simon kemp sli systems - 13 feb 2013 (1) pdf
DESCRIPTION
TRANSCRIPT
![Page 1: Simon kemp sli systems - 13 feb 2013 (1) pdf](https://reader033.vdocuments.site/reader033/viewer/2022051816/5455674fb1af9fc0638b488b/html5/thumbnails/1.jpg)
How have Top Retailers increased Site Conversions using Site Search & other
Techniques?
Wednesday 13th February 2013
Simon Kemp Sales Director [email protected] 07958 318157
![Page 2: Simon kemp sli systems - 13 feb 2013 (1) pdf](https://reader033.vdocuments.site/reader033/viewer/2022051816/5455674fb1af9fc0638b488b/html5/thumbnails/2.jpg)
• Highest converting channel
• Up to 50% of visitors use the search box
• Fundamental to the user experience
The Importance Of Site Search
![Page 3: Simon kemp sli systems - 13 feb 2013 (1) pdf](https://reader033.vdocuments.site/reader033/viewer/2022051816/5455674fb1af9fc0638b488b/html5/thumbnails/3.jpg)
• Everyone uses Google every day
• We are are used to searching
• If you can’t find it, you can’t buy it
All Consumers Search all the time
![Page 4: Simon kemp sli systems - 13 feb 2013 (1) pdf](https://reader033.vdocuments.site/reader033/viewer/2022051816/5455674fb1af9fc0638b488b/html5/thumbnails/4.jpg)
The Single best indicator of Shopper Intent
![Page 5: Simon kemp sli systems - 13 feb 2013 (1) pdf](https://reader033.vdocuments.site/reader033/viewer/2022051816/5455674fb1af9fc0638b488b/html5/thumbnails/5.jpg)
Site Searchers are Worth More
+138%
+92%
+23%
![Page 6: Simon kemp sli systems - 13 feb 2013 (1) pdf](https://reader033.vdocuments.site/reader033/viewer/2022051816/5455674fb1af9fc0638b488b/html5/thumbnails/6.jpg)
Site Searchers Convert At A Higher Rate
• At least 2x the site average conversion rate
• Searchers spend 23% more than average
• Searchers are worth over 100% more per visit
![Page 7: Simon kemp sli systems - 13 feb 2013 (1) pdf](https://reader033.vdocuments.site/reader033/viewer/2022051816/5455674fb1af9fc0638b488b/html5/thumbnails/7.jpg)
• Relevance is crucial
• Help visitors choose to buy
• 73% of people exit poor Search
• Helps merchants understand visitors
• Without it, merchants actually lose business
Lose business without great Site Search
![Page 8: Simon kemp sli systems - 13 feb 2013 (1) pdf](https://reader033.vdocuments.site/reader033/viewer/2022051816/5455674fb1af9fc0638b488b/html5/thumbnails/8.jpg)
• ipod cables
• ipod 15gb
• 15gb ipod
• ipods 15gb
• apple i-pod
• ipod 20
• 20 ipod
• apple ipod 20gb
• 20gb apple ipod
• 20gb ipod
• ipod 20gb
• ipods 20gb
• 20gb ipods
• ipod 20g
• 20g ipod
• ipod mini
• mini ipod
• mini ipods
• ipod minis
• ipod minies
• ipods mini
• ipodmini
• apple ipod mini
• apple mini ipod
• apple ipods mini
• apple ipod minis
• mini apple ipod
• apple mini ipods
• ipod 20 gb
• 20 gb ipod
• 2285
• a 2285
• i pod minis
• i pod mini
• mini i pod
• ipod car
• ipod 40g
• 40g ipod
• ipods 40g
• gb ipod
• ipod gb
• i pod batteries
• ipod 4g
• ipods 4g
• 4g ipod
• a2285
• ipod g4
• g4 ipod
• g4 ipods
• apple ipod 20
• 20g g4
• ipod 20 click
• 20gb g4 ipod
• 20gb ipod g4
• ipod 20gb g4
• ipod g4 20gb
• 20 gb ipod 4g
• ipod 20gig
• 20gig ipod
• apple 20 gb i pod
• ipod-mini
• apple ipod 20mg
• ipod 20gb click wheel
• 20gb
• i pod
• i pods
• ipod
• ipods
• ipode
• ipod a
• ipod s
• apple
• apples
• appl
• apple ipod
• apple ipods
• ipod apple
• g4
• car adapter
• adapter car
• car adapters
• i-pod
• apple i pod
• ipod cable
Understanding Visitors’ Language
![Page 9: Simon kemp sli systems - 13 feb 2013 (1) pdf](https://reader033.vdocuments.site/reader033/viewer/2022051816/5455674fb1af9fc0638b488b/html5/thumbnails/9.jpg)
• knit dress
• limited edition
• dresses
• silk dress
• peplum lace dress
• print dress
• denim dress
• leather dress
• check dress
• floral print dress
• military dress
• sequin dress
• butterfly dress
• backless dress
• animal print dress
• tiered dress
• wedding dress
• wedding dresses
• signature dress
• bridesmaid dresses
• bandage dresses
• floral shift dress
• one shoulder
• draped dress
• stripe dress
• shift dress
• tribal cutwork dress
• zip dress
• strapless satin
• pencil dress
• summer dress
• jersey dress
• midi dress
• midi dresses
• pewter dress
• beaded dress
• crochet dress
• ruffle dress
• curvaceous satin
• dress
• backless
• womens maxi
• lightweight dress
• dress
• frock
• girls dresses
• broderie dress
• summer dress
• maxi dress
• maxi
• sale dress
• sale dresses
• pencil dress
• prom dress
• prom dresses
• evening dress
• dresses
• dress 2011
• long dress
• strapless dress
• satin dress
• long evening dress
• one shoulder dress
