silicon valley gives 2016: social media...
TRANSCRIPT
@Razoo Razoo Giving
Razoo is crowdfunding for causes.
Silicon Valley Gives 2016: Social Media Strategy
#SVGives
Amplify with Social Media
#SVGives
Social media is the easiest way to keep your #SVGives network constantly updated.
With regular social media posts, you can market your campaign, promote fundraisers, and build
your online community.
#SVGives
Use the #SVGives hashtag. This will keep your posts in the social media conversation and will
appear on the SV Gives homepage#SVGives
Social Networks
Facebook Twitter Instagram YouTube
The Channels
#SVGives
Social media is about quality, not quantity.
You don’t have to produce content for every channel. Balance your resources to do as much AWESOME content as you can for the
channels that make sense for your organization.
#SVGives
Social Networks
Facebook Twitter Instagram YouTube
The Best for the Job
Your social media hub
Constant bite-sized updates
Photos on-the-go and in-your-pocket
The best way to host video
#SVGives
Your social media hub.• Make this your main channel for
social media updates.
• Encourage conversation by asking questions to your network.
• Link to other content, including blogs, Twitter, YouTube, & Instagram.
• Call to Action Button
#SVGives
FacebookCase Study: Karam Foundation
• Karam Foundation: Building a better future for Syria
• Used Facebook as their event hub for #GivingTuesday 2013 and 2014
• Created Facebook events and invited friends, family, and colleagues to RSVP and stay connected
#SVGives
FacebookDonation Widget
• Receive donations directly from your Facebook page
• Use the same suggested donation amounts you created on your main Razoo page
• Embed the widget through the Share tab of your admin panel
#SVGives
Constant bite-sizedupdates.• Use #hashtags to connect users
to your page & campaign.
• Live-tweet your Giving Day & give your audience constant updates.
• Have conversations with your followers and others participating in #SVGives. Encourage each other and boost giving!
#SVGives
TwitterCase Study: Wisconsin Wetlands Association
#SVGives
• Updating thermometer progress throughout the day
• Thank you’s and Shout-outs to donors
• Engaged in conversation with other Environmental groups participating
• Posted photos of their staff at an event during the day
Photos on-the-go & in your pocket.
• Filter your photos to make them look awesome!
• Cross-post your photos on Twitter and Facebook to unify your channels.
#SVGives
• Idaho Gives: A 24-hour Giving Event for the state of Idaho
• Created a countdown photo campaign featuring participating nonprofits holding countdown signs
• Instantly shareable and automatically engages some of your best supporters
Case Study: Idaho Gives
#SVGives
YouTube
The best way to host video.
• Keep your videos short and sweet. 60-90 seconds is best!
• Host a #SVGives live-stream for part or all of the day.
• Invite your audience to subscribe to your channel to stay updated.
#SVGives
YouTubeCase Study: Love UT, Give UT
• To keep their Giving Day buzzing, “Love UT, Give UT” hosted a 24-hour event at their headquarters with a live online YouTube “streamathon” featuring nonprofit leaders from across the state.
#SVGives
Thunderclap
Amplify your message with the power of the crowd
• Users sign up using their social accounts
• Your predetermined message is sent simultaneously by everyone at the same time
• Share the same message, at the same time via Facebook, Twitter, and Tumblr
Get Your Message Viral!
#SVGives
ThunderclapCase Study: Day For The Brave
• Promoted the Thunderclap via social channels in the weeks leading to the event
• At 11:00 am during #DayForTheBrave, the same message was posted by everyone who signed up for the Thunderclap
• That synchronized message had a reach of 5.8 million people
#SVGives
Key Tips
• Build excitement leading up to the giving day. Try a countdown!
• Creative and engaging posts: use images, quotes, and stories.
• Schedule posts ahead of time
• Ask your social media followers and staff to SHARE!
• Day of Strategy: shout-outs, thank you’s and progress updates.
#SVGives
Analytics
• Who is your major demographic?
• What type of posts get the best response?
• What time of day are your followers active?
• How many people are your posts reaching?
• How many people are clicking on your Call to Action button
#SVGives
Social Media Success
Try New Things
1
On social media, you can try new things all the time. Everything you post can be different, so you have
the opportunity to experiment and have fun!
Be Creative
2
Try photo posts.Or famous quotes.
Give video a shot. Link to a blog. Be funny. Or be
serious. But most importantly, be creative!
Track Your Posts
3
See what’s working by tracking your posts using
the analytics built into Facebook and Twitter.
Repeat the posts that have a lot of likes or comments.
in 1-2-3
#SVGives
