sim chapter leader’s meeting october 3, 2010 north tower - m1/dogwood a 8:00 am
TRANSCRIPT
SIM Chapter Leader’s Meeting
October 3, 2010North Tower - M1/Dogwood A
8:00 AM
3 October 2010 Page 2SIM Chapter Leader’s Meeting
Chapter Leader’s Meeting Agenda
Time Item Facilitator8:00 AM Breakfast8:30 AM Welcome to Chapter Leaders Meeting Pat Coffey8:45 AM Summit Reports Wendell Jones
10:15 AM Management Council Reports Wendell Jones10:45 AM State of the Society Wendell Jones11:00 AM Service Catalog Development Jim Murphy/Wendell
Jones11:15 AM Chapter Leaders Open Forum Kristin Valters Rick Pride Eric Gorham11:50 AM Closing Remarks Pat Coffey
3 October 2010 Page 3SIM Chapter Leader’s Meeting
Summit Initiatives and Management Council Programs
Summit Initiative Reports• Members in Transition Jana Markowitz • Social Media Kevin More• Partners Program Sanjog Aul• Knowledge Management Walt Weir/Jim Murphy
Management Council Reports• Membership and New Chapters Pat Randall• SIMposium Updates Karl Wachs• RLF Kevin Ryan• APC Madeline Weiss• Marketing Judy Artche-Carr• Academic Affairs Mary Sumner• Finance, Operations and SIMnet Jim Murphy
Welcome to the SIM Chapter Leader’s Meeting
SIMposium 2010
Pat Coffey
3 October 2010 Page 5SIM Chapter Leader’s Meeting
Value Proposition
VisionTo be recognized as the community most preferred by IT leadersTo be recognized as the community most preferred by IT leaders
for delivering vital knowledge that creates business valuefor delivering vital knowledge that creates business value & enables personal development.& enables personal development.
Professional Advocacy
KeyStrategies
Knowledge Sharing Personal Development
• Structure and provide focused networking and knowledge-sharing opportunities for IT leaders.• Develop and deliver actionable executive-level information on IT and its use to drive business value.• Be an active advocate for IT issues critical to sustaining a vigorous information technology profession
that can meet business demands. • Deliver the premier capabilities and services for the personal development and support of IT leaders.
SIM Strategic Direction
Improve the public image of our industry by advocating for the CIO
professional
To provide the preferred environment for
facilitating a culture of giving and receiving rich
intellectual capital
To provide vehicles where IT leaders can build networks to learn more about themselves,
develop new skills/capabilities, test/practice these new skills in
a safe environment, and promote their career to achieve
higher satisfaction
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• Improve Chapter Services and Support• Stabilize Finances and Operations• Implement New Organizational Structure
SIM 2010 Goals
3 October 2010 Page 7SIM Chapter Leader’s Meeting
• Hosted 2010 Chapter Summit • Membership and chapter growth• Examined operations to ensure SIM’s solid financial
foundation• Strong year for SIM Programs APC and RLF• Launched new SIMnet web platform• Completed implementation of new governance
model
2010 Accomplishments
3 October 2010 Page 8SIM Chapter Leader’s Meeting
Most importantly…THANK YOU!
Summit Initiatives Reports
• Members in Transition Jana Markowitz • Social Media Kevin More• Partners Program Sanjog Aul• Knowledge Management Jim Murphy for Walt Weir
Members in Transition (MIT) Initiative
Susan Caldwell
3 October 2010 Page 11SIM Chapter Leader’s Meeting
MIT Team and Process
• Objective: To effectively address the needs of members-in-transition locally, regionally and nationally.
• Leaders from all over the country volunteered to share their chapter programs, including:– Stacey Alexander, Denver -- Jeff Skulsky, NJ– Susan Caldwell, Memphis -- Mario Stassi, NJ– Susan Goss, Seattle -- Michael Szot, NJ– Jana Markowitz, Memphis -- Joe Tait, Philadelphia– Marsha Williams, Denver
• The team conducted conference calls, shared information, established goals, and scheduled deliverables.
3 October 2010 Page 12SIM Chapter Leader’s Meeting
Summary of Current Programs
• Several Northeastern chapters established a program to assist members through Yahoo Groups, weekly moderated conference calls and webinars.
