PREAPARED BY:

Janice M. Litke & Mike Pollock Prudential Palms Realty

Prepared for:Prepared for:Linda HowellLinda Howell

13876 Sienna Loop13876 Sienna Loop

LAKEWOOD RANCHLAKEWOOD RANCHSIENASIENA

WELCOME TO WELCOME TO PARADISEPARADISE !!

PRUDENTIAL PALMS PRUDENTIAL PALMS REALTYREALTY

EXCEEDING YOUR EXCEEDING YOUR EXPECTATIONSEXPECTATIONS

Keeping your Goals First, Keeping your Goals First,

A Customized Marketing A Customized Marketing

Plan to Fit Your Particular Plan to Fit Your Particular

Property. Property.

• The company and sales professional to best represent you in the sale of your property.

• What marketing and pricing will be most effective for achieving your sales goals.

Full Service Marketing PlanFull Service Marketing Plan

•Our exclusive "Full Service Marketing Plan" is a customized marketing plan for selling your property that represents our commitment, to meet and exceed your expectations.

THANK YOU FOR CONSIDERING THANK YOU FOR CONSIDERING PRUDENTIAL PALMS REALTYPRUDENTIAL PALMS REALTY

Two Important Decisions To MakeTwo Important Decisions To Make

EXPLORING YOUR NEEDS AND

EXCEEDING YOUR EXPECTATIONS

THE PURPOSE OF OUR TIME TOGETHERTHE PURPOSE OF OUR TIME TOGETHER

1. Preview your property

2. Explore your vision, expectations and needs

3. Discuss and develop a marketing plan

4. Determine a listing price

5. Answer your questions

6. Make a mutual decision

WE WILL WORK WE WILL WORK

TOGETHER TO MEET TOGETHER TO MEET

YOUR NEEDS AND YOUR NEEDS AND

EXCEED YOUR EXCEED YOUR

EXPECTATIONS.EXPECTATIONS.

WE HAVE ASKEDWE HAVE ASKED

THOUSANDS OF THOUSANDS OF

CUSTOMERS “ WHAT ISCUSTOMERS “ WHAT IS

MOST IMPORTANT TO YOU”.MOST IMPORTANT TO YOU”.

WHAT PROPERTY SELLERS WANTWHAT PROPERTY SELLERS WANT

1.1. The highest possible profitThe highest possible profit

2.2. The shortest time on the marketThe shortest time on the market

3.3. The least inconvenienceThe least inconvenience

4.4. Frequent communicationFrequent communication

5.5. Excellence in ServiceExcellence in Service

Most Sellers Share Five PrioritiesMost Sellers Share Five Priorities

EXCELLENCE IN SERVICE

UNPARALLED MARKETING REACHUNPARALLED MARKETING REACH

Buyers are everywhere! Fortunately, so is PrudentialBuyers are everywhere! Fortunately, so is Prudential

AtlantaBaltimoreBel AirBeverly Hills BrentwoodBoca RatonBostonCarmelChicagoClearwaterCoral Gables

DallasDenverFort LauderdaleFort Worth Ft. MyersJupiterLaguna BeachLongboat KeyMalibuManhattanMiami

MinneapolisMontecitoMontereyNaplesNewport BeachOrlandoPalm BeachPanama CityPark CityPasadenaPebble Beach…..

We Connect More Buyers To Sellers More Than Anyone ElseWe Connect More Buyers To Sellers More Than Anyone Else

FranceFrance

The NetherlandsThe Netherlands

Spain Spain

IndonesiaIndonesia

VenezuelaVenezuela

EgyptEgypt

QatarQatar

LebanonLebanon

AustraliaAustralia

IndiaIndia

INTERNATIONAL PRESENCEINTERNATIONAL PRESENCE

Turks & CaicosTurks & Caicos

US Virgin IslandsUS Virgin Islands

St. MaartenSt. Maarten

IsraelIsrael

SingaporeSingapore

Puerto RicoPuerto Rico

Costa RicaCosta Rica

BelizeBelize

Saudi ArabiaSaudi Arabia

ChinaChina

CanadaCanada

MexicoMexico

BahamasBahamas

BermudaBermuda

Cayman IslandsCayman Islands

Dominican Dominican

RepublicRepublic

GrenadaGrenada

JamaicaJamaica

St. Kitts & NevisSt. Kitts & Nevis

JANICE M. LITKEJANICE M. LITKE

Janice Litke brings to the Prudential Palms Realty team a diverse background in both Real Estate and Sales & Marketing. For over 2 decades,Janice has been a Sales & Marketing Director, Area Vice President, and served on the Board of Exceutives for profit and non-profit companies.

