch Lady

14

Supported by a robust pipeline of

commercial and technical talent

FOOD SCIENCE amp NUTRITION

Second major in food science and nutrition in

collaboration with Wageningen University

Food Science amp Tech Degree Partners include Nestle

Abbott Nutrition Kikkoman

FOOD PRODUCT amp APPLICATION DEVELOPMENT

BSc Food amp Human Nutrition ndash collaboration with Newcastle University (UK)

15

Annex

Snapshot of RampD

programmes amp

capabilities supporting

the food amp nutrition sector

16

Clinical Nutrition Research Centre (CNRC)Part of the Singapore Institute for Clinical Sciences

Research Areas and Facilities RampD Examples

Worldrsquos 1st research centre on Asiansrsquo nutrition needs

Address questions on nutrition across various life stages

and the impact of nutrition on disease management

specific to the Asian diet amp disease profile

Whole body nutrition studies

Impact of vitamin A amp C on bioavailability in the presence of other nutrients

Developing a fat with reduced disease risk

Research Areas Food-nutrient interactions Energy balance and body weight control Glycaemic control Clinical Nutrition Specialty nutrition (elderly women and clinical nutrition)

Facilities Calorimeters ndash whole body bomb indirect etc 1st in ASIA

Body Composition Imaging Specialised lab amp equipment Other monitoring capabilities

Thought Leader in Nutrition

Shared nutrition knowledge via the following conferences ABBOTT Diabetes Care Scientific

Summit 2012 13th ASEAN Food Conference Seminar on Dietary Intake amp Nutrition

status of Toddlers with DanoneProf Jeya Henry

Director Human Nutritional Sciences Leads a team of ~20 in CNRC

17

National University of Singapore (NUS)

Research Areas

ApplicationsNUS offers Food Science and Technology Programme (Undergraduate and Postgraduate) and a Minor in Nutrition FST enjoys multi-disciplinary support from the Departments of Chemistry and Life Sciences the School of Medicine Business School etc

Prof Zhou WeibiaoDirector

Top Packaged Food amp Beverage Ingredient FampF and Nutrition Companies Modelling of sensory and hedonic

properties of flavours Halal fish gelatin Rapid Detection of food spoilage in

Asian food matrix and tropical environment

Fermentation of tropical fruits Application of TCM ingredients into

food products

Research Institute eg IMRE Transparent active food packaging

Bioactive molecules (eg TCM) Flavours amp Fermentation Pro-biotics Food processing Shelf-life Functional Foods Food Safety Food Chemistry

Application amp Collaboration Examples

18

Food Innovation and Resource Centre (FIRC)Situated in Singapore Polytechnic

Services and Facilities

Applications Provides consultancy services training amp development and lease of equipment

Partner faculties on-campus for multi-disciplinary approach to product and packaging innovation

New Product Buckwheat Green TeaOptimising buckwheatrsquos roasted-nessand green tearsquos delicate taste

New PackagingSingapore Sling Made ready to drink by using novel ingredients and processing to achieve consistent quality

Process Optimisation Lenas Pizza Shortened preparation time with Ready ndashto use frozen dough while maintaining signature thin base

Services Process packaging and product development Training and Development Sensory and consumer evaluation studies

Facilities Pilot Plant Sensory booths A range of processing equipment from various

vendors

Collaboration Examples

19

Temasek Polytechnic (TP)

Research Areas amp Facilities

ApplicationsTemasek Polytechnicrsquos Applied Food Science amp Nutrition and Baking and Culinary Science Diploma programmes boost strong focus on nutritional sciences assessments food product development and menu creation

Collaboration Examples

Product Development of healthier foods amp recipes

Food Hygiene amp Safety Nutrition RampD activities Traditional Chinese Medicine Research Glycemic Index Research Dedicated centers for TCM GI and Clinical

Nutrition RampD

Recipe development with the worldrsquos largest snacks company

Partner HPB on Glycemic Index research

Partner SICS in undertaking clinical nutrition trials

Dr Lee Chee WeeDirector School of Applied Sciences

Centre of Applied Nutrition SciencesGI Research Unit

EDB provides this presentation (including oral statements) gratuitously for

information only and not for any other purpose EDB does not warrant the

accuracy completeness nor suitability for purpose of any information in this

presentation EDB excludes all liability including but not limited to inaccuracies

incompleteness or lack of suitability for purpose of any information in the

presentation

Thank You

Page 3: SINGAPORE’S FOOD & - European Commission | Choose …ec.europa.eu/agriculture/sites/agriculture/files/events/... ·  · 2016-11-23SINGAPORE’S FOOD & NUTRITION LANDSCAPE Poh Shin,

3

One of the best places to do business

Wide FTA DTA IGA Network

Strong IP ProtectionSource The Global

Competitiveness Report 2013-

2014 WEF

Source BERIrsquos 2014

Labour Force Evaluation

Best Labour Force

Source World Bank ldquoEase of

Doing Businessrdquo Index 2014

Competitive Tax

Regime

Easiest

location

to do business

Singapore

4

Competitive corporate tax environment

Corporate tax rate 17

Capital gains tax Nil

Withholding tax on Dividends NilRoyalties 10Interest 15

Unlimited carry forward of tax losses amp capital allowances

Group relief system

Tax exemption for foreign dividends branch profits and service income

Tax and grant incentives to encourage companies to grow their businesses

0

10

20

30

40

50

17

Corporate Tax Rate

Singapore 17

Taiwan 20

South Korea 242

Malaysia 25

Vietnam 25

China 25

Indonesia 25

Australia 30

Philippines 30

Thailand 30

India 3399

Japan 40

Certain rates include localresident surtax or

surcharge (eg China India South Korea) and

additional income-related taxes such as provincial

inhabitants enterprise or municipal tax and

undistributed income tax (eg Japan)

5

18 FTAs Enforced

18 FTAs Enforced

18 FTAs Enforced 2 Soon-to-be

ASEAN

India

ASEAN-

Korea

Australia ASEAN-Japan

Japan ASEAN-

China

Chile-Brunei-NZ

PanamaKoreaUSA

New

ZealandPeruChina ASEAN-Australia-NZ ASEAN-IndiaJordan

GCC

Costa Rica

EFTA - Switzerland Norway Iceland Liechtenstein

GCC - Bahrain Kuwait Oman Qatar Saudi Arabia UAE

3 Upcoming FTAs

4 Upcoming FTAs

Ukraine EU Trans-Pacific Partnership Taiwan

Most Extensive Network of FTAs in Asia_ Covering 60 of World GDP

6

Electronic permit applicationsbull 90 processed within 10

minutes

Physical cargo clearancebull 90 cleared within 8

minutesbull 100 cleared within 13

minutes

Special schemesbull Zero GST schemebull Major export scheme

Physical connectivitybullAir 184 mil tons handled in 2014 bull 100 Airlines bull 320 cities bull 80 countriesbullSea 339 mil TEUs handled in 2014 bull 200 Shipping lines bull 600 ports bull 123 countries

Good international relationshipsbullMost extensive FTA Network in Asia covering 60 of the worldrsquos GDPbull Part of the ASEAN Community

Total supply chain security Efficient customs

Secure and smooth supply chain

bull Secure Trade Partnership (STP) and STP-Plus

bull MRAs with China Japan South Korea amp Canada

Compliance with global standardsbull World Customs Organisation

(WCO) Advance Export Declaration (AED) Regulated Air Cargo Agents Regime (RCAR)

Well connected to the region and beyond

Air and sea port infra

Future Tuas Portbull Relocation of city terminals to

Tuas 1st phase operational by 2027

bull Capac increase from 35mil to 65mil TEUs

Changi Airport expansionbull Redevelopment of 1080 ha of

land for 5th terminal MRO and air cargo operations

Extensive Connectivity drives Speed to Market

7

POKKA ndash Global (ex-Japan) HQ

and RampD lab

JampJ ndash Asia HQ

APAC Beauty Care Product Development Lab

MONDELEZ ndash Asia Pacific HQ

RampD Centre for Candy

NESTLEacute ndash Waters and Nutrition RHQ and CoE

for Milo Coffees Nutritionals and Packaging PampG ndash Asia Pacific HQ Global HQs for

Baby Care and Prestige GBU Singapore Innovation Centre and Asia Leadership Development Centre

AMORE PACIFIC ndash South

East Asia HQ

UNILEVER ndashAsia Pacific HQ Global HQs for Pondrsquos Clear Lux Vaseline Life Buoy Close-Up Unilever Four Acres

RECKITT ndash Latin

America Asia Pacific HQ

CHR HANSEN ndash APMEA

Industrial Technical Centre

IN ASIA

FOR ASIA

Asiarsquos hub for consumer businesses

8

bull First in Asia Pac to focus fully on child and maternal healthbull RampD Control Tower in Asiabull Asia Pac HQ with marketing supply chain finance IT HR functions

bull Largest capital investment of USD325 mil in MJNrsquos history to better serve Asian consumers bull Senior Management overseeing Asia Pacfor functions including marketing supply chain full suite of RampD and manufacturing

bull Regional branding and marketing finance legal etc functions bull Undertake the whole suite of RampD activitiesbull Undertake powder infant formula manufacturing

Abbottrsquos RHQ Nutrition Labs amp Manufacturing for Asia Pacific

Research Centre for SpecialisedNutrition and APAC HQ for Infant Nutrition

Mead Johnson NutritionTechnical Centre amp

Manufacturing for Asia

bull Development of dairy-based beverages and infant and toddler nutrition tailored specifically for Asian consumersbull In 2011 established regional office for its Consumer Products International business group

Asian Development Lab

Location for Asian RampD by brand-ownershellip

9

Regional Innovation Centre bull Regional culture creation centre

culture formulation and development and microbiological research

bull Baking dairy ice cream beverage and culinary technologies

Ingredient development centrebull 20-man team one of 3 in

Asia focuses on specialty starches sweeteners and functional ingredients for Asia-Pacific

Innovation Studio and Asia Hubbull Cheese product development team

includes chefs who will create menus to cater to Asian market

bull Business Centre with customer care sales field support and business development functions

Test Kitchen for Seasoningbull Provides technical support

primarily to support development of Asia-specific products for food svc and food manufacturing companies

Product Innovation Labbull Customise marinades and sauces to

customer requirements bull Contract manufacturing for MNC

European food manufacturer Japanese sauce company etc

Industry Technology Centrebull Pilot Plant Food

Application amp Microbiology for cultures amp natural colours

Specialty Ingredients

Condiments

Asia Pac RHQ Regional Development Centrebull To be set up by July to

support clients in new product development

bull 50-man team with specializations in FampB nutrition and sensory

hellipand home for application labs of

ingredients suppliers

10

A vibrant ecosystem of partners for innovation Understanding consumers and meeting their needs in Asia and beyond

Insights and analytics

Product development

Design

Branding amp Marketing

bull Qualitative researchbull Shopper insightsbull Neurosciencebull Data analytics

bull National research labs and IHLsbull Flavours amp FragrancesbullFood ingredients bull Private research amp testing providers

bull Graphic designbull Productindustrial designbull Architecturalinterior designbull Design thinking

bull Advertising and comms bull Brandingbull Digital marketing

Underpinned by sophisticated

demand from leading

brand owners

11

Capabilities in Asian consumer insights

Regional HQs of top global agencies Global MR firms have also built innovation functions which focus on developing new tools amp methodologies for Asia

Regional HQs of Asian-grown agenciesEstablished deep in-market knowledge and networks in Asia

Extensive regional expertise to understand and innovate for Asian consumers

Agencies specialised in food industries to uncover consumer preferences and food trends

Comprehensive database and publications of the FMCG sector eg Mintel Global New Products DatabaseAlso provides trends in food flavours ingredients nutrition and preparation etc

SensoryInsight division carries out comprehensive sensory research for the food amp beverage and nutrition industries

Specialisations to understand consumer behaviour in-depth

Shopper insights

Neuro-marketing

Qualitative Research

Consumer activation in retail amp consumer purchase behaviour

Cultural nuances in Asia

Consumersrsquo unarticulated needs amp preferences

12

Tropical crop researchbull Crop genetics and propagationbull Development of elite seeds

Consumer insights and analysis

bull Pan-Asian pre-competitive consumer insights

bull Qualitative and quantitativebull Data analytics (natural

language processing semantics)

Natural Product Chemistry amp Bioprocessingbull Natural Product Librarybull Green methods of nutrient and ingredient synthesis

Food processing and manufacturingbull Scale-up of processesbull Quality control and

testingbull Process optimisationbull Novel food processing

techniques

Packagingbull Functional filmsbull Green packaging

Nutritionbull Nutri-epigeneticsbull Infantbull Metabolic diseasebull Appetite regulationbull Clinical nutrition research

(specializing in Asian phenotype)

Product development capabilities

across the value chain

Food chemistrybull Emulsion technologiesbull Controlled

encapsulation and delivery

bull Functional polymersbull Food structure analysis

and manipulation

Agriculture Nutrition Ingredient development Product and process development

See Annex for details on

relevant programmes amp

research institutions

13

Capabilities in packaging design and branding To support product development branding and marketing functions

Packaging RampD

functional design

Branding amp Communica

tions

RampD Packaging DevelopmentManages Asia Pacific packaging design amp development

Nestle RampD CentreAward-winning packaging design team

Packaging design and branding expertise for Asian marketsDesign expertise for Asia driven out of Singapore

Designs for

Mondelez FampN Eu Yan Sang

Designs for

JampJ Diageo Nestle Shokobutsu

(Lion)

Designs for

Super Group LBC Philippines

Examples of Packaging RampD done in Singapore

15-man team in Singapore designs

for consumer brands such as SK-II

Pantene Escada and DampG and

local brands such as Tiger Balm

Industrial Design firms

Focuses on packaging design and

branding for SEA markets eg

Dutch Lady

14

Supported by a robust pipeline of

commercial and technical talent

FOOD SCIENCE amp NUTRITION

Second major in food science and nutrition in

collaboration with Wageningen University

Food Science amp Tech Degree Partners include Nestle

Abbott Nutrition Kikkoman

FOOD PRODUCT amp APPLICATION DEVELOPMENT

BSc Food amp Human Nutrition ndash collaboration with Newcastle University (UK)

15

Annex

Snapshot of RampD

programmes amp

capabilities supporting

the food amp nutrition sector

16

Clinical Nutrition Research Centre (CNRC)Part of the Singapore Institute for Clinical Sciences

Research Areas and Facilities RampD Examples

Worldrsquos 1st research centre on Asiansrsquo nutrition needs

Address questions on nutrition across various life stages

and the impact of nutrition on disease management

specific to the Asian diet amp disease profile

Whole body nutrition studies

Impact of vitamin A amp C on bioavailability in the presence of other nutrients

Developing a fat with reduced disease risk

Research Areas Food-nutrient interactions Energy balance and body weight control Glycaemic control Clinical Nutrition Specialty nutrition (elderly women and clinical nutrition)

Facilities Calorimeters ndash whole body bomb indirect etc 1st in ASIA

Body Composition Imaging Specialised lab amp equipment Other monitoring capabilities

Thought Leader in Nutrition

Shared nutrition knowledge via the following conferences ABBOTT Diabetes Care Scientific

Summit 2012 13th ASEAN Food Conference Seminar on Dietary Intake amp Nutrition

status of Toddlers with DanoneProf Jeya Henry

Director Human Nutritional Sciences Leads a team of ~20 in CNRC

17

National University of Singapore (NUS)

Research Areas

ApplicationsNUS offers Food Science and Technology Programme (Undergraduate and Postgraduate) and a Minor in Nutrition FST enjoys multi-disciplinary support from the Departments of Chemistry and Life Sciences the School of Medicine Business School etc

Prof Zhou WeibiaoDirector

Top Packaged Food amp Beverage Ingredient FampF and Nutrition Companies Modelling of sensory and hedonic

properties of flavours Halal fish gelatin Rapid Detection of food spoilage in

Asian food matrix and tropical environment

Fermentation of tropical fruits Application of TCM ingredients into

food products

Research Institute eg IMRE Transparent active food packaging

Bioactive molecules (eg TCM) Flavours amp Fermentation Pro-biotics Food processing Shelf-life Functional Foods Food Safety Food Chemistry

Application amp Collaboration Examples

18

Food Innovation and Resource Centre (FIRC)Situated in Singapore Polytechnic

Services and Facilities

Applications Provides consultancy services training amp development and lease of equipment

