STERLING INSTITUTE OF MANAGEMENT STUDIES

SUB: - International Marketing

TOPIC: - International Marketing Manager By 2019

SUBMITTED BY:- Shrund V. Kalse

ROLL NO : A- 30 (Marketing)

SUBMITTED TO :- Prof. Purshottam Patil.

International Marketing manager by 2019

1st: International Marketing as Specialization subject: MBA program will prepare me for a

marketing career in a world with fluctuating trade patterns, emerging frontier markets with

growing middle classes, and rapid evolution of social media tools that can reach millions of

viewers.

This specialization will prepare for career opportunities such as:

Marketing Manager, Consumer Goods Company

Marketing Communications Manager, Financial Services Company

Product Marketing Specialist, Informational Technology Company

2nd: Finding entry level job in either agencies or companies in which the main focus is on the

international sale and distribution of the company’s brand, product or lines:

Marketing Sales Representative

Business Development Representative

Marketing Analyst

Marketing Account Executive

3rd: Developing networks and relationship with all types of people:

For example:

a. Focus theme as narrowly as possible. b. Create a content strategy. c. Exploit the power of LinkedIn, blogs, Twitter, and other social media. d. Seek opportunities to get your content published in trade publications. f. Attend social events, such as annual chamber of commerce dinners, where I can meet

executives of companies and hand them business card.

4th: Stay current with the trends of international business and to recognize situations:

Inevitably, the BRICs' growing economic strength is leading to greater power to

influence world economic policy. Emerging economies gained a greater voice under a landmark

agreement that gave 6% of voting shares in the IMF to dynamic emerging countries such as

China. Under the agreement, China will become the IMF's third-biggest member.

5th certification: through trade associations like:

SMEI Professional Certification is available in Marketing Management, Sales Management and

Sales and is the only certification of its kind offered worldwide.

Benefits:

ORGANIZATION AND MANAGEMENT

Planning, Forecasting and Budgeting

Organizing the Sales Force

Communication

Team Building

Motivation and Incentive Management

Legal

PERSONNEL

Recruiting

Sales Training

Performance Appraisal

SALES AND MARKETING

Foundations of Marketing Strategy

Pricing and Trade Practices

Integrated Marketing Communications

Emerging Channels

Sales Technology

6th: Join a Trade Association:

1. ALL-INDIA ASSOCIATION OF INDUSTRIES (AIAI)

106,Uttam House, P.D'Mello Road Carnac Bunder, Mumbai - 400 009

2. ASSOCIATED CHAMBERS OF COMMERCE & INDUSTRY OF INDIA (ASSOCHAM)

147B, Gautam Nagar, Gulmohar Enclave New Delhi-110 049

7th: Improving Skills: Learn foreign language, International market research, market

intelligence research, International product / consumer product research, Campaign

Management, MS Office.