Show Moms Some Loving With Influencer Marketing

CONFIDENTIAL 2

Millennials Love Their Mammas Most

Mother’s Day Shopping is Going Digital

We found your Mother’s Day gift!

Mother’s Day Means Big Money

Timing is Everything Why Influencers? Best Practices for

Winning Mother’s Day

BE MOM’S FAVORITE ON MOTHER’S DAY

CONFIDENTIAL 3

WHY INFLUENCERS FOR MOTHER’S DAY?

CPMs spike 11 to 15 days before Mother’s Day so Speakr is offering discounted Mother’s Day rates!2

of consumers will take action base recommendations by influencers above all other forms of advertising 1

84%said they've purchased an item online after seeing it used by an influencer on social media340%increase in purchase intent by consumers when exposed to promotional content from influencers45.2X

1) http://maximizesocialbusiness.com/six-steps-strategically-build-influencer-marketing-program-22305/2) http://blog.mediamath.com/blog/data/tips-for-mastering-mothers-day-2016/3) http://www.adweek.com/news/technology/twitter-says-users-now-trust-influencers-nearly-much-their-friends-1713674) http://www.business2community.com/marketing/13-influencer-marketing-statistics-must-know-01669305#ostGEtwkaTx1RdER.106

20% off rate card ON MOTHER’S DAY

CAMPAIGNS!

CONFIDENTIAL 4

1) https://www.entrepreneur.com/article/2345312) http://blog.mediamath.com/blog/data/tips-for-mastering-mothers-day-2016/3) http://www.adweek.com/news/technology/twitter-says-users-now-trust-influencers-nearly-much-their-friends-1713674) http://www.business2community.com/marketing/13-influencer-marketing-statistics-must-know-01669305#ostGEtwkaTx1RdER.106

THE MOTHER OF HOLIDAYS

mothers are in the U.S.2

Americans love their mothers and the love grows bigger every year. Over the last 10 years, Mother’s Day Spending has increased by 50%,4 creating a growing opportunity for brands.

of consumers celebrate Mother’s Day3

84%

85M

Mother’s Day is the 3rd biggest spending holiday of the year

Find which influencer is right for you!

CONFIDENTIAL 5

WE SPOILOUR MOMS

The average U.S. consumer spends $172.22 on Mother’s Day with total spending expected to reach $21.4B… because she’s worth it.

Mother’s Day Gift CategoriesSPENDING IN BILLIONS

CONFIDENTIAL

1) https://nrf.com/resources/consumer-data/mothers-day

$0.80

$0.50

$0.80

$0.90

$1.60

$1.90

$1.90

$2.20

$2.40

$4.10

$4.20Jewelry

Special Outing

Flowers

Gift Cards

Clothing or Accessories

Consumer Electronics

Personal Service

Housewares or Gardening Tools

Other

Greeting Cards

Books or CDs

CONFIDENTIAL

1) https://www.fundivo.com/stats/mothers-day-statistics/#

MILLENNIALS LOVE MOM MOST

Consumers ages 18-34 spend significantly more money on their mothers than other age groups.

Mother’s Day Spending by Age Group

$459

$186

$157

$122

$121

35-44

45-54

55-64

65+

2015

6

18-34

Millennials aged 18-34 spend more money online than any other age group.2

CONFIDENTIAL 7

WHERE THEY GET IT FOR THEIR MAMAS

3%

56%

37%

51%

25%

73%

40%

Discount Stores

Department Store

Specialty Clothing Store

Specialty Store

Local/Small Business

Online Catalogue

Millennials shop around for Mother’s Day gifts both on and off line.

1) https://nrf.com/media/press-releases/americans-spoil-mom-jewelry-electronics-and-special-outings

CONFIDENTIAL

Where Americans Purchase Mother’s Day Gifts

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DIGITAL SHOPPERS SPEND MORE ON MOM

Online Mother’s Day shoppers spend an average of $252 compared to the $172 spent by the average in-store shopper.

more is spent by Mother’s Day shoppers when they buy online2

31.5%of millennials will purchase Mother’s Day gifts online1

55.85%of millennials will use their smartphones to purchase Mother’s Day gifts3

27%

1) https://nrf.com/media/press-releases/americans-spoil-mom-jewelry-electronics-and-special-outings2) https://nrf.com/media/press-releases/families-spending-more-ever-mom-according-nrf-survey3) https://nrf.com/sites/default/files/Documents/2015%20Mother%27s%20Day%20Online%20Consumer%20Shopping%20Outlook.pdf

CONFIDENTIAL 8

CONFIDENTIAL 9

EVEN IN-STORE SHOPPERS ARE ONLINE of millennials will use their smartphones

to compare Mother’s Day prices 2

46%

consumers who use social media while shopping are more 4x more likely to make purchases and spend significantly more 3

4X

Mother’s Day searches are expected to be made via mobile1

60%

Even when shoppers are buying gifts in physical stores, they have their phones by their sides to help them shop. Get your brand in front of shoppers’ eyes with a strong presence in their social feeds.