Partner faculties on-campus for multi-disciplinary approach to product and packaging innovation

New Product Buckwheat Green TeaOptimising buckwheatrsquos roasted-nessand green tearsquos delicate taste

New PackagingSingapore Sling Made ready to drink by using novel ingredients and processing to achieve consistent quality

Process Optimisation Lenas Pizza Shortened preparation time with Ready ndashto use frozen dough while maintaining signature thin base

Services Process packaging and product development Training and Development Sensory and consumer evaluation studies

Facilities Pilot Plant Sensory booths A range of processing equipment from various

vendors

Collaboration Examples

19

Temasek Polytechnic (TP)

Research Areas amp Facilities

ApplicationsTemasek Polytechnicrsquos Applied Food Science amp Nutrition and Baking and Culinary Science Diploma programmes boost strong focus on nutritional sciences assessments food product development and menu creation

Collaboration Examples

Product Development of healthier foods amp recipes

Food Hygiene amp Safety Nutrition RampD activities Traditional Chinese Medicine Research Glycemic Index Research Dedicated centers for TCM GI and Clinical

Nutrition RampD

Recipe development with the worldrsquos largest snacks company

Partner HPB on Glycemic Index research

Partner SICS in undertaking clinical nutrition trials

Dr Lee Chee WeeDirector School of Applied Sciences

Centre of Applied Nutrition SciencesGI Research Unit

EDB provides this presentation (including oral statements) gratuitously for

information only and not for any other purpose EDB does not warrant the

accuracy completeness nor suitability for purpose of any information in this

presentation EDB excludes all liability including but not limited to inaccuracies

incompleteness or lack of suitability for purpose of any information in the

presentation

Thank You

Page 4: SINGAPORE’S FOOD & - European Commission | Choose …ec.europa.eu/agriculture/sites/agriculture/files/events/... ·  · 2016-11-23SINGAPORE’S FOOD & NUTRITION LANDSCAPE Poh Shin,

4

Competitive corporate tax environment

Corporate tax rate 17

Capital gains tax Nil

Withholding tax on Dividends NilRoyalties 10Interest 15

Unlimited carry forward of tax losses amp capital allowances

Group relief system

Tax exemption for foreign dividends branch profits and service income

Tax and grant incentives to encourage companies to grow their businesses

0

10

20

30

40

50

17

Corporate Tax Rate

Singapore 17

Taiwan 20

South Korea 242

Malaysia 25

Vietnam 25

China 25

Indonesia 25

Australia 30

Philippines 30

Thailand 30

India 3399

Japan 40

Certain rates include localresident surtax or

surcharge (eg China India South Korea) and

additional income-related taxes such as provincial

inhabitants enterprise or municipal tax and

undistributed income tax (eg Japan)

5

18 FTAs Enforced

18 FTAs Enforced

18 FTAs Enforced 2 Soon-to-be

ASEAN

India

ASEAN-

Korea

Australia ASEAN-Japan

Japan ASEAN-

China

Chile-Brunei-NZ

PanamaKoreaUSA

New

ZealandPeruChina ASEAN-Australia-NZ ASEAN-IndiaJordan

GCC

Costa Rica

EFTA - Switzerland Norway Iceland Liechtenstein

GCC - Bahrain Kuwait Oman Qatar Saudi Arabia UAE

3 Upcoming FTAs

4 Upcoming FTAs

Ukraine EU Trans-Pacific Partnership Taiwan

Most Extensive Network of FTAs in Asia_ Covering 60 of World GDP

6

Electronic permit applicationsbull 90 processed within 10

minutes

Physical cargo clearancebull 90 cleared within 8

minutesbull 100 cleared within 13

minutes

Special schemesbull Zero GST schemebull Major export scheme

Physical connectivitybullAir 184 mil tons handled in 2014 bull 100 Airlines bull 320 cities bull 80 countriesbullSea 339 mil TEUs handled in 2014 bull 200 Shipping lines bull 600 ports bull 123 countries

Good international relationshipsbullMost extensive FTA Network in Asia covering 60 of the worldrsquos GDPbull Part of the ASEAN Community

Total supply chain security Efficient customs

Secure and smooth supply chain

bull Secure Trade Partnership (STP) and STP-Plus

bull MRAs with China Japan South Korea amp Canada

Compliance with global standardsbull World Customs Organisation

(WCO) Advance Export Declaration (AED) Regulated Air Cargo Agents Regime (RCAR)

Well connected to the region and beyond

Air and sea port infra

Future Tuas Portbull Relocation of city terminals to

Tuas 1st phase operational by 2027

bull Capac increase from 35mil to 65mil TEUs

Changi Airport expansionbull Redevelopment of 1080 ha of

land for 5th terminal MRO and air cargo operations

Extensive Connectivity drives Speed to Market

7

POKKA ndash Global (ex-Japan) HQ

and RampD lab

JampJ ndash Asia HQ

APAC Beauty Care Product Development Lab

MONDELEZ ndash Asia Pacific HQ

RampD Centre for Candy

NESTLEacute ndash Waters and Nutrition RHQ and CoE

for Milo Coffees Nutritionals and Packaging PampG ndash Asia Pacific HQ Global HQs for

Baby Care and Prestige GBU Singapore Innovation Centre and Asia Leadership Development Centre

AMORE PACIFIC ndash South

East Asia HQ

UNILEVER ndashAsia Pacific HQ Global HQs for Pondrsquos Clear Lux Vaseline Life Buoy Close-Up Unilever Four Acres

RECKITT ndash Latin

America Asia Pacific HQ

CHR HANSEN ndash APMEA

Industrial Technical Centre

IN ASIA

FOR ASIA

Asiarsquos hub for consumer businesses

8

bull First in Asia Pac to focus fully on child and maternal healthbull RampD Control Tower in Asiabull Asia Pac HQ with marketing supply chain finance IT HR functions

bull Largest capital investment of USD325 mil in MJNrsquos history to better serve Asian consumers bull Senior Management overseeing Asia Pacfor functions including marketing supply chain full suite of RampD and manufacturing

bull Regional branding and marketing finance legal etc functions bull Undertake the whole suite of RampD activitiesbull Undertake powder infant formula manufacturing

Abbottrsquos RHQ Nutrition Labs amp Manufacturing for Asia Pacific

Research Centre for SpecialisedNutrition and APAC HQ for Infant Nutrition

Mead Johnson NutritionTechnical Centre amp

Manufacturing for Asia

bull Development of dairy-based beverages and infant and toddler nutrition tailored specifically for Asian consumersbull In 2011 established regional office for its Consumer Products International business group

Asian Development Lab

Location for Asian RampD by brand-ownershellip

9

Regional Innovation Centre bull Regional culture creation centre

culture formulation and development and microbiological research

bull Baking dairy ice cream beverage and culinary technologies

Ingredient development centrebull 20-man team one of 3 in

Asia focuses on specialty starches sweeteners and functional ingredients for Asia-Pacific

Innovation Studio and Asia Hubbull Cheese product development team

includes chefs who will create menus to cater to Asian market

bull Business Centre with customer care sales field support and business development functions

Test Kitchen for Seasoningbull Provides technical support

primarily to support development of Asia-specific products for food svc and food manufacturing companies

Product Innovation Labbull Customise marinades and sauces to

customer requirements bull Contract manufacturing for MNC

European food manufacturer Japanese sauce company etc

Industry Technology Centrebull Pilot Plant Food

Application amp Microbiology for cultures amp natural colours

Specialty Ingredients

Condiments

Asia Pac RHQ Regional Development Centrebull To be set up by July to

support clients in new product development

bull 50-man team with specializations in FampB nutrition and sensory

hellipand home for application labs of

ingredients suppliers

10

A vibrant ecosystem of partners for innovation Understanding consumers and meeting their needs in Asia and beyond

Insights and analytics

Product development

Design

Branding amp Marketing

bull Qualitative researchbull Shopper insightsbull Neurosciencebull Data analytics

bull National research labs and IHLsbull Flavours amp FragrancesbullFood ingredients bull Private research amp testing providers

bull Graphic designbull Productindustrial designbull Architecturalinterior designbull Design thinking

bull Advertising and comms bull Brandingbull Digital marketing

Underpinned by sophisticated

demand from leading

brand owners

11

Capabilities in Asian consumer insights

Regional HQs of top global agencies Global MR firms have also built innovation functions which focus on developing new tools amp methodologies for Asia

Regional HQs of Asian-grown agenciesEstablished deep in-market knowledge and networks in Asia

Extensive regional expertise to understand and innovate for Asian consumers

Agencies specialised in food industries to uncover consumer preferences and food trends

Comprehensive database and publications of the FMCG sector eg Mintel Global New Products DatabaseAlso provides trends in food flavours ingredients nutrition and preparation etc

SensoryInsight division carries out comprehensive sensory research for the food amp beverage and nutrition industries

Specialisations to understand consumer behaviour in-depth

Shopper insights

Neuro-marketing

Qualitative Research

Consumer activation in retail amp consumer purchase behaviour

Cultural nuances in Asia

Consumersrsquo unarticulated needs amp preferences

12

Tropical crop researchbull Crop genetics and propagationbull Development of elite seeds

Consumer insights and analysis

bull Pan-Asian pre-competitive consumer insights

bull Qualitative and quantitativebull Data analytics (natural

language processing semantics)

Natural Product Chemistry amp Bioprocessingbull Natural Product Librarybull Green methods of nutrient and ingredient synthesis

Food processing and manufacturingbull Scale-up of processesbull Quality control and

testingbull Process optimisationbull Novel food processing

techniques

Packagingbull Functional filmsbull Green packaging

Nutritionbull Nutri-epigeneticsbull Infantbull Metabolic diseasebull Appetite regulationbull Clinical nutrition research

(specializing in Asian phenotype)

Product development capabilities

across the value chain

Food chemistrybull Emulsion technologiesbull Controlled

encapsulation and delivery

bull Functional polymersbull Food structure analysis

and manipulation

Agriculture Nutrition Ingredient development Product and process development

See Annex for details on

relevant programmes amp

research institutions

13

Capabilities in packaging design and branding To support product development branding and marketing functions

Packaging RampD

functional design

Branding amp Communica

tions

RampD Packaging DevelopmentManages Asia Pacific packaging design amp development

Nestle RampD CentreAward-winning packaging design team

Packaging design and branding expertise for Asian marketsDesign expertise for Asia driven out of Singapore

Designs for

Mondelez FampN Eu Yan Sang

Designs for

JampJ Diageo Nestle Shokobutsu

(Lion)

Designs for

Super Group LBC Philippines

Examples of Packaging RampD done in Singapore

15-man team in Singapore designs

for consumer brands such as SK-II

Pantene Escada and DampG and

local brands such as Tiger Balm

Industrial Design firms

Focuses on packaging design and

branding for SEA markets eg

Dutch Lady

14

Supported by a robust pipeline of

commercial and technical talent

FOOD SCIENCE amp NUTRITION

Second major in food science and nutrition in

collaboration with Wageningen University

Food Science amp Tech Degree Partners include Nestle

Abbott Nutrition Kikkoman

FOOD PRODUCT amp APPLICATION DEVELOPMENT

BSc Food amp Human Nutrition ndash collaboration with Newcastle University (UK)

15

Annex

Snapshot of RampD

programmes amp

capabilities supporting

the food amp nutrition sector

16

Clinical Nutrition Research Centre (CNRC)Part of the Singapore Institute for Clinical Sciences

Research Areas and Facilities RampD Examples

Worldrsquos 1st research centre on Asiansrsquo nutrition needs

Address questions on nutrition across various life stages

and the impact of nutrition on disease management

specific to the Asian diet amp disease profile

Whole body nutrition studies

Impact of vitamin A amp C on bioavailability in the presence of other nutrients

Developing a fat with reduced disease risk

Research Areas Food-nutrient interactions Energy balance and body weight control Glycaemic control Clinical Nutrition Specialty nutrition (elderly women and clinical nutrition)

Facilities Calorimeters ndash whole body bomb indirect etc 1st in ASIA

Body Composition Imaging Specialised lab amp equipment Other monitoring capabilities

Thought Leader in Nutrition

Shared nutrition knowledge via the following conferences ABBOTT Diabetes Care Scientific

Summit 2012 13th ASEAN Food Conference Seminar on Dietary Intake amp Nutrition

status of Toddlers with DanoneProf Jeya Henry

Director Human Nutritional Sciences Leads a team of ~20 in CNRC

17

National University of Singapore (NUS)

Research Areas

ApplicationsNUS offers Food Science and Technology Programme (Undergraduate and Postgraduate) and a Minor in Nutrition FST enjoys multi-disciplinary support from the Departments of Chemistry and Life Sciences the School of Medicine Business School etc

Prof Zhou WeibiaoDirector

Top Packaged Food amp Beverage Ingredient FampF and Nutrition Companies Modelling of sensory and hedonic

properties of flavours Halal fish gelatin Rapid Detection of food spoilage in

Asian food matrix and tropical environment

Fermentation of tropical fruits Application of TCM ingredients into

food products

Research Institute eg IMRE Transparent active food packaging

Bioactive molecules (eg TCM) Flavours amp Fermentation Pro-biotics Food processing Shelf-life Functional Foods Food Safety Food Chemistry

Application amp Collaboration Examples

18

Food Innovation and Resource Centre (FIRC)Situated in Singapore Polytechnic

Services and Facilities

Applications Provides consultancy services training amp development and lease of equipment

Partner faculties on-campus for multi-disciplinary approach to product and packaging innovation

New Product Buckwheat Green TeaOptimising buckwheatrsquos roasted-nessand green tearsquos delicate taste

New PackagingSingapore Sling Made ready to drink by using novel ingredients and processing to achieve consistent quality

Process Optimisation Lenas Pizza Shortened preparation time with Ready ndashto use frozen dough while maintaining signature thin base

Services Process packaging and product development Training and Development Sensory and consumer evaluation studies

Facilities Pilot Plant Sensory booths A range of processing equipment from various

vendors

Collaboration Examples

19

Temasek Polytechnic (TP)

Research Areas amp Facilities

ApplicationsTemasek Polytechnicrsquos Applied Food Science amp Nutrition and Baking and Culinary Science Diploma programmes boost strong focus on nutritional sciences assessments food product development and menu creation

Collaboration Examples

Product Development of healthier foods amp recipes

Food Hygiene amp Safety Nutrition RampD activities Traditional Chinese Medicine Research Glycemic Index Research Dedicated centers for TCM GI and Clinical

Nutrition RampD

Recipe development with the worldrsquos largest snacks company

Partner HPB on Glycemic Index research

Partner SICS in undertaking clinical nutrition trials

Dr Lee Chee WeeDirector School of Applied Sciences

Centre of Applied Nutrition SciencesGI Research Unit

EDB provides this presentation (including oral statements) gratuitously for

information only and not for any other purpose EDB does not warrant the

accuracy completeness nor suitability for purpose of any information in this

presentation EDB excludes all liability including but not limited to inaccuracies

incompleteness or lack of suitability for purpose of any information in the

presentation

Thank You

Page 5: SINGAPORE’S FOOD & - European Commission | Choose …ec.europa.eu/agriculture/sites/agriculture/files/events/... ·  · 2016-11-23SINGAPORE’S FOOD & NUTRITION LANDSCAPE Poh Shin,

5

18 FTAs Enforced

18 FTAs Enforced

18 FTAs Enforced 2 Soon-to-be

ASEAN

India

ASEAN-

Korea

Australia ASEAN-Japan

Japan ASEAN-

China

Chile-Brunei-NZ

PanamaKoreaUSA

New

ZealandPeruChina ASEAN-Australia-NZ ASEAN-IndiaJordan

GCC

Costa Rica

EFTA - Switzerland Norway Iceland Liechtenstein

GCC - Bahrain Kuwait Oman Qatar Saudi Arabia UAE

3 Upcoming FTAs

4 Upcoming FTAs

Ukraine EU Trans-Pacific Partnership Taiwan

Most Extensive Network of FTAs in Asia_ Covering 60 of World GDP

6

Electronic permit applicationsbull 90 processed within 10

minutes

Physical cargo clearancebull 90 cleared within 8

minutesbull 100 cleared within 13

minutes

Special schemesbull Zero GST schemebull Major export scheme

Physical connectivitybullAir 184 mil tons handled in 2014 bull 100 Airlines bull 320 cities bull 80 countriesbullSea 339 mil TEUs handled in 2014 bull 200 Shipping lines bull 600 ports bull 123 countries

