A Project Proposal

On

“Shopping behavior of urban households for apparels and accessories on discounts and offers”

Under the Guidance of:

Prof.

SUBMITTED TO:

MS Ramaiah Management Institute, Bangalore

Submitted by,

S Athaullah

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TABLE OF CONTENT

Title Page No

1 OBJECTIVES OF THE STUDY

3

2 SCOPE OF THE STUDY 4

3 RESEARCH METHODOLOGY

5

4ANALYSIS OF RESEARCH UNDERTAKEN

8

5 FINDINGS AND CONCLISION

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OBJECTIVES OF THE STUDY

The main objective is to determine the shopping behavior of urban households for apparels and accessories on discounts and offers.

  To analyze the opinion/preferences of consumer towards discounts and

offers.

  To study the consumer preference towards online purchasing and direct

purchasing.

  To analyze the problems after purchasing on discounts and offers.

 

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SCOPE OF THE STUDY

The scope of the study is to identify shopping behavior of urban households. It is

aimed to identify the shopping behavior of urban households for apparels and

accessories on discounts and offers. The scope of the study is only confined to the

area covered under Bangalore and only confined in studying about the shopping

behavior of urban households.

LIMITATIONS:

As this survey was restricted to Bangalore this cannot be stated as an in

depth research on this subject.

Enough care is taken in formulating the questionnaire, still some errors may

creep in.

 

The shopping behavior of consumer varies according to different products.

 The project is based on the interview methodology by a sutured questionnaire and

the personal skills of the person undertaking the project affect the results.

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RESEARCH METHODOLOGY

The survey technique is intended to secure one or more items of information from

a sample of respondents who are representatives of a larger group. The information

is recorded on a form known as questionnaire. As data are gathered by asking

questions from persons who are believed to have desired information, the method

is known as questionnaire technique.

REASONS FOR WIDE USE OF THIS METHOD:

It can secure both quantitative and qualitative information directly from the

respondents.

It is the only method of directly measuring attitudes and motivations.

It is quite flexible in terms of the types of data to be assembled, the method

of collection or the timing of research.

Meaning of Research

According to D. Slessinger and M. Stephenson in the Encyclopedia of social

sciences define research as the manipulation of things, concepts or symbols for the

purpose of generalizing to extend, correct or verify knowledge, whether that

knowledge aids in construction of theory or in the practice of art´.

TYPES OF RESEARCH

1. Exploratory Research,

2. Descriptive Research,

Exploratory Research:

Exploratory research studies are also termed as formulate research studies.

The main purpose of such studies in that of formulating a problem for more precise

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investigation or of developing the working hypothesis forms an operational point

of view.

Descriptive Research:

Diagnostic Research studies determine the frequency with something occurs

or its association with something else. In this project, information pertaining to

customer needs satisfaction and their demographic profile was collected; hence it is

a descriptive research.

1) Primary data: Meaning: Primary sources of data are the data which needs the

personal efforts of collect it and which are not readily available. Primary source of

data are the other type of source through which the data was collected.

Following are few ways in the data was collected:

1. Questionnaires: It is the set of questions on a sheet of paper was being given to

fill it, bases on which the data was interpreted.

2. Direct interviewing: Direct interviewing involved the process where I asked the

questions directly to the customers and I got the feedback.

2) Secondary data: Secondary sources are the other important sources through

which the data was collected.

These are the readily available sources of the data where one had need not put

much effort to collected, because it is already been collected and part in an elderly

manner by some researcher, experts and special.

The secondary sources helpful for the study were

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1) Text books like marketing management research methodology Advertisement

and sales promotion etc.

2) Internet was made use for the collection of the data

3) Newspapers were also referred.

4) Business magazines were referred.

3) Sample size: By using judgment random sampling technique 100 respondents

are selected for the purpose of the study.

4) Period of study: The study is undertaken in the duration of 30days.

5) Research approach: The survey method was adopted for collected the primary

data. Survey research is systematic gathering of data from respondent through

questionnaire.

6) Research instrument: The data for this research study was collected by survey

technic using interview method guided by questionnaire.

7) Collection of Data: Questionnaire and personal interviews are the methods that

I have used for collecting the data.

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ANALYSIS AND INTERPRETATION

Q1) Respondents in Gender?

Table no1 – Number of Respondents in Gender

Sample size: 30

ANALYSIS

The above table shows 40% of the respondents are male, 60% of the respondents are

female

Chart No 1 - Showing Respondents in Gender

male Female0

2

4

6

8

10

12

14

16

18

20

12

18

Respondents in Gender

Sample size: 30

INTERPRETATION

From the above graph we can interpret that majority of the respondents are Female and other are

male

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Gender No of Customers PercentageMale 12 40%

Female 18 60%

Q2) Age groups?