Additionally, she's earned a Master's Degree in Marketing and MIS. She is an Alumni of the University of London, University of South Florida and St. Anthony's High School.

Janice's clients benefit from her business acumen, marketing expertise and friendly professional customer service. She specializes in Florida's Gulfcoast Keys, Luxury Residential Waterfront, Golf & Country Club Properties. As a resident of Lido Beach, one of the many communities she serves, Janice's experience and strong communication skills, with attention to details, benefits her clients with superior personalized service. She looks forward to serving Sarasota County's residents buy and sell the home of their dreams!

Import and Place Your Photo Here Then Delete this Box

PRUDENTIAL PALMS REALTY

130 N. TAMIAMI TRAIL,

SARASOTA, FL 34236

CELL: 727-403-1814

OFFICE: 941-926-7000 X 1051

FAX: 941-827-9060

EMAIL: JANICELITKE@HOTMAIL.COM

WEBSITE: www.JaniceLitke.com

FULL SERVICE MARKETING PLAN

CUSTOMARY REAL ESTATE SERVICES

AT PRUDENTIAL PALMS AT PRUDENTIAL PALMS

REALTY, EVEN THESE REALTY, EVEN THESE

CUSTOMARY SERVICES ARE CUSTOMARY SERVICES ARE

HANDLED WITH UNCOMMON HANDLED WITH UNCOMMON

CARE AND EXPERTISE TO CARE AND EXPERTISE TO

GET THE BEST RESULTS FOR GET THE BEST RESULTS FOR

YOU.YOU.

CUSTOMARY REAL ESTATE CUSTOMARY REAL ESTATE SERVICESSERVICES

These are customary services offered by Prudential Palms Realty and most fine real estate companies.

– Multiple Listing Service – Mid Florida Alliance

– For Sale Yard Sign – Fine Homes International

– Install Lock Box with Key

– In-House Office Caravan

– Broker’s Tour Board of Realtors

– Just Listed Post Cards

– Property Information Flyer

– Virtual Tour

– Basic Internet Property Listing – Prudential.com

– Required Seller Disclosures

– Open House

– Newspaper Advertisements

PRUDENTIAL EXCLUSIVE SERVICESPRUDENTIAL EXCLUSIVE SERVICES

PRUDENTIAL PALMS PRUDENTIAL PALMS REALTYREALTYEXCLUSIVE SERVICESEXCLUSIVE SERVICES

– Extensive Internet Property Marketing

– eMarketing Tools

– National Brand Advertising and Promotions

– Targeted Mailing Campaign

– Fine Homes International

– Prudential Palms International Division

– Women’s Council of Realtors Network

– Window Talk

– Personal Website

– Custom DVD

OUR EXCLUSIVE SERVICES OUR EXCLUSIVE SERVICES

TAKE YOUR CUSTOMIZED TAKE YOUR CUSTOMIZED

MARKETING PLAN TO A MARKETING PLAN TO A

HIGHER LEVEL.HIGHER LEVEL.

Realtor.com Yahoo.com

Aol.comVast.com

Google.comOodle.com

WorldProperties.comZillow.com

CraigsList.comFrontDoor.com

Cyberhomes.com

87% OF HOMEBUYERS

BEGIN THEIR SEARCH

ON THE INTERNET

YOUR PROPERTY WILL BE

LISTED ON OVER 120

WEBSITES!!

