shoppable tags on instagram
TRANSCRIPT
Shoppable Tags on Instagram
Shoppable PhotosINSTAGRAM’S NEWEST FEATURE!
Big Addition
• Links on photos– Old way: click link in bio– New way: click shopping
icon and CLICK AWAY
SOURCE: HTTP://WWW.THEVERGE.COM/2016/11/1/13489158/INSTAGRAM-SHOPPING-PHOTOS-BRANDS-TESTHTTP://BLOG.BUSINESS.INSTAGRAM.COM/POST/152598788716/SHOPPING-COMING-TO-INSTAGRAM
See How It Works!
SOURCE: HTTP://WWW.THEVERGE.COM/2016/11/1/13489158/INSTAGRAM-SHOPPING-PHOTOS-BRANDS-TEST HTTPS://VIMEO.COM/189697604HTTP://BLOG.BUSINESS.INSTAGRAM.COM/POST/152598788716/SHOPPING-COMING-TO-INSTAGRAM
Limited Rollout
• Don’t get too excited…• Limited Rollout
– 20 brands are testing– Select group of iOS users will see these
• No indication if non-retailers will be able to do this in the future (celebrities, bloggers, influencers)
SOURCE: HTTP://WWW.THEVERGE.COM/2016/11/1/13489158/INSTAGRAM-SHOPPING-PHOTOS-BRANDS-TESTHTTP://BLOG.BUSINESS.INSTAGRAM.COM/POST/152598788716/SHOPPING-COMING-TO-INSTAGRAM
Makin’ Money
• Instagram won’t take a cut of purchases• They plan to monetize the product by
allowing brands to pay to show their shoppable photos to people who don’t follow them
SOURCE: HTTPS://TECHCRUNCH.COM/2016/11/01/INSTAGRAM-SHOPPABLE-PHOTOS/