shree ashtavinayak cine vision ltd. private and confidential an integrated script
TRANSCRIPT
SHREE ASHTAVINAYAKCINE VISION LTD.
Private and confidential
An Integrated Script
Shree Ashtavinayak – a snapshot
Industry Overview
A Unique Business Model
A Dynamic Management Team
Key Differentiators
Shree Ashtavinayak Cine Vision Limited
Revenue Streams
Aggressive Growth Plans
Shree Ashtavinayak – A Snapshot
• Focus: High entertainment value and mainstream Hindi filmed entertainment industry.
• Repertoire: - Family entertainers, thrillers, comedy and romantic films.
• Integrated: Across the complete value chain in the commercial motion-pictures segment – from production to distribution and exhibition
• Leadership: A relatively young company that has grown aggressively to achieve a leadership position in distribution in the Mumbai territory – the largest film distribution territory in India
• Understanding: A deep understanding of audience preferences stemming from experience in distribution translates to a high success-ratio of the films produced
• Aggressively growing: Expected to outperform industry average of 18 per cent.
• Progressive management: Company steered by a team of seasoned professionals.
Shree Ashtavinayak – Financial Snapshot
Particulars (Rs. in Lacs)4th Quarter Ended
March 31, 2008Year Ended
March 31, 2008Year Ended
March 31, 2007
Income 2284.70 9356.86 9,606.63
Total Expenditure 619.45 1438.14 1,701.26
Depreciation on intangible assets 799.41 5874.08 5820.92
Profit Before Tax 840.84 2102.17 2,149.20
Total Tax 314.16 734.14 733.49
Net Profit 526.68 1368.03 1,415.71
Basic EPS (Rs.) 5.25 13.64 19.63
Strategy for Successful Releases
• Best directors, script writers and actors
• Excellent chemistry between director and actors
• Multiple artists in genre of comedy/Love Story.
• Excellent production values & shooting locations.
• One of the best promotional campaign i.e. strength of the marketing department
• Released in maximum number of screens all over India.
• Best music albums in that particular year
• Recovery of the cost of production before the release of the movie
• De-risked model & pre-selling of right to over the C.O.P.
JAB WE MET SUPERSTAR
• Proper selection of idea, concept & script
• Excellent promotion through well made trailors and attracting the audience through the title songs
• Making the movie in proper time & budge by completion in less than industry average time of 12 – 18 months
• Proper financial management
• Proper weightage on promotion & marketing i.e. spending more on marketing for better better opening at the time of release after having proper controlling & monitoring practices
• Hard core entertainer which has universal appeal
BHAGAMBHAG GOLMAAL
The Indian entertainment industry
• Media and entertainment industry is valued at USD 7.72 billion and growing at 19%.
• By 2010, the entertainment industry is expected to reach USD 18.32 billion. Films contribute about 20% share of the entertainment industry.
Poised for an exciting period of growth
• Currently the industry is valued at an estimated INR 68 billion which is expected to double by 2010
• The country has about has 12000, single screen theaters. Growth in Multiplexes is expected from 328 screens in 2005 to over 1000 screens by 2008
• Industry revenues expected to grow at CAGR of 18%.
56,50068,000
79,00097,000
113,000132,000
153,000
0
50,000
100,000
150,000
200,000
2004 2005E 2006F 2007F 2008F 2009F 2010F
INR
mill
ion
Source: Industry Sources
The Indian film industry
Projected growth of the Indian film industry
70,000
• The Government granted “Industry” status to the business in 2001 – making it easier for it to access funds from the banking system
• Reduced dependence on unorganised sector for financing and underwriting/insurance has given it a fillip resulting in greater professionalism and accountability”
• Huge growth in overseas market for Indian films
– Craze for Indian films among the NRIs and the neighboring countries
• Easier availability of Institutional finance – Eg. IDBI, Exim Bank
Indian films – paradigm changes
Widespread recognition of the industry changes
Film Finance :
• Finance for Production of Films from Banks like IDBI & Exim Bank.
• IDBI ventures into film distribution after film financing
• Total amount funded – Rs 460 crore
• “ We have not been able to capture the upside in case of successful films being financed by us. We are looking at distribution to get a share of profit made by our films” – says Mr. Jitender Balakrishnan, Deputy MD, IDBI
Insurance companies bring best practices to Bollywood.
• Total premium from the film industry has already crossed Rs 50 crores.
