샤우트 웨거너 에드스트롬

1

서울시 강남구 역삼2동 719-1 나래빌딩 9층

9th Floor., Narae Building, 919-1 Yeoksam2-dong, Kangnam-ku,Seoul, Korea TEL. +822 6250 9890 FAX. +822 6250 9892

Copyright©2012. Shout Waggener Edstrom. All rights Reserved.

PORTFOLIO PR

1. 디지털가전

2. 자동차

3. 라이프스타일

4. 음식

5. 정부공공

6. IT B2B

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

MICROSOFT XBOX: KINECT LAUNCHING

키넥트 론칭 @ 지스타 2011 총 게재: 109개 (지면 28개, 방송 11개, 온라인 330개) AD Value: 3,073,850,961원

3

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

MICROSOFT XBOX

4

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

MICROSOFT XBOX

5

<Dong-A Ilbo/2012/04>

<Metro/2012/06>

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

MICROSOFT XBOX

6

<Joongang Ilbo /2011/06>

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

MICROSOFT XBOX

7

<Hankyoreh /2012/05> <Chosun Ilbo/2011/07>

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

MICROSOFT XBOX

8

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

MICROSOFT HARDWARE

9

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

MICROSOFT KOREA

10

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

OPTOMA

11

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

OPTOMA

12

<Chosun Ilbo /2011/05>

< Chosun Ilbo /2011/07>

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

OPTOMA

13

<Hankyoreh /2012/03>

< Metro /2012/06>

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

BROTHER

14

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

BLIZZARD

<Focus/2012/06>

<Sports Hankook /2012/06>

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

BLIZZARD

<Sports Seoul/2012/06>

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

BLIZZARD

<Focus/2012/06>

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

LG U+

18

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

LG U+

19

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

LG U+: BROADCASTING

미디어: MBC-TV 노출일자: 2010년 5월 2일 프로그램(꼭지): IT&게임 노출시간: 1분20초 시청률: 9.8%

미디어: MBC-TV 노출일자: 2010년 5월 15일 프로그램(꼭지): 경제매거진M: 요금폭탄 막아라 노출시간: 10분 방영

미디어: MBC 노출일자: 2010년 12월 18일 프로그램(꼭지): 경제매거진M 노출시간: 9분33초 시청률: 6.4%(서울:6.9%) 20

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

LGE OPTIMUS GLOBAL DIGITAL MARKETING

Discussions 제품 및 이용 경험을 팬들 간에 자유롭게 나눌 수 있는 공간

Tab for New Phone Launches 신제품 출실 정보를 알 수 있는 정보 페이지

21

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

LGE OPTIMUS GLOBAL DIGITAL MARKETING

Joan Kim Community Manager

Managed by:

LG Mobile

22

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

SANYO: XACTI VPC-CA65 LAUNCHING

Xacti VPC-CA65 론칭 @ 코엑스 인터콘티넨탈 호텔 신제품의 방수 기능을 비주얼화한 포토행사 157명의 기자 방문

23

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

SANYO: XACTI VPC-CA65 LAUNCHING

24

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

SANYO

25

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

SANYO

26

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

SANYO

27

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

IRIVER

28

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

IRIVER: DIGITAL PR

29

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

ASUS

30

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

ASUS

31

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

LENOVO: DIGITAL PR

32

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

LIFESIZE

33

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

DUZONBIZON

34

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

BROTHER

35

Copyright©2012. Shout Waggener Edstrom. All rights Reserved.

PORTFOLIO PR

1. 디지털가전

2. 자동차

3. 라이프스타일

4. 음식

5. 정부공공

6. IT B2B

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

HONDA

37

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

HONDA: BROADCASTING

38

<MBC 뉴스데스크_신차 런칭>

<SBS 모닝와이드_서울모터쇼>

<MBC 뉴스데스크_서울모터쇼>

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

HONDA: EVENT

39

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

HONDA: EVENT

40

<방송>

<방송>

<지면기사>

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

PIRELLI

41

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

PIRELLI

42

Copyright©2011. Shout Communications Korea. All rights Reserved.

