shut up and process it
TRANSCRIPT
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SHUT UP! …and process it
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• Private Equity Investor
• Digital Strategies and SEO for 7+ Years
• Owner of multiple businesses
• University Degree: Entrepreneurship
ME: Grant Merriel…
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PROCESS
What / Why
How
Secrets
Examples
WHAT’S in store…
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WHAT / WHY process…
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• Processes
• SOP
• Procedures
• Manuals
NAMES of processes…
• Training Resources
• To-Do’s
• Tasks
• Documentation
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• Written Documentation
• Explain, support and guide
• Establishes accountability
• Applicable to everything
DEFINITION of a process…
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• On-Page SEO
• Link Building
• Social Media
• Content Publishing
WHAT TO process…
• Keyword Research
• New Hiring
• Bookkeeping
• New Client Setup
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• Reduces resource wastage
• Shows inefficiencies
• Adapts to change quickly
• SCALABILITY!!!
BENEFITS to processes…
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• Removing variables
• Systemizing years of education
• Time consuming
• Users misinterpretation
DOWNSIDE to processing…
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• No creativity
• Stolen processes
• Other priorities!
• Sunken cost
OBJECTIONS to processes…
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CREATING a process…
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Dropbox: Cannot section teams
Wiki: Small coding knowledge needed
Wordpress: Expensive and specialising
Google Docs: Ease to use
Google Docs: Why…
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• Start by working backwards
• Title: Key Objective / goal?
• Description: Target Justification & Reasons
• KPI: Individual or Team Target
STEP 1: Desired Outcome…
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• Break down Core Stages
• Less is easier and better
• Process easy to follow
STEP 2: Layout Elements…
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• Do NOT detail each step
• 5 to 10 words each point
• Add points you missed
STEP 3: Step Out Each Element…
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• Do process yourself
• Find missed points
• Fix inefficiencies
• Test against KPI’s
STEP 4: Test it…
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• Only when tests are successful!
• Follow the “Process Step Structure” layout
• TIP: Screenshot / Image for every step
STEP 5: Process it!…
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• Heading: Outlines step in a sentence
• Description: Details of step and benefit
• Image: Quick point of reference
BONUS: Process Step Structure…
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• Another member to test
• Suggest improvements
• Note mistakes / misunderstanding
• Try to achieve KPI’s
STEP 6: Test it, AGAIN…
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• Easy navigation for Processes with multiple Process Documents
• TIP: Add these navigations to pages that serve like a ‘Contents Page’ for the department
STEP 7: Easy Navigation…
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• When is the process to be completed?
• Daily? Weekly? 9:00am? Monthly? Yearly?
• TIP: Create schedules for each department
STEP 8: Schedule & Execute…
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SECRETS of processing…
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• Use Google Calendar
• Colour for each department
• Sync with teams emails
• Schedule repeated processes
SCHEDULE with Calendars…
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• Core Dashboard
• Departmentalize
• Segment access
ORGANISING processes…
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• Quick to visualise
• Easy to understand
• Link to individual documents
FLOW CHART processes…
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EXAMPLE of processes…
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• Process: Converting Blog Content to HTML
• Copy: ‘File’ -> ‘Make a Copy’
• Link: www.grantmerriel.com/process-example
COPY IT and keep creating…