shrm volunteer leader connection webcast · *reminder: archived webinars can be accessed through...
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SHRM Volunteer Leader Connection Webcast
July 17, 2019
Mike AitkenSenior Vice President,
Membership
Twitter: @SHRMSVPAitken
Jon Decoteau, SHRM-SCPDivisional Director, West
Mary Cheddie, SHRM-SCPDivisional Director, East
Meredith NethercuttManager, Member Engagement
Field Service Directors
Susan PostSHRM-SCP, CAEEast
Laurie McIntoshSHRM-SCP, CAEEast
Dianna GouldSHRM-SCP, CAEWest
Sherry JohnsonSHRM-SCP, CAEWest
Field Service Directors
Nancy ConwaySHRM-SCPEast
Gloria Sinclair MillerSHRM-SCPEast
Callie ZippleSHRM-SCPEast
Felix Massey
East
Uve HodginsExecutive Assistant
Tiffany BrownMembership Engagement Associate
Gina Allynon, CAEExecutive Director
Wendy FongSr. Specialist
Northern California
Membership Team Open Positions
• Director, Strategic Partnerships• Field Services Director, West• Membership Engagement Associate• Membership Engagement Associate
Today’s Agenda
Welcome
Special Guests: SHRM Membership Advisory Council (MAC)
Looking Ahead: SHRM Membership Goals/Efforts
Updates to SHRM Branding, Communications Initiatives
Wrap-Up and Q&A
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*Reminder: Archived webinars can be accessed through original registration link
Special Guests!SHRM Membership Advisory Council
(MAC)
• Serves as an interface between the volunteer leaders and the SHRM Board of Directors
• Composed of one elected representative from each of the Regional Councils
• Provides input from the membership through the regional councils to the Board and feedback from the Board to the membership, back through the regional councils
• Provides operational input to SHRM to ensure optimum service/support to and from the volunteer leadership
John YoungDirector Benefits ServicesBrigham Young UniversityProvo, UT
SOUTHWEST CENTRAL REGIONAR, LA, MO, OK, TX, AZ, CO, KS, NM, UT
Our research revealed 4 key opportunities: 1: Attract and Elevate Member Experience & Engagement 2: Enhance Awareness of the SHRM Brand3: Strengthen Communication Towards the Future of SHRM4: Advance Certification and Micro Credentials
Mandy WoulfeDirector of Human ResourcesDestination Residences HawaiiLahaina, HI
PACIFIC WEST REGIONAK, CA, HI, NV, GU, CNMI, ID, MT, OR, WA, WY
The top 5 member benefits identified from the survey are:1. HR Templates and Tools 2. Legal/compliance resources 3. HR Magazine 4. Webcasts 5. HR topic e-newsletters
Pat LundCorporate Director of Human ResourcesScalzo Hospitality, Inc.Sioux Falls, SD
NORTH CENTRAL REGIONIA, MN, WI, ND, SD, NE,IL, IN, MI, OH
Survey results indicate the general HR community (55%) is aware of the brand campaign, “Better Workplaces, Better World,” vs. 20% within the business community.
Jeff LuttrellSenior Director of Talent AcquisitionAlorica Inc.Ashville, NC
SOUTHEAST REGIONAL, GA, FL, MS, BM, BS, PR, USVI, DC, KY, NC, SC, TN, VA, WV
79.4% of surveyed SHRM members expressed breakingworkplace news” alerts and content are “extremely” or “very”relevant to the profession.
Faith StipanovichSenior HR Business PartnerMatthews InternationalPittsburgh, PA
NORTHEAST REGIONCT, MA, ME, NH, NY, RI, VT, DE, MD, NJ, PA
Micro credentials (i.e., California, Talent, Data Analytics) are important and available yet may be cost-prohibitive.
John YoungDirector Benefits ServicesBrigham Young UniversityProvo, UT
SOUTHWEST CENTRAL REGIONAR, LA, MO, OK, TX, AZ, CO, KS, NM, UT
Mike AitkenSenior Vice President,
Membership
Twitter: @SHRMSVPAitken
© 2019 SHRM. All Rights Reserved
To elevate HR, SHRM must engage our volunteer leaders and members, strengthen and align our
affiliate structure and improve our engagement with key member segments: Core, Emerging Professionals,
HR Accountables, Enterprise, and HR Executives.
