should mcdonald's rebrand for the indian market?

Upload: shobhit-bhatnagar

Post on 08-Aug-2018

214 views

Category:

Documents


0 download

TRANSCRIPT

  • 8/22/2019 Should McDonald's rebrand for the Indian market?

    1/9

    Ks Ribrm`nk`d cl JeNc`mgn$s

    @ieissmry Lcr K`nkm` Jmrait3

    B[*

    Drcup % 4

  • 8/22/2019 Should McDonald's rebrand for the Indian market?

    2/9

    DGCBMG NKGIJJM

    K` 2885' k`eurrin gcssis cl mbcut .5>5?

    jkggkc`

    Lmein m `ujbir clcbiskty gmwsukts wokeo

    wiri rifietin by toi ecurts but kts kjmdi wms

    lmkrgy ruk`in

    Ec`sujirs biemji jcri oimgto ec`sekcus'

    Uubwmy , Utmrbueas dmvi stkll ecjpitktkc`

    Mgsc' lmein m `ujbir cl ctoir gmwsukts

    =8#2

  • 8/22/2019 Should McDonald's rebrand for the Indian market?

    3/9

    ^MRDI^ JMRAI^

    ^ii`mdirs /=2*=?+

    [cu`d akns /+

    Tomt `cw 333

    =8#2

  • 8/22/2019 Should McDonald's rebrand for the Indian market?

    4/9

    RIBRM@NK@D

    Xgm` tc Tk` mpprcmeo1 rivkvmg cl lkvi Xs cl

    jmraitk`d

    Nieknin tc sknistip toi ycu`d akns jmrait ,

    tmrdit tii`s

    Utcris dkvi` `iw k`tirkcrs' rivmjpin stmll

    u`klcrjs , pmeamdk`d m`n `iw ji`u ktijs

    Erimtk`d brm`n gcymgty wokeo ks ecjpgkemtin k`

    toi lmst lccn busk`iss

    =8#2

  • 8/22/2019 Should McDonald's rebrand for the Indian market?

    5/9

    K@NKM@ ]UR JMRAI^

    @ujircus dgcbmg i`trkis k` toi pmst 28 yimrs

    Cvirmgg skzi cl K`nkm` ]UR jmrait ks Rs >5'888

    ercris

    M`tkekpmtin EMDR cl mrcu`n 5>) nurk`d 28==*

    28=>

    JeNc`mgns i`tirin K`nkm k` =;?; Eurri`tgy JeNc`mgns oms 298 stcris k` K`nkm

    m`n sirvis

  • 8/22/2019 Should McDonald's rebrand for the Indian market?

    6/9

    @IIN LCR RIBRM@NK@D K@ K@NKM

    Tistir` tri`ns mlliet K`nkm` priliri`eis

    Rksi k` toi `ujbir cl dyjs

    Ncjistke prcnuets emtirk`d tc jinkemg `iins/eccak`d ckg' lgcur' ite.+

    @iw , oimgtokir cptkc`s /cmtjimg' jugtkdrmk`

    brimns' ite.+ Rksi k` riecd`ktkc` cl ristmurm`ts sirvk`d

    oimgtoy lccn /Uubwmy' ite.+

    =8#2

  • 8/22/2019 Should McDonald's rebrand for the Indian market?

    7/9

    XCUK^KC@K@D K@ K@NKM

    Xck`ts cl Nklliri`ei

    Mllcrnmbgi

    Lmst sirvkei

    Lrii Tk*Lk

    \mgui lcr jc`iy

    Xrcjctir cl K`nkm`vmguis

    Brimalmst ji`u

    Xck`ts cl Xmrkty

    Lmst lccn

    Ecjlcrtmbgi Xgmei lcr mgg

    =8#2

  • 8/22/2019 Should McDonald's rebrand for the Indian market?

    8/9

    XGM@ CL ME^KC@

    Jmk`tmk` toikr YUX k.i. mllcrnmbgi lmst lccn

    Gimr` lrcj prkcr cvirskdots' bittir tc

    trm`slcrj `cw rmtoir tom` wmkt lcr m nkp k`

    prclkts

    Bik`d prcmetkvi' k`trcnuek`d oimgtokir cptkc`s

    wokgi c`gy m pmrt cl eustcjir bmsi ks emgcrki

    ec`sekcus

    Utmy rigivm`t by mnmptk`d tc ec`sujir `iins

    =8#2

  • 8/22/2019 Should McDonald's rebrand for the Indian market?

    9/9

    ^om`a [cu

    =8#2