• United Insurance, General Insurance Corporation, Bajaj Allianz General Insurance have already entered the arena
• Punctual movie stars, film production being undertaken with a completed script and concluded on time without cost overruns – That’s what insurance companies have brought to Indian film industry
• “We have insured the largest number of films and film insurance has been a profitable one for the company” says M K Garg, Chairman United India Insurance
Source: ET
Source: ET, September 14 2006
Revenue Streams
Theatrical Exhibition Rights
Overseas Rights
Satellite Telecast Right
Music Rights
In film endorsement & corporate sponsorships
Ring Tone Rights, Downloading Rights
In Cinema Advertising
Video CD & DVD rental rights
Internet Rights & Merchandising
Average revenue break-up
15.0%
6.5%
18.0%
2.5%
50.0%
8.0%
Domestic TheatricalSalesOverseas Sales
Music Rights
DVD/ VCD/ VideorightsSatellite TV / Cable
Incinema ads / Corp Ads
Source: Industry Sources
Territorial Break up of Domestic Theatrical Sales
33%
13%
36%
10%
8% MumbaiTerritory
North Circuit
CentralCircuit
EasternCircuit
SouthernCircuit
Source: Industry Sources
Territorial Break up – Mumbai Territory
30%
25%
25%
10%
7% 3%
Mumbai CityGujaratMaharastra/ GoaThaneSaurashtraKarnataka
Film Production – Cost Structure
8%
35%
40%
1%6%
10%
Artists, Filmand MusicDirectorsShooting &ProductionexpensesPostproduction
Publicty
Contingency
Interest/ Insurance
Source: Industry Sources
Business Model
Production
Distribution
Exhibition
Focus: High entertainment value and mainstream Hindi films
Target audience:- All segments Repertoire: - Family entertainers, thrillers, comedy and romantic films
Movies With Mass Appeal
De-risked model
5 Parameter Test Movies With Mass AppealActive Risk
Diversification
Production DistributionProduction DistributionProduction Distribution
Business Model
9
De-Risked Model
5 Parameter Test Movies With Mass Appeal Active Risk Diversification
Production DistributionProduction Distribution Production Distribution
De-Risked Model
Star cast:- Bankability and market value of the star
Banner/Producer:- Adequate financial resources to complete the movie on time
Script/Director:- Strength of the script and track record of the director
Music director: - Track record of the music director
Marketing capability of the producer 10
The recipe of entertainment: Script Screenplay Stars Salability
De-Risked Model
5 Parameter Test Movies With Mass Appeal Active Risk Diversification
Production DistributionProduction Distribution Production Distribution
De-Risked Model
11
De-Risked Model
De-Risked Model
5 Parameter Test Movies With Mass Appeal Active Risk Diversification
Distribution
Multiple stream of revenues + Focus
on cost + Bankable stars/directors +
Cluster bombing
Production
12
De-Risked Model
5 Parameter Test Movies With Mass Appeal Active Risk Diversification
Production Distribution
Pre-sells all the territories (except Mumbai) and other rights of the movie before the release
Recovers all costs related to movie
Revenues generated from Mumbai territory go directly to the bottom-line
Company recovers all the money invested in the project even before the movie is released
De-Risked Model
Mumbai Territory
Box Office 25-35%
In-CinemaAds 2.5%
Satellite/Cable Rights
18%OverseasTheatricalRights 5%
MusicRights 7%
VideoRights 8%
Box Officefrom otherterritories25-35%
Profits
Co
st o
f P
rod
uct
ion
Rec
ove
red
th
rou
gh
pre
-sal
e
Revenue Pie (Production segment)*
*Source: Company business model
13
De-risked model
5 Parameter Test Movies With Mass Appeal Active Risk Diversification
Production Distribution
Focus on cost + cluster
bombing
Reverse calculation of revenues No of screens that movie can be screened on X Percentage occupancy X Per ticket cost X First 3 days revenues = Total revenues
Total revenues /1.2 = price of movie rights
Discounted higher if bought at an earlier stage
The exposure of movie would be maximum in the first week for revenue maximization
De-Risked Model
14
Business Model Film Production:
• Began with producing films such as “Fun2ssh – Dudes in the 10th Century” and “Agnipankh”
• Recently released “Superstar” has received 3 star ratings by Critics and running all over India successfully.
• A blockbuster hit film “Jab We Met” released on 26th October 2007 was highly acclaimed by Critics and the Audience.
