simple ways to make the most of social media · more people follow brands than celebrities 80% of...
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![Page 1: Simple Ways to Make the Most of Social Media · More People Follow Brands than Celebrities 80% of customers say thought leadership builds trust in the company 73% of customers say](https://reader034.vdocuments.site/reader034/viewer/2022050221/5f6717834fd8a71e0a757b02/html5/thumbnails/1.jpg)
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Simple WaysBuild Your Company’s
Brand and Your Own
to
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Our Agenda
1. Your Company Brand
3. Telling Your Story
2. Your Personal Brand
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Technology is no longer defined by
‘one big thing,’ it’s the fusion of
many technologies, coupled
with a generous helping of
people and process.
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More People Follow Brands than Celebrities
80% of customers say thought leadership builds
trust in the company
73% of customers say trust in companies matters
more than it did a year ago (2019 Salesforce Study)
People want to engage with brands & word of
mouth still accounts for 50% of
effective marketing
DYK?
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Who are your
BEST
customers?
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The Ask ➔
Market (more) to Your
Existing Customers, Partners
and Employees
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The Goal ➔
All of your customers
taking advantage of all that you
have to offer, asking for more.
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Know why your customers
and employees stick around?
3rd party surveys work, and so does three
seconds of courage with a client…
➔ ask the question “Why us?”
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Key Takeaway ➔
Know WHAT and WHO you have
on tap. Take time to take
inventory.
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Which common problems are you solving?
What are your best-selling services?
What are the most profitable services?
Where are the gaps in your services?
➔ Market around these… avoiding the gaps.
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Quick Breakfor
QUESTIONS
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YOUR BRANDInvest in it, promote it and protect it.
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GO
GOOGLE YOURSELF
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What do you stand for?
What do you want people to say when you’re
not around?
What other brands do you want to associate
with? (people and companies)
ESTABLISH
YOUR BRAND
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Be seen and heard. - Raise your hand. Lend your voice.
Share to help others, not
hear yourself speak.
Network in and outside
your team.
Say “hello.” Be social.
Leadership is
earned.
BUILD
YOUR BRAND
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“…because it’s my name.”
- Molly Bloom
PROTECT YOUR BRAND
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KNOW THE DIFFERENCE….
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MEDIA BASICSOld School & Social Media
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The
Truth
Reporters want to
tell THE story, not
YOUR story.….even when the story is about YOU.
ugly
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Your Rights To know about the reporter, the magazine, the topic and some of the Qs
(not always all) being asked.
To know when the story will be in print / online / podcasted / on TV.
To be quoted accurately, and recorded (or not).
To be represented by your PR person.
To say “I don’t know. Let me have Jennifer get back to you.”
To redirect the line of questioning or decline to answer a topic because
of legalities, lack of knowledge or professional preference.
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The Do’s
Treat interviews as a business
mtg, a first date, a customer deal
Know the audience. Prepare for
Qs and what you want to
communicate, bring a 3x5
Listen to the entire Q & ask
clarifying Qs as needed
Hear the queues and revisit the
conversation(So what you’re saying is…You spoke earlier
about…The way I heard it…)
Breathe & then answer
Expand on answers with approved
simple examples of success and stats
Be ready to answer or deflect raw,
challenging, rude Qs
Prepare a closing statement
to answer the inevitable Q:
“Anything I didn’t ask, am missing or
that my readers should know about?”
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The
Don’ts Repeat negatives: “I wouldn’t say that”… heads up, you just did!
Sweat the silence & talk just to fill the void
Use absolutes except for stated strategy
Always ➔ Often
Never ➔ Seldom
Speak poorly of competition or about pending litigation
There’s no “off the record”
Use negative language
Problems ➔ Challenges, Opportunities
Mistakes ➔ Valuable Lessons
Should Have ➔ Could Have
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We’re trying to listen
more to what our
customers and associates
want to see in our services.
We believe the customer
experience is everything.
We arelistening..
The customer experience
is everything.
WHAT you say is equally important as How You Say It
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change the conversation
BE BOLD I think…
I believe…
Yes, but…
We’re trying…
To be honest…
Let me explain…
My two cents…
To build on what she said…
What I can tell you is…
Let me help you understand….
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