Contents Programe Shcedule ............................................................................................................................................................ 2

Day 1 (Tuesday Oct 4th): ................................................................................................................................................ 2

Day 2 (Wednesday Oct 5th): .......................................................................................................................................... 3

Day 3 (Thursday Oct 6th): .............................................................................................................................................. 3

Day 4 (Friday Oct 7th): ................................................................................................................................................... 4

Day 5 (Saturday Oct 8th): ............................................................................................................................................... 4

Faculty Biographies ............................................................................................................................................................ 5

Glenn Rowe .................................................................................................................................................................... 5

Matt R. Allen .................................................................................................................................................................. 6

Dr. Luis Dau .................................................................................................................................................................... 7

Thomas Gey ................................................................................................................................................................... 8

Adrian Edelman .............................................................................................................................................................. 9

Miguel Angel Llano ....................................................................................................................................................... 10

Rafael Ramírez de Alba (Pending) ................................................................................................................................ 10

Pablo Bartol .................................................................................................................................................................. 11

Lula Kiah ....................................................................................................................................................................... 12

Speakers Biographies ....................................................................................................................................................... 13

Mario Silar (Pending).................................................................................................................................................... 13

Jil Van Eyle’s ................................................................................................................................................................. 13

James Tooley ................................................................................................................................................................ 13

Lecture 1 (Pending) ...................................................................................................................................................... 13

Gustavo Pérez Berlanga ............................................................................................................................................... 14

Hernan Barbieri ............................................................................................................................................................ 14

Company Visits ................................................................................................................................................................. 15

Toks - Reintegra ........................................................................................................................................................... 15

Kidzania ........................................................................................................................................................................ 15

Cultural visits .................................................................................................................................................................... 16

Pyramids of Teotihuacan ............................................................................................................................................. 16

Historic Center ............................................................................................................................................................. 16

Basilica ......................................................................................................................................................................... 16

Programe Shcedule

Day 1 (Tuesday Oct 4th): 07:30 – 09:10 Registration & Breakfast 09:20 – 09:40 Opening Prof. Rafael Ramirez de Alba López 09:40 – 11:00 Conference Economic Environment Mario Silar 11:00 – 11:15 Coffee Break 11:15 – 11:45 Leader Presentation 11:45 – 12:00 Coffee Break 12:00 – 13:20 Session 1 “Elephant Pumps, Pump Aid’s Solution To A Social Problem” Prof. Matt R. Allen 13:20 – 13:35 Coffee Break 13:35 – 14:55 Session 2 “Pearson Affordable Learning Fund” Prof. Rafael Ramirez de Alba López 15:00 – 16:30 Lunch 16:45 – 17:30 Session A Networking Lourdes Kiah 17:40 – 19:00 Session B Networking Lourdes Kiah

Day 2 (Wednesday Oct 5th): 07:50 – 09:10 Teamwork & Breakfast 09:20 – 10:40 Lecture 1 Pending 10:40 – 10:55 Coffee Break 10:55 – 12:15 Session 3

“J. García Carrión 2014-2018” Prof. Miguel Ángel Llano Ilustra 12:15 – 12:30 Coffee Break 12:30 – 13:50 Session 4

“Foxconn Technology Group” Prof. Luis Dau

14:00 – 15:20 Lunch 15:30 – 18:20 Kidzania Visit

Day 3 (Thursday Oct 6th): 07:50 – 09:10 Teamwork & Breakfast 09:20 – 10:40 Lecture 2

“The extraordinary revolution of low-cost private schools: a new frontier for investors and entrepreneurs” James Tooley

10:40 – 10:55 Coffee Break 10:55 – 12:15 Session 5

"Hips Feel Good" - Dove's Campaing for Real Beauty Prof. Thomas Gey

12:15 – 12:30 Coffee Break 12:30 – 13:50 Session 6

“Muhammad Yunus, real leadership” Prof. Pablo Bartól

14:00 – 15:20 Lunch 15:30 – 18:20 Toks Visit

Day 4 (Friday Oct 7th): 07:50 – 09:10 Teamwork & Breakfast 09:20 – 10:40 Session 7

