Silent Auction: Mobile BiddingAn explanation and pros/cons.

Matthew BurnellFounder and CEO of ClickBid LLC

BA – Communications and Computer Science

Started ClickBid as a freelance project

Front row seat as industry developed

Oversees 1500+ events annually

Why Run an Auctionand/or a Fund a Need?

1.2.

Pros & Cons of usingMobile Bidding.

3.

History of Mobile Biddingand how orgs use MB today.

Agenda

Why Run a Silent Auction?

Appeals to Middle Class Families

Good for Marketing

Generates Revenue

Creates Awareness in Community Businesses

Fun Competitions at Event

Why Run a Fund-a-Need?

Raises Focused Money

Taps into “Hard to get” Donor Funds

Generates Donor Recognition

Reduces Tangibles

Causes Awareness for a Goal/Need

History of Mobile Bidding

Compared to billboard evolution?

Billboards were originally wallpaper and static.

Evolved to triple boards with vertical blinds.Became digital and simplified delivery.Leverage dynamic data daily for uniqueness.

The Point?Expanding beyond what was possible.

What Are Clients Doing With Mobile Bidding?

Opening Early. Shrinking Check-in. Building toward the goal.

Speeding up check-out. Pay on your phone can cut down on lines.

Better displays of items. Not bound by paper and lines.

Using data to build better events.

Building and improving donor data. Mobile phone, email updates.

Anything else. Mobile bidding can give time back to planning other stuff.

Raise more money from increased bid activity. 30% or more!

Simplify auction setup with online software.

Simplify checkout with automatic receipts and payments.

Extend your auction online before and after the event.

Pros of Mobile Bidding

Will spend money on silent auction vs. all volunteer.

Small group of people may not like mobile bidding.

Perceived risk by leveraging so much technology.

Our management team doesn’t understand the tech.

Cons of Mobile Bidding

Questions?