siemens usa social media analysis q4 2015

Siemens USAon Social Media

Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of Siemens FB

Siemens: Social Media Report

This report looks at how

Siemens USAperformed on social media between

October 1st – December 31st, 2015

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Analysis of

Siemens USAFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

30,503 770 2.59% United States

Siemens USA

Engagement Score

389

Total Posts

58

Total Likes

4,085

Total Comments

86

Total Shares

642

Most Engaging Content Type

Others

Least Engaging Content Type

Event

Most Prolific Content Type

Alert or FYI

BRAND POSTS

Brand Overview

CONTENT & CAMPAIGNS

29K

29K

30K

30K

30K

30K

30K

31K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

30,503

New Fans

770

Engagement

0

250

500

750

1,000

1,250

Siemens USA had an average engagement score of 389 and a highest of 995.

Community Analysis

Siemens USA fans are largely from United States followed by India.

Distribution of Fans

0K 5K 10K 15K 20K 25K

United States

India

Egypt

Mexico

Pakistan

Germany

Turkey

Saudi Arabia

Peru

0

1

1

2

2

3

3

4


Brand Posts

Top keywords used Frequency

Siemens 13

technology 11

Santa 11

factory 5

innovative 5

Most Engaging Brand Posts

01-DEC-15, TUE 11:39AM

Using Siemens’ technology, Santa just

transformed his centuries-old factory. Now

it’s spreading holi ..

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

1,000 1,835 36 213 Positive

10-NOV-15, TUE 10:03AM

Read "New Florida train service to whisk

passengers between Miami and Orlando"

via USA Today: http:/ ..

29-DEC-15, TUE 10:20AM

As the New Year approaches, watch

some of our big milestones in mobility for

2015.

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

906 193 6 68 Positive

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

873 146 2 64 Positive

NO

IMAGE

NO

IMAGE

NO

IMAGE

http://www.facebook.com/137081489657169/posts/1048678011830841



Brand Posts - Analysis

Brand Post Types Days of the week

0 5 10 15 20 25 30 35 40

0 100 200 300 400 500 600 700 800

Plain Text

Links

Videos

Photos

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Most of Siemens USA posts were around 'Alert or FYI', and posts around 'Others' received the highest engagement.

Content Intel

0 5 10 15 20 25

0 100 200 300 400 500 600 700 800

Brand News

Fact

Others

Event

Corporate Social…

Photo

Ad Campaigns

Employee Stories

Special Offer

Like This Posts

Question

Contest

Festival/Greetings

Alert or FYI

Facebook App

Number of Posts

Engagement Score


Campaign Intel

0 1 2 3 4 5 6 7 8 9

0 100 200 300 400 500 600 700

#MfgDay15

#WINDPOWER15

#BoldBets#RebuildSmart

Number of Posts

Engagement Score


This is the performance of a selection of Siemens USA campaigns that have been tagged and tracked

by Unmetric and are not restricted to the time period analyzed

Analysis of

SiemensUSATwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

22,380 437 1.99% United States

SiemensUSA@SiemensUSA

Engagement Score

146

Total Proactive Tweets

166

Retweets Total

117

Favorites Total

522

Total Mention

238

Total Retweets

710

Most Engaging

#ILookLikeAnEngineer

Most Recent

#HappyHolidays

BRAND TWEETS USER TWEETS

Brand Overview

BRAND CAMPAIGNS

22K

22K

22K

22K

22K

22K

22K

22K

23K


Follower Growth

Total Followers

22,380

New Followers

437

1K

1K

1K

1K

1K

1K

1K

1K

1K


Followee Growth

Total Followees

1,017

New Followees

84

Engagement

0

250

500

750

SiemensUSA had an average engagement score of 146 and a highest of 567.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

166 117

Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 20 40 60 80 100 120 140 160 180

0 20 40 60 80 100 120 140 160 180

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 5 10 15 20 25 30 35 40 45

0 20 40 60 80 100 120

#tech*

#boldbets*

#happyholidays*

#mfgday15*

#sacramento*

#fortuneglobal*

#manufacturing*

#energy*

#software*

#rail*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

10

20

30

40

50

60

70

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

tech boldbets happyholidays mfgday15 sacramento

Spread of Hashtags by day

0 50 100 150 200 250 300

#manufacturing*

#software*

#sacramento*

#fortuneglobal*

#rail*

#tech*

#energy*

#happyholidays*

#boldbets*

#mfgday15*

Engagement Score

Hashtags - Engagement

Total number of Retweets : 710

-10

0

10

20

30

40

50

60

70


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 238

-5

0

5

10

15

20

25


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

Sustainable Cities 120,910 4

Siemens_Energy 116,663 14

Siemens 84,443 13

Cummins Inc. 67,797 1

Mount Sinai NYC 60,157 1

TOP 5 INFLUENCERS

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