Plan Ceibal "One Laptop Per Chlid" in Uruguay Prof. Adrián Edelman

10:40 – 10:55 Coffee Break 10:55 – 12:15 Session 8

“Lee And Li, Attorneys-At-Law And The Embezzlement Of Nt$3 Billion By Eddie Liu (A) /(B)” Prof. Glenn Rowe

12:15 – 12:30 Coffee Break 12:30 – 13:50 Lecture 3

"Teaming: from the crisis to the opportunity” Jil Van Eyle

14:00 – 18:20 Mexican Party

Day 5 (Saturday Oct 8th): 07:30 – 19:00 Teotihuacan Pyramids Visit

Faculty Biographies

Glenn Rowe Glenn Rowe served in the Canadian Navy for twenty-two years. In his final year, he was the divisional commander of a multi-ship division. While still in the navy, he completed his Master of Business Administration degree at Memorial University of Newfoundland (1983-1986). In 1990, Professor Rowe retired from the navy and entered academia as a full time lecturer in the Faculty of Business Administration at Memorial. In 1992 he commenced doctoral studies in leadership within the context of strategic management

and completed his PhD in May, 1996 at Texas A&M University. He rejoined the Faculty of Business Administration at Memorial in September 1995 where he taught strategic management and strategic leadership. In addition, he taught strategic leadership at Royal Roads University, Victoria, BC as an invited Professor from 1998 to 2000. He joined the Ivey Business School as a faculty member on July 1, 2001. He was appointed the inaugural holder of the Paul MacPherson Chair in Strategic Leadership in July 2002. He was the Director of Ivey's Executive MBA Program from July 2009 to June 2012.

He teaches Designing and Executing Strategy to MBAs, and a Corporate Strategy elective to MBAs and students in Ivey's Master of Science in Management program. He has taught on IPADE's International Week since 2009.

LEE AND LI, ATTORNEYS-AT-LAW AND THE EMBEZZLEMENT OF NT$3 BILLION BY EDDIE LIU

Dr. C.V. Chen received news that one of Lee and Li’s senior assistants had found a loophole in a power of attorney from one of the firm’s clients, SanDisk Corporation (SanDisk), that had allowed him to illegally sell the client’s shares in a Taiwanese company and to sneak out of Taiwan with over NT$3 billion. Unfortunately, Lee and Li had no insurance to cover this embezzlement. Chen knew that the three senior partners needed to develop a plan of action to save the law firm, take care of the lawyers and other employees, maintain the reputation of the firm within Taiwan and abroad intact, do what was best for SanDisk and Lee and Li, and keep the more than 12,000 clients from deserting the firm.

Matt R. Allen

Matt R. Allen is an Associate Professor in the Entrepreneurship Division and Research Director for the STEP Project at Babson College. His expertise is in the effective management of human capital within entrepreneurial environments, especially family enterprises. His research interests focus on the performance implications of leadership and effective management in entrepreneurial organizations. His research has appeared in publications such as; Personnel Psychology, Entrepreneurship Theory & Practice and

Strategic Organization. In addition to working with his father (Ray H. Allen & Associates) as an accountant and consultant to family businesses and other privately held organizations, he has held positions in corporate finance at IBM and Hewlett Packard. He teaches entrepreneurship and family entrepreneurship courses at the undergraduate and graduate level. In addition, Professor Allen has been involved in executive education programs across the world with a special interest in Latin America. In addition to programs in the US, he has worked with executive students from Argentina, Chile, Colombia, Germany, Korea, Mexico, Peru, and Uruguay. He earned his B.A. from the University of Utah, M.B.A. from the University of Notre Dame and Ph.D. from Cornell University.

ELEPHANT PUMPS, PUMP AID’S SOLUTION TO A SOCIAL PROBLEM

Is it possible to use entrepreneurial business models to solve social problems? That’s the assumption behind social entrepreneurship. Many of the social issues found around the world today can be at least partially addressed through leveraging what we already know about founding and running effective organizations. In essence, business organizations (for profit and not for profit) can be created in order to address social issues. Business leaders are uniquely qualified to take advantage of these opportunities because they understand how organizations work and can use this knowledge to make sure that these organizations are able to effectively and efficiently address their chosen social agenda. Through the case and in-class discussion we will work to understand; what is a social venture?, what are the key success factors for these ventures?, and most importantly, what does this knowledge about social ventures mean to you as executives.

