Local Online Marketingfor

Multi-Unit Brands

Experience Matters

Over 50 years of combined expertise database marketing, email and mobile marketing, media and content management, artificial intelligence, data mining and advanced internet technologies

ED VINCENT, FOUNDER & CEO

EmailPredict (Founder) - Company provides email marketing and data services to hundreds of media brands including TV shows (The Walking Dead, Mad Men, Breaking Bad) and TV Networks (IFC, Sundance Channel, Music Choice and WE tv).

Citystuff (Founder & CEO) – eCommerce company connecting hundreds of small businesses through a network of logistics and fulfillment selling millions of dollars of goods. Acquired in 2001.

Toronto Dominion Bank (Investment Banker)

JIM SCOTT, PRESIDENT & COO

Chief Operating/Information Officer for database marketing/services companies including ARGI; Donnelley Marketing (infoUSA); and Fala Direct Marketing

Response Logic (Founder & CEO) – Behavioral data marketing company acquired in 2001

Philip Morris and IBM (Director of IT)

JOHN CHING, CTO

High-tech industry veteran with expertise in artificial intelligence, data mining, analytical modeling and messaging systems.

John joined Yesmail following Yesmail's acquisition of Digital Connexxions Corp., where he was the CTO and was responsible for defining the strategic directions of the Email Service Provider's overall technology, products and ASP services.

Previously John was the CTO of ResponseLogic and Infotriever Inc.

Multi-Unit Marketing Dilemma

• 80% of U.S. population online by 2015• 2.6 billion local searches monthly• Mobile search growing at 500% a year• 82% of local searches result in an in-

store visit, website visit, a call or purchase

• 70% of consumers use social media to make local purchase decisions

CONSUMER BEHAVIOR

• MILLIONS INVESTED to build consumer awareness, interest and preference by national brands: “One message fits all”

• NO ENGAGEMENT by the local storefront: 87% of multi-unit local stores have NO ONLINE PRESENCE

• LOCAL STORES LACK experience and tools to execute local audience engagement at its final stage

• RESULT: lost opportunity and knowledge

TYPICAL MULTI-UNIT CAMPAIGN

$50 BILION LOST each year in potential revenue due to problems by U.S. firms due to localization

Location Is The New Context

By 2015 companies that focus on an integrated

processes for local marketing enablement will

INCREASE REVENUE 15-20%

Will You Be Location Be Found?

SEM

• Paid search campaigns• Pay when clicks occur• Custom message

SEO

• Content, keywords, video, social media, blogging and mobile ready

It’s Not About Automating National Messages

• Understanding customer behavior and need is becoming a crucial universal metric for long term success

• Old-school product “push” marketing is being supplanted by urgent need to be customer-centric: What does the customer want?

• Channels are becoming a matter of personal preference – Facebook, Twitter, Email, Mobile, Tablet, or Computer

• Knowing what customers buy is valuable; Predicting what they’ll buy is extremely valuable; Delivering the right message and triggering the buying action is priceless!

Goal: Customer Centric Engagement

Steak Lover

Chocolate lover

Avid sports fan

Never misses a

watch sale

Runs 5k races

City dweller

Casual shoe buyer

Pizza Lover

Social Media

Influencer

Baby Gifter

Winter cruise taker

Redeems email

coupons

Avid family camper

Pizza Lover

Reads blog reviews

Daily music downloader

Hobby furniture

maker

Fast Food Lover

Wool Skirts

Avid Swimmer

Allergy-friendly cleaning products

Develop Rich Customer Insight Across Touch-points and Interactions

The Result

• Increase local web traffic• Increase local social media fan base • Grow email list at the local level• Increase Audience Engagement / In-store Traffic • Increase Revenue!

By ensuring a consistent and branded online experience at the local level with a focus on consumer centric engagement, multi-unit brands will:

How SimplyEngage Helps

• Franchisor– Consistent look and feel across

franchise base – Shared data media assets across

franchise base– Reporting at franchise, region, and

corporate level• Franchisee

– Ability to engage locally– Ability to tailor messaging – Ability to understand local marketing

performance• Measurable Results

– Audience / customer insight – Revenue growth

Integrated Marketing Platform

Insight Driven Platform For Local Website, Social and Email ExecutedLocally, Controlled Globally

SEO Friendly Website

Professionally designed website that adheres to brand standards but ensures you will always be found via local search. By using a responsive design approach, your audience will find and interact with you on their device of choice.

• Social media integration• Email capture• Blogging• YouTube video• Contact info• Map/Directions• 24/7 customer access for editing• Reporting

Social Media Management

Increase shares, likes, tweets and comments by actively engaging with your local customers.

• Facebook integration• Twitter integration• YouTube integration• Discuss promotions• Newsworthy info/events

Email Marketing

Engage new customers, drive repeat business and generate referrals

• Professional customized templates

• Build brand loyalty• Stay relevant and

connected

• Send promotions and

special offers• Increase/build loyalty

programs• Track results

Shared Media Assets

Media library allows brands to share images, videos and coupons across their entire location base.

• Media can be used for emails, blogs, social media and website

• Corporate can manage online assets and share with locations

Multi-level Reporting

Measurable results• Complete

transparency– Local, Regional and

Corporate– Identify local

engagement intent across your data

– Remove the complexity for the multi-unit owner/operators

Measureable Results

62 Pearl Street – Floor 2New York, NY 10004

(646) 535-1602www.simplyengage.com