Write a Press Release for Your BusinessOffered by April Brewster Smythe©2012

Short Shots – The Press Release

Before an event unique to your business takes place!

If an employee or company initiative will impact the community

When a journalist thinks the reading public will want to know!

#30

When You Should Craft a Press

Release

Fashion an attention getting, sticky headline!

Create a short, 1-2 paragraph blurb that will hook reporters or readers – and give them a hint of the big news!

Use specific keywords Build 3-4 chunky paragraphs that

detail the announcement Include a link to the specific

landing page on the website of your business.

Distribute the press release online by using PRWEB, PRNewswire, Business Wire –try to stagger dates of release. Search engines will exclude replicates.

If your site has a blog, insert the press release as a post and distribute through RSS feeds.

Journalists and bloggers may pick up the story of your release if it is relatable- make this stress-free!

Don’t forget to add #30 at the end of your press release.

More help? contact April Brewster Smythe How To Craft an Effective Press

Release

1. Use Google Alerts to find out when a press release is utilized

2. Trace conversions from press release landing pages. If you do not insert a landing page, track link to site ( a lot more difficult to do!)

3. Watch multiple search engines for links.

3 Ways to Track Press Release

Action

Now, it is time to check out a sample press release. The steps have been explained to you and I have also supplied ways to distribute your press release and track it.

For further inspiration check out this sample press release!

Good Luck! ©April Brewster Smythe 2012

Sample Press Release