Good international relationshipsbullMost extensive FTA Network in Asia covering 60 of the worldrsquos GDPbull Part of the ASEAN Community

Total supply chain security Efficient customs

Secure and smooth supply chain

bull Secure Trade Partnership (STP) and STP-Plus

bull MRAs with China Japan South Korea amp Canada

Compliance with global standardsbull World Customs Organisation

(WCO) Advance Export Declaration (AED) Regulated Air Cargo Agents Regime (RCAR)

Well connected to the region and beyond

Air and sea port infra

Future Tuas Portbull Relocation of city terminals to

Tuas 1st phase operational by 2027

bull Capac increase from 35mil to 65mil TEUs

Changi Airport expansionbull Redevelopment of 1080 ha of

land for 5th terminal MRO and air cargo operations

Extensive Connectivity drives Speed to Market

7

POKKA ndash Global (ex-Japan) HQ

and RampD lab

JampJ ndash Asia HQ

APAC Beauty Care Product Development Lab

MONDELEZ ndash Asia Pacific HQ

RampD Centre for Candy

NESTLEacute ndash Waters and Nutrition RHQ and CoE

for Milo Coffees Nutritionals and Packaging PampG ndash Asia Pacific HQ Global HQs for

Baby Care and Prestige GBU Singapore Innovation Centre and Asia Leadership Development Centre

AMORE PACIFIC ndash South

East Asia HQ

UNILEVER ndashAsia Pacific HQ Global HQs for Pondrsquos Clear Lux Vaseline Life Buoy Close-Up Unilever Four Acres

RECKITT ndash Latin

America Asia Pacific HQ

CHR HANSEN ndash APMEA

Industrial Technical Centre

IN ASIA

FOR ASIA

Asiarsquos hub for consumer businesses

8

bull First in Asia Pac to focus fully on child and maternal healthbull RampD Control Tower in Asiabull Asia Pac HQ with marketing supply chain finance IT HR functions

bull Largest capital investment of USD325 mil in MJNrsquos history to better serve Asian consumers bull Senior Management overseeing Asia Pacfor functions including marketing supply chain full suite of RampD and manufacturing

bull Regional branding and marketing finance legal etc functions bull Undertake the whole suite of RampD activitiesbull Undertake powder infant formula manufacturing

Abbottrsquos RHQ Nutrition Labs amp Manufacturing for Asia Pacific

Research Centre for SpecialisedNutrition and APAC HQ for Infant Nutrition

Mead Johnson NutritionTechnical Centre amp

Manufacturing for Asia

bull Development of dairy-based beverages and infant and toddler nutrition tailored specifically for Asian consumersbull In 2011 established regional office for its Consumer Products International business group

Asian Development Lab

Location for Asian RampD by brand-ownershellip

9

Regional Innovation Centre bull Regional culture creation centre

culture formulation and development and microbiological research

bull Baking dairy ice cream beverage and culinary technologies

Ingredient development centrebull 20-man team one of 3 in

Asia focuses on specialty starches sweeteners and functional ingredients for Asia-Pacific

Innovation Studio and Asia Hubbull Cheese product development team

includes chefs who will create menus to cater to Asian market

bull Business Centre with customer care sales field support and business development functions

Test Kitchen for Seasoningbull Provides technical support

primarily to support development of Asia-specific products for food svc and food manufacturing companies

Product Innovation Labbull Customise marinades and sauces to

customer requirements bull Contract manufacturing for MNC

European food manufacturer Japanese sauce company etc

Industry Technology Centrebull Pilot Plant Food

Application amp Microbiology for cultures amp natural colours

Specialty Ingredients

Condiments

Asia Pac RHQ Regional Development Centrebull To be set up by July to

support clients in new product development

bull 50-man team with specializations in FampB nutrition and sensory

hellipand home for application labs of

ingredients suppliers

10

A vibrant ecosystem of partners for innovation Understanding consumers and meeting their needs in Asia and beyond

Insights and analytics

Product development

Design

Branding amp Marketing

bull Qualitative researchbull Shopper insightsbull Neurosciencebull Data analytics

bull National research labs and IHLsbull Flavours amp FragrancesbullFood ingredients bull Private research amp testing providers

bull Graphic designbull Productindustrial designbull Architecturalinterior designbull Design thinking

bull Advertising and comms bull Brandingbull Digital marketing

Underpinned by sophisticated

demand from leading

brand owners

11

Capabilities in Asian consumer insights

Regional HQs of top global agencies Global MR firms have also built innovation functions which focus on developing new tools amp methodologies for Asia

Regional HQs of Asian-grown agenciesEstablished deep in-market knowledge and networks in Asia

Extensive regional expertise to understand and innovate for Asian consumers

Agencies specialised in food industries to uncover consumer preferences and food trends

Comprehensive database and publications of the FMCG sector eg Mintel Global New Products DatabaseAlso provides trends in food flavours ingredients nutrition and preparation etc

SensoryInsight division carries out comprehensive sensory research for the food amp beverage and nutrition industries

Specialisations to understand consumer behaviour in-depth

Shopper insights

Neuro-marketing

Qualitative Research

Consumer activation in retail amp consumer purchase behaviour

Cultural nuances in Asia

Consumersrsquo unarticulated needs amp preferences

12

Tropical crop researchbull Crop genetics and propagationbull Development of elite seeds

Consumer insights and analysis

bull Pan-Asian pre-competitive consumer insights

bull Qualitative and quantitativebull Data analytics (natural

language processing semantics)

Natural Product Chemistry amp Bioprocessingbull Natural Product Librarybull Green methods of nutrient and ingredient synthesis

Food processing and manufacturingbull Scale-up of processesbull Quality control and

testingbull Process optimisationbull Novel food processing

techniques

Packagingbull Functional filmsbull Green packaging

Nutritionbull Nutri-epigeneticsbull Infantbull Metabolic diseasebull Appetite regulationbull Clinical nutrition research

(specializing in Asian phenotype)

Product development capabilities

across the value chain

Food chemistrybull Emulsion technologiesbull Controlled

encapsulation and delivery

bull Functional polymersbull Food structure analysis

and manipulation

Agriculture Nutrition Ingredient development Product and process development

See Annex for details on

relevant programmes amp

research institutions

13

Capabilities in packaging design and branding To support product development branding and marketing functions

Packaging RampD

functional design

Branding amp Communica

tions

RampD Packaging DevelopmentManages Asia Pacific packaging design amp development

Nestle RampD CentreAward-winning packaging design team

Packaging design and branding expertise for Asian marketsDesign expertise for Asia driven out of Singapore

Designs for

Mondelez FampN Eu Yan Sang

Designs for

JampJ Diageo Nestle Shokobutsu

(Lion)

Designs for

Super Group LBC Philippines

Examples of Packaging RampD done in Singapore

15-man team in Singapore designs

for consumer brands such as SK-II

Pantene Escada and DampG and

local brands such as Tiger Balm

Industrial Design firms

Focuses on packaging design and

branding for SEA markets eg

Dutch Lady

14

Supported by a robust pipeline of

commercial and technical talent

FOOD SCIENCE amp NUTRITION

Second major in food science and nutrition in

collaboration with Wageningen University

Food Science amp Tech Degree Partners include Nestle

Abbott Nutrition Kikkoman

FOOD PRODUCT amp APPLICATION DEVELOPMENT

BSc Food amp Human Nutrition ndash collaboration with Newcastle University (UK)

15

Annex

Snapshot of RampD

programmes amp

capabilities supporting

the food amp nutrition sector

16

Clinical Nutrition Research Centre (CNRC)Part of the Singapore Institute for Clinical Sciences

Research Areas and Facilities RampD Examples

Worldrsquos 1st research centre on Asiansrsquo nutrition needs

Address questions on nutrition across various life stages

and the impact of nutrition on disease management

specific to the Asian diet amp disease profile

Whole body nutrition studies

Impact of vitamin A amp C on bioavailability in the presence of other nutrients

Developing a fat with reduced disease risk

Research Areas Food-nutrient interactions Energy balance and body weight control Glycaemic control Clinical Nutrition Specialty nutrition (elderly women and clinical nutrition)

Facilities Calorimeters ndash whole body bomb indirect etc 1st in ASIA

Body Composition Imaging Specialised lab amp equipment Other monitoring capabilities

Thought Leader in Nutrition

Shared nutrition knowledge via the following conferences ABBOTT Diabetes Care Scientific

Summit 2012 13th ASEAN Food Conference Seminar on Dietary Intake amp Nutrition

status of Toddlers with DanoneProf Jeya Henry

Director Human Nutritional Sciences Leads a team of ~20 in CNRC

17

National University of Singapore (NUS)

Research Areas

ApplicationsNUS offers Food Science and Technology Programme (Undergraduate and Postgraduate) and a Minor in Nutrition FST enjoys multi-disciplinary support from the Departments of Chemistry and Life Sciences the School of Medicine Business School etc

Prof Zhou WeibiaoDirector

Top Packaged Food amp Beverage Ingredient FampF and Nutrition Companies Modelling of sensory and hedonic

properties of flavours Halal fish gelatin Rapid Detection of food spoilage in

Asian food matrix and tropical environment

Fermentation of tropical fruits Application of TCM ingredients into

food products

Research Institute eg IMRE Transparent active food packaging

Bioactive molecules (eg TCM) Flavours amp Fermentation Pro-biotics Food processing Shelf-life Functional Foods Food Safety Food Chemistry

Application amp Collaboration Examples

18

Food Innovation and Resource Centre (FIRC)Situated in Singapore Polytechnic

Services and Facilities

Applications Provides consultancy services training amp development and lease of equipment

Partner faculties on-campus for multi-disciplinary approach to product and packaging innovation

New Product Buckwheat Green TeaOptimising buckwheatrsquos roasted-nessand green tearsquos delicate taste

New PackagingSingapore Sling Made ready to drink by using novel ingredients and processing to achieve consistent quality

Process Optimisation Lenas Pizza Shortened preparation time with Ready ndashto use frozen dough while maintaining signature thin base

Services Process packaging and product development Training and Development Sensory and consumer evaluation studies

Facilities Pilot Plant Sensory booths A range of processing equipment from various

vendors

Collaboration Examples

19

Temasek Polytechnic (TP)

Research Areas amp Facilities

ApplicationsTemasek Polytechnicrsquos Applied Food Science amp Nutrition and Baking and Culinary Science Diploma programmes boost strong focus on nutritional sciences assessments food product development and menu creation

Collaboration Examples

Product Development of healthier foods amp recipes

Food Hygiene amp Safety Nutrition RampD activities Traditional Chinese Medicine Research Glycemic Index Research Dedicated centers for TCM GI and Clinical

Nutrition RampD

Recipe development with the worldrsquos largest snacks company

Partner HPB on Glycemic Index research

Partner SICS in undertaking clinical nutrition trials

Dr Lee Chee WeeDirector School of Applied Sciences

Centre of Applied Nutrition SciencesGI Research Unit

EDB provides this presentation (including oral statements) gratuitously for

information only and not for any other purpose EDB does not warrant the

accuracy completeness nor suitability for purpose of any information in this

presentation EDB excludes all liability including but not limited to inaccuracies

incompleteness or lack of suitability for purpose of any information in the

presentation

Thank You

Page 6: SINGAPORE’S FOOD & - European Commission | Choose …ec.europa.eu/agriculture/sites/agriculture/files/events/... ·  · 2016-11-23SINGAPORE’S FOOD & NUTRITION LANDSCAPE Poh Shin,

6

Electronic permit applicationsbull 90 processed within 10

minutes

Physical cargo clearancebull 90 cleared within 8

minutesbull 100 cleared within 13

minutes

Special schemesbull Zero GST schemebull Major export scheme

Physical connectivitybullAir 184 mil tons handled in 2014 bull 100 Airlines bull 320 cities bull 80 countriesbullSea 339 mil TEUs handled in 2014 bull 200 Shipping lines bull 600 ports bull 123 countries

Good international relationshipsbullMost extensive FTA Network in Asia covering 60 of the worldrsquos GDPbull Part of the ASEAN Community

Total supply chain security Efficient customs

Secure and smooth supply chain

bull Secure Trade Partnership (STP) and STP-Plus

bull MRAs with China Japan South Korea amp Canada

Compliance with global standardsbull World Customs Organisation

(WCO) Advance Export Declaration (AED) Regulated Air Cargo Agents Regime (RCAR)

Well connected to the region and beyond

Air and sea port infra

Future Tuas Portbull Relocation of city terminals to

Tuas 1st phase operational by 2027

bull Capac increase from 35mil to 65mil TEUs

Changi Airport expansionbull Redevelopment of 1080 ha of

land for 5th terminal MRO and air cargo operations

Extensive Connectivity drives Speed to Market

7

POKKA ndash Global (ex-Japan) HQ

and RampD lab

JampJ ndash Asia HQ

APAC Beauty Care Product Development Lab

MONDELEZ ndash Asia Pacific HQ

RampD Centre for Candy

NESTLEacute ndash Waters and Nutrition RHQ and CoE

for Milo Coffees Nutritionals and Packaging PampG ndash Asia Pacific HQ Global HQs for

Baby Care and Prestige GBU Singapore Innovation Centre and Asia Leadership Development Centre

AMORE PACIFIC ndash South

East Asia HQ

UNILEVER ndashAsia Pacific HQ Global HQs for Pondrsquos Clear Lux Vaseline Life Buoy Close-Up Unilever Four Acres

RECKITT ndash Latin

America Asia Pacific HQ

CHR HANSEN ndash APMEA

Industrial Technical Centre

IN ASIA

FOR ASIA

Asiarsquos hub for consumer businesses

8

bull First in Asia Pac to focus fully on child and maternal healthbull RampD Control Tower in Asiabull Asia Pac HQ with marketing supply chain finance IT HR functions

bull Largest capital investment of USD325 mil in MJNrsquos history to better serve Asian consumers bull Senior Management overseeing Asia Pacfor functions including marketing supply chain full suite of RampD and manufacturing

bull Regional branding and marketing finance legal etc functions bull Undertake the whole suite of RampD activitiesbull Undertake powder infant formula manufacturing

Abbottrsquos RHQ Nutrition Labs amp Manufacturing for Asia Pacific

Research Centre for SpecialisedNutrition and APAC HQ for Infant Nutrition

Mead Johnson NutritionTechnical Centre amp

Manufacturing for Asia

bull Development of dairy-based beverages and infant and toddler nutrition tailored specifically for Asian consumersbull In 2011 established regional office for its Consumer Products International business group

Asian Development Lab

Location for Asian RampD by brand-ownershellip

9

Regional Innovation Centre bull Regional culture creation centre

culture formulation and development and microbiological research

bull Baking dairy ice cream beverage and culinary technologies

Ingredient development centrebull 20-man team one of 3 in

Asia focuses on specialty starches sweeteners and functional ingredients for Asia-Pacific

Innovation Studio and Asia Hubbull Cheese product development team

includes chefs who will create menus to cater to Asian market

bull Business Centre with customer care sales field support and business development functions

Test Kitchen for Seasoningbull Provides technical support

primarily to support development of Asia-specific products for food svc and food manufacturing companies

Product Innovation Labbull Customise marinades and sauces to

customer requirements bull Contract manufacturing for MNC

European food manufacturer Japanese sauce company etc

Industry Technology Centrebull Pilot Plant Food

Application amp Microbiology for cultures amp natural colours

Specialty Ingredients

Condiments

Asia Pac RHQ Regional Development Centrebull To be set up by July to

support clients in new product development

bull 50-man team with specializations in FampB nutrition and sensory

hellipand home for application labs of

ingredients suppliers

10

A vibrant ecosystem of partners for innovation Understanding consumers and meeting their needs in Asia and beyond

Insights and analytics

Product development

Design

Branding amp Marketing

bull Qualitative researchbull Shopper insightsbull Neurosciencebull Data analytics

bull National research labs and IHLsbull Flavours amp FragrancesbullFood ingredients bull Private research amp testing providers

bull Graphic designbull Productindustrial designbull Architecturalinterior designbull Design thinking

bull Advertising and comms bull Brandingbull Digital marketing

Underpinned by sophisticated

demand from leading

brand owners

11

Capabilities in Asian consumer insights

Regional HQs of top global agencies Global MR firms have also built innovation functions which focus on developing new tools amp methodologies for Asia