Table No – 2 Customers Age groups

Sample size: 30

ANALYSIS

The above table shows 30% of customers are age group of less than 25 & 20% are age group of

25-35 & 36% are age group of 35-45 & 13% are age group of 46-55 and 0% of them are age

group of 56 and above

Chart No – 2 Showing Customer Age groups

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6

11

4

Age groups of respondents

Less than 25 25-35 36-4546-55 56 and above

Sample size: 30

INTERPRETATION

From the above graph we can interpret that majority of the respondents are age group of 36-45

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Age Groups No of customers PercentageLess than 25 9 30%25-35 6 20%35-45 11 36%46-55 4 13%56 and above 0 0%

Q3) Income per month?

Table No3 – Respondents Income Level per month

Sample size: 30

Analysis

Above Table shows 10% of customers belong to income level of less than 10000 per month &

33% of customers belong to 10000-20000 income per month & 26% of customers belong to

20000-30000 income per month & 30% of customers belong to income per month of 30000-

40000 per month and reaming 0% of customers belong to 40000 and above

Chart No3 – Showing Respondents Income Level per month

Less than 10000 10000-20000 20000-30000 30000-40000 40000 and above

0123456789

10

3

10

89

Income levels

Sample size: 30

INTERPRETATION

From the above graph we can interpret that majority of respondents belong to income level of

10000-20000 per month

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Income per month No of Customers PercentageLess than 10000 3 10%

10000-20000 10 33%20000-30000 8 26%30000-40000 9 30%

40000 and above 0 0%

Q4) How frequently do you go for shopping households?

Table No4 – Respondents frequently shopping households

Frequent visit No of Customers PercentageTwice in a week 11 36%Once in a week 4 13%Once in 15days 8 26%

As and when required 7 23%Sample size: 30

Analysis

Above Table shows that 36% of respondent shop twice in a week & 13% of respondents shop

once in a week & 26% visit once in 15days & 23% of respondents shop as and when required

Chart No4 –Showing Respondents frequently shopping households

Twice in a week

Once in a week

Once in every 15 days

As and when required

0 2 4 6 8 10 12

11

4

8

7

Frequent shopping households

Sample size: 30

INTERPRETATION

Above Graph shows that majority of customers shop twice in a week & 8% shop once in 15days

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Q5) Where do you prefer to shop apparels and accessories?

Table No5 – Respondents prefer to shop apparels and accessories

Purpose of Purchase No of Customers PercentageOnline 18 60%Offline 12 40%

Sample size: 30

Analysis

Above Table shows that 60% respondents prefer to shop online & 40% of respondents prefer to shop Offline

Chart No5 – Showing preference to shop apparels and accessories

60%

40%

Prefer to shop apparels & accessories

OnlineOffline

Sample size: 30

INTERPRETATION

From the above Graph we can see that 40% of the respondents Prefer to shop offline & majority

of 60% prefer to shop online

Q6) When do you purchase more (in bulk) appeals and accessories?

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Table No6 – Respondents when purchase more

Types of Products No of Customers PercentageMore discounts 15 50%

More Offers 13 43%Other 2 7%

Sample size: 30

ANALYSIS

The above table shows that 50% of respondent purchase more when there are more offers on the

products & 43% of respondents respondents

Chart No6 – Showing when respondents purchase more

Respondents purchased more

More Discounts More Offers Any other

Sample size: 30

INTERPRETATION

From the above Graph we can see that majority 50% of respondents purchased more when there

are more discounts on the products

Q7) What is the reason that influences you to purchase offline?

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Table No7 – Respondents influences to purchase offline

Assistance from staff No of Customers PercentageMore discounts & offers 10 33%

Feeling the product before buying 13 43%

Services provided after purchase 6 20%Other 1 4%

Sample size: 30

ANALYSIS

The above table shows that 33% of respondents purchase offline because of more discounts &

offers & 43% of them purchase because they can they feel the product before buying

Chart No7 – Showing influence of respondents to purchase offline

Discounts & Offers

Feeling the products

Services provided after purchase

Other

0 2 4 6 8 10 12 14

10

13

6

1

Infulenced to buy offline

Sample size: 30

INTERPRETATION

From the above Graph we decide that 13% majority of respondents are influenced to buy offline

because of feeling of the products before buying

Q8) What is the reason that influences you to purchase online?

