shrm north central regional student conference
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Presentation to North Central Regional Student Conference at Purdue University in Indiana on April 23 and 24, 2010.TRANSCRIPT
Shake Up Recruiting
Get Social and Get Results
Laurie Ruettimann, SPHR
Get Social: Connect
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Get Social & Get Results: Today’s Discussion
Overview of Social Recruiting
Dissect Social Recruiting Myths
Discuss Metrics
Look at Best Practices of Social Recruiting
Agenda
Get Social: We’re All Recruiters
“I work for a living, and believe if you aren't an active recruiter/talent agent as an HR pro (regardless of title or position), you're overhead.
I cringe when peer HR types act like administration is job #1 and allow it to dominate their professional identities.
I cringe again if they make no attempt to be an active recruiter.”
-Kris Dunn, VP of HR @ Daxko-Founder of HR Capitalist and Fistful of Talent
Get Social: Social Recruiting 101
“Social recruiting is when companies and recruiters use Facebook, LinkedIn, Twitter and
and other social media sites to source and recruit candidates for employment.”
– Alison Doyle, About.com Guide to Job Searching
Get Social: Social Recruiting 101
Recruiting Metrics
Creating Social Recruiting Strategy
Social Recruiting from 30,000 Feet
Social Recruiting 101
Tweets, Blogs And Widgets, Oh My: Web 2.0 for Recruiters
How Job Seekers Use Social Media
Social Media Landscape: Solis and Scoble
Get Social: Dissecting Social Recruiting Myths in HR
1. Social Recruiting is a strategy that just uses LinkedIn, Twitter, Facebook, and Google.
2. Gen Y will work for you if you have a flashy website and they can access Facebook at work.
3. Legal departments don’t like social media tools.
4. Social Recruiting ROI is measured in money.
Get Results: Metrics, Narratives, and Folk Tales
"I always tell people, if we have a good quarter it's because of the work we did three, four and five years ago. It's not
because we did a good job this quarter.”
- Jeff Bezos, Newsweek
Get Results: Metrics, Narratives, and Folk Tales
Get Results: Metrics, Narratives, and Folk Tales
Not Everything That’s Important Can Be Quantified
How to Measure Social Media ROI for Business
4 Ways to Measure ROI + Metrics of Social Media Recruiting...
When it Comes to Evaluating a Social Media Recruiting Strategy, Consider the Non-Linear Benefits
Get Social & Get Results: Social Media Landscape & Best Practices
Clear Link Between Corporate, Product, and Employment Brand
Interactive and Mobile-Friendly Career Websites
Socially Integrated Career Sites One-Click Job Referrals Enhanced Role Profiles Employee Testimonials Authentic Employee Twitter
Accounts Video Blogs Recruiters/Sourcers in Social Media
Communities
Get Social & Get Results: Social Media Landscape & Best Practices
Get Social & Get Results: Social Media Landscape & Best Practices
Get Social & Get Results: Social Media Landscape & Best Practices
Get Social & Get Results: Social Media Landscape & Best Practices
Get Social & Get Results: Social Media Landscape & Best Practices
Get Social & Get Results: Social Media Landscape & Best Practices
Get Social & Get Results: Social Media Landscape & Best Practices
Shake Up Your Recruiting Strategy in 2010 Get Social and Get Results
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Social recruiting is a component of a larger talent acquisition strategy. It’s a competitive advantage for Human Resources departments.
Tools and websites don’t make HR more effective. Strategic thinking and relevant behaviors make HR more effective.
The HR/social media landscape is fluid, dynamic, and bigger than Facebook and Twitter.
Myths and assumptions abound—so test, challenge, and validate.
Metrics tell a story. Understand what you’re asking and why. Learn from the best. Don’t recreate the wheel.
Get Social: Connect