Stage 1

ThePreliminar

yRound

Team Name: Phoenixus

Name of first member: Bhavya ShahCollege Name: Symbiosis Institute of Media and Communication, Pune

Name of second member: Karishma ChanglaniCollege Name: Symbiosis Institute of Media and Communication, Pune

WHAT IS SOCIAL MEDIA?

WHAT IS SOCIAL?

Relating to the society or an organization through formal and informal gatherings

MEDIA IS A COLLECTIVE MEANS OF MASS COMMUNICATION

WHAT IS MEDIA?

“Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you”

The overarching problem is that everyone sees and uses from a different perspective”

You can buy attention (advertising).You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.”

“The more passionate and argumentative I get the more followers and friends I make online.” 

“You are what you share.” 

Network

Impressions

Digital

Medium

ConsumerInteraction

Marketing

Publicity

Conversations

Content

Feedback

Online

Participation

Websites

Reach

Facebook

Apps

User

Global

User Generated

Connections

Viral

Share

SEMIOTICS OF SOCIAL MEDIA

USES AND CATEGORIES OF SOCIAL MEDIA WEBSITES

Social Media

Blogging and Micro BloggingProfessional NetworkingData Sharing

Community and Social Interaction

THE SOCIAL MEDIA HYPE

Everyday, 66% of internet users

spend 6 hours or more on social

networking sites

2.5 Billion Pieces of

Content are shared

everyday on Facebook

5700 Tweets happen every

second

Facebook has the greatest impact on purchase behavior

at 47%

Revenues through

social media have increased by 106%

Every second two new members join LinkedIn

21,000 years of music have been played on

Facebook and 500 years of video have

been played on YouTube

$658 Billion dollars was

plugged into the American

economy because of revenue

through social networking sites

SWOT ANALYSIS OF SOCIAL MEDIA

Strengths

Weakness

Opportunities

Threats

Review your Web site with the user

experience in mind.

Participate by listenin

g, watching and learning the basics first.

Develop a

social media plan that

allows you to influence and engage

with your

target market

.

Identify top

keyword

phrases and

include them

in your profiles

and posts.

Monitor

online conversations from key

influencers and

engage in two-

way communicati

on.

Set up Google alerts

for keywor

ds to receive e-mail update

s of new

content.

Post opinions and comments on other blogs,

profiles and

postings.

MONETIZING SOCIAL MEDIA