Regional HQs of Asian-grown agenciesEstablished deep in-market knowledge and networks in Asia

Extensive regional expertise to understand and innovate for Asian consumers

Agencies specialised in food industries to uncover consumer preferences and food trends

Comprehensive database and publications of the FMCG sector eg Mintel Global New Products DatabaseAlso provides trends in food flavours ingredients nutrition and preparation etc

SensoryInsight division carries out comprehensive sensory research for the food amp beverage and nutrition industries

Specialisations to understand consumer behaviour in-depth

Shopper insights

Neuro-marketing

Qualitative Research

Consumer activation in retail amp consumer purchase behaviour

Cultural nuances in Asia

Consumersrsquo unarticulated needs amp preferences

12

Tropical crop researchbull Crop genetics and propagationbull Development of elite seeds

Consumer insights and analysis

bull Pan-Asian pre-competitive consumer insights

bull Qualitative and quantitativebull Data analytics (natural

language processing semantics)

Natural Product Chemistry amp Bioprocessingbull Natural Product Librarybull Green methods of nutrient and ingredient synthesis

Food processing and manufacturingbull Scale-up of processesbull Quality control and

testingbull Process optimisationbull Novel food processing

techniques

Packagingbull Functional filmsbull Green packaging

Nutritionbull Nutri-epigeneticsbull Infantbull Metabolic diseasebull Appetite regulationbull Clinical nutrition research

(specializing in Asian phenotype)

Product development capabilities

across the value chain

Food chemistrybull Emulsion technologiesbull Controlled

encapsulation and delivery

bull Functional polymersbull Food structure analysis

and manipulation

Agriculture Nutrition Ingredient development Product and process development

See Annex for details on

relevant programmes amp

research institutions

13

Capabilities in packaging design and branding To support product development branding and marketing functions

Packaging RampD

functional design

Branding amp Communica

tions

RampD Packaging DevelopmentManages Asia Pacific packaging design amp development

Nestle RampD CentreAward-winning packaging design team

Packaging design and branding expertise for Asian marketsDesign expertise for Asia driven out of Singapore

Designs for

Mondelez FampN Eu Yan Sang

Designs for

JampJ Diageo Nestle Shokobutsu

(Lion)

Designs for

Super Group LBC Philippines

Examples of Packaging RampD done in Singapore

15-man team in Singapore designs

for consumer brands such as SK-II

Pantene Escada and DampG and

local brands such as Tiger Balm

Industrial Design firms

Focuses on packaging design and

branding for SEA markets eg

Dutch Lady

14

Supported by a robust pipeline of

commercial and technical talent

FOOD SCIENCE amp NUTRITION

Second major in food science and nutrition in

collaboration with Wageningen University

Food Science amp Tech Degree Partners include Nestle

Abbott Nutrition Kikkoman

FOOD PRODUCT amp APPLICATION DEVELOPMENT

BSc Food amp Human Nutrition ndash collaboration with Newcastle University (UK)

15

Annex

Snapshot of RampD

programmes amp

capabilities supporting

the food amp nutrition sector

16

Clinical Nutrition Research Centre (CNRC)Part of the Singapore Institute for Clinical Sciences

Research Areas and Facilities RampD Examples

Worldrsquos 1st research centre on Asiansrsquo nutrition needs

Address questions on nutrition across various life stages

and the impact of nutrition on disease management

specific to the Asian diet amp disease profile

Whole body nutrition studies

Impact of vitamin A amp C on bioavailability in the presence of other nutrients

Developing a fat with reduced disease risk

Research Areas Food-nutrient interactions Energy balance and body weight control Glycaemic control Clinical Nutrition Specialty nutrition (elderly women and clinical nutrition)

Facilities Calorimeters ndash whole body bomb indirect etc 1st in ASIA

Body Composition Imaging Specialised lab amp equipment Other monitoring capabilities

Thought Leader in Nutrition

Shared nutrition knowledge via the following conferences ABBOTT Diabetes Care Scientific

Summit 2012 13th ASEAN Food Conference Seminar on Dietary Intake amp Nutrition

status of Toddlers with DanoneProf Jeya Henry

Director Human Nutritional Sciences Leads a team of ~20 in CNRC

17

National University of Singapore (NUS)

Research Areas

ApplicationsNUS offers Food Science and Technology Programme (Undergraduate and Postgraduate) and a Minor in Nutrition FST enjoys multi-disciplinary support from the Departments of Chemistry and Life Sciences the School of Medicine Business School etc

Prof Zhou WeibiaoDirector

Top Packaged Food amp Beverage Ingredient FampF and Nutrition Companies Modelling of sensory and hedonic

properties of flavours Halal fish gelatin Rapid Detection of food spoilage in

Asian food matrix and tropical environment

Fermentation of tropical fruits Application of TCM ingredients into

food products

Research Institute eg IMRE Transparent active food packaging

Bioactive molecules (eg TCM) Flavours amp Fermentation Pro-biotics Food processing Shelf-life Functional Foods Food Safety Food Chemistry

Application amp Collaboration Examples

18

Food Innovation and Resource Centre (FIRC)Situated in Singapore Polytechnic

Services and Facilities

Applications Provides consultancy services training amp development and lease of equipment

Partner faculties on-campus for multi-disciplinary approach to product and packaging innovation

New Product Buckwheat Green TeaOptimising buckwheatrsquos roasted-nessand green tearsquos delicate taste

New PackagingSingapore Sling Made ready to drink by using novel ingredients and processing to achieve consistent quality

Process Optimisation Lenas Pizza Shortened preparation time with Ready ndashto use frozen dough while maintaining signature thin base

Services Process packaging and product development Training and Development Sensory and consumer evaluation studies

Facilities Pilot Plant Sensory booths A range of processing equipment from various

vendors

Collaboration Examples

19

Temasek Polytechnic (TP)

Research Areas amp Facilities

ApplicationsTemasek Polytechnicrsquos Applied Food Science amp Nutrition and Baking and Culinary Science Diploma programmes boost strong focus on nutritional sciences assessments food product development and menu creation

Collaboration Examples

Product Development of healthier foods amp recipes

Food Hygiene amp Safety Nutrition RampD activities Traditional Chinese Medicine Research Glycemic Index Research Dedicated centers for TCM GI and Clinical

Nutrition RampD

Recipe development with the worldrsquos largest snacks company

Partner HPB on Glycemic Index research

Partner SICS in undertaking clinical nutrition trials

Dr Lee Chee WeeDirector School of Applied Sciences

Centre of Applied Nutrition SciencesGI Research Unit

EDB provides this presentation (including oral statements) gratuitously for

information only and not for any other purpose EDB does not warrant the

accuracy completeness nor suitability for purpose of any information in this

presentation EDB excludes all liability including but not limited to inaccuracies

incompleteness or lack of suitability for purpose of any information in the

presentation

Thank You

Page 7: SINGAPORE’S FOOD & - European Commission | Choose …ec.europa.eu/agriculture/sites/agriculture/files/events/... ·  · 2016-11-23SINGAPORE’S FOOD & NUTRITION LANDSCAPE Poh Shin,

7

POKKA ndash Global (ex-Japan) HQ

and RampD lab

JampJ ndash Asia HQ

APAC Beauty Care Product Development Lab

MONDELEZ ndash Asia Pacific HQ

RampD Centre for Candy

NESTLEacute ndash Waters and Nutrition RHQ and CoE

for Milo Coffees Nutritionals and Packaging PampG ndash Asia Pacific HQ Global HQs for

Baby Care and Prestige GBU Singapore Innovation Centre and Asia Leadership Development Centre

AMORE PACIFIC ndash South

East Asia HQ

UNILEVER ndashAsia Pacific HQ Global HQs for Pondrsquos Clear Lux Vaseline Life Buoy Close-Up Unilever Four Acres

RECKITT ndash Latin

America Asia Pacific HQ

CHR HANSEN ndash APMEA

Industrial Technical Centre

IN ASIA

FOR ASIA

Asiarsquos hub for consumer businesses

8

bull First in Asia Pac to focus fully on child and maternal healthbull RampD Control Tower in Asiabull Asia Pac HQ with marketing supply chain finance IT HR functions

bull Largest capital investment of USD325 mil in MJNrsquos history to better serve Asian consumers bull Senior Management overseeing Asia Pacfor functions including marketing supply chain full suite of RampD and manufacturing

bull Regional branding and marketing finance legal etc functions bull Undertake the whole suite of RampD activitiesbull Undertake powder infant formula manufacturing

Abbottrsquos RHQ Nutrition Labs amp Manufacturing for Asia Pacific

Research Centre for SpecialisedNutrition and APAC HQ for Infant Nutrition

Mead Johnson NutritionTechnical Centre amp

Manufacturing for Asia

bull Development of dairy-based beverages and infant and toddler nutrition tailored specifically for Asian consumersbull In 2011 established regional office for its Consumer Products International business group

Asian Development Lab

Location for Asian RampD by brand-ownershellip

9

Regional Innovation Centre bull Regional culture creation centre

culture formulation and development and microbiological research

bull Baking dairy ice cream beverage and culinary technologies

Ingredient development centrebull 20-man team one of 3 in

Asia focuses on specialty starches sweeteners and functional ingredients for Asia-Pacific

Innovation Studio and Asia Hubbull Cheese product development team

includes chefs who will create menus to cater to Asian market

bull Business Centre with customer care sales field support and business development functions

Test Kitchen for Seasoningbull Provides technical support

primarily to support development of Asia-specific products for food svc and food manufacturing companies

Product Innovation Labbull Customise marinades and sauces to

customer requirements bull Contract manufacturing for MNC

European food manufacturer Japanese sauce company etc

Industry Technology Centrebull Pilot Plant Food

Application amp Microbiology for cultures amp natural colours

Specialty Ingredients

Condiments

Asia Pac RHQ Regional Development Centrebull To be set up by July to

support clients in new product development

bull 50-man team with specializations in FampB nutrition and sensory

hellipand home for application labs of

ingredients suppliers

10

A vibrant ecosystem of partners for innovation Understanding consumers and meeting their needs in Asia and beyond

Insights and analytics

Product development

Design

Branding amp Marketing

bull Qualitative researchbull Shopper insightsbull Neurosciencebull Data analytics

bull National research labs and IHLsbull Flavours amp FragrancesbullFood ingredients bull Private research amp testing providers

bull Graphic designbull Productindustrial designbull Architecturalinterior designbull Design thinking

bull Advertising and comms bull Brandingbull Digital marketing

Underpinned by sophisticated

demand from leading

brand owners

11

Capabilities in Asian consumer insights

Regional HQs of top global agencies Global MR firms have also built innovation functions which focus on developing new tools amp methodologies for Asia

Regional HQs of Asian-grown agenciesEstablished deep in-market knowledge and networks in Asia

Extensive regional expertise to understand and innovate for Asian consumers

Agencies specialised in food industries to uncover consumer preferences and food trends

Comprehensive database and publications of the FMCG sector eg Mintel Global New Products DatabaseAlso provides trends in food flavours ingredients nutrition and preparation etc

SensoryInsight division carries out comprehensive sensory research for the food amp beverage and nutrition industries

Specialisations to understand consumer behaviour in-depth

Shopper insights

Neuro-marketing

Qualitative Research

Consumer activation in retail amp consumer purchase behaviour

Cultural nuances in Asia

Consumersrsquo unarticulated needs amp preferences

12

Tropical crop researchbull Crop genetics and propagationbull Development of elite seeds

Consumer insights and analysis

bull Pan-Asian pre-competitive consumer insights

bull Qualitative and quantitativebull Data analytics (natural

language processing semantics)

Natural Product Chemistry amp Bioprocessingbull Natural Product Librarybull Green methods of nutrient and ingredient synthesis

Food processing and manufacturingbull Scale-up of processesbull Quality control and

testingbull Process optimisationbull Novel food processing

techniques

Packagingbull Functional filmsbull Green packaging

Nutritionbull Nutri-epigeneticsbull Infantbull Metabolic diseasebull Appetite regulationbull Clinical nutrition research

(specializing in Asian phenotype)

Product development capabilities

across the value chain

Food chemistrybull Emulsion technologiesbull Controlled

encapsulation and delivery

bull Functional polymersbull Food structure analysis

and manipulation

Agriculture Nutrition Ingredient development Product and process development

See Annex for details on

relevant programmes amp

research institutions

13

Capabilities in packaging design and branding To support product development branding and marketing functions

Packaging RampD

functional design

Branding amp Communica

tions

RampD Packaging DevelopmentManages Asia Pacific packaging design amp development

Nestle RampD CentreAward-winning packaging design team

Packaging design and branding expertise for Asian marketsDesign expertise for Asia driven out of Singapore

Designs for

Mondelez FampN Eu Yan Sang

Designs for

JampJ Diageo Nestle Shokobutsu

(Lion)

Designs for

Super Group LBC Philippines

Examples of Packaging RampD done in Singapore

15-man team in Singapore designs

for consumer brands such as SK-II

Pantene Escada and DampG and

local brands such as Tiger Balm

Industrial Design firms

Focuses on packaging design and

branding for SEA markets eg

Dutch Lady

14

Supported by a robust pipeline of

commercial and technical talent

FOOD SCIENCE amp NUTRITION

Second major in food science and nutrition in

collaboration with Wageningen University

Food Science amp Tech Degree Partners include Nestle

Abbott Nutrition Kikkoman

FOOD PRODUCT amp APPLICATION DEVELOPMENT

BSc Food amp Human Nutrition ndash collaboration with Newcastle University (UK)

15

Annex

Snapshot of RampD

programmes amp

capabilities supporting

the food amp nutrition sector

16

Clinical Nutrition Research Centre (CNRC)Part of the Singapore Institute for Clinical Sciences

Research Areas and Facilities RampD Examples

Worldrsquos 1st research centre on Asiansrsquo nutrition needs

Address questions on nutrition across various life stages

and the impact of nutrition on disease management

specific to the Asian diet amp disease profile

Whole body nutrition studies

Impact of vitamin A amp C on bioavailability in the presence of other nutrients

Developing a fat with reduced disease risk

Research Areas Food-nutrient interactions Energy balance and body weight control Glycaemic control Clinical Nutrition Specialty nutrition (elderly women and clinical nutrition)

Facilities Calorimeters ndash whole body bomb indirect etc 1st in ASIA

Body Composition Imaging Specialised lab amp equipment Other monitoring capabilities

Thought Leader in Nutrition

Shared nutrition knowledge via the following conferences ABBOTT Diabetes Care Scientific

Summit 2012 13th ASEAN Food Conference Seminar on Dietary Intake amp Nutrition

status of Toddlers with DanoneProf Jeya Henry

Director Human Nutritional Sciences Leads a team of ~20 in CNRC

17

National University of Singapore (NUS)

Research Areas

ApplicationsNUS offers Food Science and Technology Programme (Undergraduate and Postgraduate) and a Minor in Nutrition FST enjoys multi-disciplinary support from the Departments of Chemistry and Life Sciences the School of Medicine Business School etc

Prof Zhou WeibiaoDirector

Top Packaged Food amp Beverage Ingredient FampF and Nutrition Companies Modelling of sensory and hedonic

properties of flavours Halal fish gelatin Rapid Detection of food spoilage in

Asian food matrix and tropical environment

Fermentation of tropical fruits Application of TCM ingredients into

food products

Research Institute eg IMRE Transparent active food packaging

Bioactive molecules (eg TCM) Flavours amp Fermentation Pro-biotics Food processing Shelf-life Functional Foods Food Safety Food Chemistry

Application amp Collaboration Examples

18

Food Innovation and Resource Centre (FIRC)Situated in Singapore Polytechnic

Services and Facilities

Applications Provides consultancy services training amp development and lease of equipment

Partner faculties on-campus for multi-disciplinary approach to product and packaging innovation

New Product Buckwheat Green TeaOptimising buckwheatrsquos roasted-nessand green tearsquos delicate taste

New PackagingSingapore Sling Made ready to drink by using novel ingredients and processing to achieve consistent quality

Process Optimisation Lenas Pizza Shortened preparation time with Ready ndashto use frozen dough while maintaining signature thin base

Services Process packaging and product development Training and Development Sensory and consumer evaluation studies

