since 1998, serving preparedness and resilience … · since 1998, serving preparedness and...

S I N C E 1 9 9 8 , S E R V I N G P R E P A R E D N E S S A N D R E S I L I E N C E

DomesticPreparedness2016 Media Information

Creating Value ThroughInformation Exchange

Published by the IMR Group, Inc.Severna Park, Maryland � 410.518.6900 � [email protected]

3Editorial Content and Calendar | www.DomesticPreparedness.comwww.DomesticPreparedness.com | Information Exchange2

Information Exchange

Idea for Topic

Invite Participants

to Roundtable

Capture Thoughtsand Best Practices

Generate Content:� Case Study � Articles� Podcasts

� Case Study � Articles

� Podcasts

You are

invited to attend

A Special

Roundtable

EventCome to discuss

important topics

crucial to your industry

R . S . V. P .

for further information

SelectVenueand Date,Target Attendees

Create a Team

DOMPREP HAS A PROVEN TRACK RECORD OF SUCCESS

in taking an idea, bringing together the right people at the right

place, and generating relevant and timely information for today’s

emergency preparedness practitioners. The key to this success

begins with a team of subject matter experts – advisors, sponsors,

and participants – each of whom contributes his or her expertise

to create a robust program that informs tens of thousands of

emergency professionals.

Peer-to-Peer ContentThat Sparks DiscussionDOMPREP continues to be the leading information source for preparedness and resilience.

Highly relevant content written by practitioners, subject matter experts, advisors, and industry leaders

reaches senior-level decision makers as they prepare for and respond to high-consequence incidents.

Whole Community–A Five-Year Look Back

CONTENT COLLECTION: November 2015

LOCATION:Las Vegas, Nevada

PUBLICATION DATE:January 2016

Aviation Preparednessand Drones

CONTENT COLLECTION: February 2016

LOCATION:Daytona Beach, Florida

PUBLICATION DATE:April 2016

The Status of Preparedness

CONTENT COLLECTION: December 2015

PUBLICATION DATE:February 2016

Mass Media and PublicInformation Officers

CONTENT COLLECTION: January 2016

LOCATION:Washington, DC

PUBLICATION DATE:March 2016

Border Security–Land and Sea

CONTENT COLLECTION: March 2016

LOCATION:San Diego, California

PUBLICATION DATE:May 2016

Intelligence and Situational Awareness

CONTENT COLLECTION: June 2016

LOCATION:New York, New York

PUBLICATION DATE:August 2016

Emerging PublicHealth Threats

CONTENT COLLECTION: April 2016

LOCATION:Dallas, Texas

PUBLICATION DATE:June 2016

Toxic (CBRNE)–What Really Can Hurt?

CONTENT COLLECTION: May 2016

LOCATION:Baltimore, Maryland

PUBLICATION DATE:July 2016

Leadership

CONTENT COLLECTION: July 2016

LOCATION:Boston, Massachusetts

PUBLICATION DATE:September 2016

Technology–First Responder of the Future

CONTENT COLLECTION: October 2016

LOCATION:Redmond, Washington

PUBLICATION DATE:December 2016

Volunteers, Credentialingand Planning

CONTENT COLLECTION: August 2016


PUBLICATION DATE:October 2016

Space Weather and Climate Change

CONTENT COLLECTION: September 2016

LOCATION:Boulder, Colorado

PUBLICATION DATE:November 2016

Mental Health and Active Shooter

CONTENT COLLECTION: November 2016

LOCATION:Austin, Texas

PUBLICATION DATE:January 2017

Aging Critical Infrastructure

CONTENT COLLECTION: December 2016


PUBLICATION DATE:February 2017

MultipleWays toGet Noticedaccessible, whether those making the decisions prefer to find

critical information through emails, online, or in a printable version

that they can read at their convenience.

