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Two Parts of the Publishing Puzzle [ ] In this issue: SATURDAY, April 19, 2008 8:00Noon at the Red Lion Hotel • 4040 Quebec Street • Denver South of I-70 on Quebec  Volume 17, Number 4 Apr il 2008 From the President > 2 From the Editor’s POV > 3 Bio Bi ts –D uane Ho wa rd > 4 Geo rg e Cra wf or d’ s Att ic > 4  April ArmChair > 5 Spe ak at Colorad o Li bra ri es > 6 Top T en Tips to Virtual Book T our > 8 31¢ of Excitement > 9  A ff or da bl e Ad v er t is in g > 10 CIPA—Independent Publishers Working Together Get the books out! Regional Wholesalers can help – Susan Bhat, general manager of regional book wholesaler BooksWest,  will tell us about distribution and how to work with a regional wholesaler. Her many years’ experience in various as- pects of the book world have con- tributed to her in-depth knowledge of the journey books make from publisher to reader and will help us make intelli- gent decisions about the partnerships  we establish with distributors and  wholesalers. Ge t the word out! Radio Intervi ews can help  Our second speaker, Dan Meyers, produces and hosts KCFR’s “Colorado Matters.” Dan will discuss how writers and publishers can make stories appeal to human interest and information radio programs across the nation. Dan  joined Colorado Public Radio in 2005 after three decades in print journalism. He has been an editor or reporter with the San Jose Mercury-News , The Philadelphia Inquirer and, most re- cently, the Denver Post . Learn from Dan how you can ap- proach his daily interview show , which seeks issue-oriented interviews in wide- ranging ar eas of interest. These include government, education, environment, health, business and economic s, science and technology , and arts and culture. If you are not a listener to KCFR’s “Colorado Matters,” change that today. The program is broadcast Monday-Fri- day at 10 a.m. and 7 p.m., Saturday at 7 p.m., and Sunday at 1 p.m.. Also, check out KCFR’ s new Public Insight Network at http://www.kcfr.org/Public Insight N etwork: By listing yo ur ex- pertise on the Network, you could be the expert KCFR calls on for interview. Dan’s and Susan’s presentations  will be followed by the popular Satur- day Roundtables, and our speakers have agreed to stay, answer your questions, and hear your ideas in Roundtables. Two additional Roundtables will be added and announced at the meeting. See you April 19! April Meeting Agenda: 8:00-8:30 a.m. Registration and Continental Breakfast 8:30-9:15 a.m.  Announcements, Star Time, Committee Chair Updates 9:15-10:00 a.m. Networking 10:00-11:00 a.m. Speaker Program 11:00 a.m. – Noon Round Table Discussions Save! Register today! Go to www.cipabooks.com for details about the ArmChair series and publishing happenings statewide.

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Two Parts of thePublishing Puzzle[ ]

In this issue:

SATURDAY, April 19, 2008

8:00–Noon at the Red Lion Hotel • 4040 Quebec Street • Denver

South of I-70 on Quebec

  Volume 17, Number 4 April 2008

From the President > 2

From the Editor’s POV > 3

Bi o B its– Duane H oward > 4

George Crawford’s At tic > 4

  April ArmChair > 5Speak at Colorado Libraries > 6

Top Ten Tips to Virtual

Book Tour > 8

31¢ of Excitement > 9

  Af fordable A dver ti si ng > 10

CIPA—Independent Publishers Working Together

Get the books out! Regional

Wholesalers can help – Susan Bhat, general manager of 

regional book wholesaler BooksWest, will tell us about distribution and how to work with a regional wholesaler. Her

many years’ experience in various as-pects of the book world have con-tributed to her in-depth knowledge of the journey books make from publisherto reader and will help us make intelli-gent decisions about the partnerships

 we establish with distributors and wholesalers.

Get the word out!

Radio Interviews can help – Our second speaker, Dan Meyers,

produces and hosts KCFR’s “ColoradoMatters.” Dan will discuss how writersand publishers can make stories appealto human interest and informationradio programs across the nation. Dan

 joined Colorado Public Radio in 2005after three decades in print journalism.He has been an editor or reporter withthe San Jose Mercury-News , The 

Philadelphia Inquirer and, most re-cently, the Denver Post .