Dr. Luis Dau

Dr. Luis Dau is an assistant professor of international business and strategy at the D’Amore-McKim School of Business at Northeastern University in Boston. He teaches courses in international management and his research interests are on the strategic response of emerging market firms to institutional processes and changes such as pro-market reforms.

His research has appeared in the top academic journals in the field. Professor Dau received his MBA from the joint ITESM-Thunderbird program and his Ph.D. in International Business/Strategy from the University of South Carolina, Moore School of Business. Prior to his Ph.D. studies Professor Dau had management experience and was a successful entrepreneur in Guadalajara, Mexico.

FOXCONN TECHNOLOGY GROUP

In 2010, Foxconn Technology Group (Foxconn), the largest and fastest growing multinational company in the Electronic Manufacturing Services (EMS) industry and major manufacturer of the Apple iPhone, came under public scrutiny after a string of employee suicides in its Chinese plants reached the international press. The EMS industry had historically been very competitive. In comparison to the multinational OEMs that could earn gross profit margins of 40%, their suppliers in China had an average margin of only 5-8% due to high customer and supplier power. Companies that wanted to manufacture the iPhone had to participate in a bidding war in which their only distinguishing factor was price.

Some place blame directly on Apple. With its extraordinary margins, much of which are due to using suppliers like Foxconn, the company could sacrifice a bit of them to let Foxconn pay higher wages. Some people think that Apple is being duplicitous and not taking full responsibility by doing an audit and finding nothing wrong.

Thomas Gey

After finishing his studies in Business Management and upon completion of his PhD in Marketing, Thomas Gey worked in a large German publishing house as assistant to The Board of Directors. He then became a partner in an international consulting company and in 1996 became a professor for Marketing and Strategy at the NORDAKADEMIE (University of Applied Sciences, Germany).

During the last few years he has taught at Northeastern University (USA), Southern New Hampshire University (USA), IPADE Universidad Panamericana (Mexico) and AKAD University (Germany). The main emphasis of his research is Branding, Marketing and Ethics, Consumer Behavior, Online Marketing, Marketing Strategy and Sales Management. He has also conducted joint research projects with several international companies such as STILL, MAN-NEOPLAN, HAUNI, VELUX, GRUNDFOS, PHILIPS, BP-SOLAR, BAUER MEDIA GROUP, HANSE MERKUR, BERTELSMAN, CREDITREFORM, SIEMENS, TELEKOM, YXLON, ARAL, AUTOFLUG, FLEXI, MEGA, BLOHM, DRÄGER, WILHELM TELL, RUHRGAS, BERENDSOHN, BASLER, RAIFFEISEN.

HIPS FEEL GOOD – DOVE’S CAMPAIGN FOR REAL BEAUTY

First and foremost, top brands have first-class positioning. Brand managers know about the importance of focusing on the core product. Nowadays, it is becoming more and more difficult to emphasize the special features of a particular brand, so brands are being positioned more emotionally. Companies are therefore trying to integrate specific, immaterial margins. This case study investigates the relaunching of DOVE, an international personal care brand made by UNILEVER, an international producer of consumer products. The unique aspect of this relaunch is the so-far very successful attempt to include a sense of integrity in its repositioning strategy, especially in the communication mix. In this case study, the students will discuss the criteria and risks of a value-driven relaunch in marketing. Furthermore, they will find out which prerequisites are important to be successful with this kind of positioning in the long run.

Adrian Edelman

Adrian Edelman is a Professor of Operations Management at IEEM Business School, University of Montevideo. He teaches in the MBA and executive development programs, and is currently the MBA director and head of the Operations Management area. He has lectured at business schools in Argentina, Brazil, Colombia, Dominican Republic, Ecuador, Spain, and the United Kingdom.

His research interests include service management and operations, service quality, customer satisfaction, and excellence in execution.

In addition to teaching and research, he is engaged in consulting in a wide array of topics related to Operations Management: process improvement initiatives, service operations design and management, service quality, logistics and supply chain management, and project management.

He has served as an operations manager in several service companies, including utilities, financial services, and a brief experience at dot-com. He has also participated as an assessor for the National Quality Award in Uruguay. He contributes regularly as an honorary mentor at Endeavor Uruguay.