IN THE EMERGENCY PREPAREDNESS WORLD where time is of

the essence, getting products and services in front of decision

makers is DomPrep’s strength. Multiple methods of delivery ensure

that information needed to make purchasing decisions is easily

5Demographics | www.DomesticPreparedness.comwww.DomesticPreparedness.com | Digital Publications: Online, Email, Download Journal4

9.0%FIRE SERVICE

6.2%LAW ENFORCEMENT

2.5%EMERGENCY MEDICINE (EMS)

7.5%FEDERAL GOVERNMENT(CONGRESS, EXECUTIVE,DHS, DOD, HHS & DOJ)

1.9%MILITARY (INCLUDING NATIONAL GUARD, RESERVES AND COAST GUARD)

9.8%STATE/LOCAL GOVERNMENT

13.2%EMERGENCY MANAGEMENT

4.2%NONGOVERNMENTORGANIZATION(NGO)

25%

24%

18%

13.6%PUBLIC HEALTH

8.2%HOSPITAL (INCLUDING VA)

7.6%PRIVATELY OWNEDCOMPANY

4.1%PUBLICLY TRADEDCOMPANY

6.9%ACADEMIC INSTITUTION

0.7%MEDIA

4.7%OTHER

44%

32%

4%

A Premier and Informed AudienceSINCE 1998, DomPrep’s philosophy has been to reach those in

positions of authority, which are fewer and harder to reach than

end users who lack purchasing responsibilities. Therefore,

DomPrep’s selective targeting ability becomes an advantage

for sponsors who need their messages delivered to purchasing

influencers and decision makers.

Click to view raw data from August 2015 Annual Readership Survey –

https://www.surveymonkey.com/results/SM-VK7R58BC/

Senior Management Readers:

Purchasing Responsibility:

Multidiscipline Readership

6%

11%

8%

8%

20%

Subscribe Volume 11 Issue 5, May 2015

Since 1998, Integrating Professional Communities of Homeland Security, Preparedness, Readiness, and Resilience

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TRAINING

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UPPER MANAGEMENT

MIDDLE MANAGEMENT

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ADMINISTRATION

MAKES DECISIONS

RECOMMENDS/SUGGESTS

Online

200,225PAGES

78,768VISITS

16,647UNIQUE IP

DAILY ONLINE:

DomesticPreparedness.com

BY THE NUMBERS :..........................

DownloadJournal

30,000+AVERAGE MONTHLYDOWNLOADS

MONTHLY DOWNLOADABLEPUBLICATION:

DomPrep Journal

BY THE NUMBERS :..........................

Email

10,000EMAILS SENT

20%OPEN RATE

2,000+PER MAILING

WEEKLY EMAIL:

DPJ Weekly Brief

BY THE NUMBERS :..........................

7Executive Team and Terms | www.DomesticPreparedness.comwww.DomesticPreparedness.com | Details and Specifications6

The Executive TeamWITH MORE THAN 65 YEARS combined in publishing, advertising, and marketing, the DomPrep team works

with clients to provide excellent customer service and unique opportunities to grow brand awareness.

This rate card and its terms are deemed to be incorporated by reference into all contracts and orders. The IMR Group, Inc. (Publisher) will not be bound byany other terms or conditions except as explicitly accepted in writing. The Publisher’s liability for error shall be limited to the cost of the agreement and shallbe satisfied via make-good in the next appropriate offering. Notification of cancellation shall be made to the Publisher in writing prior to delivery of contractto Publisher, printer, and/or trade show organizer. By placing advertising, sponsor and agency represent to Publisher that they are properly authorized to useall material in the advertising that could give rise to any claim of or related to copyright or trademark infringement, plagiarism, libel, unauthorized use ofnames or depiction of subjects, or any other claims. Sponsors (advertiser, exhibitor, and agency) agree to jointly and separately indemnify, reimburse, andhold Publisher harmless with respect to any claims, expenses, losses, or judgments arising out of such matters, including force majeure. Sponsor and/oragent agree to pay Publisher upon receipt of invoice.

Placement and Rotation Policy: Advertising placements to be agreed upon by the Publisher and the Sponsor at the time of commitment. If Sponsor does notspecify ad placement preference, Publisher will make placement based on availability. If Sponsor does not submit ad material by designated deadline,Publisher will place ad in an alternative location and will shift timeline to fulfill time requirement. Placement is based on a first-come, first-serve basis.Rotation schedules are as follows: Home Page Ad (1 in 4), Section Tower Ad (1 in 3), Channel Tower Ad (1 in 2), Article Tower Ad (exclusive – 1 per article),Mobile Horizontal Ad (1 in 3), and the DPJ Weekly Brief Horizontal Banner Ads (no more than 3 placements, order determined by time of commitment).

The Publisher reserves the right to reject advertising that in the Publisher’s sole judgment is not in keeping with the publication’s standards. Publisherreserves the right to change forecast of programs and make scheduling adjustments, distribution changes, rate increases, and rotation adjustments asneeded by Publisher. The Publisher reserves the right to require prepayment or acceptable credit application.