• The Memphis chapter provided individual coaching and instructor-led training in a series of classes with “homework” and follow-up sessions
• Denver recruited new members – offering networking and job-leads as an incentive to join SIM.
3 October 2010 Page 13SIM Chapter Leader’s Meeting
MIT Deliverables
• The national “MIT program in a box” consists of:– A PowerPoint overview showing “how to” and providing optional
program elements– A Word document explaining “how to”– A PDF with references – websites, books, search firms and SIM
members who are Recruiters to helpthe member in transition
3 October 2010 Page 14SIM Chapter Leader’s Meeting
MIT Next Steps
• In the next phase the team plans to:– Share the Northeast’s conference calls and Yahoo
Groups across all chapters with rotating responsibility for moderating
– Offer training not available in some chapters to all SIM members (e.g., training on body language, behavioral interviewing and other topics helpful to job seekers)
– Expand and maintain reference materials so that every member can have access
Social MediaInitiative
Kevin More
3 October 2010 Page 16SIM Chapter Leader’s Meeting
Summit Update – Social Media
Background and Progress• Leverage Social Media for the promotion of SIM programs and provide
value to our membership • Social Media Team Established 6/2010
Kevin More, Boston / Peter Vogel, Dallas Fort-Worth Co-Leads) 14 Team Members
• Closely aligned with Marketing Team (playbooks, collaboration opportunities, redundancies etc.)
• Marketing Team (External) v. Social Media Team (Internal) • Benchmark SIM Social Media initiatives (completed 9/2010)• Social Media Survey and Analysis (completed 9/2010)• Next Team Meeting - Face to Face at SIMposium
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3 October 2010 Page 17SIM Chapter Leader’s Meeting
Social Network Survey Response
• Survey sent to 3,253 members on July 6, 2010• 475 responses from chapters including:
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Alabama Arizona Atlanta
Boston Capital Area Central California
Central Connecticut Central Florida Charlotte Region
Chicago Colorado Dallas/Fort Worth
Detroit Fairfield/Westchester Houston
Indianapolis Member at Large Memphis
Minnesota New Jersey New York Metro
Northeast Ohio Philadelphia Portland
Research Triangle Park San Francisco Bay Area Seattle
South Florida Southern California St. Louis
Wisconsin
3 October 2010 Page 18SIM Chapter Leader’s Meeting
What do you find is the most significant barrier to using social media technologies?
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OBSERVATIONS
• Privacy, Time Consumed, and overall Limited Value are the primary reasons SIM members are not more aggressive in adopting social media.
TAKEAWAYS• SIM social media strategy should be clear on specific value provided.• SIM social media strategy should be conservative in securing
information identifiable to a particular SIM member.• “Push” technology should be investigated to minimize time spent by
members to realize value provided.
3 October 2010 Page 19SIM Chapter Leader’s Meeting
OBSERVATIONS• Approx 37% of SIM member companies block social media platforms.• Approx 45% do not block social media platforms.• Approx 12% do not have a policy but are likely to in the future. This will
increase the number of SIM member companies that block social media.
TAKEAWAYS• If we are to communicate with SIM members during working hours, both
traditional and social media strategies will need be implemented.
Does your employer have a Social Media policy that blocks Internet access to certain Social Media sites?
3 October 2010 Page 20SIM Chapter Leader’s Meeting
Takeaway Summary
• A meaningful number of SIM members could benefit from SIM leveraging social networks.
• There are also a meaningful number of SIM members who are still better served using traditional communication methods (unless they are willing to change their behavior)
• LinkedIn should be our initial focus for leveraging social networks for SIM.• Facebook and Twitter should also be explored as increased adoption is likely.• Facilitating networking among SIM members is the highest-impact current
opportunity.• Other benefits should also be considered as approx 30% of SIM members are
also using social media for other reasons. • SIM social media strategy should be clear on specific value provided.• SIM social media strategy should be conservative in securing information
identifiable to a particular SIM member.
3 October 2010 Page 21SIM Chapter Leader’s Meeting
Recommendations
• Document a value-proposition statement to clarify Social Media goals.
