Republic of Singapore Republik Singapura 新加坡共和国

Xīnjīapō Gònghéguó

சி�ங்கப்பூரகுடியரசு Siṅkappūr KuṭiyarasuRepública de Singapur

PROPOSED DESTINATION

PROPOSED DESTINATION

Singapore is a southeast Asian city-state of the southern tip of the Malay Peninsula.

The country is highly urbanized with very little primary rainforest remaining.

Singapore is well known for their skyscrapers and malls, but this city-state of Singapore it’s recognized for their wildlife and rainforest.

CharacteristicsAn island country made up of 63 islandsFour official languages: Malay, Chinese,

English and TamilSecond in the world in population densityTotal population 5,183,700 Typical Southeast Asian kind of weather:hot

and humid climateMulticultural place

History• Different cultures: chinese, indian,

malaysian and occidental

• Former british colony

• Singapore has been independent since 9th August 1965

• The 4th most important financial center of the world

• Strategic place for the exchange of goods

Tourist attractions Mix of landscapes like cosmopolitan city

and jungleF1 Singapore GP Shopping paradise (37 shopping malls)Cultural tour (Chinatown, Little India, Arabic

Street, Colonial neighborhood…)Culinary capital of Asia Opportunity for investment

http://www.youtube.com/watch?v=va9awWNjInE

RESEARCH OBJECTIVESTo know the actual positioning of SingaporeTo preview the future situation

SINGAPORE…?

To search the reasons why people visit the republic.

To make Singapore a recognised cosmopolitan city around the world

Primary Research Methodologies

Questionnaire with quantitative results

Interviews to a professional profile

Focus group

Secondary Data Sources

Academic papers

Blogs

Travel guides

Newspapers, documentaries…

Research Participants QUESTIONNAIRES:

Groups that visited the Republic or not Age: 25-50Urban peopleDifferent nationalities

Research Participants INTERVIEWS:

Workers at agency travels ( to get information about how they sell Singapore)

Research Participants FOCUS GROUP:

Information online through blogs or social networks.

PLAN RESEARCH

PART 1 - The research brief and proposal

Proposed destination Second week

PART 2- The academic Discussion: Literature Review

Search in academic papers Fifth week

PART 3- Data Collection

-Research information to make questionnaires-Do the questionnaires

Sixth weekSeventh week

Research Schedule

PLAN RESEARCH

PART 4- Data Analysis & Evaluation

-Analyse the questionnaires results-Make charts

Eighth weekNinth week

PART 5-Research findings & outline recommendations

Explain the conclusions based on the objectives.

Eleventh week