Facilities Pilot Plant Sensory booths A range of processing equipment from various

vendors

Collaboration Examples

19

Temasek Polytechnic (TP)

Research Areas amp Facilities

ApplicationsTemasek Polytechnicrsquos Applied Food Science amp Nutrition and Baking and Culinary Science Diploma programmes boost strong focus on nutritional sciences assessments food product development and menu creation

Collaboration Examples

Product Development of healthier foods amp recipes

Food Hygiene amp Safety Nutrition RampD activities Traditional Chinese Medicine Research Glycemic Index Research Dedicated centers for TCM GI and Clinical

Nutrition RampD

Recipe development with the worldrsquos largest snacks company

Partner HPB on Glycemic Index research

Partner SICS in undertaking clinical nutrition trials

Dr Lee Chee WeeDirector School of Applied Sciences

Centre of Applied Nutrition SciencesGI Research Unit

EDB provides this presentation (including oral statements) gratuitously for

information only and not for any other purpose EDB does not warrant the

accuracy completeness nor suitability for purpose of any information in this

presentation EDB excludes all liability including but not limited to inaccuracies

incompleteness or lack of suitability for purpose of any information in the

presentation

Thank You

Page 8: SINGAPORE’S FOOD & - European Commission | Choose …ec.europa.eu/agriculture/sites/agriculture/files/events/... ·  · 2016-11-23SINGAPORE’S FOOD & NUTRITION LANDSCAPE Poh Shin,

8

bull First in Asia Pac to focus fully on child and maternal healthbull RampD Control Tower in Asiabull Asia Pac HQ with marketing supply chain finance IT HR functions

bull Largest capital investment of USD325 mil in MJNrsquos history to better serve Asian consumers bull Senior Management overseeing Asia Pacfor functions including marketing supply chain full suite of RampD and manufacturing

bull Regional branding and marketing finance legal etc functions bull Undertake the whole suite of RampD activitiesbull Undertake powder infant formula manufacturing

Abbottrsquos RHQ Nutrition Labs amp Manufacturing for Asia Pacific

Research Centre for SpecialisedNutrition and APAC HQ for Infant Nutrition

Mead Johnson NutritionTechnical Centre amp

Manufacturing for Asia

bull Development of dairy-based beverages and infant and toddler nutrition tailored specifically for Asian consumersbull In 2011 established regional office for its Consumer Products International business group

Asian Development Lab

Location for Asian RampD by brand-ownershellip

9

Regional Innovation Centre bull Regional culture creation centre

culture formulation and development and microbiological research

bull Baking dairy ice cream beverage and culinary technologies

Ingredient development centrebull 20-man team one of 3 in

Asia focuses on specialty starches sweeteners and functional ingredients for Asia-Pacific

Innovation Studio and Asia Hubbull Cheese product development team

includes chefs who will create menus to cater to Asian market

bull Business Centre with customer care sales field support and business development functions

Test Kitchen for Seasoningbull Provides technical support

primarily to support development of Asia-specific products for food svc and food manufacturing companies

Product Innovation Labbull Customise marinades and sauces to

customer requirements bull Contract manufacturing for MNC

European food manufacturer Japanese sauce company etc

Industry Technology Centrebull Pilot Plant Food

Application amp Microbiology for cultures amp natural colours

Specialty Ingredients

Condiments

Asia Pac RHQ Regional Development Centrebull To be set up by July to

support clients in new product development

bull 50-man team with specializations in FampB nutrition and sensory

hellipand home for application labs of

ingredients suppliers

10

A vibrant ecosystem of partners for innovation Understanding consumers and meeting their needs in Asia and beyond

Insights and analytics

Product development

Design

Branding amp Marketing

bull Qualitative researchbull Shopper insightsbull Neurosciencebull Data analytics

bull National research labs and IHLsbull Flavours amp FragrancesbullFood ingredients bull Private research amp testing providers

bull Graphic designbull Productindustrial designbull Architecturalinterior designbull Design thinking

bull Advertising and comms bull Brandingbull Digital marketing

Underpinned by sophisticated

demand from leading

brand owners

11

Capabilities in Asian consumer insights

Regional HQs of top global agencies Global MR firms have also built innovation functions which focus on developing new tools amp methodologies for Asia

Regional HQs of Asian-grown agenciesEstablished deep in-market knowledge and networks in Asia

Extensive regional expertise to understand and innovate for Asian consumers

Agencies specialised in food industries to uncover consumer preferences and food trends

Comprehensive database and publications of the FMCG sector eg Mintel Global New Products DatabaseAlso provides trends in food flavours ingredients nutrition and preparation etc

SensoryInsight division carries out comprehensive sensory research for the food amp beverage and nutrition industries

Specialisations to understand consumer behaviour in-depth

Shopper insights

Neuro-marketing

Qualitative Research

Consumer activation in retail amp consumer purchase behaviour

Cultural nuances in Asia

Consumersrsquo unarticulated needs amp preferences

12

Tropical crop researchbull Crop genetics and propagationbull Development of elite seeds

Consumer insights and analysis

bull Pan-Asian pre-competitive consumer insights

bull Qualitative and quantitativebull Data analytics (natural

language processing semantics)

Natural Product Chemistry amp Bioprocessingbull Natural Product Librarybull Green methods of nutrient and ingredient synthesis

Food processing and manufacturingbull Scale-up of processesbull Quality control and

testingbull Process optimisationbull Novel food processing

techniques

Packagingbull Functional filmsbull Green packaging

Nutritionbull Nutri-epigeneticsbull Infantbull Metabolic diseasebull Appetite regulationbull Clinical nutrition research

(specializing in Asian phenotype)

Product development capabilities

across the value chain

Food chemistrybull Emulsion technologiesbull Controlled

encapsulation and delivery

bull Functional polymersbull Food structure analysis

and manipulation

Agriculture Nutrition Ingredient development Product and process development

See Annex for details on

relevant programmes amp

research institutions

13

Capabilities in packaging design and branding To support product development branding and marketing functions

Packaging RampD

functional design

Branding amp Communica

tions

RampD Packaging DevelopmentManages Asia Pacific packaging design amp development

Nestle RampD CentreAward-winning packaging design team

Packaging design and branding expertise for Asian marketsDesign expertise for Asia driven out of Singapore

Designs for

Mondelez FampN Eu Yan Sang

Designs for

JampJ Diageo Nestle Shokobutsu

(Lion)

Designs for

Super Group LBC Philippines

Examples of Packaging RampD done in Singapore

15-man team in Singapore designs

for consumer brands such as SK-II

Pantene Escada and DampG and

local brands such as Tiger Balm

Industrial Design firms

Focuses on packaging design and

branding for SEA markets eg

Dutch Lady

14

Supported by a robust pipeline of

commercial and technical talent

FOOD SCIENCE amp NUTRITION

Second major in food science and nutrition in

collaboration with Wageningen University

Food Science amp Tech Degree Partners include Nestle

Abbott Nutrition Kikkoman

FOOD PRODUCT amp APPLICATION DEVELOPMENT

BSc Food amp Human Nutrition ndash collaboration with Newcastle University (UK)

15

Annex

Snapshot of RampD

programmes amp

capabilities supporting

the food amp nutrition sector

16

Clinical Nutrition Research Centre (CNRC)Part of the Singapore Institute for Clinical Sciences

Research Areas and Facilities RampD Examples

Worldrsquos 1st research centre on Asiansrsquo nutrition needs

Address questions on nutrition across various life stages

and the impact of nutrition on disease management

specific to the Asian diet amp disease profile

Whole body nutrition studies

Impact of vitamin A amp C on bioavailability in the presence of other nutrients

Developing a fat with reduced disease risk

Research Areas Food-nutrient interactions Energy balance and body weight control Glycaemic control Clinical Nutrition Specialty nutrition (elderly women and clinical nutrition)

Facilities Calorimeters ndash whole body bomb indirect etc 1st in ASIA

Body Composition Imaging Specialised lab amp equipment Other monitoring capabilities

Thought Leader in Nutrition

Shared nutrition knowledge via the following conferences ABBOTT Diabetes Care Scientific

Summit 2012 13th ASEAN Food Conference Seminar on Dietary Intake amp Nutrition

status of Toddlers with DanoneProf Jeya Henry

Director Human Nutritional Sciences Leads a team of ~20 in CNRC

17

National University of Singapore (NUS)

Research Areas

ApplicationsNUS offers Food Science and Technology Programme (Undergraduate and Postgraduate) and a Minor in Nutrition FST enjoys multi-disciplinary support from the Departments of Chemistry and Life Sciences the School of Medicine Business School etc

Prof Zhou WeibiaoDirector

Top Packaged Food amp Beverage Ingredient FampF and Nutrition Companies Modelling of sensory and hedonic

properties of flavours Halal fish gelatin Rapid Detection of food spoilage in

Asian food matrix and tropical environment

Fermentation of tropical fruits Application of TCM ingredients into

food products

Research Institute eg IMRE Transparent active food packaging

Bioactive molecules (eg TCM) Flavours amp Fermentation Pro-biotics Food processing Shelf-life Functional Foods Food Safety Food Chemistry

Application amp Collaboration Examples

18

Food Innovation and Resource Centre (FIRC)Situated in Singapore Polytechnic

Services and Facilities

Applications Provides consultancy services training amp development and lease of equipment

Partner faculties on-campus for multi-disciplinary approach to product and packaging innovation

New Product Buckwheat Green TeaOptimising buckwheatrsquos roasted-nessand green tearsquos delicate taste

New PackagingSingapore Sling Made ready to drink by using novel ingredients and processing to achieve consistent quality

Process Optimisation Lenas Pizza Shortened preparation time with Ready ndashto use frozen dough while maintaining signature thin base

Services Process packaging and product development Training and Development Sensory and consumer evaluation studies

Facilities Pilot Plant Sensory booths A range of processing equipment from various

vendors

Collaboration Examples

19

Temasek Polytechnic (TP)

Research Areas amp Facilities

ApplicationsTemasek Polytechnicrsquos Applied Food Science amp Nutrition and Baking and Culinary Science Diploma programmes boost strong focus on nutritional sciences assessments food product development and menu creation

Collaboration Examples

Product Development of healthier foods amp recipes

Food Hygiene amp Safety Nutrition RampD activities Traditional Chinese Medicine Research Glycemic Index Research Dedicated centers for TCM GI and Clinical

Nutrition RampD

Recipe development with the worldrsquos largest snacks company

Partner HPB on Glycemic Index research

Partner SICS in undertaking clinical nutrition trials

Dr Lee Chee WeeDirector School of Applied Sciences

Centre of Applied Nutrition SciencesGI Research Unit

EDB provides this presentation (including oral statements) gratuitously for

information only and not for any other purpose EDB does not warrant the

accuracy completeness nor suitability for purpose of any information in this

presentation EDB excludes all liability including but not limited to inaccuracies

incompleteness or lack of suitability for purpose of any information in the

presentation

Thank You

Page 9: SINGAPORE’S FOOD & - European Commission | Choose …ec.europa.eu/agriculture/sites/agriculture/files/events/... ·  · 2016-11-23SINGAPORE’S FOOD & NUTRITION LANDSCAPE Poh Shin,

9

Regional Innovation Centre bull Regional culture creation centre

culture formulation and development and microbiological research

bull Baking dairy ice cream beverage and culinary technologies

Ingredient development centrebull 20-man team one of 3 in

Asia focuses on specialty starches sweeteners and functional ingredients for Asia-Pacific

Innovation Studio and Asia Hubbull Cheese product development team

includes chefs who will create menus to cater to Asian market

bull Business Centre with customer care sales field support and business development functions

Test Kitchen for Seasoningbull Provides technical support

primarily to support development of Asia-specific products for food svc and food manufacturing companies

Product Innovation Labbull Customise marinades and sauces to

customer requirements bull Contract manufacturing for MNC

European food manufacturer Japanese sauce company etc

Industry Technology Centrebull Pilot Plant Food

Application amp Microbiology for cultures amp natural colours

Specialty Ingredients

Condiments

Asia Pac RHQ Regional Development Centrebull To be set up by July to

support clients in new product development

bull 50-man team with specializations in FampB nutrition and sensory

hellipand home for application labs of

ingredients suppliers

10

A vibrant ecosystem of partners for innovation Understanding consumers and meeting their needs in Asia and beyond

Insights and analytics

Product development

Design

Branding amp Marketing

bull Qualitative researchbull Shopper insightsbull Neurosciencebull Data analytics

bull National research labs and IHLsbull Flavours amp FragrancesbullFood ingredients bull Private research amp testing providers

bull Graphic designbull Productindustrial designbull Architecturalinterior designbull Design thinking

bull Advertising and comms bull Brandingbull Digital marketing

Underpinned by sophisticated

demand from leading

brand owners

11

Capabilities in Asian consumer insights

Regional HQs of top global agencies Global MR firms have also built innovation functions which focus on developing new tools amp methodologies for Asia

Regional HQs of Asian-grown agenciesEstablished deep in-market knowledge and networks in Asia

Extensive regional expertise to understand and innovate for Asian consumers

Agencies specialised in food industries to uncover consumer preferences and food trends

Comprehensive database and publications of the FMCG sector eg Mintel Global New Products DatabaseAlso provides trends in food flavours ingredients nutrition and preparation etc

SensoryInsight division carries out comprehensive sensory research for the food amp beverage and nutrition industries

Specialisations to understand consumer behaviour in-depth

Shopper insights

Neuro-marketing

Qualitative Research

Consumer activation in retail amp consumer purchase behaviour

Cultural nuances in Asia

Consumersrsquo unarticulated needs amp preferences

12

Tropical crop researchbull Crop genetics and propagationbull Development of elite seeds

Consumer insights and analysis

bull Pan-Asian pre-competitive consumer insights

bull Qualitative and quantitativebull Data analytics (natural

language processing semantics)

Natural Product Chemistry amp Bioprocessingbull Natural Product Librarybull Green methods of nutrient and ingredient synthesis

Food processing and manufacturingbull Scale-up of processesbull Quality control and

testingbull Process optimisationbull Novel food processing

techniques

Packagingbull Functional filmsbull Green packaging

Nutritionbull Nutri-epigeneticsbull Infantbull Metabolic diseasebull Appetite regulationbull Clinical nutrition research

(specializing in Asian phenotype)

Product development capabilities

across the value chain

Food chemistrybull Emulsion technologiesbull Controlled

encapsulation and delivery

bull Functional polymersbull Food structure analysis

and manipulation

Agriculture Nutrition Ingredient development Product and process development

See Annex for details on

relevant programmes amp

research institutions

13

Capabilities in packaging design and branding To support product development branding and marketing functions

Packaging RampD

functional design

Branding amp Communica

tions

RampD Packaging DevelopmentManages Asia Pacific packaging design amp development

Nestle RampD CentreAward-winning packaging design team

Packaging design and branding expertise for Asian marketsDesign expertise for Asia driven out of Singapore

Designs for

Mondelez FampN Eu Yan Sang

Designs for

JampJ Diageo Nestle Shokobutsu

(Lion)

Designs for

Super Group LBC Philippines

Examples of Packaging RampD done in Singapore

15-man team in Singapore designs

for consumer brands such as SK-II

Pantene Escada and DampG and

local brands such as Tiger Balm

Industrial Design firms

Focuses on packaging design and

branding for SEA markets eg

Dutch Lady

14

Supported by a robust pipeline of

commercial and technical talent

FOOD SCIENCE amp NUTRITION

Second major in food science and nutrition in

collaboration with Wageningen University

Food Science amp Tech Degree Partners include Nestle

Abbott Nutrition Kikkoman

FOOD PRODUCT amp APPLICATION DEVELOPMENT

BSc Food amp Human Nutrition ndash collaboration with Newcastle University (UK)

15

Annex

Snapshot of RampD

programmes amp

capabilities supporting

the food amp nutrition sector

16

Clinical Nutrition Research Centre (CNRC)Part of the Singapore Institute for Clinical Sciences

Research Areas and Facilities RampD Examples

Worldrsquos 1st research centre on Asiansrsquo nutrition needs

Address questions on nutrition across various life stages

and the impact of nutrition on disease management

specific to the Asian diet amp disease profile

Whole body nutrition studies

Impact of vitamin A amp C on bioavailability in the presence of other nutrients

Developing a fat with reduced disease risk

Research Areas Food-nutrient interactions Energy balance and body weight control Glycaemic control Clinical Nutrition Specialty nutrition (elderly women and clinical nutrition)