• Should be integrated with existing Marketing goals.• Should supplement existing Marketing goals.• Does not replace existing non-Social Media activity such as newsletters, e-
mail blasts, etc…
• Create multi-tier implementation approach starting with LinkedIn and Facebook to support the value proposition
• Let’s go where the users already are, and let’s not re-invent the wheel.• Most users are already on one of these two platforms. • Both platforms offer some types of security.• Both platforms offer push of information to users.• Both platforms offer strong networking capability.
3 October 2010 Page 22SIM Chapter Leader’s Meeting
Recommendations
• Begin exploring Twitter and BLOGs for early adopters from SIM membership.
• Create “playbook” for use by Local SIM Chapters in implementing Social Media Strategies that align and benefit from SIM National activities.
• Be clear at all times about how security of information/membership will be maintained.
• Leverage/Integrate YourMembership platform wherever possible.
3 October 2010 Page 23SIM Chapter Leader’s Meeting
Next Steps for 2010
• Continue to Grow SIM – Connect LinkedIn Group• Continue to evaluate existing yourmembership.com
capabilities/gaps and website content - maximize platform• Oct - Draft organizational strategy and value proposition
statement to include privacy/security, alignment with marketing activities, coordination of all SM tools and on-line initiatives
• Oct - Communicate Survey Results to SIM Membership (vehicle TBD)
• Dec - Create “playbook” for use by Local SIM Chapters in implementing Social Media Strategies that align and benefit from SIM National activities.
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Partners ProgramRedesign
Sanjog Aul
3 October 2010 Page 25SIM Chapter Leader’s Meeting
Partner Program Summit Update
Partner Program• Strategy to revamp partner program as follows:
– Complete feedback collection from Existing/Prospective Partners regarding current and desired program makeup. Target date: September 30, 2010
– Complete feedback collection from SIM Chapter Leaders regarding current and desired program makeup referring current/prospective partner feedback. Target Date: October 15, 2010
– Present draft of the new Program – October 31, 2010– Rollout final program post board approval – Nov 15, 2010
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Knowledge ManagementInitiative
Jim Murphy for Walt Weir
3 October 2010 Page 27SIM Chapter Leader’s Meeting
Knowledge Management Vision
The most important and powerful assets of the SIM organization are the –
Wisdom, experience and practical knowledge of SIM members.
Our vision is to develop the Knowledge Management component of the SIMnet environment and website into both: •A value-added benefit for SIM members with a store of information about topics important to our chapters and members, and•A revenue-generating tool
3 October 2010 Page 28SIM Chapter Leader’s Meeting
Knowledge Management Vision
We are planning to build a Knowledge Management capability into SIMnet to store information about various topics and points of view important to our chapters and members. For example:• Speakers Bureau
– A listing of successful presenters and their topics with grades from SIM members
– A checklist of things to do when inviting a speaker
• SIM consultants – A listing of those members that would be
willing to provide consulting services and also their area of expertise
• Major SIM initiatives– A listing of what those initiatives are and
who is leading them?
• SIM research activities– Listing of what those research activities are
and who is leading them?
• Vendor partnerships that SIM has in place– How to develop vendor relationships – Identification of potential discounts– inside vendor news
• SIM members in the news– Listing of SIM members with specific
skills or areas of interest that are willing to share their knowledge with other members
– Members that are willing to consult
• Latest technical trends • SIM Best Practices for solving
common problems
3 October 2010 Page 29SIM Chapter Leader’s Meeting
To move KM forward
Next Steps:• Continued development of the overall SIMnet policy in this area
– What is considered allowable content on the site?– Who in SIM can submit what to the site?– What is the process chapters and members will use to submit information to be
placed on the site?– Determine appropriate policy / guidelines for dealing with intellectual property
rights, security etc..– Site design and technical structure– Determining necessary budget for web development services
• Web Designer for making the necessary changes• Web development – actual coding• Server technology – performance, any server-side scripting and any potential database
issues associated with expanding the site
3 October 2010 Page 30SIM Chapter Leader’s Meeting
To move KM forward
Next Steps (continued):
• Assuming interest and willingness to participate – Develop the budget to begin website design and development. – Work with the Management Council and SIM Chapters to make sure we are inclusive
and addressing the right issues to build correctly– Knowledge Management team would continue to assist in the development of the
design and further actions.