Learn from Dan how you can ap-proach his daily interview show, whichseeks issue-oriented interviews in wide-ranging areas of interest. These includegovernment, education, environment,health, business and economics, scienceand technology, and arts and culture.

If you are not a listener to KCFR’s“Colorado Matters,” change that today.The program is broadcast Monday-Fri-day at 10 a.m. and 7 p.m., Saturday at7 p.m., and Sunday at 1 p.m.. Also,check out KCFR’s new Public InsightNetwork at http://www.kcfr.org/PublicInsight Network: By listing your ex-pertise on the Network, you could bethe expert KCFR calls on for interview.

Dan’s and Susan’s presentations will be followed by the popular Satur-day Roundtables, and our speakers haveagreed to stay, answer your questions,and hear your ideas in Roundtables.Two additional Roundtables will beadded and announced at the meeting.See you April 19! 

April Meeting

Agenda:

8:00-8:30 a.m.

Registration and Continental

Breakfast

8:30-9:15 a.m.

 Announcements, Star Time,

Committee Chair Updates

9:15-10:00 a.m.Networking

10:00-11:00 a.m.Speaker Program

11:00 a.m. – Noon

Round Table Discussions

Save! Register today!Go to www.cipabooks.com

for details about the ArmChair

series and publishing happenings

statewide.

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CIPA Signature 

FROM THE PRESIDENT

CIPA Q & A

2007-2008 CIPA OFFICERSPresident, Doris Baker

[email protected]

719-481-2420

 Vice President, Mara Purl

[email protected]

719-227-1629

Secretary and Young Author

League Chair, Faye Quam Heimerl

[email protected]

[email protected]

303-503-3530

Treasurer and

EVVY Awards Co-Chair, Herb Tabak 

[email protected]

[email protected]

970-453-9005

Past President, Lydia Griffin

[email protected]

970-409-8857

BOARD OF DIRECTORSJudith Briles,ArmChair Program

[email protected]

303-627-9179

Kemi Chavez, Marketing Program

303-241-1632

 Ann Cunningham, Program Chair

[email protected]

303-238-4760

Mike Daniels, Brigade andStar Program Chair

[email protected]

303.838.8990

 Anne Fenske, CIPA College Dean

[email protected]

303-861-9995

Rebecca Finkel, EVVY Awards Chair

[email protected]

970-223-1375

Judah Freed, Trade Show Chair

[email protected]

Sue Hamilton, Program Committee

[email protected]

719-495-3755

John Maling, Bookstore Manager

303-627-9179

Nancy Mills

303-773-0851

Peter Ritzer, Membership Chair

[email protected]

720-207-2867

Dom Testa, Education andLiteracy Foundation

[email protected]

 Administrator, Cheryl [email protected]

303-365-2472

Web Master, Ronda Taylor

[email protected]

303-460-0605

Western Slope Chapter

Patrice Rowe, Director

[email protected]

970-250-4641

Newsletter Editor - Linda Lane

[email protected]

719-289-4111

WWW.CIPABOOKS.COM See CIPA Q&A, continued next page 2

Is CIPA a for-profit organization? CIPA is a nonprofit organization,tax exempt under IRC Section 501c(6). CIPA had its beginnings sixteenyears ago during a luncheon in Boulder organized by founder Evelyn Kaye.

Who may join CIPA? Membership in CIPA isopen to all. Anyone who supports the purpose of CIPA may join in one of three classes of member-ship: regular, affiliate, or associate.

How large is CIPA? Membership fluctuates buthas exceeded 300 for the past 4 years.

How is ELF connected to CIPA?  CIPA Educationand Literacy Foundation (ELF) is a nonprofit corpo-ration formed in 2005 to support the charitable andeducational activities of CIPA, including donations through the Book 

Benefit Program. The Young Authors League (YAL), a classroom programto encourage young writers, is supported by CIPA ELF. CIPA ELF is gov-erned by a board of directors.

Who profits from the CIPA Bookstore? The bookstore proceeds ben-efit ELF.

 May any member sell books through the CIPA Bookstore? No.Books selected for sale through the bookstore must be about writing, pub-lishing, or book marketing.

Who is in charge of CIPA? The governing body of CIPA is the Boardof Directors. New directors are elected at the annual membership meeting.