Facilities Calorimeters ndash whole body bomb indirect etc 1st in ASIA

Body Composition Imaging Specialised lab amp equipment Other monitoring capabilities

Thought Leader in Nutrition

Shared nutrition knowledge via the following conferences ABBOTT Diabetes Care Scientific

Summit 2012 13th ASEAN Food Conference Seminar on Dietary Intake amp Nutrition

status of Toddlers with DanoneProf Jeya Henry

Director Human Nutritional Sciences Leads a team of ~20 in CNRC

17

National University of Singapore (NUS)

Research Areas

ApplicationsNUS offers Food Science and Technology Programme (Undergraduate and Postgraduate) and a Minor in Nutrition FST enjoys multi-disciplinary support from the Departments of Chemistry and Life Sciences the School of Medicine Business School etc

Prof Zhou WeibiaoDirector

Top Packaged Food amp Beverage Ingredient FampF and Nutrition Companies Modelling of sensory and hedonic

properties of flavours Halal fish gelatin Rapid Detection of food spoilage in

Asian food matrix and tropical environment

Fermentation of tropical fruits Application of TCM ingredients into

food products

Research Institute eg IMRE Transparent active food packaging

Bioactive molecules (eg TCM) Flavours amp Fermentation Pro-biotics Food processing Shelf-life Functional Foods Food Safety Food Chemistry

Application amp Collaboration Examples

18

Food Innovation and Resource Centre (FIRC)Situated in Singapore Polytechnic

Services and Facilities

Applications Provides consultancy services training amp development and lease of equipment

Partner faculties on-campus for multi-disciplinary approach to product and packaging innovation

New Product Buckwheat Green TeaOptimising buckwheatrsquos roasted-nessand green tearsquos delicate taste

New PackagingSingapore Sling Made ready to drink by using novel ingredients and processing to achieve consistent quality

Process Optimisation Lenas Pizza Shortened preparation time with Ready ndashto use frozen dough while maintaining signature thin base

Services Process packaging and product development Training and Development Sensory and consumer evaluation studies

Facilities Pilot Plant Sensory booths A range of processing equipment from various

vendors

Collaboration Examples

19

Temasek Polytechnic (TP)

Research Areas amp Facilities

ApplicationsTemasek Polytechnicrsquos Applied Food Science amp Nutrition and Baking and Culinary Science Diploma programmes boost strong focus on nutritional sciences assessments food product development and menu creation

Collaboration Examples

Product Development of healthier foods amp recipes

Food Hygiene amp Safety Nutrition RampD activities Traditional Chinese Medicine Research Glycemic Index Research Dedicated centers for TCM GI and Clinical

Nutrition RampD

Recipe development with the worldrsquos largest snacks company

Partner HPB on Glycemic Index research

Partner SICS in undertaking clinical nutrition trials

Dr Lee Chee WeeDirector School of Applied Sciences

Centre of Applied Nutrition SciencesGI Research Unit

EDB provides this presentation (including oral statements) gratuitously for

information only and not for any other purpose EDB does not warrant the

accuracy completeness nor suitability for purpose of any information in this

presentation EDB excludes all liability including but not limited to inaccuracies

incompleteness or lack of suitability for purpose of any information in the

presentation

Thank You

Page 10: SINGAPORE’S FOOD & - European Commission | Choose …ec.europa.eu/agriculture/sites/agriculture/files/events/... ·  · 2016-11-23SINGAPORE’S FOOD & NUTRITION LANDSCAPE Poh Shin,

10

A vibrant ecosystem of partners for innovation Understanding consumers and meeting their needs in Asia and beyond

Insights and analytics

Product development

Design

Branding amp Marketing

bull Qualitative researchbull Shopper insightsbull Neurosciencebull Data analytics

bull National research labs and IHLsbull Flavours amp FragrancesbullFood ingredients bull Private research amp testing providers

bull Graphic designbull Productindustrial designbull Architecturalinterior designbull Design thinking

bull Advertising and comms bull Brandingbull Digital marketing

Underpinned by sophisticated

demand from leading

brand owners

11

Capabilities in Asian consumer insights

Regional HQs of top global agencies Global MR firms have also built innovation functions which focus on developing new tools amp methodologies for Asia

Regional HQs of Asian-grown agenciesEstablished deep in-market knowledge and networks in Asia

Extensive regional expertise to understand and innovate for Asian consumers

Agencies specialised in food industries to uncover consumer preferences and food trends

Comprehensive database and publications of the FMCG sector eg Mintel Global New Products DatabaseAlso provides trends in food flavours ingredients nutrition and preparation etc

SensoryInsight division carries out comprehensive sensory research for the food amp beverage and nutrition industries

Specialisations to understand consumer behaviour in-depth

Shopper insights

Neuro-marketing

Qualitative Research

Consumer activation in retail amp consumer purchase behaviour

Cultural nuances in Asia

Consumersrsquo unarticulated needs amp preferences

12

Tropical crop researchbull Crop genetics and propagationbull Development of elite seeds

Consumer insights and analysis

bull Pan-Asian pre-competitive consumer insights

bull Qualitative and quantitativebull Data analytics (natural

language processing semantics)

Natural Product Chemistry amp Bioprocessingbull Natural Product Librarybull Green methods of nutrient and ingredient synthesis

Food processing and manufacturingbull Scale-up of processesbull Quality control and

testingbull Process optimisationbull Novel food processing

techniques

Packagingbull Functional filmsbull Green packaging

Nutritionbull Nutri-epigeneticsbull Infantbull Metabolic diseasebull Appetite regulationbull Clinical nutrition research

(specializing in Asian phenotype)

Product development capabilities

across the value chain

Food chemistrybull Emulsion technologiesbull Controlled

encapsulation and delivery

bull Functional polymersbull Food structure analysis

and manipulation

Agriculture Nutrition Ingredient development Product and process development

See Annex for details on

relevant programmes amp

research institutions

13

Capabilities in packaging design and branding To support product development branding and marketing functions

Packaging RampD

functional design

Branding amp Communica

tions

RampD Packaging DevelopmentManages Asia Pacific packaging design amp development

Nestle RampD CentreAward-winning packaging design team

Packaging design and branding expertise for Asian marketsDesign expertise for Asia driven out of Singapore

Designs for

Mondelez FampN Eu Yan Sang

Designs for

JampJ Diageo Nestle Shokobutsu

(Lion)

Designs for

Super Group LBC Philippines

Examples of Packaging RampD done in Singapore

15-man team in Singapore designs

for consumer brands such as SK-II

Pantene Escada and DampG and

local brands such as Tiger Balm

Industrial Design firms

Focuses on packaging design and

branding for SEA markets eg

Dutch Lady

14

Supported by a robust pipeline of

commercial and technical talent

FOOD SCIENCE amp NUTRITION

Second major in food science and nutrition in

collaboration with Wageningen University

Food Science amp Tech Degree Partners include Nestle

Abbott Nutrition Kikkoman

FOOD PRODUCT amp APPLICATION DEVELOPMENT

BSc Food amp Human Nutrition ndash collaboration with Newcastle University (UK)

15

Annex

Snapshot of RampD

programmes amp

capabilities supporting

the food amp nutrition sector

16

Clinical Nutrition Research Centre (CNRC)Part of the Singapore Institute for Clinical Sciences

Research Areas and Facilities RampD Examples

Worldrsquos 1st research centre on Asiansrsquo nutrition needs

Address questions on nutrition across various life stages

and the impact of nutrition on disease management

specific to the Asian diet amp disease profile

Whole body nutrition studies

Impact of vitamin A amp C on bioavailability in the presence of other nutrients

Developing a fat with reduced disease risk

Research Areas Food-nutrient interactions Energy balance and body weight control Glycaemic control Clinical Nutrition Specialty nutrition (elderly women and clinical nutrition)

Facilities Calorimeters ndash whole body bomb indirect etc 1st in ASIA

Body Composition Imaging Specialised lab amp equipment Other monitoring capabilities

Thought Leader in Nutrition

Shared nutrition knowledge via the following conferences ABBOTT Diabetes Care Scientific

Summit 2012 13th ASEAN Food Conference Seminar on Dietary Intake amp Nutrition

status of Toddlers with DanoneProf Jeya Henry

Director Human Nutritional Sciences Leads a team of ~20 in CNRC

17

National University of Singapore (NUS)

Research Areas

ApplicationsNUS offers Food Science and Technology Programme (Undergraduate and Postgraduate) and a Minor in Nutrition FST enjoys multi-disciplinary support from the Departments of Chemistry and Life Sciences the School of Medicine Business School etc

Prof Zhou WeibiaoDirector

Top Packaged Food amp Beverage Ingredient FampF and Nutrition Companies Modelling of sensory and hedonic

properties of flavours Halal fish gelatin Rapid Detection of food spoilage in

Asian food matrix and tropical environment

Fermentation of tropical fruits Application of TCM ingredients into

food products

Research Institute eg IMRE Transparent active food packaging

Bioactive molecules (eg TCM) Flavours amp Fermentation Pro-biotics Food processing Shelf-life Functional Foods Food Safety Food Chemistry

Application amp Collaboration Examples

18

Food Innovation and Resource Centre (FIRC)Situated in Singapore Polytechnic

Services and Facilities

Applications Provides consultancy services training amp development and lease of equipment

Partner faculties on-campus for multi-disciplinary approach to product and packaging innovation

New Product Buckwheat Green TeaOptimising buckwheatrsquos roasted-nessand green tearsquos delicate taste

New PackagingSingapore Sling Made ready to drink by using novel ingredients and processing to achieve consistent quality

Process Optimisation Lenas Pizza Shortened preparation time with Ready ndashto use frozen dough while maintaining signature thin base

Services Process packaging and product development Training and Development Sensory and consumer evaluation studies

Facilities Pilot Plant Sensory booths A range of processing equipment from various

vendors

Collaboration Examples

19

Temasek Polytechnic (TP)

Research Areas amp Facilities

ApplicationsTemasek Polytechnicrsquos Applied Food Science amp Nutrition and Baking and Culinary Science Diploma programmes boost strong focus on nutritional sciences assessments food product development and menu creation

Collaboration Examples

Product Development of healthier foods amp recipes

Food Hygiene amp Safety Nutrition RampD activities Traditional Chinese Medicine Research Glycemic Index Research Dedicated centers for TCM GI and Clinical

Nutrition RampD

Recipe development with the worldrsquos largest snacks company

Partner HPB on Glycemic Index research

Partner SICS in undertaking clinical nutrition trials

Dr Lee Chee WeeDirector School of Applied Sciences

Centre of Applied Nutrition SciencesGI Research Unit

EDB provides this presentation (including oral statements) gratuitously for

information only and not for any other purpose EDB does not warrant the

accuracy completeness nor suitability for purpose of any information in this

presentation EDB excludes all liability including but not limited to inaccuracies

incompleteness or lack of suitability for purpose of any information in the

presentation

Thank You

Page 11: SINGAPORE’S FOOD & - European Commission | Choose …ec.europa.eu/agriculture/sites/agriculture/files/events/... ·  · 2016-11-23SINGAPORE’S FOOD & NUTRITION LANDSCAPE Poh Shin,

11

Capabilities in Asian consumer insights

Regional HQs of top global agencies Global MR firms have also built innovation functions which focus on developing new tools amp methodologies for Asia

Regional HQs of Asian-grown agenciesEstablished deep in-market knowledge and networks in Asia

Extensive regional expertise to understand and innovate for Asian consumers

Agencies specialised in food industries to uncover consumer preferences and food trends

Comprehensive database and publications of the FMCG sector eg Mintel Global New Products DatabaseAlso provides trends in food flavours ingredients nutrition and preparation etc

SensoryInsight division carries out comprehensive sensory research for the food amp beverage and nutrition industries

Specialisations to understand consumer behaviour in-depth

Shopper insights

Neuro-marketing

Qualitative Research

Consumer activation in retail amp consumer purchase behaviour

Cultural nuances in Asia

Consumersrsquo unarticulated needs amp preferences

12

Tropical crop researchbull Crop genetics and propagationbull Development of elite seeds

Consumer insights and analysis

bull Pan-Asian pre-competitive consumer insights

bull Qualitative and quantitativebull Data analytics (natural

language processing semantics)

Natural Product Chemistry amp Bioprocessingbull Natural Product Librarybull Green methods of nutrient and ingredient synthesis

Food processing and manufacturingbull Scale-up of processesbull Quality control and

testingbull Process optimisationbull Novel food processing

techniques

Packagingbull Functional filmsbull Green packaging

Nutritionbull Nutri-epigeneticsbull Infantbull Metabolic diseasebull Appetite regulationbull Clinical nutrition research

(specializing in Asian phenotype)

Product development capabilities

across the value chain

Food chemistrybull Emulsion technologiesbull Controlled

encapsulation and delivery

bull Functional polymersbull Food structure analysis

and manipulation

Agriculture Nutrition Ingredient development Product and process development

See Annex for details on

relevant programmes amp

research institutions

13

Capabilities in packaging design and branding To support product development branding and marketing functions

Packaging RampD

functional design

Branding amp Communica

tions

RampD Packaging DevelopmentManages Asia Pacific packaging design amp development

Nestle RampD CentreAward-winning packaging design team

Packaging design and branding expertise for Asian marketsDesign expertise for Asia driven out of Singapore

Designs for

Mondelez FampN Eu Yan Sang

Designs for

JampJ Diageo Nestle Shokobutsu

(Lion)

Designs for

Super Group LBC Philippines

Examples of Packaging RampD done in Singapore

15-man team in Singapore designs

for consumer brands such as SK-II

Pantene Escada and DampG and

local brands such as Tiger Balm

Industrial Design firms

Focuses on packaging design and

branding for SEA markets eg

Dutch Lady

14

Supported by a robust pipeline of

commercial and technical talent

FOOD SCIENCE amp NUTRITION

Second major in food science and nutrition in

collaboration with Wageningen University

Food Science amp Tech Degree Partners include Nestle

Abbott Nutrition Kikkoman

FOOD PRODUCT amp APPLICATION DEVELOPMENT

BSc Food amp Human Nutrition ndash collaboration with Newcastle University (UK)

15

Annex

Snapshot of RampD

programmes amp

capabilities supporting

the food amp nutrition sector

16

Clinical Nutrition Research Centre (CNRC)Part of the Singapore Institute for Clinical Sciences

Research Areas and Facilities RampD Examples

Worldrsquos 1st research centre on Asiansrsquo nutrition needs

Address questions on nutrition across various life stages

and the impact of nutrition on disease management

specific to the Asian diet amp disease profile

Whole body nutrition studies

Impact of vitamin A amp C on bioavailability in the presence of other nutrients

Developing a fat with reduced disease risk

Research Areas Food-nutrient interactions Energy balance and body weight control Glycaemic control Clinical Nutrition Specialty nutrition (elderly women and clinical nutrition)

Facilities Calorimeters ndash whole body bomb indirect etc 1st in ASIA

Body Composition Imaging Specialised lab amp equipment Other monitoring capabilities

Thought Leader in Nutrition

Shared nutrition knowledge via the following conferences ABBOTT Diabetes Care Scientific

Summit 2012 13th ASEAN Food Conference Seminar on Dietary Intake amp Nutrition

status of Toddlers with DanoneProf Jeya Henry

Director Human Nutritional Sciences Leads a team of ~20 in CNRC

17

National University of Singapore (NUS)

Research Areas

ApplicationsNUS offers Food Science and Technology Programme (Undergraduate and Postgraduate) and a Minor in Nutrition FST enjoys multi-disciplinary support from the Departments of Chemistry and Life Sciences the School of Medicine Business School etc

Prof Zhou WeibiaoDirector

Top Packaged Food amp Beverage Ingredient FampF and Nutrition Companies Modelling of sensory and hedonic

properties of flavours Halal fish gelatin Rapid Detection of food spoilage in

Asian food matrix and tropical environment

Fermentation of tropical fruits Application of TCM ingredients into

food products

Research Institute eg IMRE Transparent active food packaging

Bioactive molecules (eg TCM) Flavours amp Fermentation Pro-biotics Food processing Shelf-life Functional Foods Food Safety Food Chemistry

Application amp Collaboration Examples

18

Food Innovation and Resource Centre (FIRC)Situated in Singapore Polytechnic

Services and Facilities

Applications Provides consultancy services training amp development and lease of equipment