Adrián Edelman holds an MBA from Universidad de Montevideo; an Industrial Engineering degree from Universidad de la República; and a Masters of Research in Management (Cranfield University).

CEIBAL PLAN. ONE LAPTOP PER CHILD IN URUGUAY

In less than 3 years, the Plan Ceibal had achieved what many had considered impossible: delivering a laptop to every schoolchild and every teacher in the country. By October 13th, 2009, the last of the 380,000 laptops was delivered. The execution was a success, but huge challenges remained: it was still needed to make sure all laptops kept on working, to guarantee the survival of the initiative, and principally, to confront the weakest and most criticized aspects of the plan: the poor involvement of the teachers and the educational proposal.

The objectives of the case are to stimulate a broad discussion on the aspects of initiatives with large scale social impact: from the conception, the sponsorship, leadership, management, monitoring every detail, up to assessment of the governance configuration, depending on the strategy. The case examines a debate on how to introduce efficiency in state-run organizations.

Miguel Angel Llano

Dr. Llano is a professor of Operations Management at the Instituto Internacional San Telmo. He eamed his B.S. in Industrial Engineering from the Universidad Panamericana, Mexico. He holds an MBA from IESE Business School, Spain. He received his Doctorate in Administration Science from the Universidad La Salle, Mexico; Post Graduate Certificate in Agribusiness from HBS, United States.

Miguel Angel is guest professor at IESE in Spain, IPADE in Mexico and INALDE in Colombia. Operations management consultant, founding partner and CEO at a pork breeding company in Mexico; he holds the position of CEO at Grupo Lo Monaco, he is consultant and board member at several Spanish companies. Miguel is Academic Director of the Agri-Food Business Department and Member of the Advisor Council at Instituto International San Telmo.

J. GARCÍA CARRIÓN 2014-2018

At the beginning of 2008, Gabriel Escarrer Jaume and Sebastián Escarrer Jaume, the two vice presidents of the company, commented on the new 2008-2010 Strategic Plan:

“Implementation of the new Strategic Plan should generate important organic growth in the 2008-2010 three year period (based on the incorporation of 19,700 rooms and some 80 hotels), as well as improvement in the evolution of RevPAR thanks to a revaluation of our trademarks. Investment in support of this Strategic Plan has been set at 1.1 billion Euros and should produce during the period an expected ROCE of 16%, and will be financed entirely with cash resources generated by the company. This investment will be allocated among actions directed at strengthening Brand Equity and financing the expansion policy. To improve brand recognition, the company has anticipated heavy investment to execute an ambitious communication and advertising policy. The 2008-2010 Strategic Plan positions us as an even more leading company in the hotel and vacation business, but also as a model of employability and responsible tourism. All of this is summarized in one concept: creating value, which we hope we will continue to create for all our clients, shareholders, employees, partners and contributors and for the social communities that we are part of”.

Rafael Ramírez de Alba (Pending) Pending

Pablo Bartol

Pablo Bartol is a social entrepreneur. He founded and directed the Los Pinos educational center at the most impoverished and most violent neighborhood of Montevideo, the capital of Uruguay. After 15 years developing social programs that have won the National Innovation Award in 2011 and have been subject of countless media appearances and national TV broadcasts, he decided to turn to full-time teaching at IEEM Business School. While still in Los Pinos, he completed his MBA at IEEM and then a Master's degree in Organizational Governance at the University of Navarra. In 2009 he started teaching

Leadership and Corporate Social Responsibility at IEEM. He has also taught at IDE (Ecuador). He is an advisor to various social organizations in Uruguay and Argentina in the design and implementation of educational programs in critical social contexts, and also in the performance of their boards. He specializes in partnerships between companies and social organizations to address issues of civil society. As part of his community activity, he founded the Boys and Girls Foundation of Uruguay and is a member of the Board of Directors of UPM Foundation. He has participated in executive programs at the Kennedy School of Government of Harvard University focused in leadership and management of NGO's. He currently teaches in the area of General Management to groups of MBA and executive education at IEEM Business School. “MUHAMMAD YUNUS, AREAL LEADERSHIP”

This case tells the story of Muhammad Yunus, founder and president of Grameen Bank, including his childhood and schooldays, his stay in the United States and his early business ventures. It analyzes the personality, plans and motives of the key figure in the creation, development and consolidation of Grameen Bank. The discussion will start with the challenges that may face a Nobel Prize winner that has worldwide acknowledgement and a model to defeat global poverty, so to analyze the traps that appear when someone tries to scale up his model competing with state developed solutions.

