Social Media in the Enterprise: the future is here

How can we make it work?

siKM Leaders CallTuesday, October 18, 2011

Host: Tom Short

Today’s call: Panel Format

Our Panelists:• Peter Hobby• Mary Abraham• Kate Pugh• Tom Short (Moderator)

Peter Hobby

Social Media at USAID

• Background/overview• Organizational challenge/issue• Proposed solution• Implementation Approach• Results• Lessons Learned

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Mary Abraham

Using Enterprise 2.0 to Enhance Knowledge Sharing

VMaryAbrahamAboveandBeyondKM.com

My E2.0 Mid-Action Review

• The first obvious use case may not be the best use caseo Why tilt at email windmills?

• There is no substitute for hands-on experience

• Be prepared to experiment over and over again.

• Collaborate with Explorers and Curiosity Seekers

Questions for Small Organizations

• Is E2.0 worth it for a small business unit?

• How big does your network need to be for you to see the benefits of the network effect?

• If the 90-9-1 Participation Inequality Rule is correct, how do you improve participation rates in your E2.0 project?o Make it easier to contribute

Design matterso Edit, don't create

Start with templates, not blank screenso Promote quality contributions/contributors  

Resources:

Jakob Nielsen, Participation Inequality: Encouraging More Users to Contribute http://www.useit.com/alertbox/participation_inequality.html

Andrew McAfee, The 9X Email Problemhttp://andrewmcafee.org/2006/09/the_9x_email_problem/

Kate Pugh

Social Media for a Digital Workplace

October 18, 2011

Katrina (Kate) Pugh

IBForumkatepugh@ibforum.com www.ibforum.com

AlignConsulting and Columbia University katepugh@alum.mit.edu www.alignconsultinginc.com Sharing Hidden Know-How (Jossey-Bass/Wiley, 2011)

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IBForum’s Yammer experience (and other social media)

12(c) AlignConsulting

1. What the business/operational issue or challenge?

• Highly virtual team working on benchmarking clients on intranet and collaboration issues

• Need to stay connected with members, and to help members learn from each other

2. What was the vision for using social media to address it?

• A place to learn• A place to innovate• A place to take action (including immediate IMs)

3. How was the social media solution rolled out/implemented, and popularized

• Piloted initially with benchmarkers and home team• Introduced to members• New forums for IBFLive• Regular blog links, event announcements

4. What results were achieved?

• ~20 posts / day for each group, from all channels• IBForum is now a virtual workplace. Virtually

eliminated need for home office. • Continuous learning about the Digital Workplace for

ourselves and our clients.

Some Reading• Building the social media ecology (IBForum

Blog) in two parts:–

http://www.ibforum.com/2011/06/29/building-the-social-media-ecology-%e2%80%93-part-one/ and

– http://www.ibforum.com/2011/06/29/building-the-social-media-ecology-%e2%80%93-part-two/

• Sharing Hidden Know-How (Jossey-Bass, April 2011)

• “Knowledge Jam: Three Disciplines to Beat the Merger Performance Odds,” Ivey Business Journal, July/August, 2011.

• Conversation Channels insight Into Action (Nonprofit Webinar Series recorded video/webinar, Sept, 2011)

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Speaker Bios

Peter Hobby

Peter Hobby has been managing and implementing KM activities for more than 10 years for government and non-profit clients. Most recently he has been responsible for the KM portfolio at a private consulting firm supporting federal clients with facilitation, live events, webinars and social media. Prior to that engagement, he managed USAID's Knowledge Services Center responsible for the Agency's research staff, library, document repository and KM business analysts. He was also lead technologist for USAID's Knowledge for Development Program - contributing to the Agency's strategy and managing enterprise collaboration tools - and KM Director for a large non-profit supporting improved business development with facilitation techniques and social media for internal communications and coordination.

Speaker Bios

V. Mary Abraham

V. Mary Abraham helps lead the knowledge management / knowledge sharing efforts within an international professional services firm. In addition to content creation and content management activities she carries out on behalf of various practice groups, she also leads her firm’s effort to enhance knowledge sharing through the use of enterprise 2.0 tools.

Ms. Abraham is a frequent speaker and writer on knowledge management and social mediaissues. Her blog, AboveandBeyondKM.com has wide readership. She has served on the advisory boards of the Practical Law Company and KMers.org (an online forum for knowledge management personnel). In addition, she has been a member of the conference planning committee for the International Legal Technology Association since 2009. She has been honored by her peers as a thought-leader in the areas of knowledge management and Enterprise 2.0.

October 2011

Speaker Bios

Katrina (Kate) Pugh, IBForum, AlignConsulting, Columbia University

• Kate has 17 years of consulting and seven years of industry experience, and is currently a lead benchmarker with Intranet Benchmarking Forum and president of AlignConsulting. She is on the faculty of Columbia University’s Information and Knowledge Strategy Masters program, and is author of Sharing Hidden Know-How (Jossey-Bass/Wiley, 2011).

• Prior to IBForum and AlignConsulting, Kate held Knowledge Management and intranet leadership positions with Intel Corporation, JPMorgan, and Fidelity Investments.

• Kate has helped launch and/or run over 20 communities of practice, including Intel’s award-winning Enterprise Architects’ community.

• Sample clients include Fidelity Investments, The Gates Foundation, Institute for Healthcare Improvement, Medtronic, Mitokine Bioscience, Cubist Pharmaceuticals, and The World Bank. Kate is on the Board of Knowledge Mgt. Institute Canada.

• Kate has an MS/MBA from MIT Sloan School of Management, a BA in Economics from Williams College, and certificates in Dialogue, Facilitation, Mediation, Project Mgt., and LEAN Six Sigma.

• Kate has articles in Harvard Business Review, NASA Ask Magazine, Dashboard Insight, IBM Syn.Chrono.us Blog and Ivey Business Journal.

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Tom Short

I am a professional management consultant, analyst, researcher and strategic problem solver. I have worked with blue chip clients in a variety of industries on four continents. I help clients identify and prioritize innovations that will best support strategic intent and profitability. These innovations can include new ways to leverage existing resources like infrastructure, technology and human capital, as well as looking to take advantage of emerging technology, business models, etc. One of my specialties is knowledge management, which focuses particularly on human capital, including tacit knowledge, skill and expertise, and how these can be better leveraged by an enterprise to improve productivity and innovation. In my current position with a global professional services firm I am an internal knowledge services practitioner. My past roles include consulting positions with IBM, Gartner, Coopers & Lybrand and boutique firms.

Speaker Bios