How are new Directors chosen? Directors are elected at CIPA’s an-

nual meeting, which is usually the May meeting. Nominees are selected by a nominating committee headed by the vice president. Nominations fromthe floor can be included in the voting.

How can I get a copy of the bylaws? The bylaws of the organizationcan be found at www.cipabooks.com/bylaws.htm.

Does the SIGNATURE accept advertising? Advertisements are al- ways welcome. See page 10 for details.

How do I submit an article for SIGNATURE? Signature editorLinda Lane accepts submissions by e-mail at [email protected].

Doris Baker 

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 April 2008 

From Dreams to Teamsto Dreams Come True

FROM THE EDITOR’S POV

3

by Linda Lane

Does CIPA have paid staff? CIPA programs

from Brigade to College are organized and managedby volunteers, many of whom also serve as directors.CIPA pays independent contractors for Web mainte-nance and administrative services. Shannon Parish,

 who served as both Web master and administrator, isnow a CIPA “retiree.” During her many years of serv-ice to CIPA, she supported the organization throughnumerous changes. Under her direction, CIPA-Books.com grew in importance and relevance. AllCIPA members are grateful to Shannon for her ex-

traordinary commitment and

hard work, and we send herour gratitude.

The current adminis-trator is Cheryl Callighan.Cheryl joined our commu-nity in late 2007. She is a cer-tified virtual assistant,grandmother, parent to two

indulged dogs, a Centennial resident, and a whiz at

keeping track of CIPA details. She can bereached at [email protected] [email protected].

Ronda Taylor beganserving as CIPA Web masterin March 2008. Ronda ownsTaylor by Design, a designfirm specializing in graphicand Web site design, devel-opment, and maintenance.Ronda has a growing inter-

est in book design and wasrecently selected to design thecover for a new Chicken Soup for the Soul® book fromthe Life Lessons series, scheduled to hit bookstores inMay. She lives in Castle Rock and can be contactedat [email protected].

 We welcome Cheryl and Ronda to our growingand dynamic organization.

CIPA Q&A continued from page 2 

The publishing industry abounds with creativepeople: people with visions, people with dreams.Those who support our works—editors, designers,publishers, marketers, distributors, consultants—also

have a vision. That vision involves helping us to de-fine and live our dreams.Speaking as a writer, I know my purpose when I

sit down to pen (or type onto my hard drive) a piece.I have a message to convey, a concern to express, astory to tell, a dream to fulfill. But I can’t do italone…I know because I’ve tried. Without a quali-fied support network to help make it happen, my 

dream falls short of its poten-tial. The edges becomeblurred, and my purposefails to materialize. Why?

Because I cannot fulfill my dream alone—I don’t havethe ability to do it all.

Some people may be giftedin every aspect of conceiving,creating, designing, publishing, and marketing abook. Most of us, however, don’t perform each of 

See From Dreams to Teams, continued page 11

Linda Lane 

See CIPA Q&A, continued page 11Cheryl Callighan

Ronda Taylor 

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CIPA Signature 

Duane Howard, author and writer, has resided in Grand Junction for 20 years. When heretired from the US Army, heasked the question, “Where did Ilike it best?” His answer wasColorado, so here he set downhis roots.

His first book was publishedin 2000. Abner’s Gulch and Judson’s Landing con-

tains two stories under one cover in the western

genre. He says emphatically, “It’s a clean western, nocussin’ or sex; otherwise, my father would not readit.”

His second book, The Trail At Hand , came outin 2001. “It’s a mountain man story with a little bitof everything: adventure, mystery, tragedy, and evenromance.”

Duane has since focused on writing magazinearticles. His pieces have been published in the Fence Post, Newcomer Magazine, The Beacon, Cowboy 

 Magazine  and Roundup Magazine.