Lula Kiah

As a Certified Executive Presence System Coach, fully, Lula inspires and motivates people to achieve their highest level of professional success. An earlier corporate position in international banking set in motion Lula’s consciousness of how personal development training within organizations plays a significant role, by contributing to professional advancement opportunities, benefitting both the organization and aspiring men and women.

In 2001, she left the banking sector while remaining in the global corporate environment to coach and train potential leaders. Fluent in Spanish and English, Lula has the expertise and skills to deliver EP coaching to diverse audiences at every organizational level, whether senior executives and middle management at international corporations, or MBA students. Her extensive experience conducting workshops and seminars extends from North America, Europe and South America to Asia and Australia. Lula travels the world giving seminars to audiences of all sizes, from small focused groups to gatherings of more than 1,000 people. Her natural talent to engage audiences makes her seminars fun and rich in content. Her passion is contagious. Her rare combination of skills as a brand strategist, EP coach, author and international public speaker allow her to understand that self-confidence and harmony within one self is critical to develop a successful career in any field. Distinctive trademarks of Lula’s leadership are her passion for human potential, enthusiasm for new projects and her far-reaching reputation for innovation. Her personal benchmarks of excellence inspire clients, colleagues and employees to reach beyond traditional goals and achieve new and uncustomary levels of professional success. Lula’s executive presence training helps to create strong branding that’s unique, individual and memorable for both corporate and private clients. Credentials: • Certified Executive Presence System Coach, fully accredited by the international renowned Toronto-based organization Corporate Class Inc. • President and Founder of Executive Presence Innovators, a firm in New York, Chicago, and Denver • Vice-president of Education, International Association of Image Consultants (Chicago chapter) • Co-author of “Imagopedia,” a series of six books covering all aspects of a person’s image—including appearance, behavior and communication skills. • Bilingual in English and Spanish; affluent with multiple cultural traditions. • Host of a monthly segment on style that appears on Univision networks. Regular contributor to publications and radio and television programs like ABC channel. • Bachelor of Science in finance

Speakers Biographies

Mario Silar (Pending)

Jil Van Eyle’s When his daughter Mónica was born with hydrocephalus in 1998, Jil Van Eyle’s life changed forever. From that moment, he has dedicated all his talent, knowledge and energy to making the world a better place. He is the creator and promoter of Teaming, a solidary collaboration initiative that aims to support charitable causes through micro-donations of €1 per month. Currently, 1,000 businesses throughout the world practice Teaming, and between them they collect €200,000 a month, which goes towards various social projects. In 2010, he published a book about his experience entitled How I stopped

being an idiot, in which he explains how ‘failure forces us to move forward, it shows us who we are and what we truly want’.

James Tooley James Tooley is professor of education policy at Newcastle University. He is the author of The Beautiful Tree (Penguin), briefly a best-seller in India and winner of the 2010 Sir Antony Fisher Memorial Prize, based on his ground-breaking research on low-cost private education in India, China and Africa. This research was awarded gold prize in the first International Finance Corporation/Financial Times Private Sector Development Competition, and was profiled in an American PBS documentary alongside the work of

Nobel Laureate Mohammed Yunus.

Building on his research, Tooley has dedicated himself to creating working models of innovative practice in low-cost private education to help showcase its potential to extend access to, and improve educational opportunities for, the poor. He is cofounder and chairman of Omega Schools, a chain of low-cost private schools in Ghana, which in four years grew to 40 schools with 20,000 students. He is also patron of the Association of Formidable Educational Development, an association of 3,000 low-cost private schools in Nigeria, chief mentor of the National Independent Schools Alliance (India) and founder of other private school associations in Sierra Leone, Liberia and South Sudan. Previously he has taught and researched at the Universities of Oxford and Manchester; his first job was a mathematics teacher in Zimbabwe.

