silhouette solution brochure
DESCRIPTION
Healthy Weight LossTRANSCRIPT
01
The Problem with Diets…is that Diets are the Problem.So, instead of offering you another problem we came up with a
solution: The Silhouette Solution.™
02 Silhouette Solution™
here’s an epidemic of excess
weight and obesity in this
country and it costs us all
billions every year. What’s worse—we
pay for it twice—once by buying the
food that causes the weight gain, and
again by paying to treat the diseases
being overweight causes—to say
nothing of the lack of confidence, low
energy, restriction of activity and so
many other non-medical challenges
that can come with even a small
amount of extra weight.
• Diabetes
• Heart disease
• Hypertension
• Cancer
• Arthritis
• Lack of Confidence
• Low Energy
• Depression
So why am I overweight?
Well the first and most important
thing is that it’s not all your fault!
Yes, you made the decision to eat
what you eat, and that’s what got
you the extra weight, but the real
culprits are the food and advertising
companies who are in it for profit
—and they just don’t care what
happens to you.
They spend BILLIONS every
year convincing, cajoling, and
manipulating you into making all
the wrong decisions for your health.
What’s worse, they design foods
that are not compatible with human
metabolism —the way your body
is meant to work—and that are
addictive, make you repeatedly
hungry and cause you to gain weight.
The food companies love overweight
people because people who are
overweight eat much more than
those who aren’t—and that’s good
for their bottom lines.
So if you’re using commercially
prepared foods, you are caught in
a vicious cycle of their making—and
anyone who is locked into it will
inevitably get heavier. We’ll help you
fight back and break the pattern.
The Diet Problem
Have you ever been on a diet? Most
people have. And they’ve usually
tried many. Sometimes they drop
some weight, most often they gain
it all back and more. Often they
give up before they even really get
going. There are lots of reasons why
diets can be tough to follow and why
people will often resist doing what
they know they need to. We call it
the “I don’t LIKE dieting” problem.
So that’s why we had to come
up with a solution—Silhouette
Solution™. Our mission was to
design a program so simple it could
go on the back of a box—a program
that would turn everyone’s diet
problems into a simple solution.
The Diet Blues
“It was so boring.”
“It was too expensive.”
“They didn’t show me how to maintain my weight loss.”
“It was difficult to plan.”
“I had to drink shakes all the time.”
“All they let me eat was cookies.”
“The food was bland and tasteless.”
“I don’t have time to prepare meals.”
“As soon as I went off the diet I gained all my weight back.”
“I wasn’t able to eat out at all.”
T
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04 Silhouette Solution™
The Story About the Silhouette Solution
“I created the Silhouette Solution
program after I succeeded in beating
my own weight problem. A few
years ago, I experienced a significant
weight gain that I couldn’t seem to
shift. That’s when I realized it didn’t
matter how much I knew, what
mattered was to figure out what
worked. I like to EAT, and so do most
people, which is why they fail
on the majority of diets. So
I studied what would work
best, applied it to my own
situation.”
“My friend Caroline saw me
getting thinner and said,
“Hey, I want to do what you’re
doing!” Once again, her results
speak for themselves.
“I based the Silhouette
Solution on work that’s been
extensively reviewed by the National
Institutes for Health, the Institute
of Medicine, and others. With this
program, you eat LOTS, you won’t
be hungry—and the extra fat will just
fall away—with or without exercise
(though exercise is always good)!
What’s more—once you’ve dropped
your initial weight, we transition you
to a program pioneered by Harvard’s
top weight management doctor, Dr.
George Blackburn, so you can learn
to keep the weight off once you’ve
achieved your goals—and most
importantly, stop your body from
trying to return to its prior weight.“
What’s Your Current Silhouette?
Scientists specializing in weight issues
have been using silhouette figures
like the ones below for decades.
They’re a really easy way of telling
you where you’re at, weight-wise.
Which silhouette most closely represents the weight you are now?
And now, which silhouette most
closely resembles who you really are?
Or where you intend to be?
Remember, it’s not just about looks,
as there are many other huge
benefits that come from“downsizing.”
Dropping as little as 10% of your
body weight can reduce disease
risk significantly. Many people
report better blood sugar control,
lower cholesterol, lower blood
pressure, less joint pain, improved
energy, better self-image, greater
confidence, …and in every case, a
smile on their face!
Men
1 2 3 4 5 6 7 8
1 2 3 4 5 6 7 8
Women
Dr. David Macallan*Lost 34 lbs. in 3 months
Caroline Rawlinson*Lost 37 lbs. in 3 months
* David Macallan, N.M.D. (Naturopathic Medical
Doctor) is the clincal director at Ideal
Health,® Inc., and Caroline Rawlinson is an
independent marketer for Ideal Health.
05
06 Silhouette Solution™
Here are the 6 reasons why you’ll LOVE the Silhouette Solution:
We designed the Silhouette Solution to make it
possible for anyone to implement, any time.
Just enjoy one of our calibrated
Silhouette Staples every 2-3 hours
and have one Silhouette-Approved
meal daily. That’s it! There’s no trying
to figure things out, no complex
menu planning. Because all of our
foods are carefully calibrated the
same, you can choose whichever
you want, whenever you want.
People are busy, and that’s when it’s
easiest for them to “get into trouble”
with their food. Our Silhouette Staples
are handy, light, easy to make, easy
to carry—ready when you are. Some
are ready to eat; for others you just
add water.
“Diet” foods are often the subject
of ridicule when it comes to flavor.
