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LOGO

Trng i Hc Kin Trc NngKhoa Kinh T

ti: Qun tr chui cung ng caNIKEGVHD : Trn th HiNhm thc hin : BNTLp : 08QT1

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Company Logo

Ni dung

Gii thiu v NIKE1

S chui cung ng ca NIKE2

Tch hp chui cung ng ca NIKE3

Chin lc chui cung ng ca NIKE4

5 Bi hc thnh cng v sai lm

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Gii thiu v NIKE

Logo quacc thi k

Giithiu S chui MiQHBihc

CLchui

http://nike.avi/

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S chui cung ng

Giithiu S chui MiQH BihcCLchui

Contract

Factory

Vessel

aircraft

Rail

distributor

Nike DC

Store

Material

provider

customer Truck

Truck

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Cch thc t chc qun tr chuicung ng ca NIKE

S tch hp chui cung ng

Tch hp chui cung ng

Giithiu S chui MiQHBihc

CLchui

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Xy dng chng trnh lin tc kinh doanh nhmqun l ri ro t hot ng thu ngoi

Qun l hng tr li nhm nng cao hnh nh

thng hiu v trch nhim x hi

Nng cao s cng tc vi cc i tctrong chui cung ng

u t v xy dng li h thng thng tinmi h tr chui cung ng

Xy dng v pht trin chui cung ngthnh mt li th cnh tranh

Cch thc t chc qun tr chuicung ng ca NIKE

Giithiu S chui MiQH BihcCLchui

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S tch hp chui cung ng

1 L do tch hp

2 Tch hp chui cung cp bn trongt chc

3Tch hp dc chui cung cp

Giithiu S chui MiQH BihcCLchui

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L do tch hp

.

Cnh tranh ddica cc ithtrong ngnh nhReebok, Adidas

S a dng th

trng khch hngcng vi l thayi lin tc v nhucu

Tht bi t vicng b ha giad on nhu cu v

k hoch cungng

Giithiu S chui MiQH BihcCLchui

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Tch hp chui cung cp bn trongt chc

Qun tr vt liu Phn phi hng havt cht

Giithiu S chui MiQH BihcCLchui

8/3/2019 SILDE QTCCU

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Tch hp dc chui cung cp

NIKEi vi nh phn phi

i vi nh cung cp

i vi khch hng

Giithiu

S chui

MiQH

Bihc

CLchui

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Cc nh cung cp t trn nhiu lnh

th: Trung Quc, Thi Lan, Vit Nam,n,Bazil,......

Nike k hp ng sn xut vi 40 nc

trn th gii, a s c sn xut ti VitNam(37%), Trung Quc (36%), Indo(26%),.....

Nike ch t quan h lm n vi cc nh my

sn xut khi h t c cc tiu chun vcht lng sn phm, gi c, thi gian giaohng v cc tiu chun v CSR

Quan h ca NIKE vi nh cung cp

Giithiu S chui MiQH BihcCLchui

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Quan h ca NIKE vi nh cungcp

. .

Tha thun vi ccnh my thng quaCoc NIKE s t chi thng nu nh nh

snxut khng thhin thi hp tctrong qu trnh lachn

Cng tc vi cc hngvn chuyn thnh lpClean Cargo Group NIKE ra chnhsch khng nhp dagia sc c nui

trong rngnhit iAmazon

Giithiu S chui MiQH BihcCLchui

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Quan h vi nh phn phi

NIKE to ra nike.net, p dng cng mt phng php tip

cn sng to hng ti vic cung cp dch v tt hncho cc nh bn l

Giithiu S chui MiQH BihcCLchui

Hnh minh ha

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Quan h vi khch hng

NIKE c phn phi thngqua 22.000 nh bn l

NIKE thnh lp cc ph NIKE trngby cc sn phm v bn hng

Chng trnh NIKEid titrang web nikeid.com

NIKE c phn phi hn 160quc gia

CS qun l hng tr li c NIKExem nh mt CL quan trng

Giithiu S chui MiQH BihcCLchui

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Chin lc CC ca NIKE

Nhng thnh t quan trng cachui cung ng1

Cc tiu chun ca chin lc

chui cung ng

2

NIKE la chn chin lc chuicung ng3

Thit k chui cung ng ca NIKE4

Giithiu S chui MiQH BihcCLchui

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5 thnh t trong CC

NIKE

B

E

C

D

AMng ti sn

Chin lc snxut

CL s dngngoi lc

Chin lcphc v KH

Chin lcknh

Giithiu S chui MiQH BihcCLchui

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4 tiu chun ca chin lc CC

APh hp vi chinlc KD

BPh hp vi nhu cu KH

CPh hp vi v th cng ty

DC tnh thch nghi

Giithiu S chui MiQH BihcCLchui

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NIKE la chn chin lc CC

Lin minh CL

Linh hot

TinhGn

qun l nhn sttgim hng tnkho Hng tn khoct gim chi ph

hp l.

Hp tc vi

HP,IKEA

NIKE nm bt

nhu cu KHnhanh v p ngtt

Giithiu S chui MiQH BihcCLchui

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Chin lc CC ca NIKE

Giithiu S chui MiQH BihcCLchui

Nh phn phiSn xut KH

Ranh

gii

yko

Chui cungng y Chui cungng ko

Mua NVL

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Thnh cng

Lun i miLin tc citin sn phmTp trung voKH

BI HC

Sai lmSai lm giad on nhucu v k hochTm kim trctuyn

Giithiu S chui MiQH BihcCLchui

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LOGO

Nhm BNT-08QT1