Lecture 1 (Pending)

Gustavo Pérez Berlanga

Gustavo Pérez Berlanga is Director of Social Responsibility and Sustainability at Restaurantes Toks. He has over 30 years of professional experience in enterprises of the private sector and over 20 years of teaching experience. He is an advisor in several business accelerator institutions and lecturer in several national and internatural venues. He is a Member of the Board of the World Pact in New York and President of the World Pact Mexico, in addition to other nominations and participations. He teaches at

Universidad Anáhuac and UNAM, and is also visiting professor at IPADE and Harvard University, among others. He has an MBA and a Masters Degree in Social Responsibility in addition to courses and specilized studies in Europe, South America and the United States. His first book on social responsibility was published by Editorial LID in 2014.

Hernan Barbieri Hernan Barbieri arrived to Mexico 10 years ago, as sales director for MTV Network Latinamerica; he started to work in HSM Mexico, (Wobi, nowadays) as Sales Director, and was later promoted to CEO in the same company, and finally he started to work for Kidzania in 2008 serving as CEO for Mexico.

Hernan Barbieri will explain the growth strategy, the challenges the company has faced and wha makes Kidzania different, which is a 100% mexican compan with a unique

concept in the world that conjugates education and entertaingment: "edu-entertainment". This concept allows girls and boys around the world, through roll-playing, to learn and have fun while they carry on different professions in a city made to scale for them and, thanks to the support of multi-national leading brands, they take their experience to the maximum level.

Company Visits

Toks - Reintegra

“Toks is much more than a restaurant. It’s commitment, it’s social responsibility, it’s inclusion, it’s sustainability.”

Toks is a Mexican restaurant chain operating over 220 units grouped in 5 brands (Toks, Panda Express Mexico, Cups Stop Coffee Shops, California, and Beer Factory). It has over 13 thousand associates and serves roughly 35 million customers per year. Along with 24 other leading companies around the world, Toks Restaurants participates in the Advisory Group for Sustainability of the Supply Chain of UNO’s World Pact, contributing in the development of materials and tools so that the

companies adhered to the World Pact may establish a sustainable supply chain.

Toks commitment with social responsibility is to contribute to having a more sustainable and inclusive Mexico.

Kidzania

“Igniting the hearts and minds of kids everywhere, by empowering them to make the world a better place.”

KidZania is a worldwide unique concept of children’s education-entertainment (“edu-tainment”), 100% Mexican. The first one offering boys and girls activities based in the oldest game of all: playing to being adults. KidZania offers children 4 to 16 years old a city built to scale that has its own economy, currency, government and rights. While children have fun they also learn social skills,

collaboration and respect. Their creativity shines, they learn to be independent and develop decision making skills; all of them, skills they will need to succeed as adults.

KidZania cares to transform kids into agents of change for the society, who strive to give back to the community a part of what it gives to them. This is accomplished through their social responsibility actions.

Cultural visits

Pyramids of Teotihuacan In this magical visit you will see Teotihuacan, known today as the site of many of the most architecturally significant Mesoamerican pyramids built in the pre-Columbian Americas. Apart from the pyramids, Teotihuacan is also anthropologically significant for its complex, multi-family residential compounds; the Avenue of the Dead; and the small portion of its vibrant murals that have been exceptionally well-preserved. Teotihuacan was the largest city in the pre-Columbian Americas, with a population estimated at 125,000 or more, making it at minimum the sixth largest city in the world during its epoch.

Historic Center You will be able to know about the cultural richness that guard the streets, squares and halls of the Historic Center of Mexico City. Through an incredible tour by different routes and places, to learn about the legends, history and tradition of buildings and city streets. This is where the Spaniards began to build what is now modern Mexico City in the 16th century on the ruins of the conquered Tenochtitlan, capital of the Aztec Empire.

Basilica You will have the opportunity to visit, by apedestrian walk with a specialist in the subject guide, the biggest shrine in America, which was built near the hill of Tepeyac where Our Lady of Guadalupe is believed to have appeared to Saint Juan Diego. The new Basilica houses the original tilma (or cloak) of Juan Diego, which holds the image of Our Lady of Guadalupe. One of the most important pilgrimage sites of Catholicism, the Basilica is visited by several million people every year, especially around 12 December, Our Lady of Guadalupe’s Feast day.