Trulia.comNYTimes.comPrudentialPalmsRealty.com RealEstate.comPropSmart.comRealtyTrac.comPrudential.comMSN.comEBay.comLuxuryRealEstate.comRealtor.com Homes&Land.comHeraldTribune.com

EXTENSIVE INTERNET PROPERTY MARKETINGEXTENSIVE INTERNET PROPERTY MARKETING

Front DoorFront Door

Online listing service powered by HGTV

Offers more than 1.5 million listings

Houses expert advice and videos from HGTV

15.4 million unique viewers per month

Comprehensive library of interactive tools and information

Prudential Real Estate has assembled a dynamic collection of established and emerging online companies. From highly trafficked, world-class search engines to real estate industry start ups, we select the companies that deliver EXPOSURE for home buyers and sellers.

No other brand has a stronger commitment to EXPOSURE. Only Prudential Real Estate delivers a collaboration system that provides the best of both worlds:personal service from real estate professionals you can trust and powerful online tools fueled by the freshest property data.

The most important words in Real Estate when selling your home.

EXPOSURE!EXPOSURE!

EXPOSURE!EXPOSURE!

EXPOSURE!EXPOSURE!

PRUDENTIAL REAL ESTATE PRUDENTIAL REAL ESTATE AND THE WORLD WIDE WEB: AND THE WORLD WIDE WEB: A POWERFUL COMBINATIONA POWERFUL COMBINATION

eMARKETING ADVANTAGEeMARKETING ADVANTAGE

• Enhanced Listings on Enhanced Listings on REALTOR.comREALTOR.comMultiple photos, Scrolling lighted title, detailed information, contact information

• Featured Homes Listings on Featured Homes Listings on REALTOR.comREALTOR.comProminent positioning on search result pages

• Multiple Property PhotosMultiple Property PhotosProperties with multiple photos are viewed 299% more than those without

• Search Engine InitiativeSearch Engine InitiativeOur 56,000 search terms drive buyers to our listings

MAXIMUM EXPOSURE MAXIMUM EXPOSURE WEB SITESWEB SITES

REACHING MORE ONLINE HOMEBUYERSREACHING MORE ONLINE HOMEBUYERS

Our national advertising is designed to generate broad

marketing exposure, giving Prudential Realty top of

mind awareness.

Showcasing our listings to millions of weekly readers in the region’s

most widely read publications.

Reaching Millions of Potential Buyers

National Exposure on Major TV Networks

Local Newspaper Advertising

NATIONAL AND LOCAL ADVERTISINGNATIONAL AND LOCAL ADVERTISING

NATIONAL ADVERTISINGNATIONAL ADVERTISING

Prudential Realty has created a new 15-second TV spot this year that complements our aggressive move into the world of the Internet. Our initial alliances with 10 real estate Web sites demonstrates our commitment to Internet marketing. However, consumers can now find everything they need at one address: prudential.com/realestate. No longer is there a need to visit multiple Web sites to get the information needed to make one of the most important decisions in your life - buying a home.

Shot in HD, our animated spot features a custom music track. It is fast-paced and colorful leaving a lasting impression on the viewer. Our media buy this year will include broadcast, cable, print and Internet. The message is clear: the shortest distance between you and home is prudential.com/realestate.

Look for this TV spot on ABC’s popular Good Morning America every day through September. It will also be shown on several CBS prime-time shows like Numbers, Criminal Minds, The Practice, etc. Equally exciting, we will be sponsoring various prime-time ABC shows when they are streamed on ABC.com.

REACHINGREACHING

PROSPECTIVEPROSPECTIVE

BUYERS FORBUYERS FOR

YOUR HOME.YOUR HOME.

TARGETED MAILINGTARGETED MAILING

Upon listing your home for sale, we will immediately send “Just Listed” postcards to a targeted list of prospective buyers and nearby homeowners.

Nationwide database allows searches for homeowners, renters, business professionals, home value, estimated income, length of residence, business professionals, attorneys, doctors, accountants, builders for targeted marketing!

FINE HOMES FINE HOMES

INTERNATIONAL, INTERNATIONAL,

TOGETHER WITH HIGH TOGETHER WITH HIGH

END PUBLICATIONS END PUBLICATIONS

RESULTS INRESULTS IN

MILLIONS OF DOLLARSMILLIONS OF DOLLARS

WORTH OF LUXURYWORTH OF LUXURY

HOME SALES EVERY DAYHOME SALES EVERY DAY..