• Largest and the most successful production ventures were “Golmaal-Fun Unlimited” and “Maine Pyaar Kyun Kiya”
• “Bhagambhag” and “Golmaal-Fun Unlimited” were runaway hits
• Excellent relationships with acclaimed directors, bankable stars and technicians helps to ensure in high quality resources available on time
• Corporate structure to help procure institutional funding and insurance.
• Accelerated turnaround time -- films expected to be completed in 10-13 months ensures cost effective production.
Latest Home Production Release
• Directed by Rohit Jugraj
• Starring Kunal Khemmu, Tulip Joshi, Aushima Sahney, Reema Lagoo etc.
• Music Composed by Samir Tandon
A blockbuster n highly acclaimed Film
•Awarded by Film fare,Stardust and Star screen in the categories of
• the best film,
• best Actor (Shahid Kapur) and
• bestActress (Kareena Kapoor)
•Best Dialogue writer (Imtiaz Ali)
Motion pictures produced and released
Films on the floor
• Untitled by Shivam Nair
• Untitled by Sanjay Gadhvi
• CHAKKARA VIYUGAM - Tamil film
• Untitled by Abbas-Mustan
• Untitled Neeraj Vora
• Untitled by Rohit Shetty
• Untitled by Anthony D’souza
• Untitled by Roomy Jafri
• Untitled by Priyadarshan
Business portfolio Film distribution:
• A leading distributor in the Mumbai Territory
• High success rate in distribution is ensured by grassroot model to understand and estimate the market
• Successfully distributed blockbusters such as Main Hoon Na, Dus, Mujhse Shaadi Karogi, Aitraaz, Phir Hera Pheri, Partner, Heyy Babyy, Om Shanti Om, Welcome etc
• Acquired the worldwide distribution rights for the film Tom Dick & Harry
• Geographical Expansion by distributing films in Delhi/UP, Punjab, Rajasthan, Nizam and Overseas.
• Management insight into selection of films and its pricing based on attributes like genre of the film, production house, star cast, directors, the music and technology are responsible for success.
A portfolio of our distribution successes
A portfolio of our distribution successes
A portfolio of our distribution successes
Directed By Farah Khan
Starring Shahrukh Khan, Shreyas Talpade and Deepika Padukone.
Directed by Anees Bazmee Starring Akshay Kumar,Paresh Rawal, Anil Kapoor,Nana Patekar, Katrina Kaif etc.
Business portfolio Film exhibition:
• Strategy of acquiring running time/programming time of single screen theatres in Mumbai Territory
• Allows the company to integrate with the retail end of the cinema value chain
• Offers better understanding of audience preferences which helps cherry picking films to be produced and distributed.
• One of the pioneers to put in place an integrated set up covering production, distribution and exhibition.
• A corporatized, professionally managed company implies:
– Smoother functioning, better coordination, rapid turnarounds, superior budgeting and stricter internal controls and lower cost over runs
– Ability to garner the best talent from across the industry
– Organization wide discipline and well defined key result areas for employees ensures better performance and cost effectiveness
Shree Ashtavinayak:
An Attractive Proposition
Attractively positioned:
• A de-risk approach to business by having presence in the entire value chain
• Experience in film distribution has ensured in-depth interaction with leading entities in the industry
• Established processes ensure clinical execution of the projects and maximize utilization of resources
• Ability to handle multiple projects simultaneously within tight timeframes and budgets avoiding any time and cost overruns.
• Executing multiple projects results in economies of scale across all production costs including fees to actors, directors and technicians
Shree Ashtavinayak: Competitive edge
Competitive edge:
• With an average margin of 25% this segment is the key revenue driver for the company
• Strength in distribution contributes to greater insight into audience preferences- minimizing risk & maximizing returns.
• Corporate structure to help procure institutional funding and insurance facility.
• Good relation with production houses ensures continuous availability of quality films
• It also provides an insight as to how other production houses function
• Greater control over home productions.
• Distributing films from other banners, provides critical market knowledge besides revenues
• Recent foray into exhibition to gain control of the retail end.
• Gives assured audiences for in-house productions.
• Provides deeper understanding of the audience preferences, aiding future productions.
• Helps diversify revenue streams
Strong presence in the entire value chain
Production Distribution Exhibition
Segmental Break up of revenues and PBIT March,07
Segmental Revenues
Segmental Profits march,07
Inhouse Film
Production and
Distribution 78.53%
Film Exhibition
1%Outside Film
Distribution 20%
S ales (in per c ent)
68
31
1
P roduction
D is tribution
E xhibition
Mr. Dhilin MehtaChairman and Managing Director
An M.B.A with a finance specialization, he is the promoter of Shree Ashtavinayak Cine Vision Ltd. He oversees operations of the company. Dhilin began his career with small budget films like Fun2ssh and Agnipankh and then led the company in its bigger ventures in production and distribution. Presently he is concentrating on working with renowned actors and technicians on the forthcoming ventures of the Company.