PORTFOLIO PR

1. 디지털가전

2. 자동차

3. 라이프스타일

4. 음식

5. 정부공공

6. IT B2B

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

SKOOLOOKS

44

<Dong-a Ilbo /2012/02>

<AM7 /2012/05>

< Segye-Ilbo /2012/04 >

<Focus /2012/01>

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

MBC MUSIC

45

<Hankyoreh/2012/05>

< Sports Hankook/2012/06 >

<Kyunfin-Ilbo/2012/05>

< Nocut News/2012/06 >

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

NIKE GOLF

46

<Seoul Economic Daily/2011/11>

<Maeil Business Newspaper/2011/12>

<Monthly magazine/2011/11>

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

<Daily nocut news/2012/06>

SHU UEMURA

47

<Donga Ilbo/2012/06>

<Focus/2012/06>

<Metro/2012/06>

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

JOAS ELECTRONICS

48

<Electronic Times/201205> <Electronic Times/201205>

<Sportsseoul/201206>

Copyrig

ht©

2012. S

hout W

aggener E

dstro

m. A

ll rights R

ese

rved.

DUZON E&H

49

<Digitaltimes/2011/07>

<Etoday/2011/10>

<Financial News/2011/10>

<Seoul Economic Daily/2011/07>

Copyright©2011. Shout Communications Korea. All rights Reserved.

PORTFOLIO PR

1. 디지털가전

2. 자동차

3. 라이프스타일

4. 음식

5. 정부공공

6. IT B2B

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

51

KOFMIA

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

KOFMIA

52

<Financial News /2011/10> <Segye Ilbo /2011/02>

<Metro /2010/11> <Metro /2011/12>

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

KOFIMA

53

<Naver Newscast/2010/10> <Money Today MTN News/2010/10>

<JoongAng Ilbo/2010/10> <Dong-A Ilbo/2010/10>

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

KOFIMA

54

<KOFMIA Naver blog> <Blog Post>

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

SCHOOLSTORE

55

<Dong-a Ilbo /2012/01> < Financial News /2012/04 >

<City News /2012/03>

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

SAMYANG

56

<Samyang Naver blog> <Twitter>

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

BASKIN ROBBINS

57

<Baskin Robbins blog> <SEO contents>

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

NORWEGIAN SEAFOOD COUNCIL (NSC)

58

<DongA Ilbo/2011/10>

<Mackerel>

<Salmon>

<Chosun Ilbo/2011/12> <Kukmin Ilbo/2011/10>

<Crown Prince of Norway>

<Korean Business Daily/2012/05> <Naver Newscast/2012/05>

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

NORWEGIAN SEAFOOD COUNCIL (NSC)

59

<Online Event notice & review post > <Dailynocutnews/2011/11>

<Chosun Ilbo/2011/11>

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

NORWEGIAN SEAFOOD COUNCIL (NSC)

60

<Online Event notice & review post >

<Focus/2011/12>

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

NORWEGIAN SEAFOOD COUNCIL (NSC)

61

<Joongang Ilbo/2011/11> <DongA Ilbo/2011/11>

<Asia Economic Daily/2011/12> <Financial News/2011/11>

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

NORWEGIAN SEAFOOD COUNCIL (NSC)

62

<Free newspaper(Metro)/2011> <Magazine(Neighbor)/2012>

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

NORWEGIAN SEAFOOD COUNCIL (NSC)

63

<Metro/2011/10>

<Financial News2012/05>

<Focus/2012/05>

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

NORWEGIAN SEAFOOD COUNCIL (NSC)

64

<Happy House/2011/12>

<Chosun Ilbo/2011/11>

<AM7/2011/12>

<Essen/2012/05>

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

SCHOOL STORE

65

<City Newspaper/2011/9>

<AM7/2011/9>

<Naver Newscast/2011/9>

<Sports Hankook/2011/9>

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

SCHOOL STORE

66

<Asia Economic Newspaper/2011/11>

<Financial News/2011/9>

<Naver Newscast/2011/9>

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

KOREA FOOD EXPO 2008

67

<Online event promotion> <KFE 2008 Homepage>

<eDM blasting>

Copyright©2011. Shout Communications Korea. All rights Reserved.