Bio Bits from WSCIPA: Duane Howard

BIO BITS BIO BITS BIO BITS BIO BITS BIO BITBIO BITS BIO BITS BIO BIO BITS BIO BITS BIO BI

BIO BITS BIO BITS BIO BITS BIO BITS BIO BIT

Duane Howard 

CONGRATS & PATS & CONGRATS & PATS & CONGRATS & PATS & CONGRATS & PATS & CONGRATS & PATS & CONGRATS & PATS & CONGRA

 Award-winning Grand Junction author andCIPA member D.A. Brockett recently released herlatest book, George Crawford’s Attic: Dusting Off  Grand Junction, Colorado’s Past. An intriguing tripinto the city’s 125-year history, this signed and num-bered limited edition overflows with vintage pic-tures, little-known stories, tidbits of captivatinginformation, and Grand Junction history-in-the-making. Its sections include glimpses into the down-town area’s long-forgotten businesses and events, thelives and locations of interesting people and places,and the city’s sometimes humorous criminal faction.Sold at her personal appearances and on her website(www.dabrockett.com), the book has already gar-nered rave reviews.

Debbie Brockett next offers George Crawford’s  Attic at 12:15 p.m. on Saturday, April 5, 2008, atthe Museum of Western Colorado’s Whitman Build-ing. This event includes her program on the fasci-

nating history of downtownGrand Junction, a display tableof Grand Junction memora-bilia, a book signing, and re-freshments. The second event,to be held at 1:00 p.m. on Sat-urday, April 19, 2008, at MesaCounty Library’s main branch,

 will include a Powerpoint presentation on Grand Junction’s Criminal History. For further informa-tion, contact Deb at [email protected] orRachel Hanson at the library (970-243-4443) orKaren Clark at the museum (970-242-0971).

Do you have a special event coming up? Have you wonan award? Did you sell your book to a publisher? Let us know so we can celebrate with you. Send your information

to Linda Lane at [email protected] or [email protected]. Or call her at 719-289-4111.Remember that we need your information for any givenmonth by the first of the previous month.

D. A. Brockett’s George Crawford’s Attic

Debbie Brockett 

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CIPA April Armchair Session

5

 April 2008 

 April’s ArmChair promises to be a “do not miss”session. Presented by CIPA member Dick Bruso and

 Jason Hickman, it will teach you everything you needto know about podcasting and didn’t know to ask.

The Incredible Power of Podcasting With Dick Bruso and Jason Hickman

The New Media Revolution Is Here!Learn How to Expand Your Brand and

Increase Book Sales

Come join your CIPA colleagues at the ProdigalProductions Recording Studio on Tuesday, April 22,from 6:30 p.m. to 8:30 p.m. Dick Bruso and JasonHickman will provide a tour of this half-million dol-lar studio and show you how podcasts can power-fully enhance your positioning and profitability as anauthor.

Five Reasons Why You Can’t Miss This Arm-chair Session: High quality podcasts can earn you sig-nificant passive income and will also create fantastic“top of mind” awareness for your brand and the booksyou have authored. Podcasting establishes an ongoing

appetite for what you have to offer, including every-thing from your books to speaking toconsulting/coaching.Podcasting is the “relationshipcomponent.” It reinforces your relationship on a

 weekly or monthly basis with your niche markets. Ter-rific opportunities exist for sponsorship with yourpodcasts, which can provide even more revenue. Pro-duced properly, your podcasts will position you as a

real expert. You become the “credible source” inyour field.

Dick Bruso, an experienced broadcaster andmedia insider, has managed three radio stations andserved as host and producer of a syndicated radio fea-ture heard on over 300 stations. He has also been ex-ecutive producer for a variety of talk shows, hashosted several radio programs, and produces nation-ally syndicated radio features and specials, as well asspecial CD, podcast, and vidcast projects for speakers,authors, and other professionals.

President and owner of Prodigal Productions, Jason Hickman was a recording artist, well known inLA and Southern California for many years. Producedby the legendary Paul Rothchild (producer of TheDoors, Janis Joplin, Bette Midler, and more) and RobFraboni (Rod Stewart, The Band, John Lennon, andothers), he founded Prodigal Productions in Los An-geles and moved the studios to Denver in the early 90s.

Prodigal Productions’ new studios offer the best of both worlds—high-tech, cutting-edge technology in a

beautiful and easily accessible country setting. Jasonhas won several awards, including an Addy Award,two Communicator Awards, and an Axiem Award forproduction excellence.

This ArmChair is “in studio” limited to a max of 30 participants. Sign up early at

 www.CIPABooks.com website today!

Tuesday, April 22, 6:30 to 8:30by Judith Briles

Does your book have EYE appeal? Even more important, does it have BUY appeal? 