WWW.PrudentialPalmsRealty.comWWW.PrudentialPalmsRealty.com

Marketing Our Most Exquisite Luxury HomesMarketing Our Most Exquisite Luxury Homes

PRUDENTIAL PALMS REALTYPRUDENTIAL PALMS REALTYFINE HOMES INTERNATIONALFINE HOMES INTERNATIONAL

• Selling the world's most exclusive real estate.

• Representing the "who's who" in business, entertainment and politics.

Prudential Palms International DivisionPrudential Palms International Division

WOMEN’S COUNCIL OF REALTOR’S NETWORKWOMEN’S COUNCIL OF REALTOR’S NETWORK

In today’s changing marketplace—with demanding customers and tough competition—Women’s council of Realtors members have an extensive network on their side. Not only are they connected to the top professionals in the industry, but also to the cutting-edge training, and real estate industry information.

Members of Women’s Council of REALTORS® are tapped into networking and referral opportunities at the international, national, state and local levels.

Networking and ReferralsWomen’s Council of Realtors membership opens up a whole new world of networking opportunities through local chapter affiliations and special networking events. In addition, the backbone of the member network is the annual Referral Roster Membership Directory, which features detailed information from hundreds of real estate professionals, helping to connect to qualified referrals for your clients. Members are able to link to tens of thousands of Women’s Council members through our online Member Search. Real Estate listings and company messages are in front of WCR’s powerful network of successful REALTORS®.

.

Support System Working with a Women’s Council of Realtors member, you’ll experience a support system like no other. You’ll be connected to a network of 19,000 motivated real estate professionals who understand the market and know the value of helping each other to a completed successful closing

WINDOW TALKWINDOW TALK

SAINT ARMAND’S CIRCLE WINDOW TALK

PERSONALIZED WEB PERSONALIZED WEB SITESITE

www.LemonBayEstates.comwww.LemonBayEstates.com

•Dedicated Website

Your dedicated website will include a variety of integrated online tools and services including website design and web publishing, web hosting, email, dedicated domain name registration, web marketing and ecommerce services. With easy-to-use point and click Site tool, your website makes it fast and easy to connect to your property information, increase website traffic, view the details of the home online, get directions, request information and showings, and stay connected to customers and prospects. You simply won't find a better value for your money!

www.LemonBayEstates.com

……Specialized ServicesSpecialized Services

– Customized DVD

• Your personalized CD features: A spectacular video profile of your community with amazing visuals, comprehensive information about the culture, beaches, schools, points of interest and real estate... basically the lifestyle. Most importantly, it's customized just for you! Packaging is personalized with photos, company logos and contact information...and the CD itself, once inserted, links to email and web site! Now that they are excited about the community after watching the video, they can either email you to request information or they can link directly to your web site and search for their new home!

Personalized DVDPersonalized DVD

SPECIALIZED SKILLS & SERVICES

PREFERRED SERVICES

OUR PERSONAL ANDOUR PERSONAL AND

PROFESSIONAL EXPERTISEPROFESSIONAL EXPERTISE

IS WHAT DEFINESIS WHAT DEFINES

PRUDENTIAL PALMS REALTYPRUDENTIAL PALMS REALTY..

MY SPECIALIZED SKILLSMY SPECIALIZED SKILLS

Home Preparation RecommendationsHome Preparation RecommendationsUsing our exclusive Home Enhancement System, I will help you increase the marketability and value of your home.

Skillful NegotiationsSkillful NegotiationsWhen offers are presented, I will advise you to help attain the best possible price and terms. I will promote your interests in developing a clear and binding contract.*

Transaction ManagementTransaction ManagementI will work on your behalf to successfully close the sale, from monitoring the contract progress to managing the closing process.

MY SPECIALIZED SERVICESMY SPECIALIZED SERVICES

• Dedicated WebsiteYour dedicated website will include a variety of integrated online tools and services including website design and web publishing, web hosting, email, dedicated domain name registration, web marketing and ecommerce services. With easy-to-use point and click Site tool, your website makes it fast and easy to connect to your property information, increase website traffic, view the details of the home online, get directions, request information and showings, and stay connected to customers and prospects. You simply won't find a better value for your money!

