showrooming, the best bet in furniture retail today
DESCRIPTION
Showrooming & Webrooming. In Retail a big issue. Is this also a big issue in Furniture Retail? This slideshare aims to show that Showrooming & Webrooming are in fact the best bets in Furniture Retail TodayTRANSCRIPT
SHOW- & WEBROOMING:
YOUR BEST BETS IN FURNITURE RETAIL TODAY
1/4 in series of ‘LOFT’s view on Furniture Retail’
SHOWROOMING:
VISITING A STORE TO ‘TOUCH’ THE PRODUCT,
BUT BUYING IT ONLINE
WEBROOMING:
VISITING A WEBSITE TO ‘FIND INFORMATION’,
BUT BUY IT IN A BRICK&MORTAR STORE
FURNITURE MARKET
$108 BILLION IN SALES IN 2012
21.7% GROWTH EXPECTATION IN 5y
ONLINE FURNITURE MARKET GROWS
ESTIMATED 68% GROWTH IN 5 YEARS
GREAT POTENTIAL
73% OF CUSTOMERS SHOWROOM
AT LEAST ONCE IN RETAIL PURCHASE
88% OF CUSTOMERS WEBROOM
AT LEAST ONCE IN RETAIL PURCHASE
FURNITURE RETAIL = DIFFERENT
72% REGULARLY BUY INSTORE
HIGHEST OF ANY SEGMENT
AFTER ONLINE SEARCH
CONNECTING TO THE CUSTOMER
ONLINE
INSTORE
MOBILE
THE ‘NEW’ CUSTOMER
3 BILLION PEOPLE ONLINE
50% OF WORLD POPULATION
DEVICES RULE THE WORLD
SMARTPHONES, PHABLETS, TABLETS
OVERTAKEN DESKTOP
THE ÜBER DIGITALS
ALWAYS ONLINE
‘AGE OF CURATION’
FIND, FILTER, VALIDATE, SHARE, MAINTAIN
INFORMATION
CUSTOMER IS PULLING THE STRINGS
CUSTOMERS DIFFER
ALWAYS ONLINE ÜBER DIGITALS
GENERATION X & Y
BABY BOOMERS
SHOWROOMING IS A FACT OF LIFE
IS PRICE THE BIGGEST ISSUE?
IN GENERAL : YES
74% INDICATE PRICE IS
REASON
IN FURNITURE RETAIL : NO
CONVIENCE GAP IS BIGGEST ISSUE
EXPECTATIONS VS REALITY
CONVENIENCE IS BIGGEST ASSET INSTORE
EXPERIENCE ECONOMY
CUSTOMERS DEMAND EXPERIENCES
DEFENSIVE TACTICS
CONNECTION BLACKOUTS
DEFENSIVE TACTICS
PRICE MATCHING
SHORT-TERM THINKING
DOESN’T FIX THE PROBLEM
EMBRACE SHOWROOMING
DON’T FIGHT IT
IT HAS GREAT POTENTIAL
ÜBER DIGITALS
ONLINE SALES GROWTH 68%
EXPERIENCE ECONOMY
GENERATION Y WIFI SPEEDS
DEVICES
PRICE ≠ ISSUE
CONVENIENCE GAP
HOW? CHECK OUT FURN
OUR FICTIVE UTOPIAN COMPANY
CHECK WHITEPAPER AT LOFT-NEDSENSE.COM
EMBRACE SHOW- & WEBROOMING
IT’S THE BEST BET IN FURNITURE RETAIL