TERMS AND CONDITIONS:

DomesticPreparedness.com, DPJ Weekly Brief, and the DomPrep Journal are publications of the IMR Group, Inc.

P.O. Box 810 � Severna Park, MD 21146, USA

Phone: 410.518.6900 � Email: [email protected]

Details and Specifications

Unique Deliverables Customized for Every Clients’ Needs and Budget:FOR THE PAST EIGHTEEN YEARS, DOMPREP HAS CREATED EXTRAORDINARY VALUE FOR THE CLIENT.

DomPrep pioneered the use of the internet for content distribution and made an early transition from hard copy print to a downloadablejournal. Clients gain valuable visibility from a robust frequency of daily, weekly, and monthly publication distributions, as well as throughsocial media outlets. Now, the creation of information brings the clientinto the room as problems and decisions are shared. The findings are then validated through a nationwide survey. This integrated processhelps to solve critical communication and collaboration challenges that government agencies, nongovernment organizations, industry, and other preparedness professionals face every day.

� Online ads

� Newsletter banners

� Full - and half -page ads

� Audio ads in podcast

� Case studies

� Roundtable planning and participation

� Branding at the roundtable

� Invitation to social networking events

� Social media outreach including:

MARTIN (MARTY) MASIUKFounder and [email protected]

Martin Masiuk is the president and founder of the IMR Group Inc. It was established in 1986. In 1998, Marty created DomesticPreparedness.com (DomPrep), which changed the publishing model by using the

internet to reach more disciplines in more jurisdictions than was previously possible. His success with DomPrep gave rise to the Preparedness Leadership Council International, where he serves as the Executive Director.

LAURA JOHNSONDirector, Events and [email protected]

Laura Johnson has been working with DomPrep since 2011. As the Director of Events and Marketing, she providesstrategic event support/logistics,collaboration and marketing. She has more than 22 years in event management

and consulting, with over a decade of experience specifically in emergency management and homeland security. She frequentlyvolunteers in training exercises for the local police and fire departmentand is dedicated to public safety matters.

CATHERINE (CATHY) FEINMANEditor- [email protected]

Catherine Feinman joined Team DomPrep in January 2010. As the editor-in-chief, she works with subject matter experts to build and create relevant content. With more than 25 years of experience in publishing, she heads the DomPrep

Advisory Committee to facilitate new and unique content for today’semergency preparedness and resilience professionals. She also holds various volunteer positions, including emergency medical technician and firefighter.

CAROLE PARKERManager of Integrated [email protected]

Carole Parker joined Team DomPrep in July2006. As the manager of integrated media,she brings together the various productionpieces into timely deliverables that are relevant to DomPrep’s diverse audience.She is responsible for ensuring that

DomPrep’s website and social media outlets are updated daily. She facilitates the production of DomPrep’s publication materials, maintains the subscription and content databases, and provides client and subscriber support.

Online AdsHOME PAGE: 300 pixels wide x 250 pixels high

ONLINE TOWER AD: 300 pixels wide x 600 pixels high

Online ads may be submitted as JPG or animated GIF files, 72 dpi, RGB, <160KB, and must include a URL link (not embedded in the ad).

Email and Mobile AdsEMAIL BANNER AD: 560 pixels wide x 126 pixels high(Include 50-word descriptive phrase)

MOBILE BANNER AD: 320 pixels wide x 50 pixels high Email and mobile ads must be submitted as JPG files, 72 dpi, RGB, <60KB, and must include a URL link (not embedded in the ad).

Journal AdsFULL-PAGE AD SIZE: 8”wide x 11”high

HALF-PAGE AD SIZE: Horizontal: 7½”wide x 5”high

Ads must be submitted in PDF format, 150 dpi, RGB, and must include a URL link (not embedded in the ad).

Contact: 410.518.6900 or [email protected] TO BUILD YOUR CUSTOMIZED PROGRAM

Roundtable Sponsorship� One industry SME seat at the roundtable PLUS one observer seat

� Logo placement on event signage

� Verbal acknowledgment of sponsorship at the roundtable

� Logo placement in published case study

� Verbal acknowledgment of sponsorship in published podcast events throughout the year

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DomesticPreparedness.comDPJ Weekly BriefDomPrep Journal

Critical Information for Preparedness and Resilience

P.O. Box 810

Severna Park, MD 21146, USA

Phone: 410.518.6900

Email: [email protected]

www.DomesticPreparedness.com

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