siemens internship report
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INTRNSHIP REPORT SIEMENS
INTRODUCTION
Siemens (Berlin and Munich) is a global powerhouse in electrical engineering
and electronics.
The company has 434,000 employees working to develop and manufacture
products, design and install complex systems and projects, and tailor a wide
range of services for individual requirements.
Siemens, headquartered in Berlin and Munich, is one of the world’s largest
electrical engineering and electronics companies.
Siemens provides innovative technologies and comprehensive know-how to
benefit customers in 190 countries.
Founded more than 150 years ago, the company is active in the areas of Information and
Communications, Automation and Control, Power, Transportation, Medical, and
Lighting. In fiscal 2004 (ended September 30), Siemens had sales of €75.2 billion and net
income of €3.405 billion.
Today, "Siemens" is the international unit for electrical conductivity. The siemens
(symbolized S) is the Standard International (SI) unit of electrical conductance.
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INTRNSHIP REPORT SIEMENS
Company information
BOARD OF DIRECTORS: Syed Babar Ali,Lahore
(chairman)
Sohail Wajaht Siddiqui,KarachiManaging Director
Tajammal H. Bokharee, Lahore DirectorAndrew Hall, Munich DirectorJavaid Anwar, Karachi DirectorJoachim Moeller, Erlangen DirectorPatrick de Royer, Munich DirectorGerhard Wilcke, Karachi Director
MANAGEMENT:
Sohail Wajahat Siddiqui Chief Executive OfficerGerhard Wilcke Chief Financial OfficerParvez Iftikhar Information & CommunicationMohammad Ilyas Power Transmission & DistributionNasim A. Siddiqui Industrial Solutions and Power GenerationS.Nadeem Ali Kazmi Automation & DrivesFarrukh Latif Medical Solutions & Transportation Systems
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INTRNSHIP REPORT SIEMENS
COMPANY SECRETARY:
Mohammad Rafi
BANKERS
ABN Amro BankCitibank NACrescent BankDeutsche Bank AGHabib Bank LimitedHongkong & Shanghai Banking CorporationLimitedMeezan Bank LimitedMuslim Commercial Bank LimitedStandard Chartered BankUnion Bank Limited
AUDTIORS:
Taseer Hadi Khalid & Co.
REGISTERED OFFICE:
B-72, Estate Avenue, Sindh IndustrialTrading Estates Karachi-75700
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Countries
4
Our company is today
represented in more than
190 countries all over the
world.
Siemens provides
innovative technologies and
comprehensive know-how
to benefit customers in 190
countries.
INTRNSHIP REPORT SIEMENS
Africa, Middle East, CIS
Egypt
Iran
Russia
Saudi Arabia
South Africa
Ukraine
United Arab Emirates
Asia
Afghanistan
Australia
Cambodia
China
Hong Kong
India
Indonesia
Japan
Korea
Malaysia
New Zealand
Pakistan
Philippines
Singapore
Taiwan
Thailand
Vietnam
The Americas
Argentina
Brazil
Canada
Chile
Mexico
U.S.
Venezuela
Europe
Austria
Belgium
Croatia
Czech Republic
Denmark
Finland
France
Greece
Hungary
Ireland
Italy
Luxembourg
Netherlands
Norway
Poland
Portugal
Spain
Sweden
Turkey
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INTRNSHIP REPORT SIEMENS
From a humble workshop to a global enterprise
Siemens was founded in Berlin by Werner von Siemens in
1847. As an extraordinary inventor, engineer and
entrepreneur, Werner von Siemens made the world's first
pointer telegraph and electric dynamo, inventions that helped
put the spin in the industrial revolution. He was the man
behind one of the most fascinating success stories of all time - by turning a
humble little workshop into one of the
world's largest enterprises.
As Werner had envisioned, the company he started grew from strength to
strength in every field of electrical engineering. From constructing the world's first
electric railway to laying the first telegraph line linking Britain and India, Siemens
was responsible for building much of the modern world's infrastructure.
Siemens is today a technology giant in more than 190 countries, employing some
440,000 people worldwide. Our work in the fields of energy, industry,
communications, information, transportation, healthcare, components and
lighting have become essential parts of everyday life.
While Werner was a tireless inventor during his days, Siemens today remains a
relentless innovator. With innovations averaging 18 a day, it seems like the
revolution Werner started is still going strong.
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INTRNSHIP REPORT SIEMENS
HISTORY
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INTRNSHIP REPORT SIEMENS
Time line
Siemens history for beginners: This three-part time line will give you an initial idea of how our company developed
From workshop to global player
(1847-1918)A period of change(1918-1945)The age of globalization (1945-2003)
Company development
Advanced company history: follow the development from small workshop to one of the largest electrical engineering companies in the world
1847 –1865Beginnings and early
development 1865 –1890Company policy and
international projects1890 –1918The second generation1918 –1933A period of transition1933 –1945The National Socialist war
economy1945 –1966 Postwar reconstruction and
emergenceas a global player1966 –1989United under a single roof 1989 – 2003Stepping into the third
millennium
Siemens Pakistan
Siemens Pakistan Engineering Co. Ltd. is one of the largest multinational
companies in Pakistan.
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INTRNSHIP REPORT SIEMENS
Siemens Pakistan engineering co.ltd is a public limited company with its
registered office and manufacturing facilities situated in Karachi. Being a
subsidiary of siemens AG, the products we produce in our factory are
manufactured under license from siemens AG.
The quality of our products is thus interlinked with that of licensing factories of
siemens AG whose specialists provide expert assistance and backup as and
when required.
The Siemens Pakistan Engineering Company Ltd. was founded in 1953 as a
private company, and in 1963, the company was reorganized as a public limited
company
An overview of siemens Pakistan’s organization and business activities is as
follows:
A.COUNTRY-WIDE LOCATIONS
Head office Karachi
Regional and branch offices Islamabad,Lahore,quetta,pashwar
B-BUSINESS DIVISIONS
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INTRNSHIP REPORT SIEMENS
1. Information & communication (I&C) karachi
2. Industrial solutions and power generation (ISP) karachi
3. Power transmission & distribution (PTD) karachi
C-BUSINESS
Automation & drives (A&D) karachi
Med,transportation system & solar(MTS) lahore
D-FINANCE& BUSIENSS ADMINISTRATION (FBA) karachi
E-CORPORATE DEPARTMENTS karachi
PRINCIPAL BUSINESS FUNCTIONS OF SIEMENS PAKISTAN
ENGINEERING CO.LTD
1. SALES & MARKETING
2. ENGINEERING & DESIGN
3. MANUFACTURING
4. INSTALLATION & COMMISSIONING
5. SERVICES
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6. BUSINESS ADMINISTRATION
7.
Siemens Pakistan history
1867 - 1870
S&H builds the Indo-European telegraph line linking London to
Calcutta via Karachi. (The line remains in operation until 1931.)
1950
The Pak Industrial & Trading Corp. Ltd. is appointed to represent
SSW in Karachi.
1952
Siemens cooperates with the Pakistani government to build a production plant for
manual and automatic telephone systems in Haripur. The joint venture
Telephone Industries of Pakistan (TIP) is formed.
1953
S&H and SSW found Siemens Pakistan Engineering Co. Ltd. in Karachi.
1960
The Pakistani government awards Siemens Karachi a contract to build a
production plant for motors, transformers and switchgear.
1961
Siemens Karachi succeeds East Asiatic Company (EAC) as representative of
SRW. The railway administration awards Siemens a contract to modernize the
railway safety installations in West and East Pakistan.
1967
Siemens builds a telephone plant in Tongi and a phone cable factory in Khulna.
Telephone Industries Corporation (TIC) is founded in Dacca, and Industries of
Pakistan (CIP) is established in Khulna.
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Pakistan, assembly shop of the Haripur telephone factory, 1956
INTRNSHIP REPORT SIEMENS
1969
Siemens and the Pakistani government form a joint venture named Carrier
Telephone Industries (CTI), Islamabad.
1987
Siemens supplies a fuel reprocessing system and a control-room building for the
Kot Addu gas turbine power station.
1993
The company begins setting up a GSM mobile radio network.
2000Siemensbegins production of Pakistan’s largest diesel-generator set, with a
capacity of 1.1 MVA.
Quality policy
Siemens Pakistan designs, develops, manufactures, markets and provides
services of a wide range of technologically advanced Electrical and Electronic
Products and Systems, including Construction Projects and Software which
benefit business, industry and society.
Quality is an integral part of our mission and strategy. The Customer is a focal
point in our thinking and action. We, therefore, align ourselves to the needs and
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INTRNSHIP REPORT SIEMENS
expectations of the Customers in a manner that result in their Satisfaction, our
Business profitability and Stakeholders benefit.
We create a challenging and rewarding work environment with a proactive
management that encourage our employees to work with pride, enthusiasm,
commitment and high sense of ethical and moral values. They have measurable
objectives and targets at all functional levels and their results are monitored for
continual improvement, accountability and established norms of good Business
Conduct.
We are alive to the dynamics of the fast changing cycle of technology and
continuously strive for innovation. We therefore train and groom our workforce
accordingly.
We build a relationship of cooperation and support with our suppliers resulting in
improved products and services for mutual benefit.
Higher productivity, profitability, accelerated innovations and growth in new
markets is the objectives of the company wide top+ program. This program
maneuvers our corporate culture towards customer orientation, increased
efficiency, and competitive strength, optimization of resources and containment
of wastage.
We continuously endeavor to maintain our reputation and siemens brand name
as a guarantee of quality, reliability and dependability.
We play an integral part in the development and progress of national economy
with a strong sense of responsibility to the society and environment. We function
in a manner that protects and preserves the environment for our future
generations, ensures the health and safety of our employees and exerts a
positive influence in the community.
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INTRNSHIP REPORT SIEMENS
We commit ourselves to comply with all applicable statutory and regulatory
requirements and endorse our commitment as responsible corporate citizen.
This quality policy is in consonance with Siemens Corporate Principles which
envisage Customer Orientation, Innovation, Business success, Leadership,
Learning, Cooperation and global commitment towards Corporate Citizenship.
Our Quality Management System ensures the adherence of the aforesaid Quality
Policy in our day to day and strategic activities at all functional levels.
Milestones
1933 Cable Laying in Karachi.
1952 Joint Venture with Government Telephone Industries of Pakistan.
1953 Siemens Pakistan Engineering Company founded.
1955 Establishment of repair workshop.
1957 Started production of Switchboards.
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INTRNSHIP REPORT SIEMENS
1963 Established second factory for production of Motors and Transformers.
1969 Joint Venture with Government Carrier Telephone Industries( CTI )
Islamabad.
1976 Diesel Generating sets are introduced.
1978 Company converted into Public Limited Company.
1981 Start production of Power Transformers up to 132Kv, 30 Mva.
1983 Start local production of Single Phase Motors and Fan Motors.
1984 Local assembly of electrical control cubicles.
1985 Railway Signaling equipment.
1986 Assembly/Manufacture of Medium Voltage Vacuum CircuitBreakers starts.
1987 Extension in manufacturing range of Power Transformers up to 60 Mva.
1988 (a) Start assembly manufacture of air break contractor up to size 2.
(b) Start of manufacture of (EWSD) Digital Telephone Exchanges in TIP.
(c)CTI started manufacturing of Siemens Digital Radio Systems in Pakistan.
1989 (a) Extension in manufacturing range of Power Transformers up to 100
MVA.
(b) Extension in manufacture of Mobile X-Ray Unit up to 300 mA.
(c)A new manufacturing unit set up at TIP for the manufacture of Local Digital
Switching Equipment and Electronic PABX System.
(d) Local manufacture of Railway Signaling Equipment started.
1991 Manufacture of Fibre Optic Transmission System started at Carrier
Telephone Industries.
1992 Successful completion consisting of supply, installation, training,testing and
commissioning of the country’s first Fibre Optic Transmission System for
Junction Network Project of PTC in Karachi,Hyderabad, Quetta, Faisalabad,
Sargodha, Lahore, Islamabad/Rawalpindi, Peshawar and Multan.
1993 Successful completion of Turnkey Project consisting of delivery,
planning,installation,and commissioning of 100,000 Telephone Lines
1994 Launch of 1st Digital Mobile Telephony Network (GSM) in Pakistan.
1995 Siemens Pioneers ISDN ( Integrated Services Digital Network) in PTCK
Network.
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INTRNSHIP REPORT SIEMENS
in Karachi, Lahore and Rawalpindi/Islamabad.
1997 Establishment of IT Business Unit offering software and hardware .services
& solutions.
1997 Celebration of 150 Years of Siemens.
1997 Siemens head office shifts to new location at S.I.T.E
1997 Siemens institutes Gold Medals for top Engineering Students
1999 Mr.Sohail Wajahat first Pakistani Chief Executive takes over
1999 Launch of countrywide internet project covering 22 cities
2000 Siemens is associated with Bagh E Quaid Project of national significance
2000 Siemens signs agreement to introduce SAP in Pakistan
2000 Siemens Launches Home Appliances
2000 Largest export order received worth US$ 30 Million for 132 kV substation
for DEWA Dubai
2001 Largest export order for Transformers worth US$ 13.5 Million from MEW
Kuwait
2001 Siemens acheives national recognition for its export of goods and services
2001 Successful implementation of SAP at Indus Motors sets stage for future
success
2002 Siemens announces University Liasion Program/ Scholarships for students
2002 Siemens enters the Mobile Phone Market
2002 Siemens launches 1.1 MVA Generating sets highest in the country
2003 Signing of agreement for first desalination plant in Karachi
2003 Successful Short Circuit Testing of Transformer at KEMA Holland
2003 Kohat Tunnel Project completed ahead of Schedule
2003 Siemens starts manufacturing new family of SIMOPRIME Medium Voltage
Switchgear System
2003 Siemens wins international tender to become the 2nd turnkey supplier to
Ufone Mobile Phone Operator
2004 Siemens starts manufacturing of new line of Low Voltage Switchgear
System of family SIVACON 8PT
2004 Largest export order for 5 substations from Dubai Electricity and Water
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INTRNSHIP REPORT SIEMENS
Authority
2004 Siemens receives International Quality Awards for distribution and power
transformers
2004 Siemens and Telenor signs agreement for deployment of Cellular network
of Telenor in Pakistan.
2004 Siemens signs agreement with M/s. Kanooz Al Watan Holding Group as
non stock holding technical partner for KESC
2004 Siemens commissions 132 KV Substations in Kabul
2005 Siemens got repeat order for 7 substations from Dubai Electricity and
Water Authority worth $84 US Million.
2005 Siemens and Telenor finalized phase 2 for the expansion of Telenor cellular
network in Pakistan. The scope of the project includes the expansion of the Core
network along with the BTS installation in Central Punjab,Sindh & Balochistan.
