Muhammad UmerTopic: Internal & External Matrix and

QSPM Matrix

Reg no. 0116

4 High 3 Mid 2 Low 1

Strong

3 1 2 3

Average

2 4 5 6

Week

1 7 8 9

Internal & External Matrix

Strategies they can Adopt

Market Penetration Diversification Market development Product development

Internal & External Matrix

QSPM MatrixMarket Development

Related Diversification

Market Penetration

Key factors T.A.S

T.A.S

T.A.S

Strengths 0.945 1.16 1.205

Weaknesses 0.5 0.275 0.18

Opportunities 0.54 0.95 1

Threats 0.685 0.615 0.69

Total 2.46 3.04 3.07