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Table No8 – Respondents influenced to purchase online

Assistance from staff No of Customers PercentageMore discounts & offers 12 40%

Flexibility in purchase 17 57%

Other 1 3%Sample size: 30

ANALYSIS

The above table shows that 40% of respondents are influenced to buy online because of more

discounts & offers & 57% of respondents because of flexibility in purchase & 3% of respondents

because other reasons

Chart No8 – Showing respondents influenced to buy online

Discounts & Offers ; 12;

40%

Flexiblity in purchasing;

17; 57%

Other; 1; 3%

Sample size: 30

INTERPRETATION

From the above Graph we decide that 57% majority of respondents are influenced to buy online

because of flexibility in purchasing

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Q9) Your satisfied levels with the household products that are purchased on

offers & discounts?

Table No9 – Customer satisfaction levels for products purchased on offers & discounts

Satisfaction level No of respondents PercentageHighly satisfied 5 16%Satisfied 13 43%Dissatisfied 4 14%None 8 26%

Sample size: 30

ANALYSIS

The above table shows 16% of respondents are highly satisfied after buying on offers and

discounts & 43% of respondents are satisfied & 14% are dissatisfied and 26% none

Chart No9 – Showing Customer Satisfaction levels for products purchased on offers & discounts

Highly Satisfied Satisfied Dissatisfied Non0

2

4

6

8

10

12

14

5

13

4

8

Sample size: 30

INTERPRETATION

From the above graph we can decide that 43% majority of respondents are satisfied with the

products that are purchased on offers and discounts

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Q10) Online purchasing is better than Offline purchasing of household

apparels and accessories?

Table No9 – Respondents Agreed to purchasing is better than online

Satisfaction level No of respondents PercentageStrongly agreed 17 56%Agreed 6 20%Disagreed 3 10%None 4 14%

Sample size: 30

ANALYSIS

The above table shows 56% of respondents are strongly agreed & 20% of respondents are agreed

& 10% of respondents are disagreed and 14% of them as non

Chart No9 – Showing Agreed to purchasing is better than online

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3

4

agrred Strongly agreed agrred Agreedagrred Disagreed agrred Non

Sample size: 30

INTERPRETATION

From the above graph we can decide that 56% majority of respondents are strongly agreed for

online is better than offline shopping

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Questionnaire

Dear Sir/Madam, as a part of research, a survey is taken up to study the shopping behavior of urban households for apparels and accessories on discounts and offers

Q1) Name: ……………………………….. Gender: Male( ) Female( )

Phone No: ………………………….. E-mail Id: ………………………………

Q2) Age:

(a) Less than 25 (b) 25 - 35 (c) 36 - 45 (d) 46 – 55

(e) 56 and above

Q3) Marital Status:

(a) Married (b) Unmarried

Q4) Income:

(a) Less than 10000 (b) 10000-20000 (c) 20000-30000

(d) 30000-40000 (e) 40000 and above

Q5) How frequently do you go for shopping households?

(a) Twice in a week (b) Once in a week (c) Once in every 15days

(d) As and when required

Q6) Where do you prefer to shop apparels and accessories?

(a) Online (b) Offline

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Q7) When do you purchase more (in bulk) apparels and accessories?

(a) More Discounts (b) More Offers

(c) Any Other, Please specify …………………………

Q8) What is the reason that influences you to purchase offline?

(a) Discounts & Offers (b) Feeling the product before buying

(c) Services provided after purchase (d) Other

Q9) What is the reason that influences you to purchase online?

(a) Discounts & Offers (b) Flexibility in purchase (c) Other

Q10) Your satisfied levels with the household products that are purchased on

offers & discounts?

(a) Highly satisfied (b) Satisfied (c) Dissatisfied (d) Non

Q11) Online purchasing is better than Offline purchasing of household apparels

and accessories?

(a) Strongly agreed (b) Agreed (c) Disagreed (d) Non

Q12) Please share your experience with the household products that are purchase

on offers and discounts?

A)

………………………………………………………………………………………

………………………………………………………………………....................

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FINDINGS

From the responses of 30 customers the findings can be listed as:

As per the findings 60% of respondents are female from this survey

Majority of 36% of respondents shop households twice a week

It is found that 60% of respondents shop apparels and accessories online when compared to offline

Respondents buy in bulk when they have more offers and discounts on the household products

Found that majority of respondents prefer to shop offline because they can feel the products before purchasing

Majority of respondents prefer to shop online because of flexibility in perching

43% of respondents are satisfied with the household products purchased on discounts and offers

Found that majority of respondents strongly agree that online shopping of households is better than offline

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Conclusion

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