 Would you like to be in the “hot seat” and receive a list of recommendations and suggestions onthe spot from Karen Saunders, award-winning book designer and EVVY winner?

If So, Don’t Miss This Special ArmChair Event! Wednesday, May 21, 2008

6 – 9 p.m.

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Authors, Speak at...

CIPA Signature 

Libraries bring in authors to speak to their chil-dren’s storytimes and adult/teen book clubs and

 writing groups, they often set up author panels or

talks as part of special programs, and some library systems have annual author showcases or confer-ences to expose their patrons to local authors. Atmany of these events, authors may be paid a smallstipend by the library; and at most, they’ll be al-lowed to sell their books. All of this equates to goodpromotion opportunities in front of the book-read-ing public and the likelihood of getting your bookson more library shelves.

So, how does an author go about arranging li-brary appearances? To obtain a list of all the public

library systems in Colorado, go tohttp://www.publiclibraries.com/colorado.htm.Those libraries with Web sites will have their Websites listed, and you can click on the links to explorethe library programs. Start with your local library,and if the setting of your book is not in your home-town, check out the Web site for the library there.For instance, if you live in Boulder and have writ-ten a fiction book where the story takes place inDurango, focus on library events in those two loca-tions first before spreading out to the rest of the

state.

Search for cyclical events on the library Web sitesuited to your book, find the contact librarian’sname and phone number in the event listings, and

call. Introduce yourself as a local author or someone who has a book relevant to their area. Then briefly describe your book and why you think it’s suitable

for the Thursday morning children’s storytime, themonthly adult mystery book club, the biweekly sen-ior discussion group, or whatever. Give the librarianyour Web site address so she can research you andyour title. Do not press for a commitment at thattime. Instead, give the librarian your phone numberand email address, and ask him or her to contactyou after he or she has had a chance to decide

 whether or not to accept your proposal. Then callback in a couple of weeks if you don’t hear from thelibrarian. Be aware that adult book clubs, in partic-

ular, will often schedule a whole year of selectedreadings at once. If they pick their titles for the nextyear in November and you call in January, you may have to wait 13 to 15 months for an opportunity todiscuss your book with the group.

Many of the larger Colorado library systemshave author showcase events or conferences wherelocal authors are invited to speak on panels, present

 workshops, and/or participate in a group signingevent. I’ve listed some example events below. Tofind out about such events, contact the library sys-tem’s Special Events Coordinator, Public RelationsManager, or someone with a similar title to ask if they have an annual author event. Get contact in-formation for the committee chair, call or e-mailthat chair, and get your name on a list of interested

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...Colorado Libraries!

 April 2008 

authors. Since these events are planned months inadvance, you usually need to contact the appropri-ate committee chair well ahead of time to get achance to participate.

Englewood Public Library,Meet the Faces Behind the Books

Pikes Peak Library District, Mountain of Au-thors

Manitou Springs Library, Author Fest of the Rockies

Parker Library, Bookapalooza 

 Also, if your local library system is planning aLiteracy Month, an All-City-Read program, orsome other month-long or multi-week program tobring patrons into the libraries, you have the oppor-tunity to design and propose a weekend or eveningpresentation as part of that overall event. For in-stance, I’m a member of a five-author panel called“Mystery Through the Ages.” We have spoken atthe Louisville library as part of their “Get a Clue”

adult summer mystery reading program and at the Aurora library as part of their “Power of One Book”adult mystery reading program. A multiple authorpresentation is often more attractive to librariesthan a single-author talk, so you may want to bandtogether with other authors who have complemen-tary titles.

To help a librarian looking for authors find you,you need to network in the Colorado literary com-

munity to gain name recognition. I recommendyou attend the annual Colorado Association of Li-braries Conference (see http://www.cal-webs.org/)to learn what Colorado libraries are doing in pro-gram development and to forge contacts with Col-orado librarians. And make sure you create a

detailed entry, listing what topics you can speak about, in the Book Organizations of Colorado’sFind an Author Database (www.coloradobook.org).Lastly, you have a good networking start by being amember of CIPA, but I also suggest you join a Col-orado writers organization, such as the Colorado

 Authors’ League, Pikes Peak Writers, or Rocky Mountain Fiction Writers. Many of these organiza-tions have speaker bureaus, or you can gain experi-ence and obtain a reference to give librarians by 

speaking to these writing groups.I’ve had many rewarding experiences whenspeaking to various library groups, and I hope CIPA authors can gain just as much from this mutually beneficial activity.