3 October 2010 Page 31SIM Chapter Leader’s Meeting
Knowledge Management Team Contributors
KM team contributors:• Walt Weir, Chair, [email protected] • Jim Murphy, [email protected] • Sanjog Aul, [email protected] • Dick Vandenberg, [email protected]• Dennis Daniel, [email protected]• Ed Trainor, [email protected] • Stacey Alexander, [email protected]; • Tim Crawford, [email protected]
State of the Society
Wendell Jones
3 October 2010 Page 33SIM Chapter Leader’s Meeting
State of the Society—2010 Results
• SIM on track to achieve 2010 goals.• Financial results for 2010 better than anticipated • New SIM organizational structure working.• Integration across programs is better.• Summit teams showing creativity and making progress.• New SIMposium company looks promising to take the event
to new levels of excellence. • Greater understanding of what Smith Bucklin does for SIM,
how they do it, how we are charged, and what we can do to improve performance and cost.
3 October 2010 Page 34SIM Chapter Leader’s Meeting
State of the Society—2010 Remaining Challenges
Before the end of 2010, we need to:• Implement a performance-based model with Smith Bucklin.• Re-compete Smith Bucklin contract or negotiate contract with new
provider.• Increase comfort level of SIMnet (Your Membership) users.• Increase membership retention and new memberships. • Design a viable Partner program attractive to the companies and the
chapters.• Implement and facilitate use of KM, SM, MIT and other capabilities
developed by Summit teams.• Launch 2011 SIMposium planning, publicity and teams.• Develop 2011 strategy, goals and budget
Management Council Reports
• Membership and New Chapters Pat Randall• SIMposium Updates Karl Wachs• RLF Kevin Ryan• APC Madeline Weiss• Marketing Judy Arteche-Carr• Academic Affairs Mary Sumner • Finance, Operations and SIMnet Jim Murphy
Membership and New Chapters
Pat Randall
3 October 2010 Page 37SIM Chapter Leader’s Meeting
Current Membership
• 3,140 members; 79 members joined/renewed in August• 7% off from same time last year• 88% of 2009 year-end membership total• National Membership Campaign started September 29th
• Membership Campaign expected to increase membership.
3 October 2010 Page 38SIM Chapter Leader’s Meeting
Membership Leaders
• 10 Chapters have exceeded or matched their 2009 End of Year totals, as of mid-September:
Detroit Northeast OhioPortland AtlantaIndianapolis ArizonaCentral California MinnesotaPhiladelphia Seattle
• Atlanta moving from Medium to Large Chapter• Central California leads with percentage of growth at 65%
3 October 2010 Page 39SIM Chapter Leader’s Meeting
New Chapter Growth Initiatives
• Two new Chapters added in 2010: Charlotte and Nashville• New Chapters in various stages of startup:
Tampa Las VegasSan Antonio Kansas CityJacksonville, FL Pittsburgh
Shanghai Singapore
3 October 2010 Page 40SIM Chapter Leader’s Meeting
Summit Initiatives – Membership
• Create a Value Proposition• Create a Membership On-boarding and Orientation
Template
SIMposium Update
Karl Wachs
3 October 2010 Page 42SIM Chapter Leader’s Meeting
SIMposium 2010 at a Glance
• Revenue almost back to normal
• Only ~7% of SIM membership participating; not much different from previous years
3 October 2010 Page 43SIM Chapter Leader’s Meeting
SIMposium 2011 - Where we are today
• First class venue
• Low cost
• 13 months to go
• On track for successful event
3 October 2010 Page 44SIM Chapter Leader’s Meeting
Next Steps for SIMposium
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• Project is tracking
• Must complete the team
• Continue interaction with sponsors to secure 2011 sponsorship
• Balance sponsor interest with “from IT for IT”
RLF Update
Kevin Ryan
3 October 2010 Page 46SIM Chapter Leader’s Meeting
RLF Update
• Exceeding attendance goals.• On track for exceeding budgeted margin goal and
SIM contribution.• Tracking closely to budget in all forums• Meeting all key program goals.• Efforts are underway to develop new Forums in SE.• Sales underway for 2011:
– 10 enrollments received by 9/24/2010– A smaller CIGNA In-house RLF is positive at this time – Potential of 2 other In-RLF being explored
APC
Madeline Weiss
3 October 2010 Page 48SIM Chapter Leader’s Meeting
Advanced Practices Council
• APC Creates Value for its Members by:– Delivering relevant expertise to improve the current and
future performance of CIOs– Enabling CIOs to interact with other CIOs in a secure and
trusting environment
3 October 2010 Page 49SIM Chapter Leader’s Meeting
Advanced Practices Council
• Key Accomplishments in 2010– Will meet or exceed membership goal – Continue to receive excellent feedback from APC members and guests
for our research and program– Conducted two webinars (SaaS and social media) for potential APC
members– Made several APC reports available to SIM members (Energy
Informatics, How Do CIOs Measure and Communicate IT Performance?)
