should mcdonald's rebrand for the indian market?
TRANSCRIPT
-
8/22/2019 Should McDonald's rebrand for the Indian market?
1/9
Ks Ribrm`nk`d cl JeNc`mgn$s
@ieissmry Lcr K`nkm` Jmrait3
B[*
Drcup % 4
-
8/22/2019 Should McDonald's rebrand for the Indian market?
2/9
DGCBMG NKGIJJM
K` 2885' k`eurrin gcssis cl mbcut .5>5?
jkggkc`
Lmein m `ujbir clcbiskty gmwsukts wokeo
wiri rifietin by toi ecurts but kts kjmdi wms
lmkrgy ruk`in
Ec`sujirs biemji jcri oimgto ec`sekcus'
Uubwmy , Utmrbueas dmvi stkll ecjpitktkc`
Mgsc' lmein m `ujbir cl ctoir gmwsukts
=8#2
-
8/22/2019 Should McDonald's rebrand for the Indian market?
3/9
^MRDI^ JMRAI^
^ii`mdirs /=2*=?+
[cu`d akns /+
Tomt `cw 333
=8#2
-
8/22/2019 Should McDonald's rebrand for the Indian market?
4/9
RIBRM@NK@D
Xgm` tc Tk` mpprcmeo1 rivkvmg cl lkvi Xs cl
jmraitk`d
Nieknin tc sknistip toi ycu`d akns jmrait ,
tmrdit tii`s
Utcris dkvi` `iw k`tirkcrs' rivmjpin stmll
u`klcrjs , pmeamdk`d m`n `iw ji`u ktijs
Erimtk`d brm`n gcymgty wokeo ks ecjpgkemtin k`
toi lmst lccn busk`iss
=8#2
-
8/22/2019 Should McDonald's rebrand for the Indian market?
5/9
K@NKM@ ]UR JMRAI^
@ujircus dgcbmg i`trkis k` toi pmst 28 yimrs
Cvirmgg skzi cl K`nkm` ]UR jmrait ks Rs >5'888
ercris
M`tkekpmtin EMDR cl mrcu`n 5>) nurk`d 28==*
28=>
JeNc`mgns i`tirin K`nkm k` =;?; Eurri`tgy JeNc`mgns oms 298 stcris k` K`nkm
m`n sirvis
-
8/22/2019 Should McDonald's rebrand for the Indian market?
6/9
@IIN LCR RIBRM@NK@D K@ K@NKM
Tistir` tri`ns mlliet K`nkm` priliri`eis
Rksi k` toi `ujbir cl dyjs
Ncjistke prcnuets emtirk`d tc jinkemg `iins/eccak`d ckg' lgcur' ite.+
@iw , oimgtokir cptkc`s /cmtjimg' jugtkdrmk`
brimns' ite.+ Rksi k` riecd`ktkc` cl ristmurm`ts sirvk`d
oimgtoy lccn /Uubwmy' ite.+
=8#2
-
8/22/2019 Should McDonald's rebrand for the Indian market?
7/9
XCUK^KC@K@D K@ K@NKM
Xck`ts cl Nklliri`ei
Mllcrnmbgi
Lmst sirvkei
Lrii Tk*Lk
\mgui lcr jc`iy
Xrcjctir cl K`nkm`vmguis
Brimalmst ji`u
Xck`ts cl Xmrkty
Lmst lccn
Ecjlcrtmbgi Xgmei lcr mgg
=8#2
-
8/22/2019 Should McDonald's rebrand for the Indian market?
8/9
XGM@ CL ME^KC@
Jmk`tmk` toikr YUX k.i. mllcrnmbgi lmst lccn
Gimr` lrcj prkcr cvirskdots' bittir tc
trm`slcrj `cw rmtoir tom` wmkt lcr m nkp k`
prclkts
Bik`d prcmetkvi' k`trcnuek`d oimgtokir cptkc`s
wokgi c`gy m pmrt cl eustcjir bmsi ks emgcrki
ec`sekcus
Utmy rigivm`t by mnmptk`d tc ec`sujir `iins
=8#2
-
8/22/2019 Should McDonald's rebrand for the Indian market?
9/9
^om`a [cu
=8#2