– www.LemonBayEstates.com

PROTECTING YOUR INVESTMENTPROTECTING YOUR INVESTMENT

Our affiliated company, Americo Title, supports our customer satisfaction goals with certified attorneys and timely & accurate closings.

A home warranty creates buyer confidence and peace of mind, thereby enhancing the marketability of your home.

Sell With Confidence, You’re Protected!Sell With Confidence, You’re Protected!

SECURITY - Protect your buyer against breakdowns for one full year after closing.

With optional seller coverage while your home is listed, your major appliances and systems are protected.*

CONVENIENCE - To have problems resolved quickly, “24/7”, simply call one toll-free number to arrange for service through our local network of preferred professional technicians.

Title ServicesTitle Services

1. Complete closing services

2. A title professional will explain the benefits of title insurance in protecting your investment from on-record title defects

3. Financial strength and stability guarantees the highest quality services

4. Your best interests will be protected during a smooth, efficient closing

REAL ESTATE RESOURCES REAL ESTATE RESOURCES A POWERFUL NETWORKA POWERFUL NETWORK

• MORTGAGE SERVICESMORTGAGE SERVICESHaving buyers pre-approved prior to your acceptance of an offer, will minimize the possibility of taking your home off the market for an unqualified buyer.

Also, take advantage of our mortgage pre-approval services at no cost or obligation before beginning the search for your next home.

• Concierge ServicesConcierge ServicesProviding a full complement of commercial services to our residential customers with commercial properties to sell, lease or have managed.

• PROPERTY MANAGEMENT AND RENTALSPROPERTY MANAGEMENT AND RENTALSResidential rental and property management services for investment properties:

– Assistance in locating rental properties

– Management services for investment properties

– Finding and screening tenants, negotiating leases

Pricing your home

YOUR PRUDENTIAL PALMSYOUR PRUDENTIAL PALMS

SALES PROFESSIONALSALES PROFESSIONAL

WILL PROVIDE YOUWILL PROVIDE YOU

WITH A COMPETITIVEWITH A COMPETITIVE

MARKET ANALYSIS.MARKET ANALYSIS.

PRICING YOUR HOME TO SELLPRICING YOUR HOME TO SELL

Competitive Market Analysis (CMA)Competitive Market Analysis (CMA)With details about competitive properties and what buyers are willing to pay, you can determine the best price for your home.

A CMA takes into consideration:

– Prices paid for recently sold comparable properties

– Similar properties currently on the market that are competing for the attention of buyers

– Comparable homes that did not sell, showing what buyers have not been willing to pay in today's market

MY ULTIMATE OBJECTIVE IS MY ULTIMATE OBJECTIVE IS

TO HELP YOU ACHIEVE THE TO HELP YOU ACHIEVE THE

HIGHEST POSSIBLE PROFIT HIGHEST POSSIBLE PROFIT

FROM THE SALE OF YOUR FROM THE SALE OF YOUR

HOME.HOME.

THE STEPS INVOLVED THE STEPS INVOLVED IN SELLING YOUR HOMEIN SELLING YOUR HOME

Develop a Competitive Pricing Strategy

Implement a Full Service Marketing Plan

Negotiate a Favorable Contract for You

Manage the Contract Through Closing Process

Transaction Closed

After Sale Follow-Up

PRUDENTIAL PALMS ...PRUDENTIAL PALMS ...

THE RIGHT CHOICETHE RIGHT CHOICE

FOR YOU.FOR YOU.

WE ARE READY…WE ARE READY…TO GO TO WORK FOR YOU!TO GO TO WORK FOR YOU!

The Prudential Realty Tradition of ServiceThe Prudential Realty Tradition of Service

You will be backed by the extensive resources and 100-year heritage of one of the premier real estate organizations in North America.

Our Local Prudential Palms Realty OfficeOur Local Prudential Palms Realty OfficeYou will benefit from the marketing exposure and expertise of our team of dedicated local real estate professionals.

My Personal CommitmentMy Personal CommitmentI will devote my energy to meeting your needs.

I will stay in touch and keep you informed throughout the transaction.