BY: ZALIKA BINTI ZAINAL ABIDIN

SHOPAHOLIC

A is someone who

shops compulsively which means someone

who cannot stop themselves from shopping

(Kukar-Kinney, Ridgway, & Monroe, 2009)

is also known as :

Compulsive Buyer

STATISTIC OF

Female 91%

Male 9%

Gender

Based on the pie, it shows that 9 out

of 10 are women

(MacDonald, 2012).

REASON FOR BEING

SHOPAHOLIC

To Feel

When we shop, we experience good feeling like

shopping enjoyment :)

It has been proved time and again

that when you buy something

new and fancy, it gives you a

temporary enhancement and you

feel much better for some time. (Ridgway, Kukar- Kinney, and Monroe 2008)

(Chivers, 2010)

To overcome

The absence of feeling boredom or

anything that significant always

leads people to the shopping malls

and they end up purchasing stuff.

When we bored, we tend to buy things that we

already have.

For

You may be aware that window is an

entertainment that is indulged in by many people. However, it

also leads to them buying stuff that so many things becomes

difficult to resist.

Ooopppsss! End up purchasing items .

The need to be recognized in social

circles of their life and the need to

impress their friends is reason why

people keep buying stuff. Its also

related to the factor of low self-

esteem (Faber and O’Guinn 1992) where

they feel that they are not style

enough compared to others.

Peer

This happen to many people who let

their influence their

mind to end up buying a lot of

different stuff at the same time.

Shopping is able to manage

their mood state (Lee, Mysyk 2003).

A shopaholic's frequent spending may come from

deeper personal issues.

SHOPAHOLIC Steps To Stop A

AVOID FROM FALLING FOR

Don’t Buy Just Because It’s On Sale.

KEEP YOURSELF

Doing nothing often leads to

temptations that are hard to resist

like go to

If you were NOT busy enough,

you will end up doing stuff that

you would not have expected.

Focus more on your career (Tong, 1998)

Use cash instead of credit card.

Increasingly access of credit card

encourages to

spend more than they want.

‘‘it certainly not feels like you’re

actually use your money if you

use credit cards’’ (Lee, Mysyk

2003)

Set a budget.

Credit Card Swiping

Bring And Stick To Them

A good solution was to write down a list of the things you want to buy.

Shop with a list

(Chivers, 2010).

Confession Of

SHOPAHOLIC

“Sometimes I window shop online to find

great deals. And also, I being at the

mall. I just really like being out and walking

around looking at stuff!”

“We are a !!!!

We shop when we were bored, we shop

when in need, and we even shop for fun!”

“We need to go shopping several times a

week or we will feel an empty inside. We

can't stop buying girls things and many

things. We LOVE stuff”

I am shopaholic. I love to get good deals. To

me the fun of is "finding"

a great deal. How else can I get the high of a

great deal?

CONCLUSION

like to buy something

for themselves to balance their

own needs but they also increase

their problems and they need a

suitable treatment.

We know that we are the

owner of our life. We

can make our life different if we do

our best to plan it in a right way.

"Fashions fade, style is eternal."

— Yves Saint-Laurent "Fashions fade, style is eternal."

— Yves Saint-Laurent "Fashions fade, style is eternal."

— Yves Saint-Laurent "Fashions fade, style is eternal." - Yves Saint-Laurent

“I always say shopping is

cheaper than a psychiatrist.”

-Tammy Faye Bakker

“Win or lose, we go shopping

after the election.”

- Imelda Marcos

REFERENCES

Kukar-Kinney, M., Ridgway, N. M., & Monroe, K. B. (2012). The Role of Price in the Behavior and

Purchase Decisions of Compulsive Buyer. Journal Of Retailing, 63-71.

Kukar-Kinney, M., Ridgway, N. M., & Monroe, K. R. (2009). The Relationship Between Consumers’

Tendencies to Buy Compulsively. Journal of Retailing, 298-307.

Lee, S., & Mysyk, A. (2004). The Medicalization of Compulsive Buying. Social Science & Medicine,

1709-1718.

Chivers, J. (2010, December 12). What is a Shopaholic. Retrieved July 25, 2012, from My Year Without

Clothes Shopping: http://myyearwithoutclothesshopping.com/mystory/what-is-a-shopaholic

MacDonald, J. (2012). You Might Be a Shopaholic If... Retrieved July 28, 2012, from Bankrate.com:

http://www.bankrate.com/brm/news/advice/20030314a1.asp

Tong, L. (1998, May 18). Why I'm Discarding My Shopaholic Way. New Straits Times.