Management TeamManagement Team
A Management Graduate specialized in Marketing. He is responsible for the Distribution and Marketing Divisions of the Company. He is involved in the acquisition of distribution rights for films produced by other production houses. After concluding the acquisition deals, Rupen decides the media strategy using the various channels for publicity like television, print and hoardings for successful commercial exploitation of the movies. His experience of working with some of the large corporates such as Coca Cola and HSBC and the understanding of how big organizations operate and sustain their businesses has been of immense help.
Mr. Rupen AmlaniDirector – Distribution and
Marketing
`
Mr. Dhaval JataniaDirector – Business Development
A Management Graduate (MBA), specialized in Marketing. He looks after Business Development and is also involved with both Production and Distribution Divisions of the Company. He is responsible for drawing up the strategic roadmap of the production department, being the interface between the company and the directors, actors, script-writers and others. He guides a venture from concept to creation. His insight in the field of distribution is of assistance while selling the different rights such as distribution rights, overseas rights, music rights, satellite rights among others to extract the maximum revenues.
Management TeamManagement Team
Mr. Hiren GandhiDirector – Production
A Computer Engineer, specialized in Networking. Hiren looks after the Production Division and particularly focuses on the budgeting aspect. Each project receives his attention and is responsible for the finalization of the scripts, directors, cast and locations. His experience and relations built over the years with one and all aid smooth coordination between the various facets of filmmaking. Hiren has been involved in all the three in-house productions of Shree Ashtavinayak Cine Vision.
• Creative and Dynamic management team not dependent on the skills and decisions of an individual.
• Corporatised approach characterized by
– Collective decision making
– Young and professionally qualified management team
– Delegated responsibility
– Well established processes
– Sound knowledge of art & culture
• Long term commitment from bankable stars, renowned directors and technicians
• Well defined projects in the pipeline for next 3 years
• Cordial relation with the key stakeholders of the industry reduces competitive pressure
• Vertically integrated in the entire value chain
• Strong marketing strategy
Key Differentiators
Aggressive growth plans
Production• Targeting at least 4 to 5 films in a year• Signed up reputed directors and actors to ensure the success of our projects• Make multiple projects in Hindi as well as targeting regional films
Distribution• Targeting the distribution of about 6 films having potential to be big grossers• Plans to improve margins through digitalization• Geographic expansion into other territories and overseas markets
Exhibition• Arrangements with various theatres for exhibition of films• Plans to tie up with more single screen theatres and multiplexes
Disclaimer
In this communication we have disclosed forward-looking information to enable investors to comprehend our prospects and take informed investment decisions. This report and other statements – written and oral - that we periodically make contain forward-looking statements that set out anticipated results based on the management’s plans and assumptions. We have tried wherever possible to identify such statements by using words such as ‘anticipate’, ‘estimate’, ‘expects’, ‘projects’, ‘intends’, ‘plans’, ‘believes’, and words of similar substance in connection with any discussion of future performance.
We cannot guarantee that these forward-looking statements will be realised, although we believe we have been prudent in assumptions. The achievement of results is subject to risks, uncertainties and even inaccurate assumptions. Should known or unknown risks or uncertainties materialise, or should underlying assumptions prove inaccurate, actual results could vary materially from those anticipated, estimated or projected. Readers should bear this in mind.
We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise.
The information contained herein has been prepared solely for information purposes and is not an offer or solicitation of an offer to buy/sell the securities/instruments mentioned or to participate in any trading strategy or an official confirmation.
This is not a research and but it may refer to a research analyst/research report. The Company does not represent that the information contained herein is accurate or complete. Information is subject to change without notice and we may not update this. Past performance is not indicative of future returns. This price information (if any) is provided solely for informational purposes and may differ substantially from price information available from other sources or an actionable price.
Thank You
A - 204/205, VIP Plaza, 2nd Floor,
B/7 Veera Industrial Estate,
Off Andheri Malad Link Road, Andheri (W)
Mumbai - 400 053
Tel: +91-22-6702 9630/1/2/3
Fax: +91-22-6702 9634
www.ashtavinayakindia.com
e mail: [email protected]