Beth Groundwater’s debut mystery, A Real Basket Case,was released by Five Star to good reviews in March, 2007,and was just nominated for a Best First Novel Agatha

 Award. e sequel, To Hell in a Handbasket, will be re-leased in Spring 2009. She has also published eight short stories. Beth is an active member of Mystery Writers of  

 America, Sisters in Crime, Pikes Peak Writers, Rocky  Mountain Fiction Writers, and the Short Mystery FictionSociety. Please visit her website at bethgroundwater.com.

by Beth Groundwater 

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CIPA Signature 

Sound intriguing? Not sure where to begin? Listedbelow are ten tips to help you create a successful vir-

tual book tour.1) Create a Web pageSet up a Web page specifically for the Virtual Book Tour (VBT). Here is where you will send potentialtour stop hosts so they can sign up to join your VBT.This site should also capture contact information andput it in your shopping cart system for future emailpromotions.

2) Create a book trailerCreate a dynamic book trailer. Don’t skimp on thisstep because it will be one of the main reasons people

sign up for the book tour. A good book trailer actsalong the lines of a movie trailer. It’s your hook todraw people in, get them curious, and make them ask for more.

3) Do your researchSpend time carefully searching the Internet to findareas that fit your target market. (Are you writingabout self-help, women’s issues, business, a fantasy novel?) Search blogs, Web radio, newsletters, articlesubmissions, and social networking sites.

4) Create a killer pitch letter geared to-

 ward your target market Create a pitch letter stating who you are and what youdo. Add links to the Web site and the book trailer.Personalize the letter and specifically gear it towardyour target audience, but make sure it doesn’t soundcanned or come off as a mass e-mail.

5) Offer more than blogging Podcasts, Q&A sessions, live interviews, phone inter-views, articles for newsletters, and Internet radio in-

terviews all work, as do blogs. The easier you canmake it for your tour stop host, the better response

you’ll receive.6) Create a tracking spreadsheet Create a spreadsheet to include the sites you’ve found,the contact information, when you contacted them,

 what you can offer that particular contact (i.e., willyou blog for them, do a Q&A session, live interview,podcast?), and make a column for responses. Then usean online calendar (Outlook, Google, and Yahoo allhave calendars that will work just fine) to see who’sdoing what, when, and where.

7) Follow up at least four (4) times

Once you have all these steps in place, you are ready to start contacting each person on your list along witha personal pitch letter. If you don’t get a response rightaway, follow up (at least four times) with a differentpitch letter each time. (It’s not as necessary to person-alize these follow up letters.) If you still get no re-sponse after the fourth try, move on to a new group of contacts.

8) Start your own blog Post what’s happening with your VBT in your ownblog. Add each tour stop date and plug the tour stop

host’s company, their Web site, and their contact in-formation.

9) Send goodiesOffer to send a copy of your book to your tour stophost, along with other possible freebies (e.g., a work-book, a report, an audio CD, etc.). Don’t forget athank you note.

Top Ten Tips to a Successful Virtual Book Tour

by Karen l. Reddick and Kelly Johnson

See Top Ten Tips, continued page 11

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Signature Advertising Rates and Sizes

CIPA Signature 

All ads, non bleeds, width x height in inchesRates 1X 3X 5X 1Yr (1 ad free)Full page; 7.25 x 9.75 $150 $400 $675 $1,050Half Page Horizontal; 7.25 x 4.5 $120 $320 $540 $ 7801/4 page; 3.5 x 4.5 $ 70 $185 $315 $ 4901/6 page; 2.25 x 4.5 $ 50 $130 $220 $ 3501/8 page: 3.5 x 2.25 $ 35 $ 90 $150 $ 245

FULL PAGE

HALF PAGE HORIZONTAL

1/4 PAGE 1/6 PAGE

1/8 PAGE

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CIPA Q&A, continued from page 3

 April 2008 

From Dreams to Teams, continued from page 3

Top Ten Tips, continued from page 8 

these tasks equally well. We may excel in the con-ceiving and writing, perhaps even the publishing,but we are not pros when it comes to editing or de-signing or marketing. Even if we could do a top-notch job in all these arenas, would we have enough

time to devote the necessary hours to each? Andcould we be truly objective in assessing the quality and effectiveness of our work? No. We need a sup-port network, a team.