1) http://www.netimperative.com/2016/03/mothers-day-60-of-searches-via-mobiles/2) https://nrf.com/media/press-releases/families-spending-more-ever-mom-according-nrf-surveyhttps://

www2.deloitte.com/content/dam/Deloitte/us/Documents/consumer-business/us-cb-navigating-the-new-digital-divide-v2-051315.pdf

CONFIDENTIAL

CONFIDENTIAL 10

WE’LL NEVER LEARN…

1) https://www.internetretailer.com/2012/04/24/telling-mom-shes-loved-means-going-online-many-shoppers

Even though we love our moms, nearly half of us still wait until the last minute.

APRIL

MAY

14

16

23

30

22

29

6

20

27

19

13

24

1 2

7 10

27% are buying two weeks ahead1

18% will buy within 48 hours of Mother’s Day1

12% are buying three weeks ahead1

13% are getting ready a month early1

30% will make purchases a week in advance1

MOTHER’S DAY!

CONFIDENTIAL 11

TIMING IS EVERYTHING

Half of all conversions occur between 10 and five days before the holiday, with the biggest spike 6 days before the holiday1. Timing promotions to peak shopping times will help drive conversions.

17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 MOTHER’S DAY

Days Before Mother’s Day

April 28thHighest conversions for jewelry

May 4Highest conversions for mass merchants, fashion, and luxury3

May 7Highest conversions for flowers & gifts3

Mother’s DaySearch volumes increase 5x between 7am-9am on Mother’s Day2

1) http://blog.mediamath.com/blog/data/tips-for-mastering-mothers-day-2016/2) http://www.netimperative.com/2016/03/mothers-day-60-of-searches-via-mobiles/3) http://www.criteo.com/resources/us-mothers-day-shopping-trends-2015/

May 12 - 14Searches will increase 4x in the 48 hours leading up to Mother’s Day 2

May 8Highest conversions overall

CONFIDENTIAL

MAKE YOUR MOTHER PROUD WITH A SMART STRATEGY

12

Connect with millennials while they are on their phones through their social feeds by leveraging influencers

Create content that is compelling, relevant, and emotional. Leveraging influencers brings authentic emotion to your brand’s marketing campaign

Time content to align with historic conversion trends. Speakr’s technology allows for precisely timed release of branded influencer messaging

When CPMs are the highest,11-15 days before Mother’s Day, add value to your plan with influencers through Speakr’s discounted rates

loving my new monogrammed necklacefrom @JCPENNEY. So thankful to be a Mother today! #happymothersday

CONFIDENTIAL 13

MOTHER’S DAY GIFT LIST PACKAGE

Put your brand at the top Mother’s Day shopping lists on Facebook! Speakr influencers will post their top recommended gift ideas for mom and create original Mother’s Day themed photo content featuring your brand. Maximize conversions with feature links and customized item pages that feature influencers’ photos.

7.8M GUARANTEED IMPRESSIONS

GUARANTEED ENGAGEMENTS200K

ESTIMATED # OF POSTS7-14

ESTIMATED # OF INFLUENCERS7-14

PAID SOCIAL AS ADDED VALUE$10K

$50K ($60K Value)FACEBOOK POST WITH CUSTOM LINK

Influencer shares product page link to Facebook so

image is clickable

PRODUCT PAGE WITH FEATURED INFLUENCER CONTENT

Viewer is led to a custom purchase page that features the influencer’s

brand-in-hand content*TheseratesareonlyapplicabletocampaignswhereSpeakrhasfullcontroloverinfluencerselection,postfrequency,andcontentcreation.

Check out these adorable vegan leather shorts from Nasty Gal, I wear them all of the time! http://www.nastygal.com/clothes/vegan-short-monet

PANDORA

Y’all know how much I love my mama…I’ve partnered with @Pandora to give her the perfect Mother’s Day!

• THIS Pandora Charm Bracelet• Brunch at Le Petit Poulet• Vosges Coconut Chocolates• Massages for both of us• Champaign, champaign, champaign

CONFIDENTIAL

THANK YOU