– Set up online store to sell APC reports to non-SIM members– Made presentations at SIM chapter meetings and CIO Forums– Continued APC Forum column in MISQE
3 October 2010 Page 50SIM Chapter Leader’s Meeting
Advanced Practices Council
• APC Future Directions– Continue to sponsor leading-edge research and exceed
member expectations– Build working collaborations with other institutions and
programs (IMD, Singapore institute, The Center for CIO Leadership) to increase the value APC members derive from their membership
– Continue to hold webinars and give talks to spread the word about the value of APC membership and share the content
3 October 2010 Page 51SIM Chapter Leader’s Meeting
Advanced Practices Council
• Key Challenges and Opportunities– Gaining new members in tight economy (limited funds for
marketing and PR; flat or shrinking CIO budgets)– Developing partnerships through which we can broaden
our reach to potential members
Marketing
Judy Arteche-Carr
3 October 2010 Page 53SIM Chapter Leader’s Meeting
Marketing Summit Update
Marketing• Marketing Playbooks
– Implemented a wiki site for playbooks http://simi-playbooks.wikispaces.com with initial content on marketing RLF, transitioning the chapter marketing role to new leaders, and gaining recognition for philanthropic activities. Communicated via SIM News Extra Sept issue.
– Marketing Resources page available on the all members page on the Web site. Includes email marketing tips, customizable Chapter templates, newsletter samples, and much more.
– Team: Mark Hoekstra (Minnesota), Ed Galloway (RTC)/ Members: Jim Tosone (NY), Kevin More & Michael Brooks (Boston), Bob Boshka (Fairfield Westchester). New members are welcome.
• SIM Brand– PR/publicity: SIM has been mentioned in the media 26 times this year; expecting an additional 15 releases for the 3rd Qtr.
All media hits are posted on SIMnet under SIM in the News. Topics include APC Energy Informatics report, RLF and RLF book list, 2009 IT Trend Survey results, SIM Working Groups, and SIM Chapters.
– Developed and sent out the Brand Audit Survey; approx 450 responses; will be presented in Atlanta.– Team: Judy Arteche-Carr NY)/ Members: Kevin Sauer (Arizona), John Pierce (Portland), Peter Shay (FW). Includes input
from Core Marketing Committee and Chapter Marketing Leaders. • Next Steps
– Target to complete playbooks: Wikipedia/Social Media, LinkedIn, Events - by Dec 2010– Present and publish Brand Audit Survey. Results will be used to define strategy and implementation – to be discussed at
the Nov 18th Marketing Call.– Next marketing Call: Sept 28th; Face to face meeting @SIMposium, Atlanta on Oct 4th, 3-4 pm Pecan Room
3 October 2010 Page 54SIM Chapter Leader’s Meeting
Marketing Highlights – 2H 2010
Marketing• Other 3rd Qtr Highlights
– Excellent marketing support from a new Smith Bucklin team: Marcie Valero and Ande Leslie
– Distributed 2 issues of SIM News Extra and one issue of SIM News– Initiated marketing alliance talks with CIOzone.com, Outsourcing Institute, and CSC and
CIO Center for Leadership.– Worked with SIM Marketing, Tech Image, PEM and Atlanta President on PR/Publicity for
SIM and SIMposium resulting in at least 10 media hits and additional press live coverage at SIMposium
– Finalized press kits for SIMposium
• 4th Quarter Plans– SIMposium Activity: Marketing Committee Face to face meeting @SIMposium, Atlanta on