Subsidiaries and affiliated companies
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INTRNSHIP REPORT SIEMENS
Take a look at some of the companies in which Siemens
invested in the course of its history
Telefunken
Osram
Siemens-Bauunion (SBU)
Klangfilm
Vereinigte Eisenbahn-Signalwerke
Siemens-Planiawerke (Sipla)
Siemens Apparate und Maschinen
(SAM)
Deutsche Grammophon-Gesellschaft
Bosch-Siemens Hausgeräte
KWU and TU
Zuse
Hell
Siemens-Nixdorf (SNI)
EPCOS
Infineon
Siemens Dematic
Siemens VDO Automotive
Fujitsu Siemens
AWARDS AND HONORS
2000 Best Presented Accounts
2000 Shield of recognition for timely completion of Bagh E Quaid E Azam Project
2000 Top 25 Companies Award
2001 Siemens Apprenticeship scheme received award from Directorate of
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INTRNSHIP REPORT SIEMENS
Manpower & Training
2001 Export Trophy Awards for Engineering Goods and Services
2001 Top 25 Companies Award
2002 Best presented Accounts Award
2002 Export Trophy Awards for Engineering Goods and Services
2002 Top 25 Companies Award
2003 Gender Sensitive Management Award
2003 Top 25 Companies Award
2003 Export Trophy Awards for Engineering Goods and Services
2003 Corporate Report Award by ICAP & ICMAP
2004 Best outdoor advertising award for Home Appliances
2004 ACCA Employer Accreditation Certificate by ACCA
2004 Awards for Wall and Desk Calendars by NCCA
2004 Environment Excellence Award
2004 Export Trophy Awards for Engineering Goods and Services
2004 Top 25 Companies Award
2005 Strategic Leadership Award by Allama Iqbal Open University Islamabad
2005 Corporate Excellence Award by MAP
2005 EN Awards for Sales Performance – Direct Channel by Siemens AG
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INTRNSHIP REPORT SIEMENS
VISION STATEMENT
To remain market leader and technology pace setter in the
engineering and electronics industry by utilizing the high
Tech engineering expertise of the siemens group
Worldwide to maintain our strong and
Prominent local presence.
MISSION STATEMENT
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INTRNSHIP REPORT SIEMENS
To realize our vision by:
Providing quality to our customer at competitive prices, to their
complete satisfaction
Generating earning sufficient to ensure a secure future for the
company and to protect and increase our shareholders
investment.
To enhance creativity and job satisfaction of our employees by
providing opportunities for personal development, limited only by
their own ability and drive.
To contribute to the national economy, whilst realizing a strong
sense of responsibility to society and the environment.
To enhance the investment of our customer through Human
Excellence, our Technology, our Processes, our High Standards of
Quality and Financial Strengths.
OUR PRINCIPLE
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INTRNSHIP REPORT SIEMENS
Our major principles are as under
customers
innovations
people
responsibility
value
customers:
We strengthen our CUSTOMERS - to keep them competitive
Our success depends on the success of our customers. We provide our customers with our
comprehensive experience and solutions so they can achieve their objectives fast and
effectively.
Innovations:
We push INNOVATION - to shape the future
Innovation is our lifeblood, around the globe and around the clock. We turn our people's
imagination and best practices into successful technologies and products. Creativity and
experience keep us at the cutting edge.
People:
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We empower our PEOPLE - to achieve world-class performance
Our employees are the key to our success. We work together as a global network of
knowledge and learning. Our corporate culture is defined by diversity, by open dialogue
and mutual respect, and by clear goals and decisive leadership.
Responsibility:
We embrace corporate RESPONSIBILITY - to advance society
Our ideas, technologies and activities help create a better world. We are committed to
universal values, good corporate citizenship and a healthy environment. Integrity guides
our conduct toward our employees, business partners and shareholders.
Value:
We enhance company VALUE - to open up new opportunities
We generate profitable growth to ensure sustainable success. We leverage our balanced
business portfolio, our business excellence and synergies across all segments and regions.
This makes us a premium investment for our shareholders.
ORGANIZATIONAL CHART
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INTRNSHIP REPORT SIEMENS
CORPORATE STRUCTURE:
Managing Board
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CEO / MD
DIVISIONAL DIRECTOR EXECUTIVE DIRECTOR
DEPTY GENERAL MANAGER
GENERAL MANAGER
MANAGER OF DEPARTMENTS
DEPTY MANAGERS OF DEPARTMENTS
EMPLOYEES
INTRNSHIP REPORT SIEMENS
Corporate Executive Committee
Operating groups shared services corporate departments
Information & Automation & Control Power MedicalCommunication
Lighting
TransportationCorporate Centers
Management and control structure – The Supervisory Board
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Automation And Drive A&D
Information & communication Mobile ICM
Power Generation
PG
Medical Solutions
Med
Osram GmBh
Osram
Siemens Business Services SBS
Industrial Solution And Services I&S
Siemens Domatic AG
SD
Siemens Building Technologies SBT
Siemens VDOAutomotive AG SV
Transportation System
TS
Power transmission & Distribution PTD
Siemens Financial Services SFC
Siemens Real Estate SRE
Siemens Procurement & Logistics Services SPLS
Siemens ManagementConsulting SMC
Siemens Qualification& Training SQT
Siemens Professional Education SPE
Corporate Mobility Services CMS
Services CentrePersonnel SCP
International Delegation Centre IDC
Pension Services Germany PSG
I & C Corporate Account Management IC CAM
Legal Services LS
Accounting Services AS
Marketing Services Germany MSGCommunication Services CS
Information & communication network ICN
Corporate Finance CF
Corporate Personnel CP
Corporate Technology CT
Corporate Development CD
Corporate Communication CC
Corporate Information & Operations CIO
Global Procurement & Logistics GPL
Chief Economist/ Cor porate Relation ECR
Management Consulting Personnel MCP
INTRNSHIP REPORT SIEMENS
As a German stock corporation with registered offices in Berlin and Munich,
Siemens is subject to German corporate law. Consequently, the Company has a
two-tier management and oversight structure consisting of a Managing Board
and a Supervisory Board. The Supervisory Board has twenty members. As
stipulated by the German Co-determination Act (the Co-determination Act), one-
half of the Board’s members represent Company shareholders, and one-half
represent Company employees. The shareholder representatives are elected by
the Annual Shareholders’ Meeting. The employee representatives are elected by
an assembly representing Siemens’ employees in Germany. Seven of the
employee representatives must be Siemens group employees, and three must
be external representatives nominated by certain German unions.
According to the Bylaws of the Supervisory Board, the shareholder
representatives must be independent. Some Supervisory Board members hold,
or held in the past year, high-ranking positions at other companies. Siemens
maintains normal business relationships with almost all of these companies.
However, our sales of products and/or services to them are transacted on arm’s
length bases. Furthermore, the volumes of these respective sales are quite small
in relation to each of the companies’ total sales. Consequently, we believe that
these dealings do not compromise the independence of our Supervisory Board
members associated with these companies.
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INTRNSHIP REPORT SIEMENS
Risk management
The Company has a system for assessing and monitoring its potential business
and financial risks. The components of this risk management system are
designed to help enable us to anticipate risks and to manage them carefully in
the pursuit of our business goals. The principles, guidelines, processes and
responsibilities of our internal control system have been defined and established
to help ensure prompt and accurate accounting of all business transactions and
to continuously provide reliable information about the Company’s financial
position for internal and external use.
However, the components of the internal control and risk management system do
not eliminate risk entirely and, thus, cannot prevent loss or fraud in all cases. We
intend to rapidly adjust the risk management and monitoring procedures of all
businesses acquired during the fiscal year, so that they conform to Siemens’
standards.
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MANAGEMENT COMMITMENT
The management of Siemens Pakistan is committed towards ensuring the
effectiveness and continual improvement of management system through:
Establishing those policies which are appropriate to the purpose and the
corporate principles of the company;
Establishing measurable Objectives at all relevant functional levels;
Creating awareness among employees about the relevance and
importance of their activities towards the achievement of company’s goals
and applicable statutory and regularity requirements;
Establishing measures that are aligned with the interests of the
stakeholders;
Creating a customer focused environment whereby their needs and
expectations govern the actions of the organization;
Instituting mechanism for taking customers feed back; handling of
complaints on priority basis and taking corrective and (which required)
preventive actions;
Provisioning of the necessary resources to implement; maintain and
improve the Management System and to facilitate the enhancement of
customers’ satisfaction;
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Conducting periodic and timely management reviews to ensure the
continuing suitability adequacy and effectiveness and to assess the
opportunities for improvement in the Management System;
Role Of Executive Management Committee in
Policy Formulation
The Executive Management Committee comprising the CEO, the CFO
and the Executive Directors of the operating divisions meets regularly to
review the results of operations, to formulate strategic plans of marketing,
production, investments, to finalize annual and seasonal budgets and to
take active and preventive measures for mitigation of risks and for seizing
business opportunities.
The committee places before Board Of Directors all such matters which
are required to be approved by it under the law as well as other matters of
importance.
Last year, five meetings of the Board Of Directors were held. The number
of meeting are not fixed, they can call meeting whenever it is required.
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Managing Director & Chief Executive
Officer(CEO)
The managing Director & Chief Executive Officer has the overall
responsibility for implementing policies and company objectives and for
ensuring their achievement.
He is authorized by the Board of Directors to delegate powers to selected
functionaries for the achievement of operational and strategic
achievement of these goals.
He defines the objectives and ascertains their implementation through an
established Management system which he constantly monitors.
He assumes the overall responsibility for the quality of the products and
services which are manufactured and marketed by the company.
Executive Committee
The Executive Committee comprises of managing Director & Chief Officer,
Chief Financial Officer and all the Executive Directors.
This committee meets on at least quarterly basis to address issues in
relation to the achievement of the company’s objectives and
implementation of company policies.
Chief Financial Officer
Chief Financial Officer is responsible;
For ensuring that the company remains profitable;
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INTRNSHIP REPORT SIEMENS
For ensuring there is positive cash flow in the company;
To deploy and monitor the resources required for the achievement of
above targets.
Divisions Heads of Business Administration
They together with the Executive Director / Divisional director are responsible for
the successful functioning of their respective Divisions / Business / Business Unit
and are specifically responsible for;
Ensuring quality of all business administration operations of the business
units of the Division/Business/Business Unit by means of;
o Organization of work flow
o Allocation of financial resources
o Providing guidelines for efficient use of resources to achieve the
o objectives of the business unit
o Assessing tanning needs of commercial personnel
Monitoring key business data;
Ensuring adherence to rules set out for performing various business
administration functions in conformity with state laws and company
policies;
Ensuring implementation of systematic working methods for offer and
order processing functions;
Ensuring suitability of terms and conditions of the contracts including their
legal aspects.
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INTRNSHIP REPORT SIEMENS
Management of the Business Units
The Management of the Business Unit comprises the head of the Business
Unit and the respective head of BU Business Administration. The
Responsibilities and authorities of Business Units Heads are defined in the
Respective Business Unit’s QMS Documentation.
Corporate Department
Heads of Corporate Department are responsible for supporting the Corporate
Management Division/Business and Business Units in their respective areas
of activities and in the implementation of Company’s policies, objectives and
procedures throughout the organization. They also assume the responsibility
of quality in their respective areas of activity.
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Siemens Pakistan Corporate Structure
DEPARTMENTS AND THEIR HEADS:
Managing Director : Sohail Wajahat Siddiqui
Information Communication
Information and Communication (I&C)
Parvez Iftikhar
Email: [email protected]
Information and Communication Networks (ICN-EN)
Munawar Ali Khan
Email: [email protected]
Information and Communication Networks (ICN-Public)
Syed Asad ullah
Email: [email protected]
Information and Communication Networks (ICN-Services)
Nazir Muahammad
Email: [email protected]
Special System (SS)
Syed Reza Hyder Bokhary
Email: [email protected]
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INTRNSHIP REPORT SIEMENS
Information and Communication Networks (ICM-N)
Parvez Iftikhar
Email: [email protected]
Information and Communication Networks (ICM-D)
Parvez Iftikhar
Email: [email protected]
Power Transmission & Distribution
Power Transmission & Distribution
Mohammad Ilyas
Email: [email protected]
Transmission & Distribution (TD)
Suhail Anwer
Email: [email protected]
Transformers (TR)
Ishtiaqul Haq
Email: [email protected]
Switchboards (SB)
Azhar Hussain
Email: [email protected]
PTD Services (PTD Ser)
Irfan Ahmad
Email: [email protected]
Industrial Solution & Power Generation
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INTRNSHIP REPORT SIEMENS
Information and Communication Mobile (ISP)
Nasim Siddiqui
Email: [email protected]
Power Generation (PG)
Safdar Ibrahim
Email: [email protected]
Engineering & Construction (EC)
Akbar Hashware
Email: [email protected]
On Call, Logistics & Maintenance (OLM)
Syed Sabahat Ali
Email: [email protected]
IT Services (IT)
Aijaz Saleem
Email: [email protected]
Manufacturing & Execution System Solutions (MES)
Mohammad Kaleeem
Email: [email protected]
Business Development (BD)
Amr Ahmed
Email: [email protected]
Automation & Drives
Automation & Drives (A&D)
Nadeem Kazmi
Email: [email protected]
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INTRNSHIP REPORT SIEMENS
Motors / Genset (MG)
Nadeem Kazmi
Email: [email protected]
Standard Products (STP)
Mohammad Naukhez Arslan
Email: [email protected]
Medical Solutions, Transportation System
Medical Solution, Transportation System (MTS)
Farrukh Latif
Email: [email protected]
Med Solutions (MG)
Shahid Ahmed
Email: [email protected]
Transportation System (TS)
Kazi Fahim uddin Ahmed
Email: [email protected]
Finance & Business Administration
Finance & Business Administration (FBA)
Gerhard Wilcke
Email: [email protected]
Financial Controlling (FC)
Rahim Dawood
Email: [email protected]
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INTRNSHIP REPORT SIEMENS
Corporate Security & General Services (CSG)
Major Aman Zuberi
Email: [email protected]
Organization Information (OI)
Amin Bandhani
Email: [email protected]
Central Audit (CA)
Samiullah Siddiqui
Email: [email protected]
Export Control (Ex. C)
Chaudhry ahmed Shaheen
Email: [email protected]
Corporate Departments
Human Resouce (HR)
Mansoor Farooqui
Email: [email protected]
Industrisl Relations (IR)
Major Aman Zuberi
Email: [email protected]
Corporate Communication (CC)
Zia Zuberi
Email: [email protected]
Corporate Quality Management System (QMS)
Mansoor Iqbal Khan
Email: [email protected]
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INTRNSHIP REPORT SIEMENS
Business Development (BD)
Amr Ahmed
Email: [email protected]
top+ (top+)
Khurram Mehdi
Email: [email protected]
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INTRNSHIP REPORT SIEMENS
Business Conduct Guidelines and Code of Ethics
Siemens is committed to conducting its business responsibly and in compliance
with all relevant statutory and regulatory requirements. The Managing Board has
established firm guidelines to help ensure that this goal is achieved. The
Business Conduct Guidelines comprise rules regarding compliance with
applicable laws, conflicts of interest, the use of Company assets and facilities,
and insider trading.
These rules are binding for all Siemens employees, the Managing Board and the
Supervisory Board. The Guidelines also specify procedures for dealing with
complaints. A compliance officer, who reports to the Audit Committee, processes
all complaints, including those submitted anonymously. In accordance with the
requirements of the SOA, procedures for handling potential complaints related to
accounting practices, and procedures for handling relevant complaints from
specific attorneys (internal and external) have been implemented during fiscal
2004. In addition, the Managing Board and the Supervisory Board have
implemented a Code of Ethics for Financial Matters, as required by the SOA
rules
Investments in research and development
With R&D expenditures of some €5.1 billion in fiscal 2004, we were once again a
leader among electronics and electrical engineering companies. A large share of
our R&D outlays, more than 55%, continued to flow into information and
communications and automation and control technologies.
A strong patent portfolio gives us a head start in developing trendsetting
technologies. Critical success factors include cross-Group technologies – such
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INTRNSHIP REPORT SIEMENS
as software architectures, innovative materials, imaging processes and sensor
systems – that find application in a wide variety of fields. Our company-wide top+
Innovation Program is providing new momentum in our drive to fully leverage our
synergy potentials. Initial results include cross-product technology platforms for
remote services; a uniform controls architecture for applications ranging from
power plants and railway systems to industrial controls and communications
networks; and systematic best practice sharing of the kind that has long
characterized our software initiative. By moving toward technological leadership
in all our businesses, we are also strengthening our customer focus and global
competitiveness.