Past Now
MEMBERSHIP APPROACH
❖Member focused & relationship
management
❖Non-aligned approach with affiliates
❖Decentralized volunteer
communication
❖Support SHRM business objectives
▪ Member centric, strengthen affiliates &
relationship management
▪ Partnership with affiliates (MAP)
▪ Increased volunteer communication,
engagement & recognition
▪ Enhance volunteer training & support
Partnership in Action
▪Renewal campaign for dual members with chapters/state councils (SNAP)
▪Promotion of conference and educational campaigns
▪Campaign in a Box
▪Dual Membership marketing pilot for state/chapter conferences
▪Enhanced, coordinated communication/engagement with Volunteer Leaders
▪Dual Membership Release 1.0
▪MAPs
Partnership in Action
Blue – Chapters (22)Red – State Council / Conferences (15)Green – University / Students (4)Yellow – SHRM Conferences & Initiatives (3)Total = 44
Partnership in Action - Johnny C. Taylor, Jr., SHRM-SCP
MAP Anatomy
Objective▪Achieve joint KPI’s for Membership▪Strengthen SHRM brand & message locally▪Increase member engagement
Strategy▪Target specific state councils & chapters ▪Provide “customized” SHRM support ▪Provide strategic guidance & volunteer leadership development
New Developments for SHRM Certification and Specialty Credentials
▪ Once you pass your Certification date - there is now a 60 Day “Grace Period” – We will work with you to Help you Recertify
▪ You can earn PDC’s right away after recertification even if you recertify early
▪ Your Cycle Date Remains the same.
▪ You now can carry over up to 20PDC’s for rollover if you have more than 60PDC’s at the time of your renewal
▪ We are interested in exploring opportunities for chapters and state councils with capability - to deliver Specialty Credential Training
Tina BeatyVice President,
Communications
© 2019 SHRM. All Rights Reserved
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© 2019 SHRM. All Rights Reserved
Better Workplaces. Better World. Together
© 2019 SHRM. All Rights Reserved© 2019 SHRM. All Rights Reserved27
• From business leaders to employees, we can get them to believe that
HR has the power to transform the world of work in pursuit of true
societal change.
• SHRM’s mission is to empower people and workplaces by advancing
HR practices and maximizing human potential.
• SHRM impacts 115 million employees through the work of its more
than 300,000 HR and business leaders globally.
• The economy is powered by strong businesses and dynamic workplaces.
• As the voice of all things work, workers and the workplace, together
we can shape the way employers and employees thrive together.
© 2019 SHRM. All Rights Reserved28
New Logo for Affiliates New Logo Guidelines
© 2019 SHRM. All Rights Reserved
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© 2019 SHRM. All Rights Reserved
Driving Crucial Workplace Culture Convos
© 2019 SHRM. All Rights Reserved
Talk Work Culture
31New commercials air across all networks and digital: Early September
Featuring: CEOs from IBM, Humana and Mastercard
© 2019 SHRM. All Rights Reserved© 2019 SHRM. All Rights Reserved32
• Only 38% of employees are very satisfied with their current job.
• 1 in 5 employees leave a job due to workplace culture.
• That’s 32 million Americans - nearly triple the number of total
manufacturing jobs in the United States.
• Retention/turnover is the top management challenge cited by 47% of HR
professionals.
• Yet more than 1/3 of managers believe that “creating the right culture” is
difficult.
• Hot Culture Topics: Healthcare, Workforce Development, and Civility & Inclusion
© 2019 SHRM. All Rights Reserved© 2019 SHRM. All Rights Reserved33
• Open, honest workplace culture conversations
• A stay interview to assess the degree of employee satisfaction and engagement (partnership
between the employee’s manager & HR)
• www.TalkWorkCulture.com
• @TalkWorkCulture
• #MyWorkCulture
• Workplace Convos & Coffee live in New York City on September 24 – 25th
• VRLC Package
• How To Host a Culture Convo Coffeeshop
• Message Map
• Conversation Starter Cards
• Logos for the activation
• Social media (text and images)
• Johnny C. Taylor, Jr. video file
• Swiss-cheese press release
• Template blog post
• And more!
© 2019 SHRM. All Rights Reserved
QUESTIONS?
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© 2019 SHRM. All Rights Reserved
THANK YOU!
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Questions? Please contact:Meredith NethercuttManager, Member [email protected]