• dresses 2010
• formal dress
• boudoir satin dress
• diamante dress
• vintage sun dress
• everyday dress
• halterneck dress
• retro print dress
• celebration dress
• silk party dress
• beach dress
• crossover jersey dress
• tea dress
• spot dress
• limited edition dress
• funky print dress
• festival dress
• cotton dress
• mini dress
• hooded dress
• draped dress
• neutral dress
• lace dress
Understanding Visitors’ Language
![Page 10: Simon kemp sli systems - 13 feb 2013 (1) pdf](https://reader033.vdocuments.site/reader033/viewer/2022051816/5455674fb1af9fc0638b488b/html5/thumbnails/10.jpg)
Site Search Influenced by Web Search
![Page 11: Simon kemp sli systems - 13 feb 2013 (1) pdf](https://reader033.vdocuments.site/reader033/viewer/2022051816/5455674fb1af9fc0638b488b/html5/thumbnails/11.jpg)
Site Search Influenced by trends
![Page 12: Simon kemp sli systems - 13 feb 2013 (1) pdf](https://reader033.vdocuments.site/reader033/viewer/2022051816/5455674fb1af9fc0638b488b/html5/thumbnails/12.jpg)
Evolution of Search
Continued
Innovation
Voice
Search Mobile
Search
Instant
Previews
Instant
Optimized
Refinements Realtime
Search
Auto
Complete Universal
Search
Links to
news and
articles
Images in
Search
![Page 13: Simon kemp sli systems - 13 feb 2013 (1) pdf](https://reader033.vdocuments.site/reader033/viewer/2022051816/5455674fb1af9fc0638b488b/html5/thumbnails/13.jpg)
13
Placement Of The Search Box
![Page 14: Simon kemp sli systems - 13 feb 2013 (1) pdf](https://reader033.vdocuments.site/reader033/viewer/2022051816/5455674fb1af9fc0638b488b/html5/thumbnails/14.jpg)
Auto Complete
![Page 15: Simon kemp sli systems - 13 feb 2013 (1) pdf](https://reader033.vdocuments.site/reader033/viewer/2022051816/5455674fb1af9fc0638b488b/html5/thumbnails/15.jpg)
Rich Auto Complete
• Can get straight to
products from the search
box
• 33% of searchers use it
• Conversion rate 2x
• AOV 17% higher
![Page 16: Simon kemp sli systems - 13 feb 2013 (1) pdf](https://reader033.vdocuments.site/reader033/viewer/2022051816/5455674fb1af9fc0638b488b/html5/thumbnails/16.jpg)
Ranking Based on Learning
![Page 17: Simon kemp sli systems - 13 feb 2013 (1) pdf](https://reader033.vdocuments.site/reader033/viewer/2022051816/5455674fb1af9fc0638b488b/html5/thumbnails/17.jpg)
Related Searches
![Page 18: Simon kemp sli systems - 13 feb 2013 (1) pdf](https://reader033.vdocuments.site/reader033/viewer/2022051816/5455674fb1af9fc0638b488b/html5/thumbnails/18.jpg)
Search Refinements
![Page 19: Simon kemp sli systems - 13 feb 2013 (1) pdf](https://reader033.vdocuments.site/reader033/viewer/2022051816/5455674fb1af9fc0638b488b/html5/thumbnails/19.jpg)
Sort By
![Page 20: Simon kemp sli systems - 13 feb 2013 (1) pdf](https://reader033.vdocuments.site/reader033/viewer/2022051816/5455674fb1af9fc0638b488b/html5/thumbnails/20.jpg)
Video Content
![Page 21: Simon kemp sli systems - 13 feb 2013 (1) pdf](https://reader033.vdocuments.site/reader033/viewer/2022051816/5455674fb1af9fc0638b488b/html5/thumbnails/21.jpg)
Ratings & Reviews in Search
![Page 22: Simon kemp sli systems - 13 feb 2013 (1) pdf](https://reader033.vdocuments.site/reader033/viewer/2022051816/5455674fb1af9fc0638b488b/html5/thumbnails/22.jpg)
Facebook Integration
• Inclusion of like button and number of likes
• Query at index time to allow sort by likes
![Page 23: Simon kemp sli systems - 13 feb 2013 (1) pdf](https://reader033.vdocuments.site/reader033/viewer/2022051816/5455674fb1af9fc0638b488b/html5/thumbnails/23.jpg)
No Results Found is an Opportunity
![Page 24: Simon kemp sli systems - 13 feb 2013 (1) pdf](https://reader033.vdocuments.site/reader033/viewer/2022051816/5455674fb1af9fc0638b488b/html5/thumbnails/24.jpg)
Measure the performance of Site Search
• Identify your business kpi’s
• Which Site Search metrics contribute?
• Searches per session
• Average page views per visit
• Searchers conversion rate
• Search results to site exit ratio
• Search phrases with poor results
• % search page exits
• % zero results
• % zero conversion searches
• % search to product click-thru
![Page 25: Simon kemp sli systems - 13 feb 2013 (1) pdf](https://reader033.vdocuments.site/reader033/viewer/2022051816/5455674fb1af9fc0638b488b/html5/thumbnails/25.jpg)
Multivariate Testing
VS.
![Page 26: Simon kemp sli systems - 13 feb 2013 (1) pdf](https://reader033.vdocuments.site/reader033/viewer/2022051816/5455674fb1af9fc0638b488b/html5/thumbnails/26.jpg)
• Encourage Site Search use
• Enlarge the ‘Visits with Search’ segment
• Provide a relevant experience for Searchers
Leverage Your Best Converting Channel