About half of our more than 45,000 researchers work outside Germany. Our goal
is to locate R&D activities in every market with high economic and technological
potential and to attract the best employees worldwide. With these objectives in
mind, we began substantially expanding our research and development activities
in China last year.
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INTRNSHIP REPORT SIEMENS
Siemens One – Bundling expertise for our customers
Siemens One is what we call our new company-wide strategy to improve market
penetration and drive growth in new fields by enhancing cooperation across our
entire organization. Few companies in the world can provide the range of
products, systems and services that we do. Focused primarily on large-scale
infrastructure projects, Siemens One is enabling us to bundle our comprehensive
expertise in order to create complete, customized solutions for selected
industries.
Siemens One is a key part of our Customer Focus Program, one of the main
pillars of the new Siemens Management System that is driving managerial
efficiency everywhere in the Company. There are now Siemens One
organizations in over 35 countries. We have also set up a Siemens One Team at
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INTRNSHIP REPORT SIEMENS
corporate headquarters to help our vertically organized businesses further
leverage their horizontal synergies, to initiate cross-Group and cross-Region
solutions in new and existing market segments, and to engage in sales activities
where appropriate. The aim throughout is to optimize customer value by
intensifying and expanding our current cross-selling activities.
Siemens One scored its first successes in the United States. In Houston, Texas,
for example, several Siemens Groups pooled their know-how to help build the
Reliant Park stadium, enabling the city and the National Football League to host
the 2004 Super Bowl. Siemens provided the technology that allowed the
championship game to happen – supplying building automation, fire safety and
security systems, data and telecommunications technology, electronic
switchgear, lighting controls and a light rail transit system from downtown
Houston to the stadium. Successes like Reliant Park have since spawned a large
number of other Siemens One projects all around the world.
Security analysis and consulting
Identification of the need for action and suggestions for solutions
Security Analysis
Risk Management
Security Framework
The first step for enhancing the security level is always analyzing and evaluating
dangers. Dangers can only be met adequately if one is fully aware of and
acquainted with them. Individual offerings result in a security framework assisting
you in your business processes and ensuring their availability: starting with a
customized strategy, followed by methodical analysis and support for
implementation and constant enhancement of concepts and solutions.
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INTRNSHIP REPORT SIEMENS
Your management system for information security protects your business
processes based on solid risk management and efficient disaster recovery. It
constitutes the binding framework for the powerful processes of your security
organization, such as internal revision, reporting, treatment of security incidents,
handling changes, virus protection, secure operations, training and awareness
raising.
To make sure that your company’s security will remain on a high level, we will
regularly check your current security standard by way of security assessments
and will provide you with specific solution suggestions for effectively repairing
possible vulnerabilities.
Benefits:
Assessment of the situation as is and analysis of the risk situation
Identification of the danger potential
Identification of the need for action to enhance the security standard
The security training promotes the staff’s security awareness
No project risk: schedule and costs can be clearly defined if necessary.
Siemens has following businesses
transporation system
Information and communication
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INTRNSHIP REPORT SIEMENS
Automation and drives
Medical solutions
Power Transmission and Distribution
Industrial solutions and power generation
Transportation system
Siemens Transportation Systems has been primarily looking after the needs of
Pakistan Railways in the field of Railway Signaling. The association dates back
to the early sixties. During this period many projects have been successfully
executed by Siemens Pakistan on Turn-Key Basis for Pakistan Railways. The
most recently executed projects include:
Tokenless Block Project on Lodhran – Khanewal – Faisalabad &
Sangla Hill – Wazirabad sections.
Colour Light Signalling Project on Lahore – Raiwind section.
Automatic Block Signalling on Bin Qasim – Meting section.
DC Track circuiting at 94 main line stations from Hyderabad to
Peshawar.
A market share of 70% on the entire electrical signaling network of Pakistan
Railways is a great achievement for the Business Unit. All this was possible due
to the establishment of local manufacturing / assembling facilities and with the
development of skilled / trained manpower
Transportation Systems is a world-leading systems house in the rail industry,
and Siemens VDO Automotive is one of the world's largest suppliers of
automotive electronics.
It has following types
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INTRNSHIP REPORT SIEMENS
Rail automation and electrification
Turnkey systems for rails
Integrated services for rail
Rolling stock for rail
Automotive
Telemetry systems
Information and communication
This business area combines products, services and solutions for the
information and communications area.
It has following types
Communication networks
Information technology
Mobile communication
Telephone and communication systems
Automation and drives
Siemens is the world's largest supplier of products, systems, solutions and
services for industrial automation and building technology.
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INTRNSHIP REPORT SIEMENS
Our Automation Solutions group provides a turn key solution for all your process
automation requirements. If you have any automation related task, all you have
to do is to let us know and we will take care of the rest: form project planning and
software development to installation and commissioning of its totally integrated
automation solution. We develop systems and solutions for all your machine
automation requirements. And that is not it: we also provide you with post –
implementation services and retrofitting jobs as well. Our vision is to optimize and
enhance productivity in process industry through our totally integrated
automation solution.
Expertise for solutions & systems in following industrial sectors.
1. Food beverage
2. Pharmaceutical.
3. Chemical.
4. Glass & Ceramics
5. Petrochemical & Refineries.
It has following types.
Automotive
Building security and automotion
Drives, motors
Electrical installation technology
Logistics systems
Low-voltage controls and distribution
Process automation
Sensor and measuring systems
Medical Solutions
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INTRNSHIP REPORT SIEMENS
Siemens Medical Solutions is one of the largest suppliers of healthcare
equipment in the world. We are renowned for our innovative products, services
and complete solutions, ranging from imaging systems for diagnosis and therapy
equipment for treatment, to electro medicine and hearing instruments to IT
solutions that optimize workflow and increase efficiency in hospitals, clinics and
doctors' offices.
We combine the latest breakthroughs in medical technology with state-of-the-
art IT technology to create efficient solutions for the healthcare system. It is
our objective to ensure a person's long-term health. Our products work to create
a more efficient healthcare system and the best possible individual care.
Lowering costs to improve the quality of healthcare is our contribution to every
person's well-being.
In Pakistan, Siemens provides a wide spectrum of medical technology to
hospitals and clinics throughout the country. With its high accuracy and long term
reliability, Siemens medical equipment assists doctors to improve the quality of
life of people of Pakistan.
Minimizing equipment downtime is vital to our customers. We have therefore put
together a highly qualified team of engineers able to respond to a customer’s call
at any time. The Uptime Service Center in Lahore can provide remote diagnosis
to the equipments in the hospitals in Pakistan
The Medical business area offers a broad spectrum of products, solutions and
services for integrated health care ranging from innovative technologies for
accurate diagnoses and therapies to services that optimize processes and
increase efficiency.
It has following types
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INTRNSHIP REPORT SIEMENS
Hearing solutions
Oem solutions
Products and systems
Refurbished systems
systems
Power Transmission and Distribution
This business area's activities cover the entire array of energy solutions
In this global economy with WTO regulations coming into effect, your products
and performance are subject to sharp drop in prices. You feel considerable
pressure due to costs and expectations with regard to return on investment. As a
result you are forced to reduce services and investment and to increase
efficiency and profitability.
In order to enhance the efficiency and profitability of your electrical network
through optimize availability of power supplies, long service life, enhanced
output, economical operation or fast help in the event of problem - As a partner in
everything to do with power supplies, we offer it all. We take the load off your
shoulder and attend to all the task that help you to achieve not only the best
economy in a competitive world, but reliability of supply, optimum technical
performance and safety.Our range of services extends across the board into
every area of power transmission and distribution from analysis, planning and
project design throughout the whole life time of an installation to its eventual
disposal.
It has following types
Power generation
Power supply
Power transmission and distribution
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INTRNSHIP REPORT SIEMENS
Industrial solutions and power generation
We remained active to fulfill the market demand for high end solutions in various
industrial sectors and gaining customer satisfaction. as a solution provider we are
involved in diverse projects in water, oil & gas ,chemicals and the even growing
cement sectors.
FURTHER BUSUNESSES:
Lighting
With lamps, electronic control gear and opto-semiconductors, our Lighting Group
(Osram) has captured a leading position in the world lighting market.
Financing and real-estate
Siemens Financial Services specializes in innovative offerings for corporate
financing and risk management. Siemens Real Estate's services comprise real
estate development and utilization, portfolio management and services
Affiliates
Household appliances and computers are the core businesses of our affiliates
Privacy PolicySiemens Commitment to Data Privacy Protection
Protecting the security and privacy of your personal data is important to Siemens;
therefore, we conduct our business in compliance with applicable laws on data
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INTRNSHIP REPORT SIEMENS
privacy protection and data security. We hope the policy outlined below will help
you understand what data Siemens may collect, how Siemens uses and
safeguards that data and with whom we may share it.
Personal data
Through our Web sites, Siemens will not collect any personal data about you
(e.g. your name, address, telephone number or e-mail address), unless you
voluntarily choose to provide us with it (e.g. by registration, survey), respectively,
provide your consent, or unless otherwise permitted by applicable laws and
regulations for the protection of your personal data.
Purpose of Use
When you do provide us with personal data, we usually use it to respond to your
inquiry, process your order or provide you access to specific information or
offers. Also, to support our customer relationship with you:
we may store and process personal data and share it with our worldwide
affiliates to better understand your business needs and how we can
improve our products and services; or
we (or a third party on our behalf) may use personal data to contact you
about a Siemens offer in support of your business needs or to conduct
online surveys to understand better our customers' needs.
If you choose not to have your personal data used to support our customer
relationship (especially direct marketing or market research), we will respect your
choice. We do not sell or otherwise market your personal data to third parties,
except to Siemens affiliates.
Purpose Limitation
Siemens will collect, use or disclose personal data supplied by you online only for
the purposes disclosed to you, unless the disclosure:
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INTRNSHIP REPORT SIEMENS
is a use of the personal data for any additional purpose that is directly
related to the original purpose for which the personal data was collected,
is necessary to prepare, negotiate and perform a contract with you,
is required by law or the competent governmental or judicial authorities,
is necessary to establish or preserve a legal claim or defense,
is necessary to prevent fraud or other illegal activities, such as willful
attacks on Siemens information technology systems.
Communications or Utilization Data
Through your use of telecommunications services to access our Web site, your
communications data (e.g. Internet protocol address) or utilization data (e.g.
information on the beginning, end and extent of each access, and information on
the telecommunications services you accessed) are technically generated and
could conceivably relate to personal data. To the extent that there is a compelling
necessity, the collection, processing and use of your communications or
utilization data will occur and will be performed in accordance with the applicable
data privacy protection legal framework.
Non-Personal Data Collected Automatically
When you access our Web sites, we may automatically (i.e., not by registration)
collect non-personal data (e.g. type of Internet browser and operating system
used, domain name of the Web site from which you came, number of visits,
average time spent on the site, pages viewed). We may use this data and share
it with our worldwide affiliates to monitor the attractiveness of our Web sites and
improve their performance or content.
Children
Siemens will not knowingly collect personal data from children without insisting
that they seek prior parental consent if required by applicable law. We will only
use or disclose personal data about a child to the extent permitted by law, to
seek parental consent pursuant to local law and regulations or to protect a child.
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INTRNSHIP REPORT SIEMENS
The definition of "child" or "children" should take into account applicable laws as
well as national and regional cultural customs.
Security
To protect your personal data against accidental or unlawful destruction, loss or
alteration and against unauthorized disclosure or access, Siemens uses
technical and organizational security measures.
Links to Other Web Sites
Siemens Web sites contain links to other Web sites. Siemens is not responsible
for the privacy practices or the content of other Web sites.
Siemens Financial Services
Our mission
The companies of Siemens Financial Services offer customized solutions in the
market for business-to-business financial services and in employee business. We
are expanding our position as the preferred financial partner of Siemens and of
external corporate clients.
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INTRNSHIP REPORT SIEMENS
The Group was founded in 1997 as a Center of Competence for financing issues
and the management of financial risks for Siemens.
Our financial solutions
Our financial solutions extend today from sales and investment financing,
treasury and financing services, and fund management to insurance offerings
and private finance solutions for employees. We offer these financial solutions
through six divisions:
Equipment & Sales Financing ( Receivables Financing, Leasing)
Project & Export Finance
Equity
Insurance
Investment Management
Treasury & Financing Services
Customer benefit
We share a common goal with our clients: creating growth and value as "partner
in creating value". In order to attain this goal, we deploy our key strengths:
We combine industry and technology know-how with expertise in financial
markets.
We offer innovative products and solutions, which we develop together
with technology business as part of Siemens.
We offer transparent management of credit, market and liquidity risks.
We have a worldwide network of contacts in 30 countries available to us,
thus giving us ideal conditions for providing our clients with solutions
across countries.
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INTRNSHIP REPORT SIEMENS
We offer a strong name – Siemens Financial Services – with the Siemens
brand name known around the world to back it up.
Milestones of siemens financial services
Siemens Financial Services (SFS) was founded in 1997 as a center of
competence for financing issues and the management of Siemens’ financial
risks. SFS has been a Group of Siemens with own legal status (GmbH) since the
year 2000.
facts and figures
At a glance
As a Siemens Group, Siemens Financial Services (SFS) offers a broad range of
financial solutions with approx. 1,600 employees and an international network of
companies coordinated by Siemens Financial Services GmbH, Munich. The
solutions range from sales and investment financing to treasury services and
fund management, and also include insurance solutions.
Key figures
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INTRNSHIP REPORT SIEMENS
All amounts in million Euro FY 2001 FY 2002 FY 2003 FY 2004
Income before
income taxes (IBIT)* 158 216 269 250
Equity* 870 930 1.080 1.015
ROE (pretax) 18.1% 23.2% 24.9% 24.6%
Total assets* 9,259 8,681 8,445 9,055
Employees 1,330 1,376 1,469 1,566
The Siemens Group SFS was founded in 1997 as a center of competence for
financing issues and the management of Siemens' financial risk. Since then, we
have rigorously expanded our position both in the capital and the fee business.
Our range of financial solutions is geared towards the requirements of Siemens
and other industrial companies.SFS posted significant growth in fiscal 2004,
raising its total assets to EUR 9,055 mn. At the same time, we managed to keep
our profitability, measured in terms of pretax return on equity, at a high level
(fiscal 2004: 24.6%).
Capital Business
Business division Key figure EUR
Equipment & Sales Financing (ESF)
Mid Market Finance (MMF) Total assets 5.00 bn
Credit Portfolio Management (CPM) Total assets 3.47 bn
Equity (EQ) Total assets 0.45 bn
Fee Business
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Business division Key figure EUR
Project & Export Finance (PEF) Financing volume 42.7 bn
Investment Management (IM) Assets under management 16.6 bn
Insurance (INS) Premium volume 443 mn
Treasury & Financing Services (TFS) Managed corporate liquidity 12.0 bn
Employees
Business division Employees
Equipment & Sales Financing (ESF) 895
Equity (EQ) 15
Project & Export Finance (PEF) 119
Investment Management (IM) 100
Insurance (INS) 81
Key figures:
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INTRNSHIP REPORT SIEMENS
The most important company figures for the last two years in comparison
Key Figures
in millions of euros 20041) 20031)
New orders 80,830 75,056
Sales 75,167 74,233
Net income 3,405 2,445
Effects related to Infineon share sale and
a goodwill impairment2)403
3,002
Net cash from operating and investing activities 3,262 1,773
Research and development expenses 5,063 5,067
Shareholders’ equity (September 30) 26,855 23,715
Employees (September 30, in thousands) 430
Sales by Region:
Adjusted for currency effects and portfolio activities, Siemens’ sales in fiscal 2004 climbed 3% to €75.2
billion. They totaled €17.1 billion in Germany, €13.6 billion in the U.S. and €9.3 billion in Asia-Pacific, where
China alone accounted for €2.9 billion..