Oct 4th, 3-4 pm Pecan Room– Last Marketing Call in Nov to discuss 2011 Plans and Budgets, Playbooks and Branding;
Teams and Committees roles and responsibilities and succession planning.– Finalize marketing alliance/partner talks
Academic Affairs
Mary Sumner
3 October 2010 Page 56SIM Chapter Leader’s Meeting
Academic Program Update
• SIM Academic Workshop: December 11, 2010 at ICIS 2010 in St. Louis– Topic: New Leadership Roles for a Digital World– Program Chairs:
Omar El Sawy, USC, Elena Karahana, University of Georgia, Varun Grover, Clemson– Location: Hyatt Regency St. Louis at the Arch– CIO program at ICIS 2010: http://icis2010.aisnet.org
• SIMposium: Presenting MISQE Research: “Leveraging Collaboration Technologies to Build a Knowledge-Sharing Culture at HP Analytics,” Rohit Nishant and Sameer Agarwal
• SIM Academic Virtual Team: Identifying SIM initiatives and partnerships which will increase academic participation in SIM
• MISQE: Improving the relevance of research contributing to practice• Increasing the # of SIM academic institutional members• SIM Annual Survey—re-inventing the survey to generate research opportunities
Finance, Operations and SIMnet
Jim Murphy
3 October 2010 Page 58SIM Chapter Leader’s Meeting
YTD Financial Update
Numbers in $000s Current Month Year-to-Date
Description Actual Budget Variance Actual Budget Variance Budget
Net Operating Contribution (Deficit):
2010 LDI (71) (95) 24 632 490 142 201
2010 SIMPOSIUM 0 0 0 0 0 0 0
PARTNER PROGRAM (2) 15 (17) 49 105 (56) 84
ADV PRACTICES COUNCIL (10) (11) 1 360 296 64 122
SUBTOTAL (83) (91) 8 1,041 891 150 407
SIM DIRECT CHAPTER/MEMBER SUPPORT (11) (27) 16 245 214 31 73
SIM INDIRECT CHAPTER/MEMBER SUPPORT (20) (32) 12 (112) (129) 17 (169)
SIM TRANSITION (8) (14) 6 (154) (185) 31 (278)
Total Operating Contribution (Deficit) (122) (164) 42 1,020 791 229 33
Non-Operating:
Interest Income/(Fees) 2 1 1 3 2 1 4
Unrealized/Realized Gain/(Loss) (7) 0 (7) 5 0 5 0
Total Investments (5) 1 (6) 8 2 6 4
Total Contribution (Deficit) (127) (163) 36 1,028 793 235 37
3 October 2010 Page 59SIM Chapter Leader’s Meeting
YE Forecast Summary
DescriptionAnnual Budget
YE Forecast Var - $ Var - %
Revenue:
SIM - Revenue 2,472,073 2,450,274 (21,799) -1%
990 - INVESTMENTS - Revenue 12,000 12,000 0 0%
Total Revenue 2,484,073 2,462,274 (21,799) -1%
Expenses:
SIM - Expenses 2,161,681 2,079,643 (82,038) -4%
990 - INVESTMENTS - Expenses 8,000 8,000 0 0%
999 - TRANSITION - Expenses 277,952 273,597 (4,355) -2%
Total Expenses 2,447,633 2,361,240 (86,393) -4%
Net Income (Loss) 36,440 101,034 64,594 177%
3 October 2010 Page 60SIM Chapter Leader’s Meeting
Operations and Finance
• Operations and Finance– Moving toward performance-based Service Delivery and away from
Staff resource allocation model• Requires cultural change for both SIM and SmithBucklin• Requires more discipline and control
– Capturing current Service Descriptions and Service Expectations– Tracking all Service Requests for SIM Chapters, Members, and Leaders
• Reviewed weekly to ensure service expectations are met• Identifies developing trends• Captures level of effort to meet demand• Escalation process to ensure timely resolution
– Evaluating resource use as part of budget review and evaluation
3 October 2010 Page 61SIM Chapter Leader’s Meeting
SIMnet - Training / Service Requests / Idea Submission
Issue• Chapters need to be confident and
knowledgeable in the use of SIMnet.org to support Chapter functions, activities, and events.
