Should Your College Be On Pinterest?

Slide 1

Should Your College Be On

Pinterest?

Should Your College Be On Pinterest?

Slide 2

1. Are current and/or prospective students on Pinterest?

2. What is my Pinterest strategy?

3. What type of content should I share on Pinterest?

4. Do I have the resources to create relevant content?

5. Is it worth my time?

Overview

Source: Higher Education Marketing – Should Your College Be On Pinterest

Should Your College Be On Pinterest?

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Pinterest is quiet a new platform, but it is already a social media

force to be reckoned with:

Every day over 2 million users share visuals on Pinterest

and promote their Pinterest activity on other social media

platforms.

Pinterest is now driving more referral traffic to websites

than YouTube, Google+ and LinkedIn combined, and more

referral traffic than Twitter itself.

Schools are becoming increasingly interested in tapping into this

referral potential.

Here are 5 questions to ask yourself before making the

Pinterest leap:

Source: Higher Education Marketing – Should Your College Be On Pinterest

Should Your College Be On Pinterest?

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As of January 2012, 80% of Pinterest users were females

aged 22 to 44 with already some college education.

Because of its reputation as a female-only platform, many

schools are reluctant to use Pinterest, worried that they may

be less exposed to their target audience.

1. Are current and/or prospective students on

Pinterest?

Source: Higher Education Marketing – Should Your College Be On Pinterest

Should Your College Be On Pinterest?

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This is why you are unlikely to miss your target:

Beyond Facebook, Twitter and LinkedIn, all schools are

struggling to find a relevant platform in the middle of dozens

of options.

As pointed out by Lee Neel, unless you are certain that a

significant portion of your students are on other platforms,

there are huge benefits to being active on such fast-growing

platform as Pinterest and be among its first users to get

ahead.

1. Are current and/or prospective students on

Pinterest?

Source: Higher Education Marketing – Should Your College Be On Pinterest

Should Your College Be On Pinterest?

Slide 6

Facebook and Pinterest are becoming increasingly

integrated.

Each day, 10 million Pinterest users are connecting

through Facebook. Their pins appear on Facebook,

which your students are already highly exposed to.

The Pinterest format forces users to create highly attractive

and relevant content which will belong to your school and

which can be used on other platforms.

1. Are current and/or prospective students on

Pinterest?

Source: Higher Education Marketing – Should Your College Be On Pinterest

Should Your College Be On Pinterest?

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Pinterest is a great way to reach out to students and to let them

get to know you and your values in a fun and casual way.

But your Pinterest strategy depends entirely on your overall

objectives.

What goals you are hoping to achieve through Pinterest?

Do you hope to increase visibility?

Strengthen your brand?

Bond with your students?

How does your Pinterest strategy fit into your social media

marketing strategy?

2. What is my Pinterest strategy?

Source: Higher Education Marketing – Should Your College Be On Pinterest

Should Your College Be On Pinterest?

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Content will be directly correlated to your Pinterest strategy:

If you wish to focus on promoting specific programs, then

your posts should reflect that.

If you want to increase hype on non-academic initiatives,

like volunteer programs or campus-wide sustainability

practices, then you can create theme-specific boards to

increase exposure.

Take a look at what Drake University is doing on Pinterest to showcase a variety of different topics.

.

3. What type of content should I share on

Pinterest?

Source: Higher Education Marketing – Should Your College Be On Pinterest

Should Your College Be On Pinterest?

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While everyone knows that Pinterest is a picture-based

platform, the fact that it is now possible to also share videos is

still under the radar.

Given that very few people are doing it, curating short videos

on Pinterest can give you a valuable edge on your

competition.

Here are 10 video tips for your school to use videos on

Pinterest.

3. What type of content should I share on

Pinterest?

Source: Higher Education Marketing – Should Your College Be On Pinterest

Should Your College Be On Pinterest?

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Creating good photography and condensed, relevant content

can be time-consuming.

You will need to determine whether you have the resources to

do this internally or if you will need to outsource the work to a

freelancer or external professional.

4. Do I have the resources to create relevant

content?

Source: Higher Education Marketing – Should Your College Be On Pinterest

Should Your College Be On Pinterest?

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But keep in mind that there are great tools out there to help you

create picture-based content.

Here is a great photo editing service to add text:

http://www.picmonkey.com/

that allows you to add your own overlays and create great

attractive content.

4. Do I have the resources to create relevant

content?

Source: Higher Education Marketing – Should Your College Be On Pinterest

Should Your College Be On Pinterest?

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As on every other social media platform, the best results are

reached when:

you post on a regular basis

you share content from other accounts.

Although using Pinterest can increase your exposure, perhaps

your school’s marketing initiatives may be better served

through other, more traditional tactics.

5. Is it worth my time?

Source: Higher Education Marketing – Should Your College Be On Pinterest

Should Your College Be On Pinterest?

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