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INTRNSHIP REPORT SIEMENS
Employees
At the end of fiscal 2004, Siemens had 430,000 employees worldwide. Of this total, 62% (266,000) worked
outside Germany. Germany accounted for 38% (164,000), the other European countries for 26% (110,000),
the Americas for 22% (95,000), Asia-Pacific for 12% (52,000), and Africa, the Middle East and the C.I.S.
countries for about 2% (9,000).
Women at Siemens:
Women comprise some 27% (117,000) of our global workforce. Twenty percent
of the women employed at Siemens hold university degrees, of which 10,600 are
in technical or scientific fields. In fiscal 2004, 34% (15,300) of all new hires
worldwide were women. At the end of the fiscal year, women occupied about
10% (5,800) of our managerial positions.
Developing our people's competencies
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INTRNSHIP REPORT SIEMENS
With an investment of more than €400 million, our commitment to the education
of young people and the training of our employees remained unwavering in fiscal
2004. Some 40% of the total flowed into vocational training and about 60% into
business-oriented continuing education. Our vocational training programs span
about 30 professions and courses of study. Some 11,000 young people
worldwide are currently enrolled in Siemens apprenticeship or work-study
programs.
Employee qualifications
Over two-thirds of our 430,000 employees have professional qualifications.
Thirty-three percent (141,000) hold university degrees. Twenty-four percent
(103,000) are engineers or scientists. Another 37% (158,000) have earned a
vocational school diploma or completed an apprenticeship. Slightly less than
one-third (131,000) have qualifications unrelated to their work or are without any
prior professional training.
New hires
In fiscal 2004, we hired 44,700 employees worldwide, 33% of whom hold
university degrees. Just over two-thirds (10,300) of our university-trained new
hires are engineers or scientists. As these figures attest, we continue to boast a
highly qualified workforce.
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MARKETING MIX
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INTRNSHIP REPORT SIEMENS
PRODUCT MIX OF
THE
COMPANYIn order to achieve your marketing objectives you need to have a strategy
that includes different elements - the various parts of the marketing mix.
“The mix of controllable variables that the firm uses to reach desired sales level in
target market, including price, product, place and promotion- 4 P's.”
“PRODUCT”
“PRODUCT IS WHAT PERCEIVED TO BE “
Thus a product is more than something with physical characteristics. In a narrow
sense we can define a product in the following systematic way.
“A product is anything that can be offered to a market to satisfy a
want or need”
“A production is a set of tangible or physical characteristics
assembled in an identifiable manner.”
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INTRNSHIP REPORT SIEMENS
So far as siemens is concerned it has a wide variety of products. It
conducts the regular research and the survey to know about the desires and
changing fashions and tastes of the consumers. Results are then given to the
special research and development department. And according to these results
new products are launched.
The products may be
Goods Books,Soaps
Services Banking, Medical Services
Places Lands ,Buildings
Persons Employees
Ideas Legal,Advisory Services
Products can be classified on the basis of different characteristics as
Target market, End uses, manufacturing demands etc.
Siemens international is basically an engineering company.
It is manufacturing a wide range of products
This can be separated in these two basic classes,
Business products
Consumer productsProduct line of
siemens Siemens has following product
categories
MOTORS: The association of Siemens AG
(Germany) with this region dates backs to 1922 with
the setting up of an office in Lahore. Siemens
Pakistan Engineering Company Ltd., founded on1st
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INTRNSHIP REPORT SIEMENS
October 1953atKarachi, now has over 25 years
experience of local production. Siemens provides its
customers with a comprehensive electrical systems
service.Salient features of Siemens motorsRobust
design
o Stable operation
o High efficiency
o Spare parts' availability
o Over-load capacity
o Quiet running
o Least maintenance
o After-sales service facility
o high power factor
types of motors
Standard Motors
Motors for Acs
Hollowshaft Pump Motors
Standard products:
Standard Products is a Business Unit of Siemens Pakistan responsible for the
sales of all the products of Automation & Drive division imported from Siemens
Germany.
Standard Products is a business unit of Siemens Pakistan dealing with sales of
imported power engineering and automation products. their product spectrum
based on Siemens world wide manufacturing facilities covers:
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INTRNSHIP REPORT SIEMENS
Process Automation & Instrumentation Devices
Pressure measuring Instruments
Temperature measuring Instruments
Flow measuring Instruments
Level measuring Instruments
Switchboards
Siemens Pakistan has been manufacturing switchboards since 1963. they
manufacture and market a spectrum of medium and low voltage systems, for a
variety of industrial applications and utilities.
They supply a complete range of Switchgear Products for you.
• Medium Voltage
• Low Voltage Distribution
Transformers:
SIEMENS Pakistan established its transformer manufacturing unit back in 1963
to produce distribution transformers to meet the needs of public utilities
organizations in particular and that of private industrial sector in general. As the
product comprehensively fulfilled the requirements of local and international
standard specifications, it found its place in the market and the unit succeeded in
winning a reciprocating market share.
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INTRNSHIP REPORT SIEMENS
SIEMENS Pakistan is the largest manufacturer of Power and Distribution
transformers in the country.
Types of transformers
SIEMENS Pakistan has been manufacturing a wide range of Transformers since
1963, including following:
• Distribution Transformers
• Power Transformers
• Furnace Transformers
• Voltage Regulators
• Earthing Transformers
• Auto Transformers
• Special Transformers
Power Generation Products
The main products of Siemens Power Generation are:
• Gas Turbines & Power Plants
• Steam Turbines & Power Plants
Compressors
Consumer products
Siemens welcomes u everyday
With more than 420.000 employees in 190 countries, you´ll encounter Siemens
every day. It may be a cellular phone or a PDA. Airport lighting or traffic control
systems. Air conditioning or fire alarm units. High-speed trains or power
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INTRNSHIP REPORT SIEMENS
generation plants. As a component of high-tech medical engineering or advanced
diagnostic systems.
The main consumer products are:
Siemens home appliances
Siemens Mobile Phones
Fujitsu-Siemens Computers
Siemens lightning
Built-in-Appliances
Siemens home appliances
Upgrade your home
Siemens offers a full range of home appliances: Free-standing appliances. Built-
in appliances. Large-size appliances. Small appliances. Classic styling. Exclusive
styling.
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INTRNSHIP REPORT SIEMENS
Our world-wide product spectrum is slightly different in each country - When
owning only one of these appliances you will know: A home with Siemens is
always different from a home without Siemens.
TYPES OF HOME APPLIANCES
Refrigerators
Cooking ranges
Washing machines
Dishwashers
Microwave ovens
Hoods
Vacuum Cleaners
Small kitchen Appliances
Break fast machine
Food preparation
Coffe makersetc
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INTRNSHIP REPORT SIEMENS
SIEMENS MOBILE PHONES
THE ENTIRE RANGE OF SIEMENS MOBILES:
SP65
This complete business mobile leaves no expectations unfulfilled. This phone is
truly designed for business professionals who seek a premium high-end phon
SL65
what’s more attractive: the extensive multimedia features such as a built-in
video/digital camera or the extremely stylish finish of the SL65.
SK65
The SK65 turns mobile communication into mobile business. Enter the world of
instant email access and typing on a full size keyboard.
SF65
Enjoy the advantages of high quality digital imaging paired with state-of-the-art
mobile communication.
S65
This complete business mobile leaves no expectations unfulfilled. From its stellar
performance to its outstanding looks – this phone is truly designed for life
ST60
The future has already begun. With this mobile powerhouse you are fully
equipped for tomorrow’s communication
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INTRNSHIP REPORT SIEMENS
ST55
How can you fit so much technological finesse into such a little phone? You will
be amazed, how complete the list of features is for this tiny communication gian
SL55
Do you prefer a sophisticated piece of technology or simply a stylish fashion
accessory? With this gorgeous mobile phone you don’t have to make up your
mind.
S55
This award-winning mobile phone convinces through its clear and precise
handling as well as its unparalleled choice of features.
M75
Designed for consumers with an active outdoor lifestyle, the new M75 is not only
robust it also looks good and offers the latest in entertainment convenience
M65
Despite its full multimedia features, the new outdoor phone is robust enough to
accompany on all your journeys
MC60
This sharp trendsetter has a lot more to offer than just its exciting design. With
this audio- and image- communicator, you can always share your fun with others.
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INTRNSHIP REPORT SIEMENS
CX75
Pure delight: multimedia is a really cool experience with the CX75. This classy
1.3 megapixel digital camera for photos and video comes in a sleek metallic
case.
Speakers
SOUNDBIRD MULTICHANNEL
Experience heart-pounding 5.1 surround sound experience - compatible for all
PCs and notebooks
SOUNDBIRD FLAT PANEL PRO SE
Complement the motion pictures on your computer screen with the high-quality
sound of the stylish SOUNDBIRD Flat Panel Pro SE. Special effects have never
been more exciting.
SOUNDSYSTEM 2.1 MINI
The mini speaker system that packs a punch and delivers powerful, crystal clear
sound
SERVICES:
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INTRNSHIP REPORT SIEMENS
Drives Service Center
Siemens local service center for drives provides repair and service facility for
inverters and UPS.
Foreign trained engineers and technicians are available around the clock to take
care of customer needs.
Repair & Services for Transformers:
We also offer after sales services and repairs of Siemens or non Siemens make.
We have done the repair and reclamation of very large rating transformers like
125 MVA at our works which are commissioned and presently working with their
full efficiency.
Testing Facilities for Transformers:
All our designs are passed through strict testing and quality control. Our
transformers have been tested and approved by independent testing authorities
such as KEMA, (Holland), National Laboratory, Rawat (Pakistan) and
engineering universities of Pakistan
PTD Services:
For the upkeep, safety and availability of plant and machinery able partners are
required as all installations, systems and equipment demand regular service and
maintenance. PTD Services provides this support to our valued customers. In
today's competitive world more and more companies are finding ways to remain
focused on their core activities
HOSPITAL SOLUTIONS:
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INTRNSHIP REPORT SIEMENS
Project Planning/Consultancy:
Technical Services Department of Medical Engineering has been involved in
Planning of Individual departments as well as complete Hospitals for over last
eight years. During this time a number of projects have been executed and has
provided know-how of complete Hospital from planning to its execution and final
Handover stages.
With assistance from other Siemens departments such as Telecommunication,
Engineering and Construction, Project Management, Siemens Nixdorf,
Information Technology, Power generation, etc. the group is capable of providing
complete solutions from a single source. The team has worked with leading
Engineering consultants of the country that has added to their know how in the
field of Medical Engineering.
Dedicated software has also been developed to handle the enormous amount of
data related to Hospital equipment and Hospital rooms. The master equipment
database has almost 1500 hospital equipment and furniture items and its details
like specifications, services required etc. Formulation of Room wise equipment
list, BOQ, cost estimates etc. with the software has become a very simple task.
With the established system and personnel, the group is in a very good position
to provide the required services very efficiently and economically.
Other Advisory Services:
Following professional services are rendered individually, in groups or as
complete Package:
Advise Architects/designers of Hospital regarding the layout plans
Carry out room-wise planning of all Electro-medical equipment and
furniture items for the Complete Hospital on AutoCAD. To indicate the
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INTRNSHIP REPORT SIEMENS
required services (electrical, plumbing, mechanical etc.) for equipment in
all the rooms of the hospital
Preparation of room wise Equipment/Furniture and miscellaneous items
lists, for all rooms of the hospital. There of preparation of Bill of Quantities
for the complete hospital.
Patient Database Management System.
Hospital Management System.
Hospital Accounting / Invoicing System.
System for Departmental Transactions.
Hospital Equipment Management System. (Maintenance Solutions)
Providing complete networking of hospitals
Professional Training Services of Hospital Staff by the experienced people
abroad.
Assist and advise Hospitals in formulation of Biomedical Engineering
Department and to provide technical expertise in field of Medical
Engineering to Professional Institutions
Customer Training:
Our Service Engineers are regularly updated with technical information from
Germany, which they share with the Customer during Repair/Preventive
Maintenance. Thus regular visits to our customers by our service engineers in
fact also provide an opportunity of flow of latest information.
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INTRNSHIP REPORT SIEMENS
Maintenance Management:
With our years of experience, we are in a strong position to develop a system for
the Maintenance management of the Hospital. This would include development
of system of PPM (Planned Preventive Maintenance) & Breakdown Management
that is custom made to the requirement of the hospital
Engineering & Construction Services:
Engineering & Construction Business unit is fully geared up and competent to
manage and exclusively offer their services to the different fields of electrical &
instrumentation installations and civil and mechanical constructions.
OLM Services:
Siemens Maintenance Services will live up to your demands. As specialists for
complete electro mechanical maintenance, we are your competent &
experienced partner for all the repairs, maintenance and revamps.
IT Services:
Siemens Pakistan, SAP's only Authorized Training Center in Pakistan, presented
the SAP Academy Programs. We have proudly finished nine successfully
Academy.
Manufacturing Execution system:
We develop solutions that are capable of meeting the requirements and future challenges
using modern field proven methods and technologies based on maximum economic
efficiency and open for future developments.
PRICE
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INTRNSHIP REPORT SIEMENS
The product price varies from product to product. Here firms have to
consider many factors for determining the price.
Selecting the price objectives
Determining the demand
Estimating cost
Analyzing competitors cost
Prices and offers
Selecting a pricing method
Selecting the final price
Pricing objectives
Pricing is based on following objectives:
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INTRNSHIP REPORT SIEMENS
Profit oriented goals
Siemens prices its product to achieve certain part of return on its
investment. The pricing is the time consumed in production process
Sales oriented goals
Siemens sets its price in such a way to increase the volume of sale.
They have fixed prices of products due to reliability of consumer to ----------
prices.
HOW TO SET THE PRICE OF THE PRODUCT
As these products are of high quality so usually they charge high
prices.
76
PRICE
OBJECTIVES
Profit oriented
Sales oriented
goals
INTRNSHIP REPORT SIEMENS
What they believe in high price high quality .These prices are high
because they believe in zero defects.
They charge different prices to registered and non-registered retailers.
These prices are fixed because their products are reliable.
Prices are set by taking into consideration the size and type of product.
Cash discount
A cash discount is a price reduction to buyer who pays their bills
promptly. A typical example is 2/10 net 30 which means payment is due within 30
days and the buyers can deduct 2% by paying the bill within 10 days.
Quality discount
Quality discount is price reduction to those who buy large volume. This
discount is given to increase company sales so that firm can have more
revenues.
Perceived value strategies
Siemens base their price on the customer’s perceived value. They must deliver
the value promised by their value proposition and the customer must perceive
this value. Advertising and sales force. Communicates an enhanced perceived
value in buyer’s mind.
Impact of price on other
Siemens management must consider the reaction of wholesaler; distributor or other parties to the contemplated price siemens also consider the sales force reaction to changing price.