• More SIMnet training opportunities required, especially for new chapter board members
• We are listening to suggestions for Service Requests and have submitted Ideas to YourMembership (YM)
Action• Additional training is being provided on request,
and twice monthly for the next six months• SIMnet Training “Show Me” sessions will be
available after the Chapter Leaders Meeting on Sunday and at the SIM Information Booth Monday
• Currently scheduled SIMnet training dates and times include the second & fourth Wednesdays of the month at 10am and 4pm respectively
– September 22– October 13, 27– November 10, 23 (Tuesday)– December 8, 22
• SIMnet operations is providing a guide to address the more common uses by Chapters as a ready reference by new users to SIMnet.org
• SIM is allowed to have 5 “Idea” submissions in the queue with YourMembership at one time.
SIM Service Catalog Development
Association Partner Evaluation and Selection
Jim Murphyand
Wendell Jones
3 October 2010 Page 63SIM Chapter Leader’s Meeting
What have we accomplished
• 1 year ago the Board heard loud and clear that there was a need to improve price/performance of our association management provider and the need to improve the level of service to our Chapters
• Since 1 May, following the establishment of a Chief Executive and Management Council, our focus has yielded the following improvements:
– Stringent budget execution resulting in potential end surplus for SIM approaching $200K– Definition of services and service expectations from Chapters and Program Leaders– Identification of scope for future services– Outsourced SIMnet.org to gain savings and new service capabilities– Outsourced Event Management for SIMposium 2011 following competitive RFP process to new
Service Provider– Required Service Provider to move to a performance-based outcomes model vice traditional FTE
model– Caused a further Budget refinement for 2011 planning purposes comparable to 2010– We now know with more certainty the elements necessary to successfully compete these Services
for next year– We have created the basis for completing the Service Catalog which allow Chapters and Programs to
understand what the Service is, what to expect, how much it costs, and how to order.
3 October 2010 Page 64SIM Chapter Leader’s Meeting
What we have learned since May 1st
• We learned that we didn’t initially have a complete understanding of the depth and breadth of services provided to SIM by our association management provider
• We needed to define services before we could properly develop an RFP• We are following a deliberate competitive outsourcing process, but there
are risks, and we are planning to mitigate those potential risks• We continue to confirm and revise our Service Requirements and
Expectations as we get feedback from Chapter and Program Leaders • The options, their issues and risks are being addressed with the Board in
Executive Session
3 October 2010 Page 65SIM Chapter Leader’s Meeting
What are SIM’s Service Descriptions
As part of our preparations for competing our Association Services agreement for 2011, we have drafted Service Descriptions to reflect our ongoing Service Requirements and Service Expectations.
• Chapter and Member Support– Membership Administration– Chapter Administration – Working Group Support– Academic Community Support
• Business Operations Support– Board of Directors/MC Support– Business Operations – mandatory
financial reporting, etc.– Marketing & Communications
• SIM Program Support– APC Program Support– RLF Program Support– Partner Program Support– Program Logistics Support
• SIMnet and Back Office Support Services
– SIMnet Business Process Support– SIMnet Applications Management
Support– Conferencing
These Service Descriptions are still being refined. Together with Service Pricing, they will constitute SIM’s Service Catalogue
3 October 2010 Page 66SIM Chapter Leader’s Meeting
What is SIM’s Service Catalogue
• The Service Catalog includes Service Descriptions (Statements-of-Work) that include:– Service Name– Overall Service Description Summary– Service Elements– Key Tasks, Roles and Responsibilities for each Service Element– Service Expectations
• The Service Catalog will describe service delivery and pricing for:– Core Chapter Service Support– Elective Chapter Services– SIM Program Service Support– New Program support – self sustaining / elective– SIMI infrastructure and required services
3 October 2010 Page 67SIM Chapter Leader’s Meeting
In Summary
• In summary, we:– Have identified our Services portfolio– Are changing the model from a resource based model to
service based model– Will pay for services utilized and not just for head counts /
bodies– Measure and hold them accountable for outcomes, with
fee reductions for failures to meet service expectations
Chapter Leader’s Open Forum
Kristin ValtersRick Pride
Eric Gorham
Closing
Pat Coffey