Partner faculties on-campus for multi-disciplinary approach to product and packaging innovation

New Product Buckwheat Green TeaOptimising buckwheatrsquos roasted-nessand green tearsquos delicate taste

New PackagingSingapore Sling Made ready to drink by using novel ingredients and processing to achieve consistent quality

Process Optimisation Lenas Pizza Shortened preparation time with Ready ndashto use frozen dough while maintaining signature thin base

Services Process packaging and product development Training and Development Sensory and consumer evaluation studies

Facilities Pilot Plant Sensory booths A range of processing equipment from various

vendors

Collaboration Examples

19

Temasek Polytechnic (TP)

Research Areas amp Facilities

ApplicationsTemasek Polytechnicrsquos Applied Food Science amp Nutrition and Baking and Culinary Science Diploma programmes boost strong focus on nutritional sciences assessments food product development and menu creation

Collaboration Examples

Product Development of healthier foods amp recipes

Food Hygiene amp Safety Nutrition RampD activities Traditional Chinese Medicine Research Glycemic Index Research Dedicated centers for TCM GI and Clinical

Nutrition RampD

Recipe development with the worldrsquos largest snacks company

Partner HPB on Glycemic Index research

Partner SICS in undertaking clinical nutrition trials

Dr Lee Chee WeeDirector School of Applied Sciences

Centre of Applied Nutrition SciencesGI Research Unit

EDB provides this presentation (including oral statements) gratuitously for

information only and not for any other purpose EDB does not warrant the

accuracy completeness nor suitability for purpose of any information in this

presentation EDB excludes all liability including but not limited to inaccuracies

incompleteness or lack of suitability for purpose of any information in the

presentation

Thank You

Page 12: SINGAPORE’S FOOD & - European Commission | Choose …ec.europa.eu/agriculture/sites/agriculture/files/events/... ·  · 2016-11-23SINGAPORE’S FOOD & NUTRITION LANDSCAPE Poh Shin,

12

Tropical crop researchbull Crop genetics and propagationbull Development of elite seeds

Consumer insights and analysis

bull Pan-Asian pre-competitive consumer insights

bull Qualitative and quantitativebull Data analytics (natural

language processing semantics)

Natural Product Chemistry amp Bioprocessingbull Natural Product Librarybull Green methods of nutrient and ingredient synthesis

Food processing and manufacturingbull Scale-up of processesbull Quality control and

testingbull Process optimisationbull Novel food processing

techniques

Packagingbull Functional filmsbull Green packaging

Nutritionbull Nutri-epigeneticsbull Infantbull Metabolic diseasebull Appetite regulationbull Clinical nutrition research

(specializing in Asian phenotype)

Product development capabilities

across the value chain

Food chemistrybull Emulsion technologiesbull Controlled

encapsulation and delivery

bull Functional polymersbull Food structure analysis

and manipulation

Agriculture Nutrition Ingredient development Product and process development

See Annex for details on

relevant programmes amp

research institutions

13

Capabilities in packaging design and branding To support product development branding and marketing functions

Packaging RampD

functional design

Branding amp Communica

tions

RampD Packaging DevelopmentManages Asia Pacific packaging design amp development

Nestle RampD CentreAward-winning packaging design team

Packaging design and branding expertise for Asian marketsDesign expertise for Asia driven out of Singapore

Designs for

Mondelez FampN Eu Yan Sang

Designs for

JampJ Diageo Nestle Shokobutsu

(Lion)

Designs for

Super Group LBC Philippines

Examples of Packaging RampD done in Singapore

15-man team in Singapore designs

for consumer brands such as SK-II

Pantene Escada and DampG and

local brands such as Tiger Balm

Industrial Design firms

Focuses on packaging design and

branding for SEA markets eg

Dutch Lady

14

Supported by a robust pipeline of

commercial and technical talent

FOOD SCIENCE amp NUTRITION

Second major in food science and nutrition in

collaboration with Wageningen University

Food Science amp Tech Degree Partners include Nestle

Abbott Nutrition Kikkoman

FOOD PRODUCT amp APPLICATION DEVELOPMENT

BSc Food amp Human Nutrition ndash collaboration with Newcastle University (UK)

15

Annex

Snapshot of RampD

programmes amp

capabilities supporting

the food amp nutrition sector

16

Clinical Nutrition Research Centre (CNRC)Part of the Singapore Institute for Clinical Sciences

Research Areas and Facilities RampD Examples

Worldrsquos 1st research centre on Asiansrsquo nutrition needs

Address questions on nutrition across various life stages

and the impact of nutrition on disease management

specific to the Asian diet amp disease profile

Whole body nutrition studies

Impact of vitamin A amp C on bioavailability in the presence of other nutrients

Developing a fat with reduced disease risk

Research Areas Food-nutrient interactions Energy balance and body weight control Glycaemic control Clinical Nutrition Specialty nutrition (elderly women and clinical nutrition)

Facilities Calorimeters ndash whole body bomb indirect etc 1st in ASIA

Body Composition Imaging Specialised lab amp equipment Other monitoring capabilities

Thought Leader in Nutrition

Shared nutrition knowledge via the following conferences ABBOTT Diabetes Care Scientific

Summit 2012 13th ASEAN Food Conference Seminar on Dietary Intake amp Nutrition

status of Toddlers with DanoneProf Jeya Henry

Director Human Nutritional Sciences Leads a team of ~20 in CNRC

17

National University of Singapore (NUS)

Research Areas

ApplicationsNUS offers Food Science and Technology Programme (Undergraduate and Postgraduate) and a Minor in Nutrition FST enjoys multi-disciplinary support from the Departments of Chemistry and Life Sciences the School of Medicine Business School etc

Prof Zhou WeibiaoDirector

Top Packaged Food amp Beverage Ingredient FampF and Nutrition Companies Modelling of sensory and hedonic

properties of flavours Halal fish gelatin Rapid Detection of food spoilage in

Asian food matrix and tropical environment

Fermentation of tropical fruits Application of TCM ingredients into

food products

Research Institute eg IMRE Transparent active food packaging

Bioactive molecules (eg TCM) Flavours amp Fermentation Pro-biotics Food processing Shelf-life Functional Foods Food Safety Food Chemistry

Application amp Collaboration Examples

18

Food Innovation and Resource Centre (FIRC)Situated in Singapore Polytechnic

Services and Facilities

Applications Provides consultancy services training amp development and lease of equipment

Partner faculties on-campus for multi-disciplinary approach to product and packaging innovation

New Product Buckwheat Green TeaOptimising buckwheatrsquos roasted-nessand green tearsquos delicate taste

New PackagingSingapore Sling Made ready to drink by using novel ingredients and processing to achieve consistent quality

Process Optimisation Lenas Pizza Shortened preparation time with Ready ndashto use frozen dough while maintaining signature thin base

Services Process packaging and product development Training and Development Sensory and consumer evaluation studies

Facilities Pilot Plant Sensory booths A range of processing equipment from various

vendors

Collaboration Examples

19

Temasek Polytechnic (TP)

Research Areas amp Facilities

ApplicationsTemasek Polytechnicrsquos Applied Food Science amp Nutrition and Baking and Culinary Science Diploma programmes boost strong focus on nutritional sciences assessments food product development and menu creation

Collaboration Examples

Product Development of healthier foods amp recipes

Food Hygiene amp Safety Nutrition RampD activities Traditional Chinese Medicine Research Glycemic Index Research Dedicated centers for TCM GI and Clinical

Nutrition RampD

Recipe development with the worldrsquos largest snacks company

Partner HPB on Glycemic Index research

Partner SICS in undertaking clinical nutrition trials

Dr Lee Chee WeeDirector School of Applied Sciences

Centre of Applied Nutrition SciencesGI Research Unit

EDB provides this presentation (including oral statements) gratuitously for

information only and not for any other purpose EDB does not warrant the

accuracy completeness nor suitability for purpose of any information in this

presentation EDB excludes all liability including but not limited to inaccuracies

incompleteness or lack of suitability for purpose of any information in the

presentation

Thank You

Page 13: SINGAPORE’S FOOD & - European Commission | Choose …ec.europa.eu/agriculture/sites/agriculture/files/events/... ·  · 2016-11-23SINGAPORE’S FOOD & NUTRITION LANDSCAPE Poh Shin,

13

Capabilities in packaging design and branding To support product development branding and marketing functions

Packaging RampD

functional design

Branding amp Communica

tions

RampD Packaging DevelopmentManages Asia Pacific packaging design amp development

Nestle RampD CentreAward-winning packaging design team

Packaging design and branding expertise for Asian marketsDesign expertise for Asia driven out of Singapore

Designs for

Mondelez FampN Eu Yan Sang

Designs for

JampJ Diageo Nestle Shokobutsu

(Lion)

Designs for

Super Group LBC Philippines

Examples of Packaging RampD done in Singapore

15-man team in Singapore designs

for consumer brands such as SK-II

Pantene Escada and DampG and

local brands such as Tiger Balm

Industrial Design firms

Focuses on packaging design and

branding for SEA markets eg

Dutch Lady

14

Supported by a robust pipeline of

commercial and technical talent

FOOD SCIENCE amp NUTRITION

Second major in food science and nutrition in

collaboration with Wageningen University

Food Science amp Tech Degree Partners include Nestle

Abbott Nutrition Kikkoman

FOOD PRODUCT amp APPLICATION DEVELOPMENT

BSc Food amp Human Nutrition ndash collaboration with Newcastle University (UK)

15

Annex

Snapshot of RampD

programmes amp

capabilities supporting

the food amp nutrition sector

16

Clinical Nutrition Research Centre (CNRC)Part of the Singapore Institute for Clinical Sciences

Research Areas and Facilities RampD Examples

Worldrsquos 1st research centre on Asiansrsquo nutrition needs

Address questions on nutrition across various life stages

and the impact of nutrition on disease management

specific to the Asian diet amp disease profile

Whole body nutrition studies

Impact of vitamin A amp C on bioavailability in the presence of other nutrients

Developing a fat with reduced disease risk

Research Areas Food-nutrient interactions Energy balance and body weight control Glycaemic control Clinical Nutrition Specialty nutrition (elderly women and clinical nutrition)

Facilities Calorimeters ndash whole body bomb indirect etc 1st in ASIA

Body Composition Imaging Specialised lab amp equipment Other monitoring capabilities

Thought Leader in Nutrition

Shared nutrition knowledge via the following conferences ABBOTT Diabetes Care Scientific

Summit 2012 13th ASEAN Food Conference Seminar on Dietary Intake amp Nutrition

status of Toddlers with DanoneProf Jeya Henry

Director Human Nutritional Sciences Leads a team of ~20 in CNRC

17

National University of Singapore (NUS)

Research Areas

ApplicationsNUS offers Food Science and Technology Programme (Undergraduate and Postgraduate) and a Minor in Nutrition FST enjoys multi-disciplinary support from the Departments of Chemistry and Life Sciences the School of Medicine Business School etc

Prof Zhou WeibiaoDirector

Top Packaged Food amp Beverage Ingredient FampF and Nutrition Companies Modelling of sensory and hedonic

properties of flavours Halal fish gelatin Rapid Detection of food spoilage in

Asian food matrix and tropical environment

Fermentation of tropical fruits Application of TCM ingredients into

food products

Research Institute eg IMRE Transparent active food packaging

Bioactive molecules (eg TCM) Flavours amp Fermentation Pro-biotics Food processing Shelf-life Functional Foods Food Safety Food Chemistry

Application amp Collaboration Examples

18

Food Innovation and Resource Centre (FIRC)Situated in Singapore Polytechnic

Services and Facilities

Applications Provides consultancy services training amp development and lease of equipment

Partner faculties on-campus for multi-disciplinary approach to product and packaging innovation

New Product Buckwheat Green TeaOptimising buckwheatrsquos roasted-nessand green tearsquos delicate taste

New PackagingSingapore Sling Made ready to drink by using novel ingredients and processing to achieve consistent quality

Process Optimisation Lenas Pizza Shortened preparation time with Ready ndashto use frozen dough while maintaining signature thin base

Services Process packaging and product development Training and Development Sensory and consumer evaluation studies

Facilities Pilot Plant Sensory booths A range of processing equipment from various

vendors

Collaboration Examples

19

Temasek Polytechnic (TP)

Research Areas amp Facilities

ApplicationsTemasek Polytechnicrsquos Applied Food Science amp Nutrition and Baking and Culinary Science Diploma programmes boost strong focus on nutritional sciences assessments food product development and menu creation

Collaboration Examples

Product Development of healthier foods amp recipes

Food Hygiene amp Safety Nutrition RampD activities Traditional Chinese Medicine Research Glycemic Index Research Dedicated centers for TCM GI and Clinical

Nutrition RampD

Recipe development with the worldrsquos largest snacks company

Partner HPB on Glycemic Index research

Partner SICS in undertaking clinical nutrition trials

Dr Lee Chee WeeDirector School of Applied Sciences

Centre of Applied Nutrition SciencesGI Research Unit

EDB provides this presentation (including oral statements) gratuitously for

information only and not for any other purpose EDB does not warrant the

accuracy completeness nor suitability for purpose of any information in this

presentation EDB excludes all liability including but not limited to inaccuracies

incompleteness or lack of suitability for purpose of any information in the

presentation

Thank You

Page 14: SINGAPORE’S FOOD & - European Commission | Choose …ec.europa.eu/agriculture/sites/agriculture/files/events/... ·  · 2016-11-23SINGAPORE’S FOOD & NUTRITION LANDSCAPE Poh Shin,

14

Supported by a robust pipeline of

commercial and technical talent

FOOD SCIENCE amp NUTRITION

Second major in food science and nutrition in

collaboration with Wageningen University

Food Science amp Tech Degree Partners include Nestle

Abbott Nutrition Kikkoman

FOOD PRODUCT amp APPLICATION DEVELOPMENT

BSc Food amp Human Nutrition ndash collaboration with Newcastle University (UK)

15

Annex

Snapshot of RampD

programmes amp

capabilities supporting

the food amp nutrition sector

16

Clinical Nutrition Research Centre (CNRC)Part of the Singapore Institute for Clinical Sciences

Research Areas and Facilities RampD Examples

Worldrsquos 1st research centre on Asiansrsquo nutrition needs

Address questions on nutrition across various life stages

and the impact of nutrition on disease management

specific to the Asian diet amp disease profile

Whole body nutrition studies

Impact of vitamin A amp C on bioavailability in the presence of other nutrients

Developing a fat with reduced disease risk

Research Areas Food-nutrient interactions Energy balance and body weight control Glycaemic control Clinical Nutrition Specialty nutrition (elderly women and clinical nutrition)

Facilities Calorimeters ndash whole body bomb indirect etc 1st in ASIA

Body Composition Imaging Specialised lab amp equipment Other monitoring capabilities

Thought Leader in Nutrition

Shared nutrition knowledge via the following conferences ABBOTT Diabetes Care Scientific

Summit 2012 13th ASEAN Food Conference Seminar on Dietary Intake amp Nutrition

status of Toddlers with DanoneProf Jeya Henry

Director Human Nutritional Sciences Leads a team of ~20 in CNRC

17

National University of Singapore (NUS)

Research Areas

ApplicationsNUS offers Food Science and Technology Programme (Undergraduate and Postgraduate) and a Minor in Nutrition FST enjoys multi-disciplinary support from the Departments of Chemistry and Life Sciences the School of Medicine Business School etc

Prof Zhou WeibiaoDirector

Top Packaged Food amp Beverage Ingredient FampF and Nutrition Companies Modelling of sensory and hedonic

properties of flavours Halal fish gelatin Rapid Detection of food spoilage in

Asian food matrix and tropical environment

Fermentation of tropical fruits Application of TCM ingredients into

food products

Research Institute eg IMRE Transparent active food packaging

Bioactive molecules (eg TCM) Flavours amp Fermentation Pro-biotics Food processing Shelf-life Functional Foods Food Safety Food Chemistry

Application amp Collaboration Examples

18

Food Innovation and Resource Centre (FIRC)Situated in Singapore Polytechnic

Services and Facilities

Applications Provides consultancy services training amp development and lease of equipment

Partner faculties on-campus for multi-disciplinary approach to product and packaging innovation

New Product Buckwheat Green TeaOptimising buckwheatrsquos roasted-nessand green tearsquos delicate taste