“A dream come true” in the publishing industry most often results from hard work and teamwork.No matter how much hard work we put into a writ-ing project, denying ourselves that essential elementof teamwork will inevitably shortchange us and rele-gate what might have become an extraordinary book to the huge heap of literary mediocrity (or embar-

rassments) that inundates the market each year.On the other hand, we can validate ourselves,

our work, and the expertise of others by the simpleact of choosing professionals to do their jobs thatmake our books the best they can be. In the process,

 we help to raise the reputation of self-published au-thors from the abyss of publishing illegitimacy tothe bookshelves of our readers.

 We have a choice. Will we be a team player? Will we realize our dreams?

Linda Lane, editor of a National Writers Association Novel Contest winner, is working on her second book. Contact her at [email protected] or call 719-289-4111.

 All the great ideas from College are still whirling in our heads, but there’s always more tolearn. Don’t forget to sign up for April’s generalmeeting. See you then.

Happy publishing,

Doris BakerCIPA [email protected]

10) Ask for referrals Ask your tour stop host for referrals—people they know who would benefit from your book. You’llfind that if you offer quality content and are pas-sionate and enthusiastic about your book, others

 will be too. We look forward to “seeing” you on your Vir-

tual Book Tour soon!

Karen L. Reddick, MVA, author of  e A-Z Guide: eBest Ways To Work With A VA , and Grammar DoneRight! has over 30 years of administrative experience, the last six as a successful virtual assistant, and owns V-And-E-Services and e Red Pen Editor providing author assis-tance and editorial services to authors, writers and 

 publishers. Contact: [email protected]. Blog:http://vandeservices.com/blog. Web sites: www.eRed-

PenEditor.com or www.VandEServices.com. Listen to Red Hot Grammar Tips from e Red Pen Editor on iTunes.

Kelly Johnson, owner of Cornerstone Virtual Assistance,specializes in working with authors and coaches. Her cer-tifications include professional author’s assistant, podcast-ing, and article writing coach. Kelly has also been invited to serve as an instructor at VA Technical School, opening in

 2008. For more information, please visit www.corner-stoneva.com or contact Kelly at 303.840.5994 or [email protected].

Award-winning nonfiction book editor, ghostwriter and author.

www.munsoncommunications.com • [email protected]

Barbara Munson

(303) 526-9095

Say it with style, polish and professionalism...

8/8/2019 Signature April 2008

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CIPA Calendar 

Denver CIPA monthly meetings are heldon the third Saturday of the month, Sep-tember through June, except March(when CIPA College and EVVY Awardsare held) and December.

IN 2008

Denver Meetings April 19 Meeting Red Lion Hotel April 22 ArmChairMay 17 Meeting Red Lion HotelMay 30 — June 1 CIPA at BEA 

 WSCIPA  All dates are on the 1st Saturday of each monthPrograms:May 3,September 6, November 1Informal Meetings:

 April 5, June 7 July 5, August 2, October 4, December 6

Who We Are We are the Colorado Independent

Publishers Association (CIPA), a non-

profit statewide cooperative of inde-

pendent book publishers. CIPA was

created in 1992 for the express purpose

of exchanging information on publish-ing-related topics and organizing coop-

erative marketing programs. CIPA also

acts as a clearinghouse for information

of interest to independent publishers.

It is an affiliate of Publishers Market-

ing Association (PMA) and a partner

 with Small Publishers Association of 

North America (SPAN).

Signature is the monthly newsletter of the Colorado

Independent Publishers Association (CIPA)Content and design©CIPA 2008

 Many thanks to KIMCO for print-

ing this newsletter free of charge 

(303.295.1172) and to Nancy 

Lund for her cheerful assistance.

Newsletter layout by Barnes Design

Group, 269.469.6919. Contact 

[email protected] to receive 

 promotional materials.

Gratitude and appreciation to

Barbara Munson, who lends her 

eagle eye to Signature as proofreader.

Contact her at 

www.munsoncommunications.com.

CIPA — Independent Publishers Working Together

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