PORTFOLIO PR

1. 디지털가전

2. 자동차

3. 라이프스타일

4. 음식

5. 정부공공

6. IT B2B

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

CHUNNGCHEONGBUK-DO (LOCAL GOVERNMENT)

69

<City/2011/05>

<Maeil Business Newspaper/2011/06>

<Seoul Economic Daily/2011/04>

<Kyunghyang Daily News/2011/10>

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

NATIONAL RESEARCH FOUNDATION (NRF)

70

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

NATIONAL RESEARCH FOUNDATION (NRF)

71

Copyright©2011. Shout Communications Korea. All rights Reserved.

PORTFOLIO PR

1. 디지털가전

2. 자동차

3. 라이프스타일

4. 음식

5. 정부공공

6. IT B2B

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

MICROSOFT KOREA: KOREA INNOVATION DAY

73

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

MICROSOFT KOREA: KOREA INNOVATION DAY

74

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

MICROSOFT KOREA: KOREA INNOVATION DAY

75

Objectives: •빌 게이츠 퇴임 시점에 발표된 빌 게이츠의 어린 시절 에피소드와 창업 당시 동영상을 국내 인터넷 유저에게 폭넓게 노출함으로 마이크로소프트에 대한 친근한 이미지 제고

Strategy: 인터넷 유저의 특성에 맞는 다양한 주제별 동영상 편집을 통해 혁신의 기업 이미지를 다양한 앵글로 노출 인터넷 사이트의 UCC 사이트를 포함해 블로그, 미니홈피 등 다양하게 접근

Results: ( 전체 조회수 : 12,608 ): 1) UCC 사이트 업로드 현황 : 총 121곳 업로드 / 조회수 : 8,552 2) 블로그, 카페, 미니홈피 업로드 현황 : 총 247곳 업로드 / 조회수 : 4,056

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

MICROSOFT KOREA: KOREA INNOVATION DAY

76

• UCC 사이트 썬지오 초기 메인 화면 노출

당일 인기순위 41위 기록!

유명 UCC 사이트 메인 화면 동영상 노출

• You Tube 7월 4일 ArtistSONG으로 입력한 유튜브(kr.youtube.com) 동영상이 인기순위 41위를 기록.당일 동영상 조회수만 385회 기록

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

MICROSOFT KOREA

77

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

MICROSOFT KOREA

78

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

MICROSOFT KOREA

79

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

MICROSOFT KOREA

80

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

HITACHI DATA SYSTEMS

81

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

SAP

82

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

SAP

83

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

SAP

84

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

SAP

85

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

SAP

86

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

SAP

87

[7/25] 디지털타임스

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

SAP

88

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

SAP

89

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

F5 NETWORKS

90

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

91

F5 NETWORKS

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

ARUBA NETWORKS

92

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

93

ARUBA NETWORKS

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

ALCATEL-LUCENT ENTERPRISE

94

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

SEOUL SEMICONDUCTOR

95

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

SEOUL SEMICONDUCTOR

96

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

SEOUL SEMICONDUCTOR

97

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

SEOUL SEMICONDUCTOR

98

Co

pyrig

ht©

20

12

. Sh

ou

t Co

mm

un

icatio

ns K

orea. A

ll rig

hts

Reserved

.

SEOUL SEMICONDUCTOR

99

Copyright©2012. Shout Waggener Edstrom. All rights Reserved.

감사합니다