New PackagingSingapore Sling Made ready to drink by using novel ingredients and processing to achieve consistent quality

Process Optimisation Lenas Pizza Shortened preparation time with Ready ndashto use frozen dough while maintaining signature thin base

Services Process packaging and product development Training and Development Sensory and consumer evaluation studies

Facilities Pilot Plant Sensory booths A range of processing equipment from various

vendors

Collaboration Examples

19

Temasek Polytechnic (TP)

Research Areas amp Facilities

ApplicationsTemasek Polytechnicrsquos Applied Food Science amp Nutrition and Baking and Culinary Science Diploma programmes boost strong focus on nutritional sciences assessments food product development and menu creation

Collaboration Examples

Product Development of healthier foods amp recipes

Food Hygiene amp Safety Nutrition RampD activities Traditional Chinese Medicine Research Glycemic Index Research Dedicated centers for TCM GI and Clinical

Nutrition RampD

Recipe development with the worldrsquos largest snacks company

Partner HPB on Glycemic Index research

Partner SICS in undertaking clinical nutrition trials

Dr Lee Chee WeeDirector School of Applied Sciences

Centre of Applied Nutrition SciencesGI Research Unit

EDB provides this presentation (including oral statements) gratuitously for

information only and not for any other purpose EDB does not warrant the

accuracy completeness nor suitability for purpose of any information in this

presentation EDB excludes all liability including but not limited to inaccuracies

incompleteness or lack of suitability for purpose of any information in the

presentation

Thank You

Page 15: SINGAPORE’S FOOD & - European Commission | Choose …ec.europa.eu/agriculture/sites/agriculture/files/events/... ·  · 2016-11-23SINGAPORE’S FOOD & NUTRITION LANDSCAPE Poh Shin,

15

Annex

Snapshot of RampD

programmes amp

capabilities supporting

the food amp nutrition sector

16

Clinical Nutrition Research Centre (CNRC)Part of the Singapore Institute for Clinical Sciences

Research Areas and Facilities RampD Examples

Worldrsquos 1st research centre on Asiansrsquo nutrition needs

Address questions on nutrition across various life stages

and the impact of nutrition on disease management

specific to the Asian diet amp disease profile

Whole body nutrition studies

Impact of vitamin A amp C on bioavailability in the presence of other nutrients

Developing a fat with reduced disease risk

Research Areas Food-nutrient interactions Energy balance and body weight control Glycaemic control Clinical Nutrition Specialty nutrition (elderly women and clinical nutrition)

Facilities Calorimeters ndash whole body bomb indirect etc 1st in ASIA

Body Composition Imaging Specialised lab amp equipment Other monitoring capabilities

Thought Leader in Nutrition

Shared nutrition knowledge via the following conferences ABBOTT Diabetes Care Scientific

Summit 2012 13th ASEAN Food Conference Seminar on Dietary Intake amp Nutrition

status of Toddlers with DanoneProf Jeya Henry

Director Human Nutritional Sciences Leads a team of ~20 in CNRC

17

National University of Singapore (NUS)

Research Areas

ApplicationsNUS offers Food Science and Technology Programme (Undergraduate and Postgraduate) and a Minor in Nutrition FST enjoys multi-disciplinary support from the Departments of Chemistry and Life Sciences the School of Medicine Business School etc

Prof Zhou WeibiaoDirector

Top Packaged Food amp Beverage Ingredient FampF and Nutrition Companies Modelling of sensory and hedonic

properties of flavours Halal fish gelatin Rapid Detection of food spoilage in

Asian food matrix and tropical environment

Fermentation of tropical fruits Application of TCM ingredients into

food products

Research Institute eg IMRE Transparent active food packaging

Bioactive molecules (eg TCM) Flavours amp Fermentation Pro-biotics Food processing Shelf-life Functional Foods Food Safety Food Chemistry

Application amp Collaboration Examples

18

Food Innovation and Resource Centre (FIRC)Situated in Singapore Polytechnic

Services and Facilities

Applications Provides consultancy services training amp development and lease of equipment

Partner faculties on-campus for multi-disciplinary approach to product and packaging innovation

New Product Buckwheat Green TeaOptimising buckwheatrsquos roasted-nessand green tearsquos delicate taste

New PackagingSingapore Sling Made ready to drink by using novel ingredients and processing to achieve consistent quality

Process Optimisation Lenas Pizza Shortened preparation time with Ready ndashto use frozen dough while maintaining signature thin base

Services Process packaging and product development Training and Development Sensory and consumer evaluation studies

Facilities Pilot Plant Sensory booths A range of processing equipment from various

vendors

Collaboration Examples

19

Temasek Polytechnic (TP)

Research Areas amp Facilities

ApplicationsTemasek Polytechnicrsquos Applied Food Science amp Nutrition and Baking and Culinary Science Diploma programmes boost strong focus on nutritional sciences assessments food product development and menu creation

Collaboration Examples

Product Development of healthier foods amp recipes

Food Hygiene amp Safety Nutrition RampD activities Traditional Chinese Medicine Research Glycemic Index Research Dedicated centers for TCM GI and Clinical

Nutrition RampD

Recipe development with the worldrsquos largest snacks company

Partner HPB on Glycemic Index research

Partner SICS in undertaking clinical nutrition trials

Dr Lee Chee WeeDirector School of Applied Sciences

Centre of Applied Nutrition SciencesGI Research Unit

EDB provides this presentation (including oral statements) gratuitously for

information only and not for any other purpose EDB does not warrant the

accuracy completeness nor suitability for purpose of any information in this

presentation EDB excludes all liability including but not limited to inaccuracies

incompleteness or lack of suitability for purpose of any information in the

presentation

Thank You

Page 16: SINGAPORE’S FOOD & - European Commission | Choose …ec.europa.eu/agriculture/sites/agriculture/files/events/... ·  · 2016-11-23SINGAPORE’S FOOD & NUTRITION LANDSCAPE Poh Shin,

16

Clinical Nutrition Research Centre (CNRC)Part of the Singapore Institute for Clinical Sciences

Research Areas and Facilities RampD Examples

Worldrsquos 1st research centre on Asiansrsquo nutrition needs

Address questions on nutrition across various life stages

and the impact of nutrition on disease management

specific to the Asian diet amp disease profile

Whole body nutrition studies

Impact of vitamin A amp C on bioavailability in the presence of other nutrients

Developing a fat with reduced disease risk

Research Areas Food-nutrient interactions Energy balance and body weight control Glycaemic control Clinical Nutrition Specialty nutrition (elderly women and clinical nutrition)

Facilities Calorimeters ndash whole body bomb indirect etc 1st in ASIA

Body Composition Imaging Specialised lab amp equipment Other monitoring capabilities

Thought Leader in Nutrition

Shared nutrition knowledge via the following conferences ABBOTT Diabetes Care Scientific

Summit 2012 13th ASEAN Food Conference Seminar on Dietary Intake amp Nutrition

status of Toddlers with DanoneProf Jeya Henry

Director Human Nutritional Sciences Leads a team of ~20 in CNRC

17

National University of Singapore (NUS)

Research Areas

ApplicationsNUS offers Food Science and Technology Programme (Undergraduate and Postgraduate) and a Minor in Nutrition FST enjoys multi-disciplinary support from the Departments of Chemistry and Life Sciences the School of Medicine Business School etc

Prof Zhou WeibiaoDirector

Top Packaged Food amp Beverage Ingredient FampF and Nutrition Companies Modelling of sensory and hedonic

properties of flavours Halal fish gelatin Rapid Detection of food spoilage in

Asian food matrix and tropical environment

Fermentation of tropical fruits Application of TCM ingredients into

food products

Research Institute eg IMRE Transparent active food packaging

Bioactive molecules (eg TCM) Flavours amp Fermentation Pro-biotics Food processing Shelf-life Functional Foods Food Safety Food Chemistry

Application amp Collaboration Examples

18

Food Innovation and Resource Centre (FIRC)Situated in Singapore Polytechnic

Services and Facilities

Applications Provides consultancy services training amp development and lease of equipment

Partner faculties on-campus for multi-disciplinary approach to product and packaging innovation

New Product Buckwheat Green TeaOptimising buckwheatrsquos roasted-nessand green tearsquos delicate taste

New PackagingSingapore Sling Made ready to drink by using novel ingredients and processing to achieve consistent quality

Process Optimisation Lenas Pizza Shortened preparation time with Ready ndashto use frozen dough while maintaining signature thin base

Services Process packaging and product development Training and Development Sensory and consumer evaluation studies

Facilities Pilot Plant Sensory booths A range of processing equipment from various

vendors

Collaboration Examples

19

Temasek Polytechnic (TP)

Research Areas amp Facilities

ApplicationsTemasek Polytechnicrsquos Applied Food Science amp Nutrition and Baking and Culinary Science Diploma programmes boost strong focus on nutritional sciences assessments food product development and menu creation

Collaboration Examples

Product Development of healthier foods amp recipes

Food Hygiene amp Safety Nutrition RampD activities Traditional Chinese Medicine Research Glycemic Index Research Dedicated centers for TCM GI and Clinical

Nutrition RampD

Recipe development with the worldrsquos largest snacks company

Partner HPB on Glycemic Index research

Partner SICS in undertaking clinical nutrition trials

Dr Lee Chee WeeDirector School of Applied Sciences

Centre of Applied Nutrition SciencesGI Research Unit

EDB provides this presentation (including oral statements) gratuitously for

information only and not for any other purpose EDB does not warrant the

accuracy completeness nor suitability for purpose of any information in this

presentation EDB excludes all liability including but not limited to inaccuracies

incompleteness or lack of suitability for purpose of any information in the

presentation

Thank You

Page 17: SINGAPORE’S FOOD & - European Commission | Choose …ec.europa.eu/agriculture/sites/agriculture/files/events/... ·  · 2016-11-23SINGAPORE’S FOOD & NUTRITION LANDSCAPE Poh Shin,

17

National University of Singapore (NUS)

Research Areas

ApplicationsNUS offers Food Science and Technology Programme (Undergraduate and Postgraduate) and a Minor in Nutrition FST enjoys multi-disciplinary support from the Departments of Chemistry and Life Sciences the School of Medicine Business School etc

Prof Zhou WeibiaoDirector

Top Packaged Food amp Beverage Ingredient FampF and Nutrition Companies Modelling of sensory and hedonic

properties of flavours Halal fish gelatin Rapid Detection of food spoilage in

Asian food matrix and tropical environment

Fermentation of tropical fruits Application of TCM ingredients into

food products

Research Institute eg IMRE Transparent active food packaging

Bioactive molecules (eg TCM) Flavours amp Fermentation Pro-biotics Food processing Shelf-life Functional Foods Food Safety Food Chemistry

Application amp Collaboration Examples

18

Food Innovation and Resource Centre (FIRC)Situated in Singapore Polytechnic

Services and Facilities

Applications Provides consultancy services training amp development and lease of equipment

Partner faculties on-campus for multi-disciplinary approach to product and packaging innovation

New Product Buckwheat Green TeaOptimising buckwheatrsquos roasted-nessand green tearsquos delicate taste

New PackagingSingapore Sling Made ready to drink by using novel ingredients and processing to achieve consistent quality

Process Optimisation Lenas Pizza Shortened preparation time with Ready ndashto use frozen dough while maintaining signature thin base

Services Process packaging and product development Training and Development Sensory and consumer evaluation studies

Facilities Pilot Plant Sensory booths A range of processing equipment from various

vendors

Collaboration Examples

19

Temasek Polytechnic (TP)

Research Areas amp Facilities

ApplicationsTemasek Polytechnicrsquos Applied Food Science amp Nutrition and Baking and Culinary Science Diploma programmes boost strong focus on nutritional sciences assessments food product development and menu creation

Collaboration Examples

Product Development of healthier foods amp recipes

Food Hygiene amp Safety Nutrition RampD activities Traditional Chinese Medicine Research Glycemic Index Research Dedicated centers for TCM GI and Clinical

Nutrition RampD

Recipe development with the worldrsquos largest snacks company

Partner HPB on Glycemic Index research

Partner SICS in undertaking clinical nutrition trials

Dr Lee Chee WeeDirector School of Applied Sciences

Centre of Applied Nutrition SciencesGI Research Unit

EDB provides this presentation (including oral statements) gratuitously for

information only and not for any other purpose EDB does not warrant the

accuracy completeness nor suitability for purpose of any information in this

presentation EDB excludes all liability including but not limited to inaccuracies

incompleteness or lack of suitability for purpose of any information in the

presentation

Thank You

Page 18: SINGAPORE’S FOOD & - European Commission | Choose …ec.europa.eu/agriculture/sites/agriculture/files/events/... ·  · 2016-11-23SINGAPORE’S FOOD & NUTRITION LANDSCAPE Poh Shin,

18

Food Innovation and Resource Centre (FIRC)Situated in Singapore Polytechnic

Services and Facilities

Applications Provides consultancy services training amp development and lease of equipment

Partner faculties on-campus for multi-disciplinary approach to product and packaging innovation

New Product Buckwheat Green TeaOptimising buckwheatrsquos roasted-nessand green tearsquos delicate taste

New PackagingSingapore Sling Made ready to drink by using novel ingredients and processing to achieve consistent quality

Process Optimisation Lenas Pizza Shortened preparation time with Ready ndashto use frozen dough while maintaining signature thin base

Services Process packaging and product development Training and Development Sensory and consumer evaluation studies

Facilities Pilot Plant Sensory booths A range of processing equipment from various

vendors

Collaboration Examples

19

Temasek Polytechnic (TP)

Research Areas amp Facilities

ApplicationsTemasek Polytechnicrsquos Applied Food Science amp Nutrition and Baking and Culinary Science Diploma programmes boost strong focus on nutritional sciences assessments food product development and menu creation

Collaboration Examples

Product Development of healthier foods amp recipes

Food Hygiene amp Safety Nutrition RampD activities Traditional Chinese Medicine Research Glycemic Index Research Dedicated centers for TCM GI and Clinical

Nutrition RampD

Recipe development with the worldrsquos largest snacks company

Partner HPB on Glycemic Index research

Partner SICS in undertaking clinical nutrition trials

Dr Lee Chee WeeDirector School of Applied Sciences

Centre of Applied Nutrition SciencesGI Research Unit

EDB provides this presentation (including oral statements) gratuitously for

information only and not for any other purpose EDB does not warrant the

accuracy completeness nor suitability for purpose of any information in this

presentation EDB excludes all liability including but not limited to inaccuracies

incompleteness or lack of suitability for purpose of any information in the

presentation

Thank You

Page 19: SINGAPORE’S FOOD & - European Commission | Choose …ec.europa.eu/agriculture/sites/agriculture/files/events/... ·  · 2016-11-23SINGAPORE’S FOOD & NUTRITION LANDSCAPE Poh Shin,

19

Temasek Polytechnic (TP)

Research Areas amp Facilities

ApplicationsTemasek Polytechnicrsquos Applied Food Science amp Nutrition and Baking and Culinary Science Diploma programmes boost strong focus on nutritional sciences assessments food product development and menu creation

Collaboration Examples

Product Development of healthier foods amp recipes

Food Hygiene amp Safety Nutrition RampD activities Traditional Chinese Medicine Research Glycemic Index Research Dedicated centers for TCM GI and Clinical

Nutrition RampD

Recipe development with the worldrsquos largest snacks company

Partner HPB on Glycemic Index research

Partner SICS in undertaking clinical nutrition trials

Dr Lee Chee WeeDirector School of Applied Sciences

Centre of Applied Nutrition SciencesGI Research Unit

EDB provides this presentation (including oral statements) gratuitously for

information only and not for any other purpose EDB does not warrant the

accuracy completeness nor suitability for purpose of any information in this

presentation EDB excludes all liability including but not limited to inaccuracies

incompleteness or lack of suitability for purpose of any information in the

presentation

Thank You

Page 20: SINGAPORE’S FOOD & - European Commission | Choose …ec.europa.eu/agriculture/sites/agriculture/files/events/... ·  · 2016-11-23SINGAPORE’S FOOD & NUTRITION LANDSCAPE Poh Shin,

EDB provides this presentation (including oral statements) gratuitously for

information only and not for any other purpose EDB does not warrant the

accuracy completeness nor suitability for purpose of any information in this

presentation EDB excludes all liability including but not limited to inaccuracies

incompleteness or lack of suitability for purpose of any information in the

presentation

Thank You