It’s much easier to stay on an eating
program when delicious flavors make
eating a joy. Designed to taste just like
“real food,” our Silhouette Staples
will help you through the day and won’t
leave you craving something else.
1 2 3It’s Simple It’s Convenient It’s Tasty
07
Boredom is dangerous when people
are trying to lose weight. It’s often
the beginning of failure. That’s why
we have lots of choices. We keep
it interesting. Use our Silhouette
Staples on their own or with one
of our many recipes found at
www.silhouettesolutions.com. You
can get creative too, and come up
with your own.
It’s estimated that many Americans
spend $34 a day on food, beverages,
snacks, and candies. Not only is our
solution way cheaper than that, you’ll
naturally begin eating less as your
weight drops, saving more in the
long run. And best of all, this isn’t an
additional expense for you, it’s just
you choosing foods that will
help you rather than foods that won’t.
Our mission is to help you take the
fat off and keep it off! That’s why
the program is designed the way it
is. You’ll be satisfied, you won’t be
hungry and your metabolism will
start working better. You might even
have some healthy surprises along
the way, as it’s not unusual for other
troubles to go away as you regain
your shape!
4 5 6It’s Varied It’s Inexpensive It’s Effective
08 Silhouette Solution™
09
How the Silhouette Program Works.
We said before that we wanted the Silhouette Solution to be simple enough to
fit on the back of a product box.
Pick your current Silhouette, then pick the one you want to
become.
Follow steps 2 & 3 for 8 weeks. Keep adding a week until you reach your desired silhouette.
Eat 5 calibrated meals per day
Eat 1 Silhouette Approved Meal
per day.
You’ll eat a total of 6 meals per day (5) Silhouette Staples and 1 Silhouette-Approved Meal. Eat your first meal within 30 minutes of rising. Then eat a meal every 2 - 3 hours after that (total 6). Eat your Silhouette Approved Meal any time. Drink one full glass of water (8 - 12 oz. between each meal). Walk briskly for 30 minutes 3 times / week.
Step
Hot Drinks Shakes Bars Soups
Pudding Oatmeal Puffs
Fresh Fish Lean Meats Other Proteins
Men
1 2 3 4 5 6 7 8
1 2 3 4 5 6 7 8
Women
Cold Drinks
When you eat carefully calibrated foods, you’ll have virtually no hunger pangs. And because it’s easy to do, you’ll stay on track.
3 Simple Steps to a Healthier, Slimmer, and, Happier You
1
Step 2
Eat one (1) 3 - 5 oz. serving of lean protein and two (2) cups of vegetables (or a salad if you prefer).
Step 3
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The Complete Silhouette Solution Program
The Silhouette Solution Program
contains everything you need to
achieve your first two months’
of fat loss:
1. The QuickStart Guide: How to Start Your Silhouette Solution
Now.
2. The Silhouette Solution book by David Macallan, N.M.D.
(Naturopathic Medical Doctor).
3. Break Through Your Set Point book by George Blackburn, M.D.,
Ph.D.
4. The Silhouette Solution Photo
Contest Brochure.
5. A Silhouette Solution Blender
Bottle for your shakes.
6. And 301 of our nutritionally designed, carefully calibrated foods: Silhouette Staples™.
The program is very easy, which is
why you can succeed! Just eat five
(5) Silhouette Staples per day (you
won’t feel hungry), plus eat one
carefully chosen Silhouette-Approved
meal per day (instructions provided
below), and you’ll see the fat start to
melt off your body within your first
few days.
Silhouette Staples™
Some Silhouette Staples are ready
to eat, and you just add hot or cold
water to the rest.
Each has its own instructions on the
box. It couldn’t be easier!
All you need to do is eat any one
of these Staples every 2-3 hours.
Once a day, you can have a light
meal that includes a protein serving
(fish, chicken, other lean meat, or a
vegetarian option like tofu) and some
vegetables. You’re also free to dress
up the soups with added vegetables
like spinach, broccoli, cauliflower,
and asparagus.
The great news! You’re not spending
extra money for the Silhouette
Solution. The Silhouette Staples
replace all of the other meals you buy
every day (grocery store, restaurants,
fancy coffee shops, snacks, etc).
When the Silhouette Solution
Program arrives at your door, you’ll
have two full months’ of carefully
calibrated foods and you’re good to
go! Use the enclosed order form to
start your program today.
1. It’s important for me to shed
weight because of:
Myself Yes No
Family Yes No
Friends Yes No
Self-image Yes No
Self-confidence Yes No
My health Yes No
2. Who/what will benefit from my
new weight?
Myself Yes No
Family Yes No
Friends Yes No
Self-image Yes No
Self-confidence Yes No
My health Yes No
I’m Ready to Lose the Weight!
If your weight is getting you down,
then it’s time to get IT down—and
that brings me to a few questions I’d
like to ask you—the same questions
I asked myself. Just take a minute to
check off each one so you know why
you’re starting…
3. Will there be future consequences
if I don’t take care of my weight
gain?
Yes
No
4. Am I ready to get it done, simply
and effectively?
Yes
No
If you answered “yes” to any of
the questions above, then you
can start as soon as today. Just
tell the person who gave you this
information that you’re ready to
get started!
My Declaration and Signature:
I, _______________________________________________________, here and now,
commit to achieving the weight goals I’ve always wanted! I’m ready to take my
health and life to a completely new level.
I will declare my weight loss goal to at least two people I care about.
© 2008 Ideal Health,® Inc. All rights reserved.
Silhouette Solution™ and Silhouette Staples™ are trademarks of Ideal Health, Inc.