shouguang xincheng food co.,ltd introduction
TRANSCRIPT
1 Company IntroductionCompany Introduction2 Export SituationExport Situation3 ProductionProduction4 ProductsProducts5 CertificatesCertificates6 AdvantageAdvantage
Catalogue
We are one of the most experienced pet treats manufacturers in CWe are one of the most experienced pet treats manufacturers in China. hina. Since our establishment in 1998, weSince our establishment in 1998, we‘‘ve grown to be one of the largest ve grown to be one of the largest
producer of dog treats, cat treats in China . In 2011, our fourtproducer of dog treats, cat treats in China . In 2011, our fourth factory has h factory has been building and there will be an output of 50,000 tons and itsbeen building and there will be an output of 50,000 tons and its value will value will be about U.S. dollars 90 millions. This production capacity has be about U.S. dollars 90 millions. This production capacity has helped us helped us
draw clients from Europe, USA, Canada, Japan, Southeast Asia etcdraw clients from Europe, USA, Canada, Japan, Southeast Asia etc., ., making us a leading exporter as well. In 2010, during the annualmaking us a leading exporter as well. In 2010, during the annual brand brand
elected of pet industry in China, our companyelected of pet industry in China, our company’’s independent brand s independent brand ““LusciousLuscious”” was chosen through public appraisal to be one of was chosen through public appraisal to be one of ““2010 2010
yearyear’’s best brands best brand””..
ShouguangShouguang XinchengXincheng----The Pet Food Expert from ChinaThe Pet Food Expert from China
Introduction
History1998. The company’s products passed the ISO9001 quality system certification.
1999. Passed the HACCP food safety system certification.
2000. Shouguang Xincheng Pet Food Research Institute was established.
2001. The company’s second plant was completed and put into production.
2002. The registration of the trademark “Luscious” was approved.
2003. The company was registered with the U.S.FDA.
2004. The company became a member of APPA.
2005. The company was registered in EU for a food export enterprise.
2006. The company’s pet food cannery was built, primarily producing canned food, ham sausages and cat food products.
2007. The trademark “Kingman” was registered.
2008. The company’s third plant was completed.
2009. The factory passed the British BRC certification.
2010. The fourth factory had been building. And the brand “Luscious“ was chosen through public appraisal to be one of “2010 year’s best brand”.
2011. The fourth factory was built。
New Factory
8 workshops and 2546 acres
Major product line
Dog Food
Cat Food
Snack
Biscuit
Canned Food
Dental Care
O-chart
Director
Purchasing Department
Research & DevelopmentDepartment
ProductionDepartment
MarketingDepartment
FinanceDepartment
QualityInspection
department
Export Sales＄ million
0
10
20
30
40
50
60
19981999200020012002200320042005200620072008200920102011
USA Market Sales＄ million
0
0.5
1
1.5
2
2.5
2007 2008 2009 2010 2011
Production---Processing
Processing Workshop and Processing workers
Drying Rack and Dried products
Production--Drying
Packing Workshop and Packing Workers
Production--Packing
International Certificates
001-HACCP 002-FDA
003-Production AssessmentCertificate
Assessed by:004-BRC Certificate
005-ISO 9001 Certificate 006-APPA
Our pet food – Chicken Jerky Series
CH-001 Dried chicken strip CH-002 Soft chicken strip
CH-003 Dried chicken slice CH-004 Round chip by chicken
CH-005 Chicken sandwich CH-006Dried chicken and cod roll
CH-007 Chicken slice screwed CH-008 Chicken dice
CH-010 Biscuit twined by chickenCH-009 White dogbone twined by chicken
CH-012 Yummy chicken plaitsCH-011 Chicken twist with cod wrap
CH-014 Chicken dumbbell with riceCH-013 Chicken dumbbell
CH-016 Small dried chicken on half rawhide stick
CH-015 Dried chicken on cowheel stick
CH-018 Rawhide stick twined by chicken
CH-017 Dried chicken onhalf rawhide stick
CH-019 Chicken roll CH-020 Dried sandwich dicewith round cheese
CH-021 Rawhide stick wrapped by chicken
CH-022 Dogbone with chicken and rice
Our pet food– Duck Jerky Series
DU-002 Duck sandwichDU-001 Dried duck strip
DU-004 White dogbone twinedby duck
DU-003 Duck twist with cod wrap
Our pet food – Dental Care Series
DE-002 Spinach dental care stickDE-001 Green bone biscuitfor deodorant
DE-004 Carrot dental care stickDE-001 Green bone biscuitfor deodorant
DE-005 Prismatic carrot dental care stick
DE-006 Prismatic pumpkin dental care stick
DE-007 Dental care stick by green bone DE-008 Small green toothbrush
BI-001 Biscuit BI-002 Biscuit
Our pet food – Biscuit Series
BI-003 Biscuit BI-004 Biscuit
Our pet food – Stick Series
ST-002 Duck stickST-001 Chicken stick
ST-003 Beef stick ST-004 Lamb stick
Advantage compared with competitor
1.About 30% raw materials are obtained from CIQ (Chinese Inspection Quarantine) registered farms. We also have our own farms consisting of 20 chicken and 10 duck farms as well as 2 chicken and 3 duck slaughtering plants. About 70% raw materials are from there. All raw materials are free from any medical residues and additives; all chicken and duck breast meatis guaranteed-natural. We have a steady supply for production.
We have our own farms. About 70% raw materials are coming from our own farm.
Raw Material
Advantage compared with competitor
2. We have our own research department. Every year we can develop so many kinds of new products for our customer to meet the market needs.
■ We have the sophisticated laboratory, equipped with gas and liquid chromatography. Our own medical residue and microorganism test equipment, allows beginning –to –ending control throughout the entire production process, from farming to slaughtering and processing.
■ To ensure the final products meet stringent international standards, our Product Scientific Research Institute tests all final products. The institute employs 20 highly qualified researchers who gained several years of experience in pet food research in Japan. We independently designed and registered 17 types of dog treats, such as chicken bones, cod fish sandwiches, combined chicken &duck sticks, etc. A further six kinds of cat treats include mini soft chicken chip, chicken cubes etc. will be on the market in the near future .
Research Department
Research Department
Advantage compared with competitor
3.We have so many patent products.
Patent Product
Patent Products
E-mail: [email protected]:+86-536-5109386Fax:+86-536-5109296
Address
Address: East of Jinguang Street, ShouguangDevelopment Zone, Shouguang, Shandong, China
