shweta soni (im-2k10-116) 7th sem

8/13/2019 Shweta Soni (Im-2k10-116) 7th Sem

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PACKAGING AND LABELING

?


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Packaging

Packaging may be defined as the generalgroup of activities in product planning whichinvolves designing and producing the

container or wrapper for the product


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Labelling

Labelling is any written, electronic, orgraphic communications on the packagingor on a separate but associated label.

Labeling may be defined as the displayof information about a product onits container, packaging, or the productitself.
http://en.wikipedia.org/wiki/Labelhttp://en.wikipedia.org/wiki/Label


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Ponds delivers products that make a real

difference to women's skin and the waythey live their lives


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History Of PONDS

In 1846, the first Pond's product was invented

in the United States as a medicine by scientist

Theron T. Pond.

In 1886, Pond's was relaunched as Pond'sExtract.

In 1987, PONDS was purchased by Unilever

and became known as a Global MasterBrand.

In 1914, Pond's Cold Cream and Vanishing

Cream marked the brand's evolution to a

beauty icon.


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What is Pond's first campaign?


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By 1914, and the Pond's company

began to advertise "Pond'sVanishing Cream" and "Pond's

Cold Cream" together, making

sure to explain each cream's

different purposes on the new ads.

Every normal skin needs

these two creams".


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PRODUCTS OF PONDS

1. Pond's Moisturising Cold Cream

2. Pond's Moisturising Body Lotion

3. Pond's Daily Face Wash

4. Pond's Vanishing Cream5. Pond's Talcum Powder

6. White Beauty

7. Age Miracle

8. Gold radiance


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PACKAGINGOF PONDS


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PONDS MOISTURISING RANGE

PONDS MOISTURISING

RANGE


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PONDS CLEANSING RANGE


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PONDS Tinted Moisturisers

SPF15

PONDS Intensive Night Cream
http://www.unilever.co.za/Images/Ponds_Age_Deep_450x450_tcm84-292996.gif


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Ponds Age Miracle

Facial Foam

Ponds Age Miracle Day

Cream

Ponds Age Miracle

Deep Action NightCream
http://www.unilever.co.za/Images/Ponds_Age_Deep_450x450_tcm84-292996.gifhttp://www.unilever.co.za/Images/Ponds_Age_Cell2_450x450_tcm84-292988.gifhttp://www.unilever.co.za/Images/Ponds_Age_Cell_450x450_tcm84-292986.gifhttp://www.unilever.co.za/Images/Ponds_Age_Dual_450x450_tcm84-292998.gif


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Ponds Age Miracle Dual Action Eye Cr

Ponds Age Miracle Intensive Cell ReGEN Serum

Ponds Age Miracle

TonerPonds Age Miracle Intensive Cell

ReGEN Day Cream
http://www.unilever.co.za/Images/Ponds_Age_Cell3_450x450_tcm84-292990.gifhttp://www.unilever.co.za/Images/Ponds_Age_Toner_450x450_tcm84-293000.gifhttp://www.unilever.co.za/Images/Ponds_Age_Day_450x450_tcm84-292992.gifhttp://www.unilever.co.za/Images/Ponds_Age_Dual_450x450_tcm84-292998.gif


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LABELLIN

G OFPONDS


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KINDS OF LABEL1. BRAND LABEL

Such label which has only the brand name of the

product is known as Brand Label. There is no other

information of the product on the label except its brandname.

2. GRADE LABELGrade label highlights the quality

or grade of the product.


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3. DESCRIPTIVE LABEL

Descriptive label provides complete informationregarding the product. Such as:-

Ingredients of the product

The method to use the product

The various uses of the product

Name of manufacturer

Date of manufacturing Batch no.

Care to be taken while using the product.


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MANDATORY POINTS WHILE

LABELING

The compulsory particulars include:

The brand name or the name of the manufacturer withregistered postal address and telephone no.

Any special storage conditions or conditions of use.

List of ingredients Quantity of ingredients

Per unit price

Date of manufacturing

Date of minimum durability Net Quantity

Instructions for use


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Ingredients :Shows the contents of the product for consumer to

discriminate whether to use the product on the basis of

suitability.

Usage Instructions :It shows the correct method to use the product in a

way that it is effective.

Date of manufacture :Shows the date when the product was manufacturedand the safe time period for its usage.

Quantity content :The quantity of the product contained (in weight,

volume or units)

Labeling of Ponds


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Manufacturers information :Full postal address of the manufacturer with the

address of the distributor and telephone numbers.

Customer service :Contact information (P/O box no. , toll free number or

email id ) where consumers can file in complaints orqueries and suggestions.

MRP :The maximum retail price inclusive of all taxes and the

exemptions offered by the government.


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Bar code:

Every product has a unique bar code forelectronic recognition and authenticity .

Statutory warning :

Warning against duplication of product label andgraphics.

Storage conditions :The ideal conditions to store the product for it'soptimal life.


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Powerful international

presence

By the early 1980s, PONDS reached out to

more women who wanted effortless beauty by

building a powerful international presence. In

1987, PONDS was purchased by Unileverand became known as a Global Master

Brand. Today, PONDS continues to be a

well-known and trusted leader in skin care in

over 50 countries.


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Ponds Talcum Powders packaging innovationhas bagged a Silver Award at the prestigious

24th DuPont Global Packaging Award.

PONDS RECOGNISED AT THE24TH DUPONT GLOBAL

PACKAGING AWARD


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65%

15%

7%

5%

8%POND'S

JOHNSON& JOHNSON

SPINZ-CAVIN CARE

CINTHOL-GODREJ

OTHERS

MARKET SHARE


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From a tiny homemade laboratory to today's state-of-

the-art PONDS Institute, the promise has remained the

same: to deliver face care products that make a real

difference to women's skin and the way they live their

lives.

conclusion


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Advertisement


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BY: SHWETA SONI (IM-2K10-116)


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shweta soni (im-2k10-116) 7th sem

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