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INTRNSHIP REPORT SIEMENS
PRICES OF SOME PRODUCTS OF SIEMENS
Siemens mobiles
Model PricesA35 Rs.3500A51 Rs.2875A52 Rs.3400A55 Rs.5500A60 Rs.6000A62 Rs.4400A65 Rs.4600C35 Rs.4500C55 Rs.6000C65 Rs.6500CF62 Rs.6200CX65 Rs.8000M55 Rs.10000M65 Rs.12300MC60 Rs.6000S65 Rs.13500SK65 Rs.20000SL56 Rs.14000ST55 Rs.18000SX1 Rs.15500
Siemens home appliances price list
REFRIGERATORS and FREEZERS
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INTRNSHIP REPORT SIEMENS
refrigerator 14CFT Rs 49,900
Refrigerator(bottom
freezer)
16CFT Rs 89,800
Refrigerator 18CFT Rs 57,900
Side-By–side
refrigerator
26CFTs/s Rs 285,000
freezer cabinet 225LTR Rs 52,500
freezer cabinet 300LTR Rs 65,500
COOKER GAS AND ELECTRIC PLUS MICROWAVE OVEN
Gas cooker 90cm Rs 54,600
Electric cooker 60cm white Rs 42,500
Gas plus electric cooker 90cm(white) Rs 47,200
Microwave oven 25 LTR Rs 26,900
Microwave oven 27 LTR(white) Rs 40,500
WASHING MACHINE AND DISH WASHER
Washing machine 5kg 800rpm Rs 37,000
Washing machine 6kg 1400rpm Rs 68,000
Washing machine 6kg 700rpm Rs 41,000
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INTRNSHIP REPORT SIEMENS
Washer/dryer 5kg 1200rpm Rs 56,800
Dish washer 3 programm (steel) Rs 55,000
Dish washer 5 programmes(steel) Rs 65,500
KKITCHEN MACHINES:
Copper 500watt Rs 4200
Kitchen machine 3 function Rs 5500
Kitchen machine 21 function Rs 10,500
Toaster ………… Rs 2,300
Toaster Auto de-frost & Re
heat
Rs3,200
Grill B.B.Q Contact grill Rs 5,200
Hand mixer Dough maker RS 2,300
Hand mixer Chopper RS 2,600
Hand blander ……………. RS 3,600
Water boiler RS 3,800
Coffee maker Breakfast set RS 3,000
Eeg boiler RS 2,300
Universal slicing machine RS 3,900
Grinder ……………. Rs 18,00
Deep fryers 2.2ltr ,2000watt(cool
wall)
RS 5,600
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INTRNSHIP REPORT SIEMENS
I
VACUUM CLEANRES & HAND DRYER:
Vacuum cleaner handy Wet and dry Rs 3,400
Vacuum cleaner 1800watt Rs 10,900
Vacuum cleaner 1600watt Rs 8,700
Vacuum cleaner (wash & dry) 1400watt Rs 15,500
DRYERS:
Vacuum cleaner handy Wet and dry Rs 3,400
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INTRNSHIP REPORT SIEMENS
Vacuum cleaner 1800watt Rs 10,900
Vacuum cleaner 1600watt Rs 8,700
Vacuum cleaner (wash & dry) 1400watt Rs 15,500
SIEMENS BUILT IN APPLIANCES
OVEN ELECTRIC:
Universal oven right hinged
door
Touch control Rs 1,08600
Oven 60cm white Rs 47,700
Oven 60cm steal Rs 47,000
Universal oven, 60cm,steel Rs 48,000
ELECTRIC HOBSCeramic hob, Steel,60cm Rs 40,900
4 hot plate Steel,60cm Rs 19,500
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INTRNSHIP REPORT SIEMENS
COOKER
HOOD(BUILT UNDER)3 stage(twin motor) Steel,60cm Rs 8,700
3 stage (twin motor) Steel,90cm Rs 10,000
CHIMNEY 90& 60
Island hood, Steel,110cm Rs 138,000
Wall mounted, Steel,90cm Rs 43,900
Glass shield Steel,90cm Rs 77,000
Wall mounted,double panel 90cm Rs 76,300
NEW RANGE
Bottle chillers Steel,110cm Rs 138,000
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INTRNSHIP REPORT SIEMENS
steamer Steel,90cm Rs 43,900
Warming drawer Steel,90cm Rs 77,000
Hob 90cm Rs 76,300
Aluminium microwave Rs 64,500
Espresso coffe machine Rs 145,000
PLACEMENTLocation is the process of determining a geographical site for a firm’s
operation. Organizations must weigh many factors when assessing the
desirability of a particular site that can be
Proximity to customers
Proximity to suppliers
Labor costs
Transportation cost
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INTRNSHIP REPORT SIEMENS
Place refers to the means by which your customers acquire your Products.
Place involves the following components:
Channels
Location
Coverage
Transport
Assortment
Inventory
CHANNELS
Channels are set of interdependent organizations involved in the process of
making a product or service available
As a part of marketing strategy, companies can select
Direct Channels
Indirect Channels
Direct Channels
Direct channels allow the movement of goods or services directly from the
producer to the customer’s direct channel allows firm to retain total control over
its marketing program and close continuing control with customer.
Indirect Channels
Indirect channels are channels arrangement that relay on intermediaries to move goods or services from the producer to the customer.
SIEMENS MARKETING CHANNELS
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INTRNSHIP REPORT SIEMENS
SIEMENS uses the indirect marketing channels only. There are no direct
channels of SIEMENS.
Manufacturer (SIEMENS) Company Warehouse
Distributor
wholesaler
Retailer
Customer
REGISTERED OFFICE
HEAD OFFICE :(KARACHI)
Registered offices of siemens Pakistan is located at
B-72, Estate Avenue,
Sindh Industrial Trading Estates(S.I.T.E)
P.O.BOXNO.7158
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INTRNSHIP REPORT SIEMENS
Karachi –75700
LAHORE:
REGIONAL OFFICE
In Lahore its office is located at
State life building
15-A, sir Agakhan Road
P.O.Box No293
Lahore 540000
ISLAMABAD
REGIONAL OFFICEIn Islamabad its office is located at
23 West Jinnah Avenue P.O.Box No.1129 Islamabad-44000
QUETTA
REPRESENTATIVE OFFICEIn Quetta its office is located at
46-Rustam Building patel Bagh
Off.Quary Road P.O.Box No.21
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INTRNSHIP REPORT SIEMENS
Quetta-87300
PESHAWAR
REPRESENTATIVE OFFICE
In Peshawar its office is located at 6th Floor,State Life Building
The Mall P.O.Box No.341 Peshawar-25000
DISTRIBUTORS Distributors are the institutions through availability of products are possible.
Siemens’s distributors have a very good relationship with them and the important
thing is that they must integrated into total marketing mix because of time and
money required to setup an effective channel.
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INTRNSHIP REPORT SIEMENS
The main procedure of distribution is that first it goes to warehouse and
then to distributor and at last to final consumers. In selecting a channel company
considers buying patterns and the nature of target market. However company
should follow the creation of three control market coverage and cost that is
constant with the desired level of consumer service.
DISTRIBUTION CHANNELS
Siemens uses following multiple channels of distribution:
Promotion
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Company
Wholesaler
Retailer
Consumer
INTRNSHIP REPORT SIEMENS
Promotion is a key ingredient in marketing, consists of diverse collection of
incentive tools, mostly short term, designed to stimulate quicker or greater
purchase of particular products or services by consumers or the trade.
PURPOSES OF PROMOTION:
To increase new tiers
To reward loyal customers
To increase the purchase rate of occasional users
Category /types/ elements of promotion mix
Sales promotion
Advertising
Sales force
Public relation
Direct marketing
Types of advertising
IMPORTANT FEATURES OF PROMOTION
There are following important features of promotion
1) Quality
2) User friendliness
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INTRNSHIP REPORT SIEMENS
3) Durability
PROMOTION STRATEGIES ADOPTED BY SIEMENS
There are following tools of the siemens promotion.
Advertisement and publicity
Billboards
Electronic media
Print media
Sale promotion
My siemens cards
On line shopping
Siemens market share
Television
Newspaper
Magazines
Banners
MMS
Exhibition and international conference
Siemens mobile sponsors fashion show
Education and fun for partners
Billboards:
They also advertise through billboards which create more attraction and attention
for the customers. They believe in having few but huge, good and impressive
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INTRNSHIP REPORT SIEMENS
billboards rather than having small and many Siemens billboards can be seen at
important and most busy location of any city.
ELECTRONIC MEDIA:
Siemens mobile company advertises their mobile phones on all forms
of the electronic media. Electronic media gives quick and positive results
on the sale of the Siemens mobiles. Siemens electronic media include
internet and cable channels etc. All events were covered oelectronic
media. Satellite channels such as Geo, ARY, Indus Music and Uniplus.
PRINT MEDIA:
Newspapers and magazines are forms of the print media .so they
promote their mobile phones through international magazines newspapers
which give the awareness about the siemens mobile phones to the
public.
NEWSPAPERS
Most of the ads of the siemens mobile phone are published in
Newspapers. Like JANG, DAWN, THE NATION etc.
Magazines
When siemens want to address the specific audience like business
people who read their business magazine then special packages and
Services ads are used in magazines.
Sales Promotion:
These are the activities other than advertising and publicity that can
Stimulate interest, trial or purchase by final customer.
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INTRNSHIP REPORT SIEMENS
On Line Shopping
It offers online shopping facility to its customers. They’re provided with all
information related to the range of the siemens mobile phones available and
prices and the muddles of the siemens through siemens web side address
”www.siemens.com”. They are also offered special discount on line shopping or
purchase.
Market Shares: Siemens is world leader in mobile communication. Backed by its experience
innovation, user friendliness and secure solutions Company has become leading
supplier of mobiles phones.
Siemens exhibition and International Conferences Siemens mobile took central stage at the recently Telecom & IT Asia 2003
Exhibition and international conference (8-9 July, 2003) at the pearl continental
hotel Lahore. The cutting edge Siemens mobile both caught the eye of every visit
at the Exhibition.
Siemens sponsor’s Fashion Shows
Siemens mobile took to the catwalk this June at the Midsummer Nights Dreams
featuring Diala Elias fashion and jewelry. Developed by the YWCA to raise funds
for charity, the show provided the perfect backdrop for the new SL55, every
fashion- conscious woman’s dream come true.
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INTRNSHIP REPORT SIEMENS
Financial Analysis
Siemens Pakistan Limited is one of the oldest and largest
multinational companies doing diversified business in the country. The
company has total asset base of Rs 4990529 bILLION and sales at Rs
27110456 billion. The financial health of the balance sheet remained
robust. The company's trading profit for twelve months 2004 were at
760716 Rs billion. Net profit after taxation at Rs 412562 billion million
in 2004 The aggregate cash dividend for 2004 is 255796 100% of
2002..
+ + + + + + + + + +
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INTRNSHIP REPORT SIEMENS
Siemens (Pakistan) Engineering Company LimitedBalance Sheet
As at September 30, 2004 2004 2003
(Rupees in '000)
Share capital and reserves
Share capital
- Authorised
20,000,000 (2003: 20,000,000) ordinary shares
of Rs 10 each 200,000 200,000
- Issued, subscribed and fully paid-up 77,696 77,696
Reserves 1,812,935 1,812,935
Retained earnings 257,681 511
Total equity 2,148,312 1,891,142
Retention money payable 3,047 -
Employees' long service bonus 7,209 6,786
Total non-current liabilities 10,256 6,786
Trade and other payables 2,650,067 2,170,864
Short-term running finances 11,068 773
Provision for taxation 170,826 204,100
Proposed dividend - 101,005
Total current liabilities 2,831,961 2,476,742
Contingencies and commitments
Total equity and liabilities 4,990,529 4,374,670
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INTRNSHIP REPORT SIEMENS
Siemens (Pakistan) Engineering Company Limited
Balance Sheet
As at September 30, 2004 2004 2003
(Rupees in '000)
Property, plant and equipment 525,462 496,694
Intangible assets 43,297 1,071
Deferred tax assets 125,398 128,306
Long-term receivables 52,884 29,441
Total non-current assets 747,041 655,512
Inventories 1,589,546 1,585,478
Trade receivables 946,953 1,156,527
Other receivables 352,810 155,504
Investments 5,450 8,150
Cash and bank balances 1,348,729 813,499
Total current assets 4,243,488 3,719,158
Total assets 4,990,529 4,374,670
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INTRNSHIP REPORT SIEMENS
Siemens (Pakistan) Engineering Company LimitedProfit and Loss AccountAs at September 30, 2004
2004 2003
(Rupees in '000)
Net sales 7,110,456 5,812,128
Cost of sales (5,858,319) (4,769,450)
Gross profit 1,252,137 1,042,678
Commission and allowances earned 214,385 126,970
1,466,522 1,169,648
Marketing and selling expenses (532,000) (445,547)
General administration expenses (147,891) (101,217)
(679,891) (546,764)
786,631 622,884
Other operating expenses (49,321) (35,002)
Financial expenses (39,598) (35,570)
Other operating income 63,004 64,607
(25,915) (5,965)
Profit before tax 760,716 616,919
Income tax expense (348,154) (266,948)
Profit for the year 412,562 349,971
Basic and diluted earnings per share (Rupees) 53.10 44.89
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INTRNSHIP REPORT SIEMENS
Siemens (Pakistan) Engineering Company LimitedCash Flow Statement
As at September 30, 2004 2004 2003
(Rupees in '000)
Cash flows from operating activities
Cash generated from operations 1,352,267 906,110
Payments to employees for long service bonus (1,597) (1,327)
Financial expenses paid (39,814) (35,686)
Income tax paid (378,520) (239,836)
Long-term receivables (23,443) 33,544
Retention money payable 3,047 (41,449)
Net cash flows from operating activities 911,940 621,356
Cash flows from investing activities
Capital expenditure (188,688) (103,195)
Proceeds from sale of property, plant and
equipment 12,862 9,402
Financial income received 44,617 52,383
Net cash flows from investing activities (131,209) (41,410)
Cash flows from financing activities
Dividends paid (255,796) (202,557)
Buy back of shares - (15,901)
Net cash flows from financing activities (255,796) (218,458)
Net increase in cash and cash equivalents 524,935 361,488
Cash and cash equivalents at beginning of the year 812,726 451,238
Cash and cash equivalents at end of the year 1,337,661 812,726
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INTRNSHIP REPORT SIEMENS
Siemens (Pakistan) Engineering Company LimitedStatement of Changes in Equity
For the year ended September 30, 2004
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INTRNSHIP REPORT SIEMENS
Horizontal Analysis “In the base statement of previous years every item is
given 100% and in subsequent years these are changed to
the related percentages as per base years”.
Importance
Comparative statement can be prepared for several
years in a columnar form. The changes from period to
period can be reflected by establishing a base year and
making it 100%. Thereafter all such changes are reflected
in percentages. This analysis is invaluable to management
and other analysts because the absolute large data are
condensed into percentages. The purpose of horizontal
analysis is to highlight the changes.
Balance Sheet
The purpose of a balance sheet is to reflect financial
position of an entity on a particular date. The balance
sheet consists of assets, which are the property of the
entity, the liabilities, which are the debts payable to
outside investors or suppliers of goods and services, and
the shareholder’s equity, which represents owners’
interest in the entity. At any given date, assets must be
equal to the contributions of the creditors and owners.
At next page, the balance sheet of The Company is shown.
This balance sheet shows the horizontal analysis of The
Company. All the results are given in percentages.
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INTRNSHIP REPORT SIEMENS
Index analysis
BALANCE SHEET
2004 2003 2004.2003
Share capital and reservesShare capital- Authorised20,000,000 (2003: 20,000,000) ordinary shares of Rs 10 each 200,000 200,000 100.000 100 Issued, subscribed and fully paid-up 77,696 77,696 100.000 100Reserves 1,812,9351,812,935 100.000 100
Retained earnings 257,681 51150426.81
0 100Total equity 2,148,3121,891,142 113.599 100Retention money payable 3,047 - 0.000 100Employees' long service bonus 7,209 6,786 106.233 100Total non-current liabilities 10,256 6,786 151.135 100Trade and other payables 2,650,0672,170,864 122.074 100Short-term running finances 11,068 773 1431.824 100Provision for taxation 170,826 204,100 83.697 100Proposed dividend 101,005 0.000 100Total current liabilities 2,831,9612,476,742 114.342 100
Contingencies and commitments Total equity and liabilities 4,990,5294,374,670 114.078 100
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INTRNSHIP REPORT SIEMENS
BALANCE SHEET
102
2004 2003 20042003
Property, plant and equipment 525,462 496,694 105.792 100
Intangible assets 43,297 1,071 4042.67 100
Deferred tax assets 125,398 128,306 97.7335 100
Long-term receivables 52,884 29,441 179.627 100
Total non-current assets 747,041 655,512 113.963 100
Inventories 1,589,546 1,585,478 100.257 100
Trade receivables 946,953 1,156,527 81.879 100
Other receivables 352,810 155,504 226.882 100
Investments 5,450 8,150 66.8712 100
Cash and bank balances 1,348,729 813,499 165.794 100
Total current assets 4,243,488 3,719,158 114.098 100
Total assets 4,990,529 4,374,670 114.078 100
INTRNSHIP REPORT SIEMENS
PROFIT AND LOSS
ACCOUNT
Profit and loss account is also named income statement or
income and expenditure account or statement of operations
and encompasses all sources of revenue, gain and losses and
expenses for a particular period, grouped into various headings
as per chart of accounts of a company. In other words, it
summarizes the results of operations for an accounting period.
The net income is closed by transfer to balance sheet after
paying the dividends and appropriations. Sometimes an
appropriation is made to general reserve and still some portion
is left as retained earning.
The procedure of horizontal analysis of profit and loss account is same
as of balance sheet.
2004 2003 2004(.000) 2003
Net sales 7,110,456 5,812,128 122.338 100
Cost of sales -5,858,319 -4,769,450 122.830 100
Gross profit 1,252,137 1,042,678 120.089 100
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INTRNSHIP REPORT SIEMENS
168.847 100Commission and allowances earned 214,385 126,970
1,466,522 1,169,648 125.381 100
Marketing and selling expenses -532,000 -445,547 119.404 100
General administration expenses -147,891 -101,217 146.113 100
-679,891 -546,764 124.348 100
786,631 622,884 126.289 100
Other operating expenses -49,321 -35,002 140.909 100
Financial expenses -39,598 -35,570 111.324 100
Other operating income 63,004 64,607 97.519 100
-25,915 -5,965 434.451 100
Profit before tax 760,716 616,919 123.309 100
Income tax expense -348,154 -266,948 130.420 100
Profit for the year 412,562 349,971 117.885 100
Basic and diluted earnings per share
(Rupees) 53.1 44.89 118.289 100
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INTRNSHIP REPORT SIEMENS
Vertical
Analysis“An analysis of percentage financial statements
where all balance sheet items are divided by total assets
and all income statement items are divided by net sales or
revenues”
The expression of individual financial statement items as
percentages of total helps the analyst spot trends with
respect to the relative importance of these items over
time.
Balance Sheet
Vertical analysis is also called common size
analysis. The common size balance sheet is also called
100% balance sheet. The total of assets is the base figures
representing 100%. Every item of the balance sheet is
related vertically to reflect the vertical mix against the
total. The analysis represents internal composition of
assets and liabilities. The common size balance sheet
analysis reveals the sources of capital and all other
sources and the application of sources to assets of the
company.
The balance sheet of The Company is shown on next page
with the vertical analysis of two years.
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INTRNSHIP REPORT SIEMENS
2004 2003 2004 2003Share capital and reservesShare capital- Authorised20,000,000 (2003: 20,000,000) ordinary shares of Rs 10 each 200,000 200,000 4.008 4.572 Issued, subscribed and fully paid-up 77,696 77,696 1.557 1.776Reserves 1,812,935 1,812,935 36.328 41.442Retained earnings 257,681 511 5.163 0.012Total equity 2,148,312 1,891,142 43.048 43.229Retention money payable 3,047 - 0.061 0.000Employees' long service bonus 7,209 6,786 0.144 0.155Total non-current liabilities 10,256 6,786 0.206 0.155Trade and other payables 2,650,067 2,170,864 53.102 49.623Short-term running finances 11,068 773 0.222 0.018Provision for taxation 170,826 204,100 3.423 4.665Proposed dividend 101,005 0.000 2.309Total current liabilities 2,831,961 2,476,742 56.747 56.616
Contingencies and commitments Total equity and liabilities 4,990,529 4,374,670 100.000 100.000
Property, plant and equipment 525,462 496,694 10.529 11.354Intangible assets 43,297 1,071 0.868 0.024Deferred tax assets 125,398 128,306 2.513 2.933Long-term receivables 52,884 29,441 1.060 0.673Total non-current assets 747,041 655,512 14.969 14.984Inventories 1,589,546 1,585,478 31.851 36.242Trade receivables 946,953 1,156,527 18.975 26.437Other receivables 352,810 155,504 7.070 3.555Investments 5,450 8,150 0.109 0.186Cash and bank balances 1,348,729 813,499 27.026 18.596Total current assets 4,243,488 3,719,158 85.031 85.016
Total assets 4,990,529 4,374,670 100.000 100.000
BALANCE SHEET
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INTRNSHIP REPORT SIEMENS
Profit and Loss
AccountSimilar method as applied for balance sheet is also
applicable to profit and loss account. The various items of
profit and loss account are related as percentage to sales.
For example, items like, cost of goods sold. Operating
expenses, gross profit, taxation etc. are reduced to
percentages by treating the sales as 100 %. These ratios are
also called vertical ratios and mix percentages.
Profit and loss account of the company is shown on next
page with vertical analysis of two years.
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INTRNSHIP REPORT SIEMENS
2004 2003 2004(000) 2003(000)
Net sales 7,110,456 5,812,128 1.000 1.000
Cost of sales -5,858,319 -4,769,450 -0.824 -82.060
Gross profit 1,252,137 1,042,678 0.176 17.940
0.000
Commission and allowances earned 214,385 126,970 0.030 2.185
1,466,522 1,169,648 0.206 20.124
0.000
0.000
Marketing and selling expenses -532,000 -445,547 -0.075 -7.666
General administration expenses -147,891 -101,217 -0.021 -1.741
-679,891 -546,764 -0.096 -9.407
786,631 622,884 0.111 10.717
0.000
0.000
Other operating expenses -49,321 -35,002 -0.007 -0.602
Financial expenses -39,598 -35,570 -0.006 -0.612
Other operating income 63,004 64,607 0.009 1.112
-25,915 -5,965 -0.004 -0.103
Profit before tax 760,716 616,919 0.107 10.614
Income tax expense -348,154 -266,948 -0.049 -4.593
Profit for the year 412,562 349,971 0.058 6.021
Basic and diluted earnings per share (Rupees) 53.1 44.89
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INTRNSHIP REPORT SIEMENS
RATIO ANALYSIS1 . PROFITABILITY RATIOS
Rs. (000)
These ratios are the measure of reasonable rate of return and adequate profits
turnover.
Profitability ratios are of two kinds-those showing profitability in relation to sales
and those showing profitability in relation to investment. Together, these ratios
indicate the firm’s overall effectiveness of operations.
1. GROSS PROFIT TO SALES RATIO:
This ratio tells us the profit of a firm relative to sales. It is a measure of the
efficiency of a firm’s operations, as well as an indication of how products are
priced.
2004 2003
Gross profit * 100 1252137 *100 1042,678 *100 Net sales 7110,456 5812128 =17.6% =17.9%
COMMMENTS:
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INTRNSHIP REPORT SIEMENS
This ratio indicates the net profits of the company in relation to the total
amount of capital funds employed to make that profit.
Company is obtaining high profits
Company‘s profit to sales ratio does not show greater change as
compared to year 2003
2- NET PROFIT TO SALES RATIO:
Net profit * 100 2004 2003 Net sales
412562 * 100 349,971 * 100 7110,456 5812,128
=5.80% =6.02%
COMMENTS:
a) There is decrease in this ratio from the previous year it means that
company has increased its expenses to a greater extent as compared to
increase in sales.
3. RETURN ON EQUITY:
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INTRNSHIP REPORT SIEMENS
The return on equity measures the return earned on the common stake
holders’ investment in the firm. Generally higher the rates of return the better off
the owners.
2004 2003
Net profit after tax 412,562 * 100 349,971 * 100
Share holders equity 2148,312 1891,142
=19.2% =18.5%
COMMETNS:
a) There is an increase in this ratio as compared to that of year 2003. it is
very good to attract share holder.
b) Return on sales is low & return on equity is very good so it determines that
use of fixed asset is good.
RETURN ON INVESTMENT:
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INTRNSHIP REPORT SIEMENS
It measures the overall effectiveness of the management in generating
profits with its available assets. The higher return on investments the better
it is..
Formula
Net profit after tax * 100
Total assets
2004 2003
=412,562*100 =349,971*100
4990,529 4374,670
=8.26% =7.99%
COMMENTS:
a) Return on investment increased from 2003 to2004 so it is very attractive
for the share holders.
2. DU PONT ANALYSIS
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INTRNSHIP REPORT SIEMENS
In about 1919, the Du Pont Company began to use a particular approach to
ratio analysis to evaluate the firm’s effectiveness. This analysis is based on two
approaches:
Return on investment
Return on equity
Formula
Net profit after tax/sales * sales/total assets * total assets/share
holders Equity
For 2004
412,562 * 7110,456 * 4990,529
7110,456 4990,529 2148,312
= 0.0580 * 1.424 * 2.323
=0.1913
For 2003
349,971 * 5812,128 * 4374,670
5812,128 4374,670 1891,142
0.0602 * 1.33 * 2.313
=0.1851
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INTRNSHIP REPORT SIEMENS
Comments
The 3rd and 2nd portions of the year 2003 as compared to the year 2002
they are favorable for the business
The1st part is slightly greater then that the year 2002 so it is unfavorable
for the business.
3. Liquidity ratios
Liquidity may be defined as the company’s ability not only to meet
possible deposit withdrawals but also for the legitimate needs of the economy as
well or we may say the ability of firm to meet its current or short term obligations.
1. Current ratio
The current ratio one of the most commonly cited financial ratios,
measures the firm’s ability to meet its short term obligations
Formula
Current assets
Current liabilities
For the year 2004 for the year 2003
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INTRNSHIP REPORT SIEMENS
4243488/2831961 3719158/2,476,742=1.493 = 1.501
Comments
This ratio shows the ability of a firm to cover its current liabilities with its
current assets.
Company’s current assets and current liabilities both showing decreasing
trend
However the decrease is not very significant.
But it is lower to standards
2. Quick ratio or acid test ratio
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INTRNSHIP REPORT SIEMENS
This ratio indicates that to how much extent the company is in the
position to meet the demands of its deposit holders through its quick assets. This
ratio is more significant than the previous one.
Formula
Current asset-inventory
current liabilities
For year 2004 for year 2003
(4243488-1589546)/2831961 (3719158-1585478)/2476742
=0.937 =0.861
Comments
This ratio shows the increasing trend in the company which is a good
sign.
4. Solvency ratios or Financial Leverage ratio
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INTRNSHIP REPORT SIEMENS
Liquidity ratios are for short term but solvency ratios are for long term
liquidity position.
DEBT TO EQUITY RATIO
Formula
Total long term debt
Share holder Equity
2004 2003 10256 6786 2148312 2148312 = 0.0047 =0.00358
LONG TERM LIABILITY TO FIXED ASSET RATIO
Formula
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INTRNSHIP REPORT SIEMENS
Long term debt +equity
Fixed assets
2004 2003 10256 +2148,312 6786+1891,142 747041 655,512 =2.889 =2.895
Comments
These ratios are very good. As showing the company’s strong position
to meet its long term needs. And also showing the company’s stability for long
run.but it is little bit decreasing from 2003 to 2004.
5. Performance of the management or activity ratio
It depends on the profitability of the business.
It is checked also by cash position by 3 factors.
1. Receivables collection,
2. collection from inventory
3. Sales of inventory, payment to acc. Payable
Collection period should be reduced & better for management. Payment period
should be delayed.
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INTRNSHIP REPORT SIEMENS
I. Receivable turn over
This ratio provides insight into the quality of the firm’s receivable and how
successful the firm is in its collections. This ratio tells us the number of times the
accounts receivables have been turned over into cash during the year
Formula
Annual net Credit sales
Closing receivables
2004 2003 7110456 5812128 946953+352810 1156527+155504 =5.5 times =4.43 times
Receivable turn over days or collection period
This ratio is also called average collection period. It tells us the average
number of days that receivables are outstanding before being collected.
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INTRNSHIP REPORT SIEMENS
For the purpose of analysis credit sales are taken
Formula for receivable turnover days
365 days
R.T.O ratio
2004 2003 360 360 5.470 4.4298 = 66 days = 81 days
Comments
As form the above calculation it is shown that the received turnover is 81
days in 2003 and 66 days in 2004 which is very good.
Because as soon as we calculate receivable more production is done
&sales are made
ii) Inventory turnover ratio
Formula ,
CGS
Avg. inventory
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INTRNSHIP REPORT SIEMENS
2004 2003 5858,319 4769,450 1589,546 1585,478 = 3.685 times =3.008
Inventory turn over days
Formula for inventory turnover days
360
I.T.O ratio
360 360 3.685 3008
=98 days = 119 days
121
INTRNSHIP REPORT SIEMENS
Comments
As the company s inventory turn over was 119days in 2003 and 98 days
in2004 which show the mal performance of the management in the year
2004
However the inventory turn over is good as according to the above
calculations. Because as soon as inventory used in production it is good
for a company
iii) Acc. Payable turn over
Formula:
Credit purchases
payables
2004 2003
3769092 2932,543
2650,067 2170,864
=1.422 =1.35
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INTRNSHIP REPORT SIEMENS
Payable turnover days
360
A.P.T ratios
2004 2003 360/1.422 360/1.35 =253 days =267 days
Comments
So this ratio is not good as compared to receivable turn over days.
Because the efficiency of the management lies in that fact that they have
to decrease receivable turn over days as much as possible and increase
payable as much as possible.
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INTRNSHIP REPORT SIEMENS
So our calculations show that payable turn over is sufficiently not greater
as compared to receivable turnover.
iv). Cash cycle
Collection period+ Avg.inventory period –avg.payable period
For year 2004 for year 2003 (67+98)-253 =81+119-267 = (88)days =(67) days
Comments
As from the above calculation this is obvious that the cash cycle of
the company is very short(in negative) it means there is no problem
of cash availability.
The management is showing very good performance in this regard.
As It is increasing from 2003 to 2004.
v). Financial Coverage ratio
It describes that how much cushion is available to pay the debt.
Formula
Net profit before tax and interest (EBIT)
Fixed interest charges
For year 2004 For year 2003
760716 616919
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INTRNSHIP REPORT SIEMENS
15268 20764
=49.824 =29.71
Comments
The results are showing very strong position of the company to meet its
financial obligations.
6. Market ratios
i) Earning per share
EPS shows the number of rupees earned during the period on behalf of each out
standing share of common stock.
Formula
Profit after tax
No. of shares out standing
2004 2003
412,562 349,971
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INTRNSHIP REPORT SIEMENS
77696 77696
= 53.48 = 45.04
Comments
It is greater & attractive in year 2004
But in 2003 it is decreased to some extent but still it is very good as
compared to other companies.
ii)Dividend per share.
This ratio tells us the amount of dividend that is available to
shareholders. It is the amount of dividend per that each shareholder gets
Formula
. Dividend.
No. of shares outstanding
2004 2003
388480 202010 7770 7770
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INTRNSHIP REPORT SIEMENS
=26 = 50
Comments
This ratio is increasing from 2003 to 2004. The shareholders of the
company have gained more in the year 2004 from their shares in the form of
dividend as compare to last year
iii) Dividend pay out ratio
This ratio tells us index of whether company pays of a large percentage
of earnings as dividends or reinvests most of its earnings.
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INTRNSHIP REPORT SIEMENS
Formula
Dividend per share x 100
EPS
2004 2003
50x100 26 x100
53.48 45.04
=93.4% =57.72%
comments:
This ratio is increasing from year 2003 to year 2004 which shows a good
sign for the company. So company pays a large percentage of earnings as
dividend.
iv) Price earning ratio
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INTRNSHIP REPORT SIEMENS
It shows the price of shares in the market in relation to the company’s
earning. Further more, index of whether a stock is relatively cheap or expensive
based on ratio.
Formula
Market price
EPS
2003 2004
575 671
45.04 53.48
=12.36 =12.55
Comments:
this ratio is increasing to some extent from 2003 to 2004.its also a good sign for
company.this is only due to increased in earning per share.
v) Book value
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INTRNSHIP REPORT SIEMENS
Book value per share is the value that is shown in the balance sheet.
That value of shares that the bank wants to sell them in the market in the winding
up of a company.
Formula
Total share holders equity
No. of shares out standing
2004 2003
2148312 891142 7770 7770 = 243.40 = 276.50
comments
this ratio tells us that book value is increasing from 2003 to 2004 which is a good
sign for company.
vi). Market to book value ratio
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INTRNSHIP REPORT SIEMENS
This ratio is calculated only for current year to see the relationship
between market price and book value per share
Formula
Market price per share
Book value per share
2003 2004
575 671
243.40 276.50
=2.36 =2.43
comments
This ratio is increasing from 2003 to 2004 due to the reason of increased in
market price and increased in book value per share.
vii). Intrinsic value per share
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INTRNSHIP REPORT SIEMENS
This ratio also called fair value per share. This ratio tells us about
shareholders what they want from the bank in the form of dividend when they
invest in the shares of the bank and what they actually get from the bank in
the form of dividend.
Formula
Dividend per share
Required rate of return
For year 2004
@12%rate @15%rate @20%rate
50/ .12 50/0.15 50/0.20
=416.67 =333.33 =450
for year 2003
@12%rate @15%rate @20%rate
26/.12 26/.15 26/.20
=216.7 =173.33 =130
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INTRNSHIP REPORT SIEMENS
133
INTRNSHIP REPORT SIEMENS
PROJECTS OF SIEMENS:
POWER TRANSMISSION AND DISTRIBUTION PROJECTS:
Bin Qasim Unit:
KarachiAirportGrid Station:
Export Projects in UAE:
Hospital Projects
Pakistan Institute of Medical Sciences (Radiology, Operation Theater & Misc. Items)
Shaukat Khanum Memorial Trust Cancer Research Hospital, Lahore (MRI, CT, Radiology, Gamma Camera, Radio Therapy)
Punjab Institute of Cardiology (Angiography & modular Theaters
ParkViewHospital, Lahore(CT) SheikhZayedHospital , Rahimyar Khan
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INTRNSHIP REPORT SIEMENS
Lahore General Hospital , Lahore
(Neuro-Angiography, CT, Operation Theater)Jinnah Hospital, Lahore--
(Radio Therapy, CT)
Children's Hospital Quetta.
Armed Forces Institute of Cardiology/NIHD Rawalpindi
(Angiography, Operating Theaters)
Department of Radiotherapy and Oncology, CMH Rawalpindi
(Radio Therapy equipment)
Dr. Zia ud Din Hospital, Karachi
(Gamma Camera & Angiography)
KRLGeneralHospital , Islamabad
MayoHospital, Lahore
(Lithotripy, Gamma Camera & Cath lab)
SheikhZayedHospital, Lahore.
National Institute for the Handicapped, Islamabad
(MR, CT, Operating Theaters, X-Ray units etc)
Atomic Energy Commission centers all over the country
AyubHospitalComplex, Abbottabad
Hayatabad Medical Complex, Peshawar.
Pediatric Institute Hospital, Lahore
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INTRNSHIP REPORT SIEMENS
INTERNAL FACTOR EVALUATION MATRIX
For conducting internal strategic management audit IFE is constructed.
It summarizes and evaluates the major strengths and weaknesses in the
functional areas(Management, Marketing, Finance, Production, Research and
Development,and Management Information system) of the business
This whole technique is based on intuitive judgments.Constructed in 5 steps
IFE MATRIX CONSTRUCTOIN STEPS
List down the key internal factors. Use a total of from 10 – 20
internalfactors including Strengths and Weakness.
Assign Weights to each factor that range from 0.0 to 1.0.
Assign a 1 – 4 rating to each factor to show whether the factor
represents major strength(rating =4) minor strength (rating=3), major
weakness (rating =1) or minor weakness (rating =2)
Multiply rates by weights to get weighted score
Sum the weighted score to get total weighted score
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INTRNSHIP REPORT SIEMENS
IFE MATRIX: -
KEY FACTORS WEIGHTS RATINGWEIGHTED SCORES
STRENGTHS: HIGH QUALITY PRODUCTS 0.1 4 0.4GOODWILL 0.05 4 0.2AFTERSALE SERVICE 0.06 3 0.18FINANCIAL SERVICES 0.05 3 0.15ONLINE SERVICES 0.03 4 0.12DECENTRALIZATION 0.02 4 0.08CUSTOMIZED PRODUCTS 0.03 4 0.12VAST RANGE OF PRODUCTS 0.05 4 0.2BRAND IMAGE 0.06 4 0.24OWN PRODUCTION 0.02 4 0.08AVAILABILITY OF SPAREPARTS 0.03 3 0.09OPERATING & MAINTAINANCE OF PRODUCTS 0.04 3 0.12 PROPER EMPLOYEE TRAINING 0.06 4 0.24 WEAKNESSES: HIGH PRICE PRODUCTS 0.05 1 0.05LESS CHECK & BALANCE 0.05 2 0.1HIGH TURN OVER RATE 0.1 1 0.1LESS PROMOTION 0.07 2 0.14LOW EMPLOYEE SATISFACTION LEVEL 0.06 1 0.06LENGTHY PROCEDURES 0.01 2 0.02LOW RESALE VALUE OF MOBILES 0.03 2 0.06WEAK APPRAISAL SYSTEM 0.03 1 0.03
137
INTRNSHIP REPORT SIEMENS
TOTAL 1 2.78
EXPLANATION:
As the weighted score 2.78 is above average that is 2.5.so it show a strong internal position.and also that this large multinational company(siemens) is above average in its overall strengths.its strengths are enough to overcome major weakness which is a good sign for siemens in the path of success.
EXTERNAL FACTOR EVALUATION MATRIX
It summarizes and evaluates economic, social,
cultural,demographic,environmental, political,governmental,legal,
technological,and competitiveinformation.Constructed in 5 steps
EFE MATRIX CONSTRUCTOIN STEPS
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INTRNSHIP REPORT SIEMENS
List down the key external factors. Use a total of from 10 – 20 external
factors including Opportunities and Threats that affect the firm an its
industry.
Assign Weights to each factor that range from 0.0 to 1.0.The weights
indicates the relative importance of that factor in the firm’s industry.
Assign a 1 – 4 rating to each factor to show how effectively the firm’s
current strategies respond to that factor
If rating =4 the response is superior
If rating =3 the response is above average
If rating =2 the response is average
If rating =1 the response is poor
Rating is company based whereas weights are industry based.
Multiply rates by weights to get weighted score
Sum the weighted score to get total weighted score
EFE MATRIX: -
KEY FACTORS WEIGHTSRATINGWEIGHTEDSCORES
OPPORTUNITIES
IT EXPANSION 0.10 3 0.30OVERSEAS PROJECT 0.10 4 0.40TECHNOLOGICAL CHANGE 0.08 3 0.24MARKET INTEGERATION OPENING UP 0.09 4 0.36PROJECT WITH TELENOR 0.05 2 0.10STRONG POSITION 0.06 3 0.18OPPORTUNITY GROWING IN OTHER COUNTRIES 0.09 4 0.36
139
INTRNSHIP REPORT SIEMENS
THREATS
LESS OVERHEAD RATES FROM COMPETITORS 0.08 3 0.24LOW PRODUCT PRICING BY COMPETITORS 0.10 2 0.20STRONG COMPETITION 0.09 3 0.27DECREASE IN SALES 0.08 2 0.16LESS MARKET SHARE 0.08 2 0.16
TOTAL: 1.00 2.97
EXPLANATION:
The total weighted score is above average that is 3.09.this is a very good score.it
show siemens efforts to pursue strategies that capitalize on external
opportunities and avoid threats.
As it deals in many projects like telemetry,telenor projects which are good
opportunities for siemens in future and it will surely reduce major threats which
are currently creating many hurdles in the path of success of achieving good goal
that is to maximize profit.
COMPETITIVE PROFILE MATRIX: The competitor profile matrix identifies the firm’s major competitors and its
particular strengths and weaknesses in relation to a sample firm’s
strategic position.
The critical success factors in the CPM include both internal and external
issues.
In a CPM, the ratings and total weighted scores for rival firms can be
compared with the sample firm.
The comparative analysis provides important internal strategic information.
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INTRNSHIP REPORT SIEMENS
COMPETITIVE PROFILE MATRIX(CPM)
SIEMENSDESCON INNOVATIVE
CRITICAL SUCCESS FACTORS:- WEIGHTS RATING SCORE RATING SCORE RATING SCORES
GOOD WILL 0.2 3 0.6 30.6 2 0.4
HIGH QUALITY PRODUCTS 0.13 4 0.52 30.39 3 0.39
HIGH TURN OVER RATE 0.15 4 0.6 20.3 2 0.3
HIGH PRICE PRODUCTS 0.08 4 0.32 30.24 1 0.08
LESS PROMOTION 0.02 3 0.06 30.06 2 0.04
PROJECT WITH TELENOR 0.05 3 0.15 00 0 0
EMPLOYEE SATISFACTION 0.02 3 0.06 20.04 2 0.04
HIGH OVERHEAD RATES 0.08 3 0.24 30.24 3 0.24
STRONG COMPETITION 0.14 4 0.56 40.56 2 0.28
HIGH PRICE PRODUCTS 0.13 3 0.39 30.39 2 0.26
TOTAL 1 3.52.82 2.03
EXPLANATION:
Just because siemens receive 3.5 rating ,descon receive 2.82 score and third
firm that is innovative has 2.03 in a competitive profile matrix.so it show that
overall siemens is working better as compare to its competitors descon and
innovativative.
numbers reveal the relative strengths of firms,but their implied precision is an
illusion.numbers are not magic.the aim is not to arrive at a single number,but
rather to assimilate and evaluate information in a meaningful way that aids in
decision making.
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INTRNSHIP REPORT SIEMENS
TOWS MATRIX
Major steps:
List the firms major external opportunities
List the firms major external threats
List the firms major internal threats
List the firms major internal weaknesses
Compare the firms internal strengths with external opportunities and
forming the SO strategies.
Compare the firms internal weaknesses with external opportunities and
forming the WO strategies.
Compare the firms internal strengths with external threats and forming
the ST strategies.
Compare the firms internal weaknesses with external opportunities and
forming the SO strategies.
142
INTRNSHIP REPORT SIEMENS
143
Strengths
1. Goodwill2. High quality
products3. ISO
Certification4. Provides
After sale services
5. Customized products
6. Brand image
7. Own production
8. Employees Training
Weaknessess
1. High price products
2. Less checks & balance
3. High turnover rate
4. Less promotion of products
5. Low employee satisfaction level
6. Weak appraisal system
Opportunities
1. IT expansion(sap software)
2. Overseas project like Dewa project in Dubai
3. Technological change
4. GOVT.projects5. Strong
position6. Opportunity
growing in other countries
7. expansion of cellular industry
So strategies1. High quality
production of products helps in getting more profits(S2,O2,O4)
2. # of sap professionals increases(S8,O1)
3. high earning through sale of software (S6,O1)
4. increase in confidence of people due to large projects with Govt(SI,S2,S3,O4)
Wo strategies1. New
software will help in increase in revenue of the company(W1,O1,O3)
2. Strong position of company in almost all over the world help to increase in sales(W4,O5,O6)
Threats1. less overhead
rates from
ST strategies:1. High brand
image and
Wt strategies:1. Revise the
appraisal
INTRNSHIP REPORT SIEMENS
1.
SPACE MATRIX
financial stabilityrating
The firm’s primary ratio is 19% 3.0The firm’s return on asset is 1.42 1.0The firm’s net income was 412 million 4.0The firm’s revenue increases to 7110M by 15% from previous year
5.0
Total rating score of F.S 13.0
Industry stabilityrating
Using high technology know how 4Have greater financial stability 4Growth potential is good 3Have maximium resource e utilization 4Total rating score of I.S 16.0
Environmental stability(-1 to -6)rating
Demand of product is more in all -1
144
Strengths
1. Goodwill2. High quality
products3. ISO
Certification4. Provides
After sale services
5. Customized products
6. Brand image
7. Own production
8. Employees Training
Weaknessess
1. High price products
2. Less checks & balance
3. High turnover rate
4. Less promotion of products
5. Low employee satisfaction level
6. Weak appraisal system
Opportunities
1. IT expansion(sap software)
2. Overseas project like Dewa project in Dubai
3. Technological change
4. GOVT.projects5. Strong
position6. Opportunity
growing in other countries
7. expansion of cellular industry
So strategies1. High quality
production of products helps in getting more profits(S2,O2,O4)
2. # of sap professionals increases(S8,O1)
3. high earning through sale of software (S6,O1)
4. increase in confidence of people due to large projects with Govt(SI,S2,S3,O4)
Wo strategies1. New
software will help in increase in revenue of the company(W1,O1,O3)
2. Strong position of company in almost all over the world help to increase in sales(W4,O5,O6)
Threats1. less overhead
rates from
ST strategies:1. High brand
image and
Wt strategies:1. Revise the
appraisal
INTRNSHIP REPORT SIEMENS
around the worldCompetitive pressure with specific industry
-4
no barrier to enter into market -1Technological change is at high pace -2Total rating score of E.S -8
Competitive advantagerating
The firm’s has greater market share -1Quality of products is very good -2Customer are more loyal to products -3The firm has large customer base -2Total rating score of C.A -8
Conclusion
ES average =-8/4=-2 IS average=16\4=4CA average =-8/4=-2 FS average=13\4=3.25
y-axis=(FS+Es) x-axis=(CA+IS)=3.25+(-2)_=1.25 =4+(-2)=2
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INTRNSHIP REPORT SIEMENS
BCG MATRIX
THE BOSTON CONSULTING GROUP:
The BCG Matrix graphically portrays differences among divisions in term of
relative market share position and industry growth rate.
The relative market share is given on the x-axis of the BCG matrix and the y-axis
represents the industry growth rate in sales.
The bcg has four quadrants.
1. QUESTION MARKS
2. STARS
3. CASH COWS
4. DOGS
DIVISIONS:
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INTRNSHIP REPORT SIEMENS
1. Information And Communication
2. Power Transmission And Distribution
3. Industrial And Power Generation
Rs. IN MILLIONS
DIVISIONS REVENUES PERCENTREVENUES
PROFITS PERCENT PROFITS
PERCENT MARKET SHARES
PERCENT GROWTH RATE
1 1822 27.25 106 27.24 15 + 102 2027 30.32 118 30.33 90 + 153 2837 42.43 165 42.42 27 + 12TOTAL 6686 100 389
Relative Market Share Position In The Industry
HIGH MEDIUM
LOW
1.0 0.50 0.0
High +20
Medium
0
Low -20
147
30.33%
II
42.42%
I
III 27.24%
INDUSTRY SALES GROWTH RATE
INTRNSHIP REPORT SIEMENS
DIVISION I and III lies in Quadrant 1 ( question mark )
STRATEGIES:
Intensive strategies:
Product developmentMarket penetrationMarket development
DIVISION II lies in Quadrant II (stars )Integration strategies:
Forward integrationBackward integrationHorizontal integration
Intensive strategies:
Market penetrationMarket developmentProduct developmentJoint ventures.
THE INTERNAL AND EXTERNAL MATRIX(IE)
THE IE Matrix is based on two dimensions. The IFE total weighted score on x-
axis and the EFE total weighted score on y- axis. The IFE matrix and EFE matrix
for each division of the organization should be constructed. On the x- axis of the
IE matrix, the IFE total weighted score of 1.0 to 1.99 represents a weak internal
position; a score of 2.0 to 2.99 is considered as average; and a score of 3.0 to
4.0 is strong. Similarly, on the y- axis, an EFE total weighted score of 1.0 to 1.99
is considered low; a score of 2.0 to 2.99 is considered as medium; and a score of
3.0 to 4.0 is high
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INTRNSHIP REPORT SIEMENS
The IE MATRIX can be divided in to three major regions that have different
strategy implications.
First , the division fall into cells I, II, Iv, can be described as GROW AND
BUILD.
Second, the division fall in to cells III, Iv, vII can be managed as HOLD AND
MAINTAIN.
Third, the division falls in to cells VI, VIII, IX can be described as HARVEST
OR DIVEST
DIVISIONS:
1. INFORMATION AND COMMUNICATION
2. POWER TRANSMISSION AND DISTRIBUTION
3. INDUSTRIAL AND POWER GENERATION
The Internal-External Matrix:
Rs. In Millions
Divisions Sales Percent
Sales
Profits Percent
Profits
IFE
Scores
EFE
Scores
1 2095 33.02 508 33 3.01 2.95
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2 2330 36.73 566 37 3.5 3.10
3 1919 30.25 466 36 2.7 2.55
Total 6344 100 1540
THE IFE TOTAL WEIGHTED SCORES:
Strong Average weak 3.0 to 4.0 2.0 to 2.99 1.0 to 1.99 4.0 3.0 2.0 1.0
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4.0
HI
GH
3.0 TO 4.0
3.0
MEDIUM
2,0 TO 2.99
2.0
LOW
1.0 to 1.99
1.0
THE EFE TOTAL WEIGHTED SCORE
The division I and division II lie in GROW AND BUILD.
STRATEGIES:
INTENSIVE STRATEGIES:
Market Penetration
Market Development
Product Development
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I
37%
II
II III
IV 33% IV 33%
III
VI
VII VIII IX
THE
EFE
TOTA
L
WEIG
HTED
INTRNSHIP REPORT SIEMENS
The division III lies in HOLD AND MAINTAIN.
STRATEGIES:
Market Penetration
Product Development
THE GRAND STRATEGY MATRIX
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RAPID MARKET GROWTH
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Quadrant II
1. Market development
2. Market penetration3. Product
development4. Horizontal
integration5. Divestiture6. Liquidation
Quadrant I1. Market
development2. Market penetration3. Product
development4. Forward integration5. Backward
integration6. Horizontal
integration7. Concentric
diversification
Quadrant III1. Retrenchment2. Concentric
diversification3. Horizontal
diversification4. Conglomerate
diversification5. Divestiture6. Liquidation
Quadrant IV1. Concentric
diversification2. Horizontal
diversification3. Conglomerate
diversification4. Joint ventures
COMPANY LIES IN FIRST QUADRANT
Strong competitive
Weak competitive position
INTRNSHIP REPORT SIEMENS
SLOW MARKET GROWTH
INTERPRETATION:
SIEMENS has rapid market growth and strong competitive position in the industry. So, it lies in 1st Quadrant. It shows an excellent strategic position of the company. The company must continue its concentration on current markets and product strategies. The firm can afford to take advantage of external opportunities in several areas. They can risks aggressively when necessary.
THE QUNTATIVE STRATEGIC PLANNING
MATRIX(QSPM)
IN QSPM uses input from
Stage 1 analysis (IFE MATRIX, EFE MATRIX, CPM) and matching result
from stage 2 (TOWS MATRIX, SPACE MATRIX, BCG MATRIX, IE
MATRIX AND GRAND STRATEGY MATRIX ) analysis to decide
objectively among alternative strategies.
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The left column of QSPM consists of information obtained directly from
EFE matrix and IFE matrix. In the column adjacent to the critical success
factors, the respective weights received by each factor in the EFE matrix
and IFE matrix are recorded. The top row of QSPM consists of alternative
strategies derived from the TOWS MATRIX, SPACE MATRIX, BCG
MATRIX, and IE MATRIX AND GRAND STRATEGY MATRIX.
The QSPM determines determine relative attractiveness of various
strategies based on the extent to which key external and key internal
critical factors are capitalized upon or improved.STRATEGIES INVOLVED
IN QSPM:
Market Penetration
Product Development
Market penetration
Product development
KEY FACTORS: weight A.S T.A.S A.S T.A.S
OPPORTUNITIES IT EXPANSION 0.09 4 0.36 4 0.36OVERSEAS PROJECT 0.15 4 0.6 4 0.6TECHNOLOGICAL CHANGE 0.1 3 0.3 4 0.4GOVT PROJECTS 0.12 4 0.48 2 0.24OPPORTUNITY GROWING IN OTHER COUNTRIES 0.12 4 0.48 3 0.36
THREATS LESS OVERHEAD RATES FROM COMPETITORS 0.1 … ….. ……LOW PRODUCT PRICING BY COMPETITORS 0.12 2 0.24 3 0.36STRONG COMPETITION 0.1 3 0.3 4 0.4DECREASE IN SALES 0.1 2 0.2 1 0.1 TOTAL 1
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INTRNSHIP REPORT SIEMENS
STRENGTHS: HIGH QUALITY PRODUCTS 0.1 4 0.4 4 0.4GOODWILL 0.15 4 0.6 4 0.6AFTERSALE SERVICE 0.1 3 0.3 4 0.4FINANCIAL SERVICES 0.08 3 0.24 3 0.24SAP SOFTWARE 0.06 3 0.18 4 0.24ISO CERTIFICATION 0.09 4 0.36 4 0.36
WEAKNESSES: HIGH PRICE PRODUCTS 0.09 3 0.27 2 0.18LESS CHECK & BALANCE 0.08 2 0.16 1 0.08HIGH TURN OVER RATE 0.1 1 0.1 1 0.1LESS PROMOTION 0.05 2 0.1 1 0.05LOW EMPLOYEE SATISFACTION LEVEL 0.1 ….. ….. …..
TOTAL 1 5.67 5.47
INTERPRETATION:
The sum total attractiveness shows which strategy is most attractive in each set
of alternatives. Higher scores indicate more attractive strategies. so from above
we see that market penetration has 5.67 score which is greater then product
development score which is 5.47.so it means that market penetration strategy is
more attractive then product development for siemens.
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WORK DONE DURING TRAINING PROGRAMME
In this chapter of my internship program, I will discuss in detail the activities
performed by me in SIEMENS engineering LTD.i wish to work in a good
multinational organization to get excellent, practice knowledge and skill. so lucky
I do my internship in Siemens Pakistan, Lahore .i spend one and half month in
this organization and attained a lot of experience.
I joined SIEMENS(LAHORE) on 4th July for my internship training. First day, I
reached there at 10’O clock and reported to the MES PROJECT MANAGER
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INTRNSHIP REPORT SIEMENS
junaid Ansari. He gave me brief introduction about company’s working and its
management. He provided me ins and outs to deal with different tasks.
I want to work in finance department but unfortunately its finance head office was
in Karachi and in Siemens Lahore majority work was related to engineering.so I
have to work with engineers. but I think it was a good chance and good
experience to work with them and I gain a lot .
MES DEPARTMENT
There are so many departments in Siemens Lahore but I was assigned to
do my internship in mes department. this department is basically
maintenance and execution system.
The main objective of this department is to provide solutions relating to
different projects.
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So employess of this department are basically engineers.i did my 6 week
internership in this department which was a good experience for me.i got
much information about major projects which Siemens is doing now a
days.
On 1st day MR.JAWAD BUKHARI gave briefing about this department. he
told me that primary duties of this department is to do different projects
with different companies and even with GOVT also in an effective and
efficient manner.he also explained the functions and procedure of this
department.
the following is the detail of telemetry projects on which Siemens is doing
work now a days and I also did my office work with those engineers which
was a good chance for me to gain so many new techniques and ways and
also enhance my all abilities and skills before them.
Although this work was not so much related with my specialization field
(FINANCE) but I feel so much interest on this project. But it doesn’t mean
that finance not include in that department. Directly or indirectly I did work
on finance too. I completed so many work on excel and arrange their all
office data in an arranged form.
NOON SUGAR MILLS LTD PROJECT:
I also did little some finance projects which was assigned by MR.ZAKRIA
AHMAD who was a commercial person in siemens. his project was related
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INTRNSHIP REPORT SIEMENS
to FINANACIAL MANAGEMENT in which he asked me to calculate the cash
inflows,cash outflows,and profit of that mill.i also described that how
much cash will be needed to support the firm in difficult time.
I also calculate different expenses like overhead of that firm.so this all work
was so interesting and knowledge gaining and revision of my all finance
terms which I have study in previous semester.
Telemetry project:
Now is the detail of telemetry project on which I did my office work with
engineers.it was no doubt a big project but also interesting.siemens is the
first company in Pakistan which start work on all dam of Pakistan.this
project main objective is to assign different sensors on all DAMS to
measure the water level.it will also help to find water level before any
difficulty like flood etc.its all information will also be available on net so
everyone can see water level.
Siemens is doing its hottest project with IRSA(Indus River System
Authority).first this was doing with WAPDA but then GOVT transfer it from
wapda to irsa.given below is the detal of this project ,the problem and the
solution offered by siemens engineers.a lot of amount has been spend on it
and now it is expected that this project will be very useful for govt.
TELEMETRY SYSTEM:
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Telemetry System was visualized to convey data of flow to develop
confidence amongst the Provinces. The project was approved by ECNEC on 3rd
May 2003. The project became fully functional on 9th November 2004.
The objectives of the project were to provide on-line and accurate information of
water availability in Dams/Barrages to all the concerned authorities in parallel.
The list of Dams / Barrages where the system is installed is given below.
Tarbela Dam
Ghazi Barrage
Nowshera Bridge
Jinnah Barrage
Chashma Barrage
Taunsa Barrage
Guddu Barrage
Sukkur Barrage
Kotri Barrage
Mangla Dam
Rasul Barrage
Trimmu Barrage
Punjnad Barrage
Marala Headwork's
Khanki Barrage
Qadirabad Barrage
Balloki Barrage
Sidhnai Barrage
Suliemanki Barrage
Islam Barrage
Pat Feeder
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UCH Cane
Manuthy Canal
Garang Regulator
REMOTE SITES
The list of Monitoring Sites where the system is installed is given below.
IRSA Headquarters
CE WAPDA
CE Advisor
SI Punjab
SI SINDH
SI N.W.F.P
SI Balochistan
CE D.M. Jamali
HISTORY OF PROJECT:
INDUS BASIN IRRIGATION SYSTEM
• Originates from Himalayas in the north and date back to
ancient times
• World largest contiguous irrigation system built in 19th and
20th century
• Consist of 5 Rivers, 44 Canals and 12 Inter linked Canals
• 58,000 KM of Canals and 1.6 million KM of Watercourse.
• Irrigates 36 million hectares of land in all four provinces of
Pakistan
• Spans over 1800 KM x 500 KM of land path
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• Irrigation facilities consist of
• 02 Main Water Reservoirs (Tarbela and Mangla
dams)
• 16 Main Barrages
• 56 Canal Regulators
• 04 Secondary Outlets
• Over 5 Secondary Reservoirs
PROBLEM
• Fixed Water Quotas
• All four provinces have fixed water quotas
• Previous Discharge Calculation Methodology
• Water Discharge a Water level in River/Canal
Upstream/Downstream and Barrage / Headwork's
Gate Opening
• These parameters are recorded manually
• On recorded values calculations are done
manually and discharges are dispatched to central
location (Islamabad)
• Human error or intentional data tinkering
possible – Cross checking not possible due to huge
geographical widespread regions.
Result is continuous argument between provinces over agreed water quotas
and water actually delivered
SOLUTION – OFFERED BY EPC Contractor.
IRSA took it as a challenge and integrated a solution with the help of WAPDA and Siemens which consisted of
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INTRNSHIP REPORT SIEMENS
Field Instruments for Level and Gate opening measurement.
Redundant Data Acquisition System at each of 23 locations called Remote Sites
Local HMI with Reporting, Trending, Alarming and Archiving features
Redundant Uninterruptible Power Supply & Battery Banks 04 to 08 Hours Backup.
Satellite based countrywide Communication system.
Establishing Personal Earth Station for satellite link at each Remote Site.
Integrating Voice and Fax facility over Satellite Link.
Redundant Data Processor Servers, Historian and Web Server at main Monitoring site
Redundant Operator Stations at IRSA with complete advanced HMI Functionality.
Satellite Link between IRSA and 07 No remote display sites called Monitoring Sites.
Display, Reporting and Trending of information at monitoring sites with Voice and fax facility.
Complete Civil, Mechanical and Electrical construction works
The project was successfully executed and was inaugurated by the Honorable Minister Of Water And Power Mr. Liaqat Ali Jatoi on 1st Dec 2004.
Indus River System Authority awarded Operational and Maintenance Contract to Siemens Pakistan on 8th day of
September 2004.
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Experience Detail.
During my internship I have learnt a lot from this experience and I
improved my professional Skills which are the following.
Communication Skills :
From this experience I have improved my communication skills, in which I
seek how to communicate with the different people working in an organization.
And how to communicate with the Colleagues, with the Senior Managers,
with the Officers, with junior staff and with the Clerical staff and guards.
Administrative Skills:
From this experience, I have learnt a lot about the Situation handling in
the rainy days as well as in the normal days. As well as to administrate the
employees through motivation or through word of mouth and taking of the work
from them. organizational behavior helped me in understanding the
organizational structure.
Team work:
During my working in the SIEMENS, I have seen a lot of team work in the
office.
Association of the employees with each other. The environment of the
office is very friendly and the employees are very much helpful to each other.
And Specially the controller is very cooperative towards the employees.
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SWOT Analysis
STRENGTHS:
Goodwill
High quality products
ISO Certification
Decentralization
Provides After sale services
Provides financial services
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Customized products
On line services
Vast range of products
Brand image
Own production
Availability of spare parts
Operating and maintenance of products
WEAKNESSES:
High price products
Less checks & balance
No proper employee training
High turnover rate
Less promotion of products
Low employee satisfaction level
Lengthy procedures
Low resale value of mobiles
Decline in sales
Weak appraisal system
OPPORTUNITIES:
IT expansion(sap software)
Overseas project like Dewa project in Dubai
Technological change
Market integeration opening up
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Strong position
Opportunity growing in other countries
Telenor projects
THREATS:
less overhead rates from competitors
low product pricing by competitors
Strong competition
Decrease in sales
Decrease in market share
RECOMMENDATIONS:
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I would like to make recommendations to SIEMENS (Pakistan) engineering
Co.Ltd for their better improvement.
A better coordination should be developed between the top management
and lower level employees.
Pay scale for lower level employees should increase as compare to
competitors.
Siemens should retain their good employees by giving them incentives
Proper training should be given to employees.
Employees satisfaction level should increase by appraising them at the
spot and by giving them different incentives like bonuses etc
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