Corporate TVC

Route : Paison Se Badhkar

TVC opens on Shikhar talking to the camera: Aaj humare saath maujud hain

hamare sabse puraane customer aur humare hone wale, sabse naye customer.

As the line above is spoken the camera turns to show us a very old gentleman with a

wilted photo album in his hand and cute little kid who’s playing with his toy airplane,

sitting on a couch in the Canara Bank Lounge.

Shikhar: Mr. Prasad aap, aaj yahan kya karne aaye hain, uske baare mein thoda

batayenge?

Older gentleman: Jab mujhe bank ke sabse naye customer ke liye witness ban ne ke liye

kaha gaya… toh jeevan ke har mod pe Canara Bank ka saath mujhe yaad aaya.

The old man now turns the pages of photo album to show wilted photos of him

placing a name plate on his first home.

Older gentleman: Khud ka ghar, …

The old man then turns the pages of photo album again to show an old photo of

him standing in front of his small business.

Older gentleman: naye business ki shuruat, …

The old man once again flips to the pages of the photo album which shows an old

photo of his son’s graduation ceremony.

Older gentleman: bete ki padhai. Sab mein Canara Bank ka saath tha.

Older gentleman: Aur ek aur nayi shuruat mein maddat kar sakoon, toh isse accha

kya hoga?

The older gentleman now signs as a witness on a document…

as we cut to a quick shot of the kid still playing with is toy plane.

The older gentleman now kisses the kid on the forehead.

We now cut to Shikhar as he can’t help smiling while he watches the old man and

the little kid together.

MVO: Hum naye shuruaaton mein bharosa rakhte hain.

Kyonki paison se badhkar bhi kuch cheez hain.

We cut back to Shikhar shaking the older gentleman’s hand.

After that, we see Shikhar